• Journal of the Korean Society of Costume
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• v.58 no.9
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• pp.99-113
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• 2008

This paper provides the foundation to settle the new paradigm in the beauty industry service quality by confirming the beauty industry service quality influence on customer satisfaction and loyalty through the actual verification. The scale of this study for measurement of beauty industry service quality is confirmed through the certification of reliability and feasibility with questionnaire investigation after confirmation of contents and preliminary feasibility. The dimensions and items for measurement of beauty industry service quality are selected with service ability(6), tangible(4), responsiveness(3), reliability(2), conveniency(2). And it is confirmed that the level of service quality is changing unlike a beauty-shop facility or cost recognized traditionally as a key factor to occupy the higher position in competition of beauty-shops. This thesis presents the important point of current issue about kinds of strategy which beauty industry should establish in providing the beauty industry service for occupying higher position in keen competition.

• Journal of Fashion Business
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• v.23 no.4
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• pp.1-12
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• 2019

The study investigated trends in wall-covering displays in interior design stores. Although studies reported design trends at well-known exhibitions overseas such as Heimtextil and Maison objet, many different cases present actual realistic design flows. This study analyzes the actual market flow rather than design as an exhibition concept, and presents the interior CMF trends in 2019. The CMF design of wall-covering displayed in New York D&D Building in 2019 can be summarized as follows: W was the most frequently seen show-window, but like R, which is a strong color, it is also used to convey surrealistic images. The store entrance was designed to attract consumers' attention inside, and was constructed to reflect the actual trend. In the 2019 New York market, the wall-covering of Gray and YR were displayed through the shop entrance to suggest substantial sales. In addition, the demand for gold metallic wall-covering is significant as gold was strong in many forms. This study represents a valuable resource to identify trends in wall-covering from 2017 to 2019 compared with previous studies. This study represents a valuable foundation for a wide range of topics related to the use of wall-covering for interior decoration.

• Journal of the Korean Society of Costume
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• v.33
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• pp.105-115
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• 1997

The fashion clothing market is changing due to the appearance of new consumer group. And the import of foreign brand clothing is highly increasing. The purpose of this study is to help the domestic apparel companies set better market-ing strategy by studying the relation between fashion ivolvement and the purchase be-havior of foreign brand clothing. Subjects were 498 new generation women living Seoul metropolitan area. Data were obtained by questionnaire and analyzed by SPSS package. The main findings of this study are as follows; 1. The result of factor-analysis of the fashion involvement's variables were classified into 8 factors. 2. Consumer's main purpose of buying new clothes were To coordinate clothes with each other' 3. Consumers evaluated every clothing factors: color fit etc of foreign brand very highly except the price. 4. The factor that consumers consider most when choosing clothes is color design fit de-tail texture and brand knowledge in order. 5. the advertizing method that consumers care the most was shop and window display. 6. 'Because design and color are good' were the most important factor as motive of buying foreign brand clothing. 7. Most consumers still bought domestic brand clothing. 7. Most consumers still bought domestic brand clothing. 8. Monthly income and purchase of foreign brand were positively related 9. All variables 2of fashion involment were positively related with the purchase of foreign brand 10. Consumers with higher monthly income did not care much about 'Weather or occasion' when buying clothes. And consumers living in Kangnam(compared with consumers linving in Kangbuk) cared more about personality and bought more foreign brand. 'Social and econ-omic status' were highly related with monthly income residence and purchase of foreign brand clothing 11. Older consumers cared more about color figure texture and fit than younger con-sumer. Monthly income were positively re-lated with design color and figure. Residence were highly related with color and figure. Pur-chase of foreign brand clothing were positively related with design color figure and fit. 12. Younger consumers cared more about brand knowledge. And the purchase of foreign brand clothing were positively related with de-sign detail and brand knowledge. 13. Consumers with foreign brand's purchase experience showed negative relation between ;foreign brand's purchasing experience' and 'Weather or occasion' 14. Consumers with no foreign brand's pur-chasing experience showed negative relation between fashion innovativeness and figure. 15. Consumers with no foreign brand's pur-chasing experience showed positive relation between fit and fashion opinion exchange. The study shows that colors is most import-ant factor in purchasing clothes. And imported brands are very strong in terms of proposing various and unique colors. not all brands succeeded in Korea. Those brands that failed to group consumers have the following problems. Therefore it is critical to review the above factors when importing the foreign brand.

• Journal of Fashion Business
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• v.4 no.3
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• pp.91-102
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• 2000

As an economy approach new state of affairs under the influence of the Shil-Hak philosophy, the Joshun society at 18th century gave common people to a chance to impress and to patronize the Arts. This social environment made an artist to drawing see and feel, this is a genre picture. Hong Do Kim(1745-1816 or 1818) was a typical genre picturer of Joshun, his picture reflected the time truthly and honestly and described vividly a life of common people, so expressed Realism what based on the actual. Therefore the purpose of this study is to analyze and to study costume of common people and their life style. The costume in a genre picture books are summarized. Man's basic dresses were Jugori and Baji uniformity, but based on the job or situation those had a little variation. People of a blacksmith shop wore that to enlarge sleeve of Bagi and Jugori and wore Strow Sandle exactly, in that way prepared for danger of treating hot iron. On the side, in the summer, Soikojambangiee and Deungguri jucksam wore at grain. The majority of hair style was Minsangtoo that Manggun not to be surrounded a head. Womam's basic dresses were Chima and Jugori, it was not to be different in compare with a woman of the aristocratic class, extremely appeal simplicity. But it was not to be of no accent on fashion even if common people, they wore a shot Dangko jugori that busts were seen below Jugori. A hair style was simple hair that her braid placed aboved a head, different with very richful hair style, Gachae that one‘s braid hair placed above a head, a hair style of woman of the aristocratic class and Kinuer. Because of common people's costume are not a special thing expect for basic dress-Jugori, Baji, Chima, many historical books or articles about costume are not existed. As the results of this study on costume of common people's life, we found that basic dresses appeared to a various types based on the job and the situation.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.4
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• pp.385-395
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• 2011

This study investigates the buying behavior of apparel by middle aged women according to lifestyles. Questionnaires were distributed to 300 women who lived in the Seoul area and between 40 to 65 years of age. A sample of 248 women responded. To analyze the data, Factor Analysis, Cluster Analysis, Analysis of Variance (ANOVA) and a Duncan test were used. As a result, the respondents were clustered into 4 different groups according to lifestyles. The groups included practical oriented group, economic oriented and practical group, active oriented and appearance group, and economic group. Their buying behavior was as follows. First, the active oriented and appearance group shopped at department stores and specialty stores; however, the economic oriented and practical group shopped at discount stores more often than other groups. The practical group shopped more frequently using TV home shopping networks, discount stores, and outlet stores, the economic group shopped at off-price stores, discount stores, and online more than the other groups. Second, the active oriented and appearance group bought classic suits and semi-classic suits, imported brand and/or designer brand apparel more often than other groups. Third, the active oriented and appearance group perceived another person's appearance, advertisement, and shop display as a more important information source than other groups. Forth, the active oriented and appearance group considered design & style, harmony with self-image, brand name, color, and coordination with other clothing as more important selection factors for clothing than other groups. The economic groups considered coordination with other clothing; however, the economic oriented and practical group cited ease of care as more important factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.885-898
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• 2015

This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.83-91
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• 2008

This study was designed to figure out the changes in elderly women's foot size and shape by aging, to propose size specification for elderly women's shoes, and to produce regression equations using representative measurements items to estimate other measurements usually hard to get. Subjects were 118 women of 30-59 years and the 227 elderly women over 60 years. Martin's anthropometry was done on the right foot of each subject for 25 items. And 11 indirect measurement items were measured on both foot printing sole outline and picture in profile taken by digital camera. For statistical analysis on the anthropometric measurements by SPSS program, analysis of variance, post-hoc test(SNK-test), crosstabulation, multiple correlation analysis, regression analysis were performed. The results of the study are as follows. Firstly, it was found that the foot figures of elderly women over 60 years were smaller in girth and width than those of below 60 years. In addition, it was revealed that a big toe and a little toe of elderly women showed a tendency concentrating to the central axis of feet. The foot index of elderly was smaller in width and girth. Secondly, foot size distribution table of elderly group showed wider size ranges and covered smaller sizes than the below the age of 60, meaning wide variation in foot size of elderly women. Thirdly, the multiple correlation analysis showed high correlation of foot length/girth to other measurements, suggesting these two items could be used as representative items for elderly women's shoe size specification as other age groups. Regression equations were produced using foot length/girth to estimate other measurements, suggesting such items could be estimated effectively and utilized in on/off-line shoe manufacturing shop as heel to big toe length, heel to little toe length, exterior malleouls width, instep girth, ankle girth, etc. These results imply prudent features of elderly women's foot as diversity of foot shape and wide size specification range should be applied for ergonomic shoe design for them.

• Fashion & Textile Research Journal
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• v.8 no.3
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• pp.295-302
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• 2006

The purpose of this study was to research the purchasing traits and the wearing satisfaction of ski wears to provide the data needed to design ski wears to the related industries. This survey was performed during 2003's and 2004's winter with the 157 questionnaires containing 16 items of purchasing traits, 8 of design satisfaction, 12 of purchasing satisfaction and 13 of satisfaction of using convenience. The data were analysed with the frequency, the percentile, $X^2$-test, the average, the standard deviation and t-test through comparing with the groups of general people and experts, and the groups of male and female. The results were:1.The most preferred style was the two pieces style(88.5%), and then the loose style(61.1%), and the shoulder-wireless style(36.9%). 2.The imported brands were more preferred because of the design(44.1%). 3.The main place of purchasing was the ski wear speciality shop(48.4%), the main source of the merchandise information was the surrounding men(43.3%), the most significant consideration aspect when purchasing was the design(35.7%), and the rate of size perception was 51.6%. 4.The wearing satisfaction score(5) of ski wears were; the satisfaction of design was 3.24, the satisfaction of material 3.00, and the satisfaction of using convenience 3.07. 5.In the rate of design satisfaction, the female(3.10) showed higher than the male(3.35) (p<.05). 6.In the satisfaction of material, 'the discoloration'(2.37), 'the abrasion'(2.75), 'the sense of volume'(2.76) and 'the sense of touch' showed dissatisfaction. 7.In the satisfaction of using convenience, 'the pollution by lifting ticket'(2.36)was showed most dissatisfaction.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.2
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• pp.373-378
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• 2017

While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.

• International Area Studies Review
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• v.12 no.3
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• pp.89-109
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• 2008

Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.