• Journal of Korea Game Society
• /
• v.15 no.1
• /
• pp.101-114
• /
• 2015

A recent online game is growing with the combined action of content as well as operating services. However, in previous studies, with a lot of focus on content characteristics of game than the game operating service quality studies have been carried out. This study targeted research online sports games, operating service quality and content characteristics of the game are analyzed effects of word-of-mouth and continued usage intention by applying Expectation Confirmation Model. as a result, it has found that as a result, it has found that sense of reality turned out to be a major variable affecting the content of the game even expectation confirmation. Directly and indirectly, it was confirmed that the role of empathy affect to expectation confirmation and satisfaction.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.11 no.3
• /
• pp.159-177
• /
• 2015

As smart phones become more common nowadays, mobile instant messengers such as kakao talk and line are used as essential communication tools exchanging information between individuals. Also, the mobile instant messengers extend their use to business area beyond communication between individuals. This study is on how factors of mobile instant messenger such as perceived security, perceived privacy, perceived enjoyment and perceived interactivity affect business continual usage intention through perceived usefulness. The proposed model is based on Expectation-Confirmation Theory of Oliver and Technology Acceptance Mode of Bhattacherjee. For an analysis, 159 survey responses were collected from the office workers in Seoul and nearby cities, having experiences of mobile instant messengers. To validate the proposed research model, PLS analysis is performed with the valid 154 questionnaires. The path analysis results are as follows. First, perceived security has a positive effect on expectation-confirmation. Second, perceived enjoyment has a positive effect on perceived usefulness. Third, perceived interactivity has a positive effect on both perceived usefulness and expectation-confirmation. Fourth, perceived usefulness has a positive usefulness on satisfaction and continual usage intention of mobile instant messenger. Last, expectation-confirmation has a positive effect on perceived usefulness, and satisfaction has a positive effect on continual usage intention of mobile instant messenger. Since the mobile instant messenger may bring a pressure of work and a violation of privacy, it is necessary that the company provide a guideline for use of the mobile instant messenger and establish the in-house mobile instant messenger system.

• Journal of Digital Contents Society
• /
• v.19 no.7
• /
• pp.1313-1322
• /
• 2018

This study has tested by positive analysis to investigate use intention of self service shop offered by franchisee. The independent variable of self service shop consisted of technology based self service and feature of shop largely. Convenience of technology based self service, speed, functionality of shop feature, suitability, and cost of self service shop had been selected. As parameter, expectation confirmation and satisfaction by using Expectation confirmation theory had been selected and a dependent variable had been selected use intention lastly. The study conducted a survey of self service shop customers and 181's answers out of them had been used. According to the analysis result, convenience, speed, functionality, and suitability had a positive effect on expectation and convenience and suitability variables only had positive effect on satisfaction. The cost did not have an effect on use intention and expectation confirmation and satisfaction had a positive effect on use intention lastly.

• The Journal of Information Systems
• /
• v.29 no.2
• /
• pp.95-110
• /
• 2020

Purpose This paper attempts to explain the recent expanding trend in Mobile Grocery Shopping(MGS). More specifically, the authors have applied the Post Acceptance Model(PAM) in order to examine the conceptual structure among the four constructs of 'Expectation Confirmation', 'Perceived Usefulness', 'User Satisfaction', and 'Continuance Intention to Use' in Mobile Grocery Shopping. Design/methodology/approach Through a survey agency, data were collected from a sample of 312 consumers who had the previous experience in Mobile Grocery Shopping. The Structural Equation Modeling(SEM) analysis was conducted with the survey data using AMOS 22.0. Subsequently, 8,200 real customer data from an open market site were collected in order to find out their revisit and repurchase behavior. Findings This study supported the causal relationships of Expectation Confirmation → Perceived Usefulness, Expectation Confirmation → User Satisfaction, Perceived Usefulness → User Satisfaction, and User Satisfaction → Continuance Intention to Use, but did not support the direct effect of Perceived Usefulness on the Continuance Intention to Use Mobile Grocery Shopping. This implies that consumers with any experience in Mobile Grocery Shopping would not consider repurchase, unless they are satisfied with the experience even though they perceive its usefulness. Also, Expectation Confirmation has much larger effect on User Satisfaction than Perceived Usefulness. In addition, the real customer data showed that the revisit and the repurchase rate of mobile grocery shoppers were higher than those of online grocery shoppers, although the rates of adding to shopping carts, coupon downloads, and adding to favorites are similar.

• Journal of Information Technology Services
• /
• v.18 no.5
• /
• pp.133-153
• /
• 2019

The application of mindfulness is increasing in corporation for business innovation. However, the influence of mindfulness has not been confirmed for employee in detail. Mindfulness is the awareness that arises from paying attention in the present. We often experience uncertainty abounds about what the information technology is, how well it works in the process of using information technology. According to the definition of mindfulness, mindfulness can deepen employee's thoughts and understanding of information technology and will provide a clue to the solution of the issue. This study focusses on impact of mindfulness on IT usage behavior, particularly on IT continuance usage. Research question of this study is whether mindfulness impact perceived factors related to IT continuance usage. The study of relationship between IT and mindfulness will have meaningful results because both IT and Mindfulness are aimed at corporate innovation. Based on most recent theory in IT continuance usage, called by Decomposed Expectation-Disconfirmation Model, we established hypotheses and examined the impact of mindfulness on perceived factors in process of IT continuance usage. For empirical analysis, we collected 303 employee samples and conducted Structural Equation Modeling for path analysis. We showed that mindfulness has a positive impact on perceived usefulness, usability and usefulness confirmation, usability confirmation. We also confirmed that antecedent of satisfaction is perceived usefulness, perceived usability and usefulness confirmation, usability confirmation, and satisfaction is the cause of IT continuance usage. We suggested academic and practical implication based on empirical analysis results. In academic perspective, we found the role of mindfulness in process of IT continuance usage. From practical point of view, we suggest to use of mindfulness program for IT continuance usage in corporation.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.23 no.3
• /
• pp.175-184
• /
• 2023

Korean Wave is now internationalized through the internet by social media, which have no space-time restrictions. This research examine the continuance use of K-Pop promotion using social media in Indonesia. In this study we apply the Expectation-Confirmation Model to analyze the effects of individual self-efficacy and perceived enjoyment on perceived usefulness, confirmation, and satisfaction of Social Media. As a research method for that purpose, the conformity of the model and the research hypothesis were verified using the structural equation model. As a result, it was found that the perceived enjoyment positively influences perceived usefulness, self-efficacy has a positive influence on perceived usefulness. We also found that confirmation positively affects both perceived usefulness and satisfaction, and that perceived usefulness positively affects satisfaction. Finally, satisfaction was found to always have a positive effect on intention to use.

• 한국체육학회지인문사회과학편
• /
• v.57 no.2
• /
• pp.195-212
• /
• 2018

O2O stands for 'Online to Offline', which is a new marketing strategy that links online and offline. As consumers' interests in health service has increased recently, sports O2O service is drawing attention from researchers and practitioners as well. For this reason, the purpose of this study is to analyze the empirical relationships of health literacy and innovativeness based on the expectation-confirmation model among users of sports O2O service. For data analyses, frequency analysis, correlation analysis, confirmatory factor analysis, reliability analysis and structural equation modeling were performed using SPSS 21,0 and AMOS 21.0. The results of this study were as follows. First, health literacy had positive effect on usefulness. Second, innovativeness had positive effect on usefulness. Third, confirmation had positive effect on usefulness. Fourth, confirmation had positive effect on satisfaction. Fifth, usefulness had positive effect on satisfaction. Sixth, usefulness had positive effect on intention to use. Seventh, satisfaction had positive effect on intention to use.

• Asia pacific journal of information systems
• /
• v.25 no.4
• /
• pp.746-762
• /
• 2015

This study developed a conceptual model that integrated psychological and physical reactions resulting from online tourism reviews through a longitudinal trust-satisfaction model (LSTM) developed based on the extended valence framework and expectation-confirmation theory. Online reviews are essential factor of consumer's purchase decision. This phenomenon is well applied in a tourism context. However, investigations on online reviews in a longitudinal approach in a tourism context are quite limited. Therefore, this study suggests a conceptual model based on LTSM and several propositions about how online tourism reviews, which are divided into factual and experiential reviews, influence the future travelers' perceptions and attitudes, such as expectation, confirmation, and destination loyalty, in a longitudinal format by examining previous related studies. Finally, expected results were discussed and several implications were described theoretically and practically.

• Korean Management Science Review
• /
• v.29 no.3
• /
• pp.135-156
• /
• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

• Asia pacific journal of information systems
• /
• v.31 no.2
• /
• pp.236-256
• /
• 2021

Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users' trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users' expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user's perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users' continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.