• 융합경영연구
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• 제12권5호
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• pp.75-89
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• 2024

Purpose: This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the impact of ChatGPT users' technology acceptance (performance expectancy, effort expectancy, and social influence) on WOM. Research design, data, and methodology: A survey was conducted targeting ChatGPT users in their 20s or older in Korea and used for analysis. Testing of research hypotheses is performed using SPPS and AMOS. Results: First, ChatGPT users' technology acceptance (performance expectancy, effort expectancy, social influence) was found to have a positive effect on continuous use intention. Second, ChatGPT users' continuous use intention was found to have a positive effect on WOM. Third, ChatGPT users' continuous use intention ChatGPT was found to have a full or partial mediation effect on the relationship between technology acceptance and WOM. Conclusions: These results mean that ChatGPT's outstanding functional utility, convenience of use, and recommendations from people around them have a significant impact on the continuous use intention ChatGPT and WOM. As Generative AI becomes routine, disruptive innovation through Retailtech is expected to promote changes in distribution. This study confirmed the relationship between continuance use/WOM and technology acceptance. Distribution companies need to improve efficiency/convenience using Generative AI and implement various WOM marketing.

• 한국ITS학회 논문지
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• 제10권3호
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• pp.25-35
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• 2011

산업의 다각화로 지역간은 물론이고 도시내 자동차 통행량이 증가하고 있다. 고령자 및 여성 운전자의 수도 해마다 증가하는 추세에 있다. 이에 본 연구의 목적은 다양한 운전자 계층을 대상으로 경로별 속성에 대한 선호도를 조사하여 운전자 계층별 특성이 반영된 경로를 제시하고자 한다. 운전자 계층은 크게 성별, 연령별, 운전경력별로 구분하고 이러한 운전자 특성에 맞게 도출된 경로를 최단경로와 비교하였다. 운전자 계층별 특성에 따른 경로별 선호도를 파악하기 위해 다속성 효용이론(MAUT)을 적용하였다. 차로수, 사고건수, 경사도 등 경로속성에 대한 가중치 도출 결과, 구간길이 0.282, 제한속도 0.237, 차로수 0.191, 경사도 0.162, 사고건수 0.129로써 경로 선택 시 구간길이를 가장 선호하는 것으로 파악되었다. 사례지역을 대상으로 운전자 특성에 맞는 최적경로 도출 결과 남성운전자는 여성운전자에 비해 전체 링크의 구간길이는 1.25km단축되고 차로수가 더 많은 신속한 경로를 선호하였다. 고령운전자는 일반운전자에 비해 사고건수가 적은 안전한 경로를 선호함을 알 수 있었다. 또한, 운전 경력 1년 미만의 운전자는 숙련된 운전자에 비해 차로수가 많고 사고가 많이 발생하지 않는 안전하고 편리한 경로를 선호하였다. 따라서, 현재 최단경로에 국한되어 있는 네비게이션을 통한 경로정보제공에 있어 운전자 계층의 특성을 반영한 정보 제공 다양화의 필요성이 본 연구를 통해 입증되었다.

• 한국콘텐츠학회논문지
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• 제10권11호
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• pp.80-91
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• 2010

현대 사회의 디자인 영역에 있어 타이포그래피는 정보전달과 심미적 기능을 제공하는 차원에서 대단히 중요하며, 특히 오디언스(audience)로 하여금 보다 쉽고 빠르게 이해할 수 있는 가독성 향상에 초점을 맞추고 있다. 그러나 타이포그래피에 관한 선행연구를 분석해 보면 키네틱 타이포그래피(Kinetic Typography)를 중심으로 한 트렌드, 타이포그래피의 해체와 영역 확장, 그리고 조형 예술적 관점에서 분석한 타이포그래피 등으로서 실무차원에서 절실히 요구되는 표현 전략과 타이포그래피의 이론에 근거한 연구는 부족하다. 따라서 본 연구는 타이포그래피의 체계적 이론을 활용하여 그래픽디자인의 효용성 증대를 위한 가이드라인을 제시하고자 하였다. 본 연구를 위해 그래픽디자인 영역에서 세계적으로 인정받고 있는 Creative 38 Annual Awards 등, 2008년과 2009년에 게재된 최근의 작품을 중심으로 타이포그래피의 이론과 접목되는 작품을 연구사례로 선정하여 제시하였다. 또한 타이포그래피를 활용한 그래픽디자인의 표현 전략을 높이기 위한 효용성 증대 방안을 제안하여, 디자이너가 여러 가지 작업을 실행하는데 있어 실질적인 도움을 주고자 하였다. 본 연구는 실무차원에서 그래픽 디자이너들에게 타이포그래피에 관한 체계적 활용 방법을 통하여, 오디언스에게 시각적 감동을 줄 수 있는 창의적인 디자인 발전에 기여할 것으로 기대된다.

• 자원ㆍ환경경제연구
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• 제14권4호
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• pp.793-816
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• 2005

양분선택형 조건부가치평가조사의 평가대상 비시장재화에 불확실성이 존재하는 경우, 응용 가능한 새로운 응답메커니즘을 기대효용 극대화 과정으로부터 도출한다. 전통적 응답메커니즘은 지불의사금액과 지불요구비용 간의 대소 관계를 단순 비교하는 반면, 위험 응답메커니즘이라고 부르는 새로운 응답메커니즘은 지불의사금액과 지불요구비용 간의 차이가 응답자들의 위험회피 정도를 나타내는 리스크프리미엄을 초과하는지 여부가 응답 기준이 된다. 따라서 불확실성이 존재하는 경우, 응답자의 위험회피 행동을 고려하지 않는 전통적 응답메커니즘은 리스크프리미엄 만큼 지불의사금액을 과소평가하게 될 위험이 있다. 전통적 응답메커니즘의 과소평가 문제는 동강보존가치 추정을 위한 조건부가치평가조사 자료를 이용하여 실증적으로 예시된다.

• 복식
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• 제58권2호
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• pp.34-47
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• 2008

Recently, as popular interest in costumes in Korean films and TV dramas has increased, traditional dress in works has re-evaluated with modern perspective of the Western color system. The results of this study can be summarized as follows. First, the traditional dress for women appeared in works after the 2000s has shown features similar in the use of red has appeared high. The high frequency of brown and pink, orange and purple used main colors in Western works. Also, what is the most prominent is the high frequency of use of achromatic colors. Second, the color harmonies of the East and the West have been done through color arrangement. The structure with more than 2-colors has been gradually changing into single or 2-colors, which give simple images to people. Third, in order to portray characters' diverse and psychological situations, Korean works have expressed the symbolisms of colors from the Western perspective. Though red symbolizes theory of Yin-Yang and Five-Elements, passion and authority since 2000 have used red to make main images. Also, pink is used as softness and pure images. Though works before the 2000s showed low frequency of the brown. The achromatic color that it has been applied to various parts. Recently black has been developing into a color symbolizing themes. Given the results from this study, it could be expected in future that the categories of color domains will be gradually extended as it is a trend for the traditional dress to escape from primary colors. On the other hand, achromatic colors that minimal and modern sensibility as well as basic color in fashion, especially the black, will increasingly extend ranges of utility or show a tendency of resolute changes.

• 한국환경복원기술학회지
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• 제11권3호
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• pp.94-106
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• 2008

As populations inhabiting in natural ecosystem are fragmented by artificial barriers and habitats are destructed by development, extinction possibility of species is getting higher. It is necessary to design and to manage conservation areas and corridors considering animals' movement and migration for sustainable species diversity in present circumstances. 'Least-cost modeling' is one commonly employed approach in which dispersal costs are assigned to distinct habitat types and the last-costly dispersal paths among habitat patches are calculated using a geographical information system (GIS). This study aims to design ecological corridor using least-cost path method and to apply it to a regional ecological network considering movability of medium-large size mammals. This study was carried out over the metropolitan area, which has been deforested by rapid urbanization. Nevertheless there is connected with Gangwon province, Baekdudaegan mountain range and DMZ, considered where many forest species can migrate to this region. This study employs such an approach to develop least-cost path models for medium-large size mammals, have inhabited for this entire region. Considering those species, two forest areas as a source of species supply and forest areas more than 1,000ha are selected as focal forest areas. Movement and migration paths from species supply sources to focal forest areas are calculated by applying landscape permeability theory using land cover map, road density map and land slope map. Results showed least-cost paths from species supply sources to focal forest areas on two species. Wildcat and roe deer are different in some least-cost paths caused by their landscape permeability but paths show generally same specifics. The result of considering regional distribution of expected movement and migration paths to regional ecological network, low altitude mountains of western metropolitan area are evaluated important area for species connectivity. In national or regional levels ecological connectivity is essential to promote species diversity and to preserve integrated ecosystem. This study concludes that developing least-cost models from similar empirical data could significantly improve the utility of these tools.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.493-513
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• 2014

With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.