• 제목/요약/키워드: Expected Experience

검색결과 1,431건 처리시간 0.025초

고객참여 및 관계몰입이 오프라인 매장 체험에 미치는 영향 및 브랜드 팬쉽의 조절효과 -중국 소비자를 중심으로- (The Impacts of Customer Participation and Relationship Commitment on Experience at Offline Stores and Moderating Effect of Brand Fanship -Focusing on Chinese Consumers-)

  • 박현정;진의토
    • 디지털융복합연구
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    • 제17권11호
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    • pp.117-126
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    • 2019
  • 본 연구는 휴대폰 오프라인 매장에 초점을 맞추어 고객이 매장을 방문하여 제품을 실제로 체험하기 이전의 고객참여 수준 및 브랜드와 맺은 관계몰입이 매장에서의 체험에 어떠한 영향을 줄 수 있는지를 분석하였다. 애플, 화웨이, 샤오미, 삼성 등 휴대폰 오프라인 매장을 체험한 259명 중국 소비자들을 대상으로 데이터를 수집하였다. 연구결과로는 첫째, 고객참여가 브랜드에 대한 규범적 몰입, 감정적 몰입, 지속적 몰입에 모두 유의한 영향을 미치는 것으로 나타났다. 둘째, 이러한 관계몰입은 매장에서의 오락적 체험, 교육적 체험, 현실도피 체험, 미적 체험에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 팬쉽 수준이 높은 고객일수록 관계몰입이 미적 및 일탈적 체험에 미치는 영향이 더욱 증가하였다. 본 연구의 결과는 고객의 브랜드 체험과 관련하여 고객의 참여와 관계몰입이 미치는 영향을 이해하는데 도움을 주고 체험 마케팅에 시사점을 제공할 것으로 기대한다.

복합문화공간의 사용자 경험 연구 -별마당도서관과 아크앤북을 중심으로- (A Study on the User Experience of the Complex Cultural Space -Focused on Starfield Library and ARC.N.BOOK-)

  • 정수현;김승인
    • 디지털융복합연구
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    • 제17권9호
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    • pp.367-373
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    • 2019
  • 현대사회에서 라이프 스타일의 변화로 복합문화공간에 대한 수요가 높아지고 다양한 복합문화공간이 생겨나고 있다. 그러나 아직 사용자 중심에서의 복합문화공간 연구는 미흡한 실정이다. 본 연구는 복합문화공간의 다양한 문화체험 기능과 사용자 경험이 올바르게 전달되고 있는지 알아보기 위해 국내 대표 복합문화공간인 '별마당 도서관'과 '아크앤북'을 비교하여 분석하였다. 연구 방법으로 사용자 경험 분석 도구와 심층 인터뷰를 하였다. 그 결과, 두 공간 모두 상업 공간과 브랜드 도서관이 조화롭지 않다는 반응을 보였고, 복합문화공간의 서비스 이용이 일부 불편하다는 사실을 알 수 있었다. 이는 현재 복합문화공간이 제공하는 체험 가치와 사용성에 개선의 조치가 필요하다는 결과로 해석되며, 본 연구를 기반으로 향후 복합문화공간의 발전에 도움이 될 것으로 기대한다.

SNS 쇼핑 서비스의 사용자 경험 연구 -인스타그램을 중심으로- (A study on the User Experience in SNS shopping service -Focused on Instagram-)

  • 김고은;김승인
    • 디지털융복합연구
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    • 제17권8호
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    • pp.407-413
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    • 2019
  • 본 연구에서는 밀레니얼 세대의 인스타그램을 통한 쇼핑으로 한정하여 더 구체화한 SNS 쇼핑 서비스에의 쇼핑경험을 측정하는 데에 목적이 있다. AISAS 구매 단계를 바탕으로 설문조사와 심층 인터뷰를 병행하여 SNS 쇼핑 서비스의 사용자 경험에 관한 정성적인 연구를 진행하였다. 연구 결과, 심미적 경험은 Attention(주의) 단계와 Interest(흥미) 단계에서, 감성적 경험은 Action(구매) 단계와 Share(공유) 단계에서, 인지적 경험은 Search(검색) 단계에서 주로 나타났다. 현재까지 SNS가 소비자 행동에 미치는 영향에 관한 실증적인 연구는 많지만, 본 연구에서 SNS 쇼핑 서비스에 대한 사용자 경험의 맥락적 연구가 이루어졌다는 점에서 의의가 있다. 이 연구는 향후 SNS 쇼핑 서비스 제공 시 기존의 모바일 쇼핑 서비스와 차별화한 브랜드 및 서비스 전략 구축에 도움이 될 것으로 기대한다.

CC 기반의 보안환경 컨텐츠 리파지토리 모델 (A Repository Model of Security Environment Contents based on CC)

  • 최상수;방영환;이강수
    • 디지털콘텐츠학회 논문지
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    • 제5권2호
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    • pp.157-162
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    • 2004
  • CC 환경에서는 PP와 ST의 개발이 필수적이며, CCRA 가입을 앞둔 국내에서는 향후 PP/ST의 수요가 폭발적으로 증가할 것으로 예상된다. 특히, PP/ST 개발 경험이 부족한 국내 실정상 보안환경(가정, 위협, 정책) 및 보안목적 컨텐츠를 공개된 작성가이드 문서만을 참조하여 개발한다는 것은 매우 어렵다. 따라서, 본 논문에서는 공통 보안환경 및 보안목적 컨텐츠를 웹서비스 기반의 리파지토리로 구축하여 개발자들이 PP/ST작성을 간편하게 수행할 수 있도록 하는 모델을 제시한다. 제시한 모델을 통해 개발 경험이 부족한 개발자들도 간편하게 PP/ST 개발을 수행할 수 있을 것으로 기대된다.

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OPERATIONAL EXPERIENCE OF A TWO-DOSIMETER ALGORITHM FOR BETTER ESTIMATION OF EFFECTIVE DOSE AT KOREAN NUCLEAR POWER PLANTS

  • Kim, Hee-Geun;Kong, Tae-Young
    • Journal of Radiation Protection and Research
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    • 제34권4호
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    • pp.165-169
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    • 2009
  • Two dosimeters are provided to radiation workers participating in tasks where high radiation exposure is expected during maintenance at nuclear power plants. At Korean nuclear power plants, two dosimeters are currently provided for tasks where exposure rates exceed 1 mSv/hr, the difference of equivalent dose to specific parts of the body is more than 30% and an exposure of more than 2 mSv is expected in a single task. These conditions for the provisioning of two dosimeters are based on previous field test results, and it is recommended that the dosimeters be worn on the chest and back. It was also found that the workers felt it was more convenient when they wore two dosimeters on chest and back rather than on chest and head. After the application of previous field test results to practice, it was found that the calculated effective dose for workers during radiation work was lower than the maximum dose of chest or back dosimeter by approximately 10%-30%. This performance is regarded not only to meet the international guideline but also to provide convenience for workers during radiation work.

Illustration of Nagra's AMAC approach to Kori-1 NPP decommissioning based on experience from its detailed application to Swiss NPPs

  • Volmert, Ben;Bykov, Valentyn;Petrovic, Dorde;Kickhofel, John;Amosova, Natalia;Kim, Jong Hyun;Cho, Cheon Whee
    • Nuclear Engineering and Technology
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    • 제53권5호
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    • pp.1491-1510
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    • 2021
  • This work presents an illustration of Nagra's AMAC (Advanced Methodology for Activation Characterization) approach to the South Korean pressurized water reactor Kori-1 decommissioning. The results achieved are supported by the existing experience from the detailed AMAC applications to Swiss NPPs and are used not only for a demonstration of the applicability of AMAC to South Korean NPPs, but also for a first approximation of the activated waste volumes to be expected from Kori-1. A packaging concept based on the above activation characterization is also presented, using the AMAC algorithmic optimization software ALGOPACK leading to the minimum number of waste containers needed given the selected packaging constraints. Nagra's AMAC enables effective planning before and during NPP decommissioning, including recommendations for cutting profiles for diverse reactor components and building structures. Finally, it is expected to lead to significant cost savings by reducing the number of expensive waste containers, by optimizing a potential melting strategy for metallic waste as well as by significantly limiting the number of radiological measurements. All information about Kori-1 used for the purpose of this study was collected from publicly available sources.

Citizens' Perceptions of the Smart City Distribution Strategy and Its Impact on Quality of Life: A Generational Perspective

  • Yooncheong CHO;Jooyeol MAENG
    • 유통과학연구
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    • 제22권4호
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    • pp.115-126
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    • 2024
  • Purpose: This study aims to explore the citizens' perceptions of the smart city distribution strategy and its impact on quality of life, classifying generations into two groups: Generation X with Baby Boomers, and Millennials with Generation Z. This study formulated research questionsto explore how both generational groups perceive the impact of smart city experience, government's role, technology development, economic, social, and environmental factors, and institutional improvement on quality of life. Additionally, this study explored the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Research design, data and methodology: This study employed an online survey conducted by well-known research organization. This study utilized factor and regression analysis for data analysis. Results: This study revealed that the impact of smart city experience, technology development and social value on quality of life demonstrated significance in both generational groups. Additionally, the study identified significant results regarding the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Conclusions: The findings suggest that, for the development of smart cities, stakeholders should particularly consider economic value and environment aspects, as these factors ultimately impact on quality of life.

영양군 삼지지구 농촌테마공원 발전계획 (Development Plan of the Rural Experience Theme Park in Samji Area, Youngyanggun)

  • 민흥기;백승석;송이;리신호
    • 농촌계획
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    • 제18권4호
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    • pp.171-180
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    • 2012
  • This study promotes the improvement of local incomes and rural activation by establishing rural experience theme park plans using local resources of Samzi district, Yeongyang-gun. The spatial scope of the study is the whole district of Samzi 1-ri, Yeongyang-eup, Yeongyang-gun, Gyeongsangbuk-do, the destination area is $129.927m^2$. The scope of the contents was to investigate general status of the site and was conducted as a basic plan, a basic planning stage through analysis of terrain and topography, slope analysis, aspect, SWOT analysis. The satisfaction of the customers to experience is increased, activation of rural exchange and income-generating infrastructure can be expected by creations the space of rural experience theme park. Themes are selected systematically and variety of the programs and spatial planning will be analyzed to promote more efficient business.

호스피스병동 간호사의 영적간호경험: 마음의 매듭 풀어주기 과정 (The Experience of Hospice Nurses on Spiritual Care: The Process of Untying a Knot of Mind)

  • 강성례;고문희;최정숙
    • 종양간호연구
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    • 제8권2호
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    • pp.111-119
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    • 2008
  • Purpose: The purpose of this study was to describe the experience of hospice nurses on spiritual care. Methods: Data was collected from 9 hospice nurses by using in-depth interview. The main questions include what they understand as spiritual care, when they feel the needs of spiritual care, how they perform spiritual care, and what is the outcome of spiritual care. The data was analyzed by grounded theory methodology developed by Strauss and Corbin. Results: The core category of experience of hospice nurses on spiritual care was identified as "Untie a knot of mind". In the process of spiritual care in hospice nurses was consisted of soothing, dwelling with, releasing, giving meaning, plunging, and going beyond a life. Conclusion: The result of this study was expected to give useful information to nurses and nursing managers about the real situation of performance of spiritual care. The findings of this study contributes to developing programs and supportive policies for encouraging spiritual care.

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영구적 인공심박동기 이식자의 적응 경험 (Study on Recipients' Experience of Adapting to Permanent Pacemakers)

  • 한순희;강정희
    • 중환자간호학회지
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    • 제11권3호
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    • pp.23-34
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    • 2018
  • Purpose : This study develops a substantive theory on the recipients' experience of adapting to a permanent pacemaker. Method : The study used the grounded theory method developed by Strauss and Corbin (1998). The participants of the study were 13 adults who had received a permanent pacemaker during the previous year. The study addressed the research question "what is the experience of adaptation in people who had received permanent pacemakers?" From October 2016 to March 2017, data were collected from the participants through in-depth interviews. Results : The core category indicating the essence of the adaptation experience was shown to be "accepting the pacemaker as part of my body and living in line with it." Conclusions : In nursing practice, the results of this study will assist nurses in improving their communications with and developing guidelines or interventions for their clients who have received permanent pacemakers. In the field of nursing education, this study is expected to provide a framework to understand the experiences of future nurses and other healthcare workers working with permanent pacemaker recipients.