• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.348-356
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• 2022

The main objective of this paper is to probe the extent to which misinformation propagated through the different social media platforms contribute effectively in the process of directing, shaping and reshaping societal awareness of Saudis. In so doing, this paper attempts to delve into the relationship between linguistic misinformation and societal awareness, by exploring the perception of Saudis towards social media news, particularly misinformation and the extent to which this misinformation influences the social attitudes of Saudis in terms of various societal issues. Two main research questions are addressed in this study. First, to what extent does social media misinformation affect Saudis' awareness? Second, what are the linguistic manifestations of misinformation presented in the different social platforms? Two main findings have been recorded in this study: first, misinformation significantly contributes to the societal awareness of Saudis; and, second, however misinformation is linguistically manifested at the different levels of linguistic analysis, it is highly representative at the lexicalization level of language use.

• 한국식생활문화학회지
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• 제38권4호
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• pp.239-245
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• 2023

The objective of this study was to explore how different types of rewards affect customers' inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the social media community. A total of 202 valid responses obtained by distributing a self-administered survey among restaurant patrons were subjected to hierarchical regression analysis to examine relationships between variables. The findings underscored the significant influence of economic and social rewards on shaping customer intent to participate in environmental initiatives promoted within restaurant social media communities. Furthermore, the study revealed that the extent of customer participation within the social media community moderated the relationship between rewards and their likelihood to partake in environmentally conscious behaviors. These results have meaningful implications for restaurant managers seeking to promote environmental initiatives effectively through social media platforms and within their establishments.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.105-115
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• 2011

We are inundated with visual media; countless such media, ranging from Hollywood blockbusters, American drama, Korean films with enormous budgets to independent films, appeal to our sensibility and engage our empathy and insight. The making of mega-hits that attract millions and a drama of viewer ratings of over forty percent lies in how persuasive the sensibility of the narratives are to an audience from a different milieu and personality. It leads to a question: how can empathy of such a varied group of people be won towards the perspective of directors and authors who come from different nationality and ethnicity to themselves? In exploring the issue, I aim to adopt a psychoanalytical view of human psychology, into consciousness and unconsciousness. Freudian psychoanalysis and Jungian analytic psychology in depth psychology underpin my analysis of visual media. It further enables my examination of unconsciousness applied to spatial design, which is elementary in visual media. In sum, this research aims to improve understanding of spatial design in films, a product of creative human consciousness, by interpreting this as an outcome of the unconscious. This is to apply the concept of collective unconscious in Jung's analytical psychology.

• 한국어교육
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• 제29권4호
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• pp.65-92
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• 2018

This study explored how a particular social media can be used to supplement elementary-level Korean language course in the US public university. The researchers administered a survey measuring students' patterns and habits of social media use. Based on the survey results, researchers designed six different types of learning materials and uploaded them regularly to Instagram throughout the semester. At the end of the semester, a survey was conducted to find out students' satisfactory level. From the 44 students' responses, the study found out that using Instagram 1) is more accessible to students than any other learning management system, 2) is fun and students are willing to participate, 3) increased the target language exposure and authentic language use, 4) increased interaction between teachers, students and even other native speakers, and 5) is helpful to improve listening and other language skills. The study closes with the suggestion for further experimental studies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권11호
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• pp.2966-2986
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• 2023

Climate change is a constant threat to human life, and it is important to understand the public perception of this issue. Previous studies examining climate change have been based on limited survey data. In this study, the authors used big data such as news articles and social media data, within which the authors selected specific keywords related to climate change. Using these natural language data, topic modeling was performed for discourse analysis regarding climate change based on various topics. In addition, before applying topic modeling, sentiment analysis was adjusted to discover the differences between discourses on climate change. Through this approach, discourses of positive and negative tendencies were classified. As a result, it was possible to identify the tendency of each document by extracting key words for the classified discourse. This study aims to prove that topic modeling is a useful methodology for exploring discourse on platforms with big data. Moreover, the reliability of the study was increased by performing topic modeling in consideration of objective indicators (i.e., coherence score, perplexity). Theoretically, based on the social amplification of risk framework (SARF), this study demonstrates that the diffusion of the agenda of climate change in public news media leads to personal anxiety and fear on social media.

• International Journal of Knowledge Content Development & Technology
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• 제14권3호
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• pp.59-76
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• 2024

The prominent role accorded to social media in the academic community for research, teaching and learning revolves around its significance among users. Social media offers a platform for individuals to engage with and share perceptions relating to different disciplines. This current research was conducted to investigate the level of awareness and frequency of social media technology use among postgraduate students of Library and Information Science in Nigerian universities. The descriptive survey design was used for the study. Structured questionnaires were used to collect data from 919 library and information science (LIS) postgraduate students in the universities. In all, 742 copies out of the 919 distributed were returned and found usable, thereby making the return rate to be 81%. Data collected were analysed using mean and standard deviation. The study revealed that the LIS postgraduate students frequently use social media such as Wikipedia (x=3.94>3.50), Instagram (x=3.86>3.50), Facebook (x=3.85>3.50), Zoom ($\overline{x}$=3.78>3.50), LinkedIn (x=3.69>3.50), YouTube ($\overline{x}$=3.54>3.50), Twitter (x=3.52>3.50). The study established that students use social media tools for their personal, professional and research activities. The study also found that the level of awareness and use of social media by the students was high. The study recommended that the use of social media should be incorporated into the LIS curriculum including training sessions for the students on how to use the media effectively.

• 한국기록관리학회지
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• 제3권2호
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• pp.78-96
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• 2003

오늘날 미디어는 우리의 일상을 혁신하고 우리의 삶을 변혁시키는 위력을 갖게 되었다. 뉴미디어는 마샬 맥루한 (Marshall MacLuhan)의 말처럼 새로운 언어이며, 우리를 실재의 세계와 연결시켜주는 수단이며 또 그 자체가 실재의 세계이기도 하다. 이러한 뉴미디어의 세계에서 문자의 출현은 새로운 의미를 갖게 되었다. 미디어의 세계에 있어서 문자의 출현은 과거 무성시대 말기로부터 시작된 내용의 의미전달을 위한 자막의 역할을 뛰어 넘어 화면의 구성적 요소로서 역할을 하게 되었다. 이러한 구성적 요소로서의 자막 혹은 문자의 출현은 미학적 요소, 오락적 요소, 재현적 요소, 부언적 가치전도의 요소, 설명적 요소 등의 의미를 지니게 되었다. 과거 자막에서 보여주던 번역적 요소마저도 뉴미디어의 세계에서는 새로운 양식으로 탈바꿈하면서 계속전진을 계속하고 있다. 의미 전달을 위해서 영상 속의 문자는 의미론적인 입장에서의 변화나 연구가 계속될 뿐만 아니라 그 글꼴 등에서도 많은 변화와 의미를 지니게 되었다. 글꼴의 디자인은 미디어세계의 새로운 미학적 발상이며, 글꼴의 양식은 미디어 화면의 또 다른 생명력이라 할 수 있다. 그러므로 글꼴이 미디어에 미치는 영향에 대해 보다 구체적으로 살펴보고자 했다.

• 한국언론정보학보
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• 제16권
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• pp.108-135
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• 2001

This study examines the structure of the problems of Korean newspaper reporting raised by the civil society. Based on the differences in the mode of presentation, the problems of newspaper reporting were classified into three types; prominent, associated, and isolate problem. The relations among these problems were defined as the degree of co-occurrence in the monitoring articles. A network analysis was conducted to examine the structure of the problems in Korean newspaper reporting. A $33{\times}33$ similarity matrix of the problems was created by analyzing the data from one monitoring report and two weekly media critics newspapers. The results showed that of the 33 problems, most of them were mentioned as prominent or associated problems. The problems related to the news contents were mostly treated as prominent ones, while the problems about the news writing and reporting styles were frequently treated as associated ones. The network structure of newspaper criticism based on the co-occurrence of 33 problems were divided into six clusters. Among them, the most central was the group including the problems of "unfairness,' "biased interpretation," and "vagueness". In addition, the problems were found to have different roles in the network. Of the 33 problems, two were liaisons and four were attached isolates, indicating the hierarchical structure of problems in newspaper reporting. These results were discussed in the light of two viewpoints; the absence of objective criteria in media criticism, and the need for the comparisons of the current study's results with the opinions of newspaper readers and journalists. finally, the implications for the future studies were presented.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권3호
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• Asia Marketing Journal
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• 제22권4호
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• pp.151-170
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• 2021

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitative approach, this examination of Connect, BTS unveils the ways in which this initiative becomes a location that allows a reconceptualization of space that fosters plurality, exchange, and subjectivity. Connect, BTS unites seemingly incompatible fields under one project, favoring the co-creation of meanings among different artists, BTS, ARMY (the group's fans), business partners and viewers. This process has been investigated through content analysis, exploring Connect, BTS's transmedia strategies from branding to storytelling, to evaluate their efficacy in regard to brand identity, brand experience, and brand trust. The paper will also explore the variety of layers and spatial dimensions contained in Connect, BTS, which flow from art to the music industry, material and digital space, various market sectors and media. In light of this, Connect, BTS embraces a galaxy of separate semantic units into an extended liminal continuum that does not discount difference.