• Title/Summary/Keyword: Experimental Aesthetics

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The Influence of Aesthetic Elements on Consumer Responses of Symbol Design (심볼디자인의 소비자 반응에 대한 심미적 영향요소 연구)

  • 김은주;양종열;홍찬석;강민수
    • Archives of design research
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    • v.13 no.3
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    • pp.7-16
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    • 2000
  • Aesthetics undertakes important roll in design as a competitive factor. The importance of aesthetics can be found in experimental aesthetics, Gestalt psychology and design related literatures. These literatures suggest that, besides the importance of aesthetics, many other aesthetic factors would affect consumer reaction(recognition, emotional reaction, meaning), but the study is still in insufficient condition. Hense, this study tries to give a guideline -'how to design symbols'based on the apprehension of what kind of design is well recognized(correct recognition), gives positive emotional reaction(affect) to customers, and moreover, what sort of aesthetic factors affect these reactions by analyzing existing symbol designs.

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Experimental Aesthetics of "B" Film in Robert Florey's Works (로버트 플로리의 "B급" 영화에 나타난 실험적 미학)

  • Kim, Jae-Hong
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.671-678
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    • 2018
  • The term "B film" is contrasted to the term "A film" and it has started life since the Great Depression. Film industry had planned the double bills for the audience attraction; double bills means the release of A film and B film. While A's is made to make profits, B's film is made to meet the balance. B film has two features of low budget and low technology. Nevertheless B film has its own style and aesthetics and ironically has made the film more creative and innovative. Historically, it has been related to European and American avant-garde. Robert Florey who is worthy of notice among the early B film makers has adapted and integrated the expressionist and avant-garde styles into the American feature. He also preferred the greater liberty generally afforded "B" directors. Florey has directed Murders in the Rue Morgue and The Florentine Dagger due to the success of his experimental films. Murders in the Rue Morgue shows the style and aesthetics of avant-garde through horror genre and The Florentine Dagger shows the style and aesthetics of avant-garde through thriller genre.

A Study on the Anti-aesthetic Characteristics of Fashion Show Make-up - based on expressions of shape - (패션쇼 메이크업의 반미학적 특성 연구 - 형태 표현을 중심으로 -)

  • Byun, Young-Hee;Chae, Keum-Seok
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.1 s.1
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    • pp.65-74
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    • 2004
  • The purpose of this study is to investigate the trends and characteristics of the anti-aesthetic shapes have been expressed in Fashion Show Make-up from 1995 to 2003 and to enlarge the possibility of expressions through various formative elements and to anticipate the prospect of the Make-up in the future. Anti-aesthetics means the beginning of criticism that destroy the system of modernism and the anti-aesthetic shapes in Fashion Show Make-up have been distorted, deformed, destroyed through asymmetrical arrangement or abnormal transformation or extreme reduction or omission and so on. It means that is to enlarge the range of expressions through a new interpretation. The anti-aesthetic characteristics in Fashion Show Make-up can be summarized as Avant-garde, Satire, De-construction, Poverty, inhumanity and most of shapes show experimental techniques in unlimited method. The differences at the turning point in 21C is to increase the experimental attempts such as informal and collage and graphic Make-up and so forth.

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A Study on the Analysis Methodology of Works of Deconstructive Graphic Deign - Focusing on Aesthetics of Reception by Wolfgang Iser - (해체적 그래픽디자인의 작품 분석 방법론 연구 - 볼프강 이저의 수용미학을 중심으로 -)

  • Kim, Jiwon
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.88-104
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    • 2021
  • The visual expression of deconstructive graphic design influenced by postmodernism differs from the traditional ways of graphic expression that consist of precise images and text and is challenging and highly experimental. The characteristics of the formative nature of such deconstructive graphic design emphasized the importance of the reader as the principal agent of aesthetic experience in the appreciation of works. For this study, a new ideological framework was developed regarding the ambiguity arising due to visual experimentation in deconstructive graphic design, assuming the central theory to be the Reception Theory (Aesthetics of Reception) centering around the recipient who is the reader. The characteristics of Iser's Reception Theory are substituted as a theoretical category and an interpretation of the works of ambiguity in deconstructive graphic design is carried out. Although Aesthetics of Reception is a literary theory about the interaction between the artist and the reader, as a method for interpreting deconstructive graphic design influenced by postmodernism, it laid a theoretical foundation and enriched the interpretation of works. Moreover, the four characteristics of Iser's Reception Theory were used to create a framework that suggested a new direction for the approach based on the reader's interaction in the process of interpreting works of modern graphic design.

A Study on the Characteristics of the Experimental House in the Mid-twentieth Century -focused on he Case Study Houses- (20세기 중반 실험주택의 특성에 관한 연구 -케이스 스터디 하우스를 중심으로-)

  • 안은희;이정욱
    • Korean Institute of Interior Design Journal
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    • no.17
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    • pp.143-149
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    • 1998
  • After the Industrial Revolution. most of experimental houses were had focused on the way of construction structure and material of buildings. Especially the Case Study Houses among experimental house of the mid-twentieth century were appreciated as an important case in a viewpoint of technology space and aesthetics. The Case Study Houses program was started by the sponsorship of magazinein California 1945 after the World War II. From 1945 to 1966. for about 20years more than 36 house projects were progressed by the Case study House Program This research divided and organized the expression characteristics of the Case Study Houses' technical spacious and artistic aspects. As a result the experimental housing concept that was established within the Case Study Houses became the remarkable concept of the modern architecture that is successfully accomplished within the frame of housing.

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Displacement of the Korean Language and the Aesthetics of the Korean Diaspora (한국어의 탈지역과 한국적 이산의 미학)

  • Yim, Jin-Hee
    • Journal of English Language & Literature
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    • v.54 no.1
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    • pp.149-167
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    • 2008
  • Korea has persisted in the notion of "ethnic nationalism." That is "one race, one people, one language" as a homogeneous entity. This social ideal of unity prevails, even in overseas Korean communities formed by voluntary and involuntary displacement in the turmoil of modern history: communities made intermittent with the Japanese colonial occupation and with postcolonial encounters with the West. Given that the Korean people suffered from the trauma of deprivation of the language caused by the loss of the nation, nation has been equated with the language. Accordingly, "these bearers of a homeland" are also firm Korean language holders. The linguistic patriotism of unity based on the intertwining of "mother tongue" and "father country" has become prevalent in the collective memory of the people of the Korean diaspora. Korean American literature has grappled with this concept of the national history of Korea and the Korean language. The aesthetics of Korean American literature has been marked by an influx of literary resources of 'Korea' in sensibilities and structure of feelings; Korean myth, folk lore, songs, humor, traditional stories, manners, customs and historic moments. An experimental use of the Korean alphabet, Hangeul, written down as pronounced, provides an ethnic flavor in the midst of the English texts. Despite its national framework of mind, however, Korean American literature as an interstitial art reveals a keen awareness of inbetweenness, and transnational hybrid identities. By exploring the complex interrelationships of cultural and linguistic boundary-crossing practices in Korean American literature, this paper argues that the poetics of the Korean diaspora challenges the closed structure of identity formation, and offers a transnational sphere to deconstruct a rigidly demarcated national ideology of "one race, one people, one language," for the world literary history.

The Influence of Aesthetic Elements on Consumer Responses(A Case-Study on the Application of Symbol Design) (소비자 반응에 대한 디자인의 심미적 영향요소(심볼디자인을 응용한 사례연구))

  • 김은주;양종열;홍찬석
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.56-57
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    • 1999
  • 경험적 심미성(experimental aesthetics), Gestalt심리학, 그래픽디자인 및 심볼관련문헌에서는 많은 디자인 심미적 특성들이 심볼에 대한 감정적 반응(affective reactions)에 영향을 미치고있음을 알 수 있다. 그러나 불행하게도 이러한 디자인 문헌속에서는 디자인의 심미적 영향요소들이 인자(recognition), 친밀감(familiarity), 의미(meaning)에 어떻게 영향을 주는지에 대해서는 체계적인 연구가 이루어지지 모하고 있고 실증적으로 시험되지도 않고 있어 심볼 디자인에 대한 지침을 제공하지 못하고 있는 실정이다.(중략)

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Color Combinations in Capucci´s Works -The Experimental Aesthetics of Colors-

  • Pos, Osvaldo-Da
    • International Journal of Costume and Fashion
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    • v.4
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    • pp.81-99
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    • 2004
  • If we are to analyze certain chromatic phenomena, we must first know what “color” is; we must identify its essential characteristics in an effort to achieve a more rational comprehension of visual phenomena in general. What is difficult for most observers to grasp is that seeing colors is no different than seeing shapes. Indeed, all aspects of the objects in the world surrounding us-shape, size, distance, movement, as well as color--are seen via our perceptual system. (omitted)

The Popularity depicted on Fashion Make-up in John Galliano's Collection (John Galliano 컬렉션의 패션메이크업에 나타난 통속성)

  • Jang, Ae-Ran
    • Journal of the Korean Society of Costume
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    • v.57 no.6 s.115
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    • pp.71-86
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    • 2007
  • Affinity between a creative and experimental fashion design and a Fashion Make-up expressed in John Galliano's Collection was analysed to examine the harmony between Beauty and Fashion. This approach may establish the link between the Fashion Make-up analysed in view of Aesthetics and aesthetic characteristics of a fashion design that a fashion designer pursues. The Fashion Make-up plays a significant role to express a relevance to a design spirit because it is a visual text that a audience faces easily in a collection leading the style. Under the proposition that collection is understood as a popular culture as the fashion is preferential and popular, the Fashion Make-up can be analysed in the aspect of aesthetics. The characteristics reflecting the popularity of popular culture, such as the comic, the erotic, the fantastic and the sentimental are used to analyse and interpret the Fashion Make-up. The fashion design and Fashion Make-up with one characteristics or combined ones showing uniqueness in the popular culture are compared and analyzed.

Effect of screen size of smart media on viewer's evaluation and presence -Focused on TV documentary (스마트 미디어의 화면크기가 수용자의 평가와 프레즌스에 미치는 영향-TV다큐멘터리를 중심으로)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.525-530
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    • 2014
  • This experimental research explores the effect of screen size of smart media on viewer's evaluation and presence. For this experimental research, 2 groups of subjects composed of university students were exposed to TV document video clips which were shown by two different size of smart media, and evaluation and presence related questions were asked analysed. This research found that subjects exposed to large smart media showed higher degree of image aesthetic evaluation and presence than those exposed to small media. but the effect of screen size of smart media on viewer's program evaluation was not found. Through this study, screen size of smart media is main factor which has effect on image aesthetics and presence of TV documentary.