Abstract
We are inundated with visual media; countless such media, ranging from Hollywood blockbusters, American drama, Korean films with enormous budgets to independent films, appeal to our sensibility and engage our empathy and insight. The making of mega-hits that attract millions and a drama of viewer ratings of over forty percent lies in how persuasive the sensibility of the narratives are to an audience from a different milieu and personality. It leads to a question: how can empathy of such a varied group of people be won towards the perspective of directors and authors who come from different nationality and ethnicity to themselves? In exploring the issue, I aim to adopt a psychoanalytical view of human psychology, into consciousness and unconsciousness. Freudian psychoanalysis and Jungian analytic psychology in depth psychology underpin my analysis of visual media. It further enables my examination of unconsciousness applied to spatial design, which is elementary in visual media. In sum, this research aims to improve understanding of spatial design in films, a product of creative human consciousness, by interpreting this as an outcome of the unconscious. This is to apply the concept of collective unconscious in Jung's analytical psychology.