• 유통과학연구
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• 제21권3호
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• pp.101-111
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• 2023

Purpose: The first purpose of this study is deriving in-store characteristics that affect the experience of customers using unmanned stores and reveals the value of major services that customers feel and experience. Also, an empirical analysis is conducted on the effect of intelligent consumption value after using unmanned stores on consumption emotions and continuous use intention, and the modulating effect of customers' untact tendency on environmental characteristics and the value of intelligent services is verified. Research design, data and methodology: Samples were taken from 186 people who visited the unmanned store from April to June 2022 to investigate the research model. Results: It was found that the environmental characteristics of unmanned stores had a positive effect on the intelligent service value. Also, the higher the value of intelligent service, the stronger the influence on consumption emotions, and the higher the value of the intelligence service and consumption emotions, the stronger the impact on the intention to use intention. The untact propensity played a role in controlling the relationship between ease of using technology and the intelligent service value and the relationship between spatial arrangement and functionality and intelligent service value. Conclusion: In order to improve unmanned store service in the trend of spreading unmanned stores, it is necessary to not only improve the technology using convenience in terms of store environmental characteristics but also create innovative consumption experiences in terms of space layout, function, and convenience of payment.

• 유통과학연구
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• 제14권11호
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• pp.129-138
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• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• 한국컴퓨터정보학회논문지
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• 제27권7호
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• pp.195-202
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• 2022

본 연구의 목적은 중국 전통 음악 교육 기관의 소비자가 인지한 가치와 그 결과는 고객의 구매 의도에 미치는 영향을 조사하는 것이다. 본 연구는 고객 지각된 가치와 고객 구매의도에 관한 문헌을 참고하여 고객 지각된 가치를 감정, 품질, 경험, 가격, 평판 5가지 가치 차원으로 구분하였다. SPSS와 AMOS 도구를 사용하여 실증적 연구 결과는 고객 지각된 가치가 감성, 품질, 가격, 경험 및 평판의 5가지 가치 차원에서 구매 의도에 긍정적인 영향을 미치는 것으로 나타났으며, 이는 전통 음악 교육 운영개선을 위한 제도 및 제안에 대한 참고 자료를 제공할 수 있다.

• 한국HCI학회논문지
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• 제12권4호
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• pp.17-25
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• 2017

이 연구는 자동차-인간 상호작용 디자인의 관점에서 사용자경험을 핵심 가치로 하는 경험 마케팅 패러다임의 효과를 확인하고자 하였다. 주행 맥락과 비주행 맥락을 구분하여 스마트 크루즈 컨트롤과 스마트 트렁크를 사례로 하여 전통적 마케팅과 경험 마케팅 메시지를 대비한 실험을 시행하였다. 분석 결과 두 기능 모두 경험 마케팅 메시지가 전통적 메시지 노출에 비해 전반적 만족도가 높았다. 유용성, 사용성, 감성에서도 부분적으로 경험 마케팅 메시지 효과가 높게 나타났다. 이 연구의 의의는 경험 마케팅 패러다임을 자동차 UX에 적용하여 검증한 데 있으며, 실무적으로는 스마트 자동차 시스템의 경험 디자인 가치를 예증하였다.

• 한국치위생학회지
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• 제12권6호
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• pp.1158-1164
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• 2012

Objectives : The aim of the present study was to measure the level of Streptococcus mutans(S. mutans), the major causative agent in dental caries, and to examine the relationship between S. mutans level and dental caries experience. Methods : The present study was carried out in 41 university students. S.mutans plaque was detected in the saliva using Dentocult$^{(R)}$-SM and was measured in absorbance. The data were analyzed in the relevance for number of dental caries experience. Results : The group of S. mutans value has progressive caries, which was higher than that of non-suffering caries(p<0.05). More caries experience showed higher value of S. mutans(p>0.05). According to the relationship with DMFT, level of S. mutans and absorbance, correlation with the level of salivary S. mutans is shown statistically highly significant (p<0.01). The level of S. mutans in saliva and plaque and absorbance is statistically significant(p<0.05). Conclusions : The levels of S. mutans in both group of high caries experience and progressive caries was highly detected, continuous oral health management should be carried out to prevent the possible dental caries.

• 한국응급구조학회지
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• 제25권2호
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• pp.7-18
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• 2021

Purpose: This study aimed to present the learning items of indirect practice as an alternative means of ambulance riding practice. Methods: Twelve on-site professionals participated in testing the effectiveness of learning items of utility value in indirect experience practice among the recommended learning objectives of ambulance ride practice using the modified Delphi technique. To validate the learning objectives, the Delphi technique was used to check content validity, and analytic hierarchy process (AHP) analysis was used to analyze the weighting value. Results: As the learning goal of indirect experience practice replaced the ambulance riding practice, four items were derived in consideration of practicality. These items were consistent with the Delphi panel's consistency index, convergence, and agreement. The first learning item to consider was 'Prevention of infection and risk of infection.' Conclusion: The results of this study are meaningful in that they propose the learning items that can achieve the minimum educational goal through indirect experience practice as an alternative means of ambulance training.

• 무역학회지
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• 제47권6호
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• pp.71-96
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• 2022

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users' conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users' switching intention and the collective difference test of purchasing experience.

• 디지털융복합연구
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• 제16권1호
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• pp.399-408
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• 2018

본 연구는 자녀가치의 매개효과를 중심으로 아버지의 원가족 경험이 양육태도와 양육참여에 미치는 영향을 알아보는데 목적이 있다. 이를 위하여 만3-5세 자녀를 둔 아버지 247명을 대상으로 원가족 경험, 자녀가치, 양육태도, 양육참여 정도를 조사하였다. 수집된 자료는 SPSS 21 program을 이용하여 기술통계, 상관분석, 회귀분석 및 Sobel Tast를 실시하였다. 연구결과, 원가족 경험과 자녀가치 중 정서적 자녀가치, 양육태도 및 양육참여는 유의한 정적 상관관계가 있었다. 매개효과를 확인하기 위하여 단계별로 회귀분석과 Sobel Test를 실시하였다. 연구 결과 아버지의 원가족 경험은 양육태도와 양육참여에 정(+)의 방향으로 영향을 미치는 것으로 확인하였고, 자녀가치 중 정서적 자녀가치가 이들 관계를 매개하는 것으로 나타났다. 이를 바탕으로 본 연구는 아버지의 긍정적 자녀가치 형성을 위한 다각적 고찰과 체계적인 지원이 필요하며 공동양육자로서의 아버지에 대한 후속연구의 방향을 제안하였다.

• 대한간호학회지
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• 제25권2호
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• pp.279-294
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• 1995

The purpose of this study was to determine values and value changes in clinical nurses in clinical situations. A survey was conducted of 200 nurses of one of university hospital in Seoul Korea. This study was conducted between July 1 and July 5, 1994, using the Survey of Interpersonal Values (SIV) developed by L. V. Gordon, and standardized for Korea by Kyung Hye Lee & Eung Yun Hwang. The results of the study were as follows, 1. The clinical nurses surveyed showed Independence(18.32 : 63rd percentile) as their highest value, with Support(14.8 : 62nd percentile) next and then Benevolence(16.28 53rd percentile), Leadership(9.06 : 46th percentile), Conformity(18.15 : 42nd percentile) and Recognition(18.32 : 41s1 percentile) in that order in the area of general values. Using a standardised women's value Indicator, the clinical nurses value orientation was within the 32nd∼69th percentile indicating means found among Korean women in general. 2. Looking at how the values were related to demographics, Leadership was most highly valued among the 30∼34 year olds and least valued among the 25∼29 year olds. Unmarried nurses valued Independence more than married nurses did, and junior college graduate nurses valued Conformity more than baccalaureate graduate nurses did. 3. The study showed that the values of with less than one year (16.00) clinical experience were higher than those who had over 10 years (13.60) clinical experience (p<.05). Therefore clinical experience did not positively influence value orientation for clinical nurses. 4. There was no significant differences in the value of nurses in relation to their workplace, their level of motivation, or their aptitude. The study shows that clinical nurses have similar values compared with ordinary Korean women. This means that professional nurses may not be able to satisfy client needs and also that they do not have satisfaction and a positive attitude regarding the nursing profession. Therefore it is suggested that new strategies and continuing education programs be established to help clinical nurses fomulate higher values.

• 한국HCI학회논문지
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• 제2권1호
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• pp.13-24
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• 2007

지금까지 HCI분야의 많은 연구들은 사용성 (Usability)을 중요한 연구 주제로 인식하여 왔다. 그러나 연구의 범위를 사용성에 한정하는 것은 HCI 분야의 잠재성을 좁히고, 사용자 경험 (User Experience)의 개념도 좁은 범위로 한정시키게 된다. 따라서 향후 HCI 분야의 연구는 정보 기술의 사용성 측면의 뿐만 아니라, 정보 기술의 사용을 통한 다양한 사용자 경험을 구조적인 관점에서 살펴보아야 한다. 즉 사용성 중심의 연구가 아닌, 보다 전반적이고 구조적인 측면에서 사용자 경험을 살펴보는 새로운 방향의 HCI 연구가 필요할 것으로 보인다. 이와 같이 사용자 경험을 보다 전반적이고 구조적인 측정에서 이해하기 위해서는 사용자가 특정 정보 기술의 사용을 통해 추구하는 가치 (Value)와 그와 같은 가치를 실현 시킬 수 있는 정보 기술의 속성 (Attribute) 및 결과 (Consequence), 그리고 속성, 결과, 가치 간 연관 관계를 구조적인 측면에서 살펴보아야 한다. 이를 위하여 본 연구는 사용자 가치에 대한 대표적인 이론인 Means-End Chain Theory와 속성, 결과, 가치 간 연관 관계를 파악하기 위한 정성적 연구 방법론인 Laddering 기법을 기반으로 사용자 경험 구조 파악 및 가치 중심적 HCI (Value-Centered HCI)를 위한 새로운 연구 방법론을 제안하고자 한다. 또한 본 연구에서는 새롭게 제안된 방법론을 통해 모바일 인터넷 서비스에 대한 사용자 경험 구조를 도출하고, 모바일 인터넷 상황에서 도출된 결과 및 본 연구에서 새롭게 제안된 방법론의 이론적이고 실용적인 의의를 제시하고자 한다.