• Journal of Practical Agriculture & Fisheries Research
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• v.13 no.1
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• pp.47-69
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• 2011

The purpose of this study is to suggest strategies for vitalizing Jeju citrus export-specialized organization. To achieve the goal, the research has been focused on the establishment and standardization for fruit production practices that can keep a steady supply of high quality citrus fruit for export market, and followed by systematization of farms using the practices. According to the research findings, it is desirable that the high quality fruit production manual such as the Global GAP must be established, developed and prepared to train farm households. The establishment of the high quality fruit production manual is focused on the items as follows : 1) labor productivity enhancement by structural improvement of farm layout, 2) the practices for high-sugar-fruit production such as thinning out, irrigation and drainage system, and mulching with a poromeric sheet 3) productivity enhancement and quality improvement of fruit by cultivar improvement and virus-free nursery trees, 4) standardization of cultural practices throughout the citrus fruit production.

• International Commerce and Information Review
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• v.12 no.4
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• pp.327-344
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• 2010

This study intends to analyze the trade competitiveness of Korean films in international markets. Under environmental of film industry, Korean films could be doing better. But the Key success factors Korean films in the foreign markets are the improvement of contents Quality and the diversification of trade market. Namely, Our films is mainly exporting Japanese market and the import depends upon American films. In case the trade specialization index(TSI), The international competitiveness of Korean films shows lower import specialization, by virtue of export increasing of Japan, Europe and other markets in 2000's. On the other hand, The Export Market Share has shown similar pattern to main markets except Japanese market, and the import was almost similar to trend in foreign markets except American films. Consequently the present film strategies and polices that delight limited markets will not be compete in global markets, Korean films or contents is merely called by that name.

• Journal of the Korean Society for Railway
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• v.16 no.5
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• pp.439-446
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• 2013

The market taxonomy approach may lead to the most effective strategy to promote the export of Korean Railway Systems. By prioritizing opportunities in the global marketplace and subsequently identifying market segments, this approach will reveal the most effective market strategies for Korean rail exporters. This study suggests the market potential index. In addition, it also introduces how market segmentation should be done for the global rail supply market. Applying the market taxonomy to derive strategic implications, this study portrays several export projects currently being undertaken by the Korean rail industry.

• Journal of Korea Port Economic Association
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• v.27 no.1
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• pp.155-183
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• 2011

The purpose of this paper is to analyze competition status of Korean and Chinese vessels in the EU market. To achieve this purpose, this study uses Market Share Index, Export Bias Index, Trade Specialization Index, Export Similarity Index, and Market Share Expansion Ratio-Export Similarity Deepening Ratio as analyzing method. The statistical data used in this study are obtained from the trade statistics for 5 years(2005-2009) produced by Korean International Trade Association. The results of this study show that Korean ships are less competitive than Chinese ones in the EU export market in that Korea does not export various kinds of ships but export some restricted kinds of vessels even in the competitive ship, implying that Korea has been gradually losing its competitiveness. These results suggest that Korea should improve the competitiveness of shipbuilding industry by pursuing such differentiated strategies as exporting high value-added vessels while keeping on maintaining Korea's dominance over its competitive ships to overcome China's competitive advantage in the EU region.

• Journal of the Economic Geographical Society of Korea
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• v.21 no.2
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• pp.90-106
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• 2018

This study suggests a gateway strategy for transporting agri-food exports to expand exports after examining the patterns of Korean agri-food exports by commodities and the role of export gateways. Korean agri-food exports have increased, but processed food exports have increased significantly compared to fresh agricultural products during the last 17 years. More importantly, Busan port is the main agri-food export hub in Korea. Under these circumstances, this paper examines the determinants of processed cereal-based food (HS 19) exports through Busan port using classification and regression tree (CART) analysis. As a result, the main factors that help to predict the real value of Korean exports are the GDP of the export destination countries, their distances from Korea and their GNI per capita. The destinations of Korean agri-food exports are finally classified into eight groups, which reveals the characteristics of clusters and provides useful insights for the strategies to expand agri-food exports.

• Journal of Ginseng Culture
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• v.6
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• pp.116-134
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• 2024

This study aimed to identify the issues in Korean ginseng exports through analyzing the ginseng market. Therefore, the study examined the current ginseng production status in South Korea and China, the major ginseng-producing countries in Northeast Asia, including cultivated areas, harvested areas, and production volumes. For South Korea, specific data on ginseng, such as average prices, operating costs, and production costs, were compiled to demonstrate the production competitiveness of Korean ginseng from a production perspective. Furthermore, as major ginseng-exporting countries, South Korea, China, and Hong Kong's export trends, including export quantities, export values, and export prices, as well as crucial export items and tariff rates, were summarized to showcase the export competitiveness of Korean ginseng. Additionally, this study aimed to understand the consumption patterns of ginseng in China, Hong Kong, and Taiwan by presenting various cases and events in these countries. Based on information related to production, export, and consumption, this study identified obstacles in the ginseng export process, including market downturns, weakened price competitiveness of Korean ginseng, increased market share of competing products like Chinese and Western ginseng, a lack of promotion and marketing, and insufficient development and export of various ginseng products. In response, strategies for overcoming these obstacles were proposed, including diversifying exports, establishing effective production systems, enhancing quality and branding, strengthening promotion and marketing efforts, and developing various ginseng products.

• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• International Commerce and Information Review
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• v.7 no.4
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• pp.435-453
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• 2005

This paper suggests several strategies for promoting Trade and Foreign Direct Investment cooperation to the Korean government and companies as follows ; For Korean government, its trade policy would be given much weight on the import from the Vietnam in the early developing stage. This import could be compensated and increased with the counter export of Korean products like the industrial goods. For Korean companies, they would make haste to invest and develop the abundant energy and natural resources in Vietnam. Their desirable strategies would be moving small scale projects into large ones, production partnerships with the foreign developed and experienced companies, and international joint ventures for using inward FDI incentives. The long range vision and perseverance are indispensable for promoting trade and foreign direct investments between and Korea and Vietnam and both parties' win-win results and development in the end.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.646-660
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• 2008

Korean export of fashion products to the U.S. has fallen off sharply after 2001. Now, Korean fashion companies have to develop higher value-added business. In the U.S., Korean-American fashion companies are taking a primary role in up-stream of the fashion industry. To cut the edge over the U.S. fashion companies, one of the solutions could be to build the business relationship with Korean fashion companies which reflect the recent trend rapidly and have high quality production. On this study, we investigated the marketing strategies of Korean-American fashion companies to seek to start business with Korean fashion companies and make suggestions for Korean fashion companies who want to enter into the U.S. market effectively. To analyze current situation of Korean export to the U.S. and the U.S. fashion industry, we considered various kinds of statistic data, publications and studies. And we performed in-depth interviews with 9 Korean-American fashion companies in LA from $9^{th}$ to $21^{st}$ of July. The results are as follows. first, Korean fashion companies should aim for high-end market with the products of high quality and design. Second, there should be professional agents who manage Korean small-medium fashion companies and connect them with Korean-American fashion companies. Third, Korean fashion companies who want to enter into the retail market of the U.S. have to decide the target market clearly and plan strategic and differentiated merchandising. Fourth, Korean fashion companies can specialize in product developing service like proposing a product or a merchandising line as a package including designs, fabric swatches, trims, production information, etc.

• Journal of the Economic Geographical Society of Korea
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• v.23 no.3
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• pp.209-228
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• 2020

The purpose of this study is to analyze the changes in trade and industry of Korea and suggest implications from the perspective of global value chains following the spread of COVID-19. To this end, products for prevention of epidemics which is directly related to COVID-19 and IT industries with high GVC participation were analyzed. Due to the spread of COVID-19, the variation in import and export of products for prevention of epidemics was large. In the case of masks, import and export of final goods changed drastically, but the change in intermediate goods was not significant relatively. Korea's IT industry has been differentiated according to major trading partners amid overall changes in GVCs which is summarized as higher forward participation and lower backward participation. While no particular change resulted from COVID-19 has yet been made directly, the need for diversification strategies should be taken into account at a time when the production links with China and Vietnam are close and the dependence on trade with these countries is high. The COVID-19 is still in progress, requiring corporate strategies and policy efforts to respond to changes in GVCs in the post-COVID-19 era.