• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년 춘계학술발표대회 논문집
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• pp.247-252
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• 2009

The purpose of this study is to analyse the facade design of the modern multistory-housing in europe and to try to find the significant factor of them. For analysing, the facade design factors are divided by three criterion, which consists of external expression, visual expression and Housing Shape. And those three criterion are schematized by subdivision. By integrating those data, this study aims at deriving the significant factor of facade designs and categorizing them. Conclusively, I suggest the alternative method to improve the facade design of multistory-housing in Korea based on results of this study.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.111-117
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• 2006

In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

• 감성과학
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• 제24권1호
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• pp.25-36
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• 2021

본 연구는 대전 스카이로드 미디어 파사드의 공공 디자인 평가와 감성 평가의 특성을 살펴보고자 하였다. 이를 위해, 대전 스카이로드 미디어 파사드 영상물을 시청하여 대상자들이 미디어 파사드의 공공 디자인 평가 항목과 감성 어휘로 구성된 감성 평가 항목에 응답하도록 하였다. 그리고 인구통계학적 변인에 따른 대전 스카이로드 미디어 파사드의 공공 디자인 평가 결과의 평균 비교를 진행하고, 감성 어휘의 요인 구조를 도출하여 각 요인에 포함되는 감성 어휘를 바탕으로 공공 디자인 평가 요인과의 상관분석을 진행하였다. 그 결과, 대상자들의 성별, 미디어 파사드 경험 여부, 연령에 따라 일부 차이 및 경향성을 보이는 공공 디자인 평가 항목이 존재하는 것으로 나타났다. 한편, 감성 어휘의 요인 구조로는 총 14개의 어휘가 4개의 요인 구조로 구성되었으며, 모든 공공 디자인 평가 요인에 걸쳐 공통으로 관련성이 높은 감성 어휘로는 "쾌적한-불쾌한"이 존재하는 것으로 나타났다. 이는 주관적으로 쾌적하다고 인식되는 감성이 공공디자인으로서 대전 스카이로드 미디어 파사드의 주된 가치로 평가될 수 있음을 시사한다. 다만, 성별과 연령을 고려한 정책이 반영되어 대전 스카이로드가 운영된다면 공공 디자인으로서의 가치가 더 향상될 수 있을 것으로 기대된다.

• 디자인학연구
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• 제19권1호
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• pp.39-48
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• 2006

현재 마케팅 환경은 과거의 가격 위주 전략의 제품판매 시대를 지나 상품, 기업, 브랜드 이미지를 통한 감성마케팅 시대로 접어들었다. 특히 고객의 직접 대면 장소인 기업 상업 공간 Space Identity는 직접 체험, 감각적 자극, 즉시 만족, 사회적 관계 형성을 할 수 있는 중요한 전략 요소임에도 불구하고 대부분의 국내 기업이 CI 기본 시각 시스템을 그대로 대입하는 2차원적 디자인 고려에만 머무르고 있으며 상업공간의 다양한 기능성, 컨셉, 상품과 고객 만족에 대한 고려는 부족한 것이 현실이다. 특히 공간과 고객의 최초 대면 접점인 파사드는 시각적 정보전달, 물리적 경계 역할과 더불어 내외부 공간의 연결성을 통해 공간의 컨셉과 기업과 상품 이미지, 정보 전달 및 고객 유입 정도를 결정하는 중요한 요소이다. 본 연구는 판매, 서비스, 홍보 등이 중심이 된 기업의 상업공간 파사드를 통해 상업 공간 전반에 적용된 Space Identity 적용 사례를 조사하여 상업 공간의 기능에 따른 상품, 고객 유입을 위한 이론 연구 바탕을 마련하고, 이론적 배경과 사례에서 지적된 문제점 개선을 위한 발전된 디자인을 위한 제안을 한다.

• 감성과학
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• 제16권3호
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• pp.333-340
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• 2013

생활양식이나 형태 변화에 따른 전통적인 주거건축들의 전통성, 공공성과 사유권의 균형, 계승 발전, 보존에 부가되는 공동체의 활성화와 효용성 등 환경 개선이라는 과제에 직면하고 있으며, 이들 역사 경관 권역의 경관훼손 가능성이 점증하고 있는 상황에서, 지역적 경관의 고유한 특성과 다양성을 가질 수 있도록 전통적 주거건축의 입면디자인 속성에 대한 이해가 선행되어야 한다. 본 연구는 "전통적 주거건축의 입면디자인 평가"에 영향을 미친 속성을 파악하기 위해, 입면디자인 평가척도 (지붕, 창호, 기둥, 벽면, 마루, 주초석, 기단)를 기준으로 쌍대비교를 실시하여 도출된 Synthetic Evaluation Value를 Fuzzy 방법을 통해 Fuzzy Integral (Choquet Integral) value를 추정하여, 가치속성을 규명하였다. 속성 간 가중치 산정결과에 ${\lambda}$-value를 이용하여 Sensitivity Analysis를 실시하여 유효함을 검증하였다. 전통적 주거건축의 입면디자인 평가에 영향을 미친 가치속성을 추정하는데 있어 유의미한 방법론이며, 복합 가치속성을 도출하였다는데 의의를 갖는다.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.99-107
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• 2014

Façade design makes the customer to select and remember of commercial space. Therefore, if it can be identified characteristics of perception in image evaluation, it will be possible to easy visiting space and re-selection with motivation through identity and differentiation of commercial space. For this study, cafes among commercial facilities were selected for the appreciation of the differentiated design features attracting customer's eyes through space image evaluation by gender. The followings are the conclusions drawn from the study. First, when the features of mean and deviation of [Factor 1] were employed for the appreciation of the perceptual characteristics of both men and women, it was clearly found that customers regards the facade design as a coarse one even though they are confused about whether the facade design is the straightened-up one. Second, customers perceive facade design as the one which is bright but not unique through [Factor 2] while in the process of selecting adjectives to describe it men's perception as to "being vivid but interesting" was dispersed and women's as to "Being bright" was also dispersed, too but the women perceived it as "being opaque". Third, it was revealed that the perceptual characteristics of [Factor 3] were perceived as "warm but boorish" and "warm but crude" by men and women respectively. Fourth, most (80%) of the adjectives employed for vivid description of their perception by both genders were found to be consistent.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.58-67
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• 2013

The methods used in this study included investigation of media facades used for landmarks in downtown areas in previous studies, visits to these areas, and recording of media facades. The changes in the colors or the size of buildings were analyzed among the recorded cases and 12 of these cases were selected for further study. The sensibility preference of the media facades was evaluated by sorting the 12 kinds of media facades, and providing them as materials to a group of 60 participants (40 undergraduate and 20 graduate students majoring in architecture and design) consisting of an equal proportion of males and females. This study addressed the following four_stage questions: 1) Five questions of recognition evaluation about media facades and the cognitive evaluation items of emotional vocabulary and color preference in each research case; 2) sensibility preference items regarding the media facade color design; and 3) design evaluation items of the media facades; 4) Video clips and still images were recorded from a middle distance at 7p.m to 11p.m. in central New York, Singapore, Seoul, and Beijing. The participants looked at the changes in colors through the video clips in each case and evaluated their preferences through 23 pairs of emotional vocabulary items using system dynamics. Construction of an emotional vocabulary followed, based on previous studies about media facades and color design. To evaluate the sensibility preference and the perceived representative colors of the media facade, this study suggests new emotional responses that depended on the color emotional vocabulary of light in the LED lighting technical evaluation methodology. A media facade with a moving change of colors, unlike a fixed landscape color design, suggests a new communication method based on architectural factors. New architectural color coordination can be presented for urban landscapes at night. Designs that factor in the pedestrians' emotional vocabulary or preference should take precedence over the use of high luminance and various colors.

• Wind and Structures
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• 제38권3호
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• pp.193-202
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• 2024

Modern high-rise tower designs incorporating recessed balcony cavity spaces can be prone to high-frequency and narrow-band Rossiter aerodynamic excitations under glancing incident winds that can harmonize and compete with recessed balcony volume acoustic Helmholtz modes and facade elastic responses. Resulting resonant inertial wind loading to balcony facades responding to these excitations is additive to the peak design wind pressures currently allowed for in wind codes and can present as excessive facade vibrations and sub-audible throbbing in the serviceability range of wind speeds. This paper presents a methodology to determine Cavity Amplification Factors to account for façade resonant inertial wind loads resulting from balcony cavity aero-acoustic-elastic resonances by drawing upon field observations and the results of full-scale monitoring and model-scale wind tunnel tests. Recessed balcony cavities with single orifice type openings and located within curved façade tower geometries appear particularly prone. A Cavity Amplification Factor of 1.8 is calculated in one example representing almost a doubling of local façade design wind pressures. Balcony façade and tower design recommendations to mitigate wind induced aero-acoustic-elastic resonances are provided.

• 한국실내디자인학회논문집
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• 제25권1호
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• pp.81-92
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• 2016

Within green facades, the greening side of the wall is first recognized by people, leaving a visually lasting impression. As facades play a crucial factor in forming street image, their design can be considered most important. In modern days, 'patterns,' one of the popular elements of design, has developed into becoming a method of expressing architects' emotions or images as well as ways of seeking satisfaction. As opposed to recent overseas movement where patterned green facades have been widely utilized, the domestic trend still remains in outdoor green facades without patterns. This study, focusing on overseas patterned green facades, classifies the facade pattern's expressive methods into two greater parts, and four categories. Furthermore, among the elements and properties from Biophilic pattern guidelines, we specifically focus on 'Repetition Pattern,' which corresponds to 'Complexity & Order.' Biophilic design has the notion of pursuing an environment that aids modern people's comfort and well being. Providing information on patterned green facades that have largely gained popularity, this study also presents its aesthetic directions that may be applicable domestically in the future.