• 한국실내디자인학회논문집
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• 제22권6호
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• pp.212-219
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• 2013

This study uses a fashion shop facade design to track human gaze, find gaze frequency for gaze time for the gaze points along the path of sight, and expose the importance of facade design and figure out the value through theoretical systematization. Thus, this study employed the measurement method in physiological psychology which is sight-tracking device with eye-tracking to perform effective data evaluation. To find gaze frequency and study the contents to reflect on the facade, precedent study review, and case study of facade design to collect stimulants to be used in eye-tracking experiment were executed. And the eye-tracking experiment which traces the movement of eye[pupil] was performed. As the result of analyzing gaze frequency, The characteristics of such gaze path formation made the characteristics for gaze frequency even clearer. What was characteristic in the analysis result according to 'average value for gaze time' was that only 8 out of 2000 areas showed over 1 second of frequency and, and all other shoed less than 1 second of gaze time. This indicates that human sight endlessly jumps around, and that it 'Stay' where it has interest. This study found the average of the frequency of this 'Stay' in facade design. This study well presents the major points to add value to the design of the space of facade based on scientific measurement/analysis data obtained through visual understanding. Through such, this study is thought to be able to have a positive interaction with marketing by forming a theoretical background bringing utility to purchase environment and assisting in sales increase.

• 복식
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• 제16권
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• pp.211-220
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• 1991

The purpose of this study is to examine the effect of the fashion shop display on the clothing purchase made by the sample of 369 adult women living in Seoul area. In this study, the interest and the effect of the display are investigated through such factors of demographic variables as each individual's age, educational career, vocation, average family income a month, and marriage status. And the relationship is also examined between the person's interest paid on the display and the clothing attitude related variables of fashion follow tendency, individuality, and the way of practical economy. An additional examinations are performed in the first reactive factor to be considered at the time of the clothing purchase, and the interrelation between the discontent after purchase and the effect of display before purchase. The major findings of this research, thus, can be summarized as following: 1. Demographic variables of women reflect differences in their interests toward display and accordingly the variety of the display effect as well. Less interest and effect are caused by the effort of display for the women in their senior age. However, a group of the character women and young college women pay relatively more attention to the display and give more effect to the purchase. The examination shows alsp that the unmarried and better-off and better-educated are more sensitive to the effect of the display. 2. The higher is the individuality and the fashion follow tendency, the stronger revealed the interest in the display, while the economic women have less interest in it. 3. The first factor considered at the time of purchase is not absolutely affected significantly by the degree of the display effect in real purchasing act. 4. The discontent after purchase is not related with how much the degree of display effects in the act of real purchase.

• 패션비즈니스
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• 제23권3호
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 디자인학연구
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• 제19권4호
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• pp.91-100
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• 2006

현대 상업공간의 패션 리테일 샵은 변화하는 패션경향에 따라 소비자의 라이프 스타일을 고려한 기능적, 감성적 공간으로 다양화되고 있다. 최근 패션 리테일 샵은 형태로부터의 표면의 변화와 표현특성이 상징화되고 있는데, 이는 공간이 이미지화되고 감성화 되고 있는 표피의 중요성을 재인식하게 되었다. 따라서 본 논문에서는 표피의 특성을 시대적 배경으로 구분하고, 2000년부터 2003년까지의 브랜드 아이덴티티 개념이 도입되고 표피의 표현이 두드러진 패션 리테일 샵의 패션 선두매장 (Flagship store) 4개 브랜드를 중심으로 형태적 측면과 공간적 측면으로 각각 범주화하여 패션 리테일 샵에 나타난 표현경향과 표피의 상관성을 분석 고찰하고자 한다.

• 한국의상디자인학회지
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• 제5권1호
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• pp.97-107
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• 2003

This study was conducted to provide the basic data to activate the consigned education of fashion retailing company in the department of fashion design in a junior college. 36 consigned education students from fashion retailing company in Daegu were surveyed and interviewed. The result can be summarized as follows: 1. Their motives of study lie in ‘I wanted to study in a junior college’ (55.6%), ‘It would be some help for my job’. ‘My company recommended’ (16.7%), and ‘I wanted to get a higher degree’ (11.1%). 2. Their preferences in terms of major and subjects lie in ‘fashion marketing’ (30.6%), ‘fashion coordination’ (25.0%), and ‘fashion information’ (19.4%). 3. The occupations they wanted to get are ‘a displayer’ (38.9%), and ‘a shop master’ (30.6%), and ‘a merchandiser’ (8.3%). 4. The ratio of theories to practices they want is ‘40:60ㆍ30:70’ (27.8%), ‘50:50’ (22.2%), ‘20:80’ (11.1%) 5. With regard to their adaptability in school, they answered that ‘I'm doing quite well’ (44.4%), ‘I'm doing OK’. ‘It's a little hard to follow’ (22.2%) 6. About teaching methods and contents, they responded that they want ‘more emphasis on practices’ (41.7%), and they commented that ‘teachers are focused on the syllabus procedure rather than students’ practical improvement’ (19.4%), and ‘I feel loaded with too much assignment’ (13.9%) 7. They wanted to be taught by ‘professors’ (77.8%) and ‘professionals in the field’ (19.4%) In conclusion, it is required that both the college and the company need to develop a customized education program focusing on the field training specialized by their cooperation and constant researches. On the part of junior colleges, adjusting their educational directions to the trend of the 21st century, they need to focus on nurturing the consigned students to be highly qualified professionals required by the industry, using hi-tee equipment and facilities through academic and industrial cooperation.

• 패션비즈니스
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• 제3권3호
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• pp.15-26
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• 1999

The purpose of the study was to investigate brand images and fashion leaderships of women's wear manufacturers targeting middle-aged women or older women. Thus, this study was to be an exploratory study to investigate clothing behavior of elderly female consumers and search apprel niche-market for them. The questionnaire consists of questions on brand images, fashion leadership, and merchandise assortment. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 29 adjectives. The fashion leadership of these brands was evaluated by the degree of fashion trends adopted on 7 aspects including fashion images, silhouettes, fabrics, colors, design details, accessories, and item-coordinations. For the survey, both interview and the subjects were 66 manufacturers which have national brands or designer brands. Among 44 respondents, 30 respondents were designers and the rest of them were merchandiser or shop managers. The SPSS PC+ package was used to calculate frequency, T-test, and cluster analysis. The results from survey of manufacturers targeting middle-aged women or older women are as follow: 1) The brand imges which they pursue are prestigious, practical, and elegance. 2) There were significant differences in brand images, and national brand manufacturers pursue stronger images in prestigious, chic, intelligent, competency, than designer brand manufacturers. 3) 40 brands were divided into two clusters. 36 brands were included in one cluster, and only 4 brand were belong to the other cluster. In this market, the image of feminity was grouped with the image of prestigious, chic, intelligent, competency. 4) In product planning, the adption level of fashion trends in 7 aspects was generally at medium level, but fashion trends were more adopted in fabric, color, and item-coordination.

• 복식문화연구
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• 제13권1호
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• pp.161-173
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• 2005

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

• 한국멀티미디어학회논문지
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• 제13권3호
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• pp.467-474
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• 2010

인터넷을 이용하는 패션/코디 쇼핑몰은 그 시장이 매년 큰 폭으로 증가하고 있다. 온라인 패션 쇼핑몰들은 매출을 증가시키기 위하여 신상품을 눈에 잘 띄는 곳에 배치하거나, 모델을 도입하여 상품을 돋보이게 표시하는 등 많은 노력을 기울이고 있다. 그러나, 온라인 패션 쇼핑몰에서 판매하는 다양한 상품들에 대하여 상의와 하의의 어울리는 정도를 자동으로 계산하여 표기할 수 있다면, 오프라인에서의 점원에 의한 추천을 대신하여 사용자들의 연계 구매가 한층 편리할 것으로 기대된다. 본 연구에서는 여성복의 패션 코디네이션 쇼핑몰 구축 시, 내용 기반 필터링 방식(Content-based filtering)의 기계학습을 이용하여 상의와 하의의 어울리는 정도를 자동 계산하여 추천해주는 시스템을 설계하고 구현하였다.

• 패션비즈니스
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• 제17권2호
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• pp.136-150
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• 2013

This study investigates the effect of customer emotions on customer evaluation and behavior intention. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, emotions of customer were divided into 2 patterns, positive emotion and negative emotion. Second positive emotion have significant (+) influences on the trust and negative emotion have significant (-) influences on the trust. Third positive emotion have significant (+) influences on the customer orientation and negative emotion have significant (-) influences on the customer orientation. Forth, the emotions of customer have a considerable impact on the interaction intention. And the positive emotion have significant (+) influences on the word-of-mouth intention and negative emotion have not a considerable impact on it. Fifth the positive emotion have significant (+) influences on the attitude toward store and repurchase intention, and negative emotion have significant (-) influences on the attitude toward store and repurchase intention.