• Title/Summary/Keyword: Expansion Strategy

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A Empirical Study on the Satisfaction and Loyalty on the Service Store of Korean and Chinese Customer (한.중 고객의 서비스 점포에 관한 만족과 충성도에 관한 실증적 연구)

  • Park, Sang-Sun;Jin, Jae-Seong
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.433-453
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    • 2008
  • Customer satisfaction and loyalty are becoming an increasing salient topic in many firms and in academic research. This study places significance in establishing corporate marketing strategy via analyzing and understanding purchasing by Korean and Chinese customer, especially those for service store, who serve as the core in marketing activities. To objectives of this study are to investigate which antecedent variables have significant effects on consumer perceived satisfaction or loyalty and to examine whether these factors have differences between Korean and Chinese customer. To test the hypotheses, such antecedent variables as the product quality, service quality, store reputation, store image. All variables are significant factors in both Korean and Chinese customer. Under the current increasingly rapid competitive market, product/service quality, store reputation/image can provide customer satisfaction and loyalty, can generate continual customer expansion of current customer through the reuse intention and can contribute to the expansion of new customers.

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Effect of Centralization in Decision Making Upon Real Option Utilization : Empirical Approach of Cloud Service Implementation in Korean Small & Medium Sized Firms (의사결정 집중화 수준과 불확실성이 실물옵션 활용에 미치는 영향에 대한 연구 : 국내 중소기업 클라우드 서비스 도입에 대한 연구)

  • Kim, Taeha;Nam, Seunghyeon;Yang, Heedong
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.117-131
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    • 2017
  • We question whether Korean IT managers consider real options to reduce risks of cloud service implementation. This work investigates the impact of technology risk, relationship risk, economy risk, security risk upon the intention of IT managers to utilize abandon & expansion options. We also analyze moderation effect of centralization level of decision making between these risks and the utilization of real options. Using the survey questionnaire, we empirically find that technology risk, relationship risk and security risk have significant effect upon abandon option and technology risk, relationship risk, and economy upon expansion option. We also find the evidence that centralization level moderates some risks and the direction of moderation effect is to offset the effect of risks on intention to utilize real options.

A Study on Light Collision Safety of Tilting Train Express (TTX 경충돌 사고시 안전도 확보 방안에 관한 연구)

  • Cho Tae-Min;Kwon Tae-Soo;Jung Hyun-Seung
    • Proceedings of the KSR Conference
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    • 2004.10a
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    • pp.634-639
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    • 2004
  • Under light collision accidents, the energy absorption strategy for the coupler and expansion tube of the TTX(Tilting Train Express) initial design is established in the paper. Also, 1st shearing bolts are designed. When the absorbed energy of the coupler reaches its maximum, the connecting bolts between the coupler and the car body are sheared off not to transmit the impact force to the car body structure. To absorb more energy after the lst shearing bolts work, a expansion tube is designed conceptually and installed at the rear part of the coupler. Using Hyper-Mesh and LS-DYNA, pre/post processing and light collision analyses are preformed, respectively.

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Technology Development Trend of Domestic and Foreign Electric Vehicle and Technology Development Strategy of Domestic Electric Vehicle Core Parts (국내외 전기자동차 기술 개발 동향 및 국내 전기자동차 핵심 부품 기술 개발 전략)

  • Son, Younh-Wook;Huh, Gun-Soo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.22 no.5
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    • pp.373-381
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    • 2017
  • The electric vehicle market has increased rapidly in recent years. Established global automakers have announced that electric cars will be developed and distributed. Furthermore, current electric cars are not merely breezes, instead, they are the mainstream of automobiles. However, high prices, short mileage, and long charge times are the main obstacles to the spread of electric vehicles. To solve these problems, the competition for technology development for the expansion of electric vehicles worldwide intensifies because of the improvements in mileage, price reduction, and expansion of charging infrastructure. In this paper, the trends in the development of key technologies for electric vehicles in overseas markets and the present strategic goals for the development of key technologies for electric vehicles in Korea will be identified.

A Study on Network Planning and Optimization Strategy for Network Scalability (Network Scalability를 위한 네트워크 설계 및 최적화 방법에 관한 연구)

  • Lee, Dong-Sun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.6A
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    • pp.511-518
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    • 2007
  • One of the major issues that has to be carefully considered when upgrading current transport network capacity, is network scalability. A novel full-meshed connected ring expansion methodology and planning tool have been proposed. A 3 to 15 node expansion ring has been studied by demonstrating a dramatic system SNR improvement when the proposed planning tool was used. The results are that node output signal and optical SNR have been improved from -16dBm/10dB to +005dBm/21dB by NPOT.

A Strategic Development of Incheon Port Authority Using SWOT/AHP Method (SWOT/AHP 방법을 이용한 인천항만공사의 발전 방안에 관한 연구)

  • Kim, Seong-Cheol;Ryoo, Dong-Keun;Lee, Dong-Hee
    • Journal of Navigation and Port Research
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    • v.32 no.3
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    • pp.193-198
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    • 2008
  • To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.

Development strategy for domestic freight transportation business based on AWOT (AWOT 기반의 국내 화물자동차운송사업 발전전략)

  • Park, Doo-Jin;Kim, Jung-Yee
    • Journal of Korea Port Economic Association
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    • v.39 no.4
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    • pp.191-203
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    • 2023
  • This paper analyzed the overall status of the domestic freight transportation business, established SWOT analysis and strategy through existing literature research and designed an AHP model to derive priorities for each strategy. The SWOT analysis analyzed the management model of the consignment borrowers belonging to a transportation company that did not handle the supplies with the lowest satisfaction with the consignment system. The AHP model was designed by establishing a SWOT strategy through SWOT analysis. As a result of the analysis of the upper class, priorities were derived in the order of WO strategy, SO strategy, ST strategy, and WT strategy. As a result of comprehensive priorities for the development strategy of the domestic freight transportation business, WO strategy's "Improvement of cooperative relations between transportation companies and consignment owners through fair consignment contracts" was first, SO strategy's "Public promotion of the necessity of consignment systems based on high economic feasibility and reliability" was second, and ST strategy's "Proposal of policies to strengthen financial performance through the introduction of freight transport platforms" was fourth, followed by WT strategy's "Improvement of satisfaction with transport services through the introduction of freight transport platforms" and SO strategy's "Expansion of safe freight systems" in sixth, respectively.

Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

Mental Health Reform through the National Mental Health Strategy in Australia and Convergence Policy Implications (호주의 국가정신보건전략을 통한 정신보건개혁과 융복합 정책적 함의)

  • Shin, Chang-Sik;Kim, Se-Won
    • Journal of Digital Convergence
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    • v.13 no.6
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    • pp.341-350
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    • 2015
  • This study aims to understand main contents of the National Mental Health Strategy and changes after mental health reform through the National Mental Health Strategy in Australia, and to find some convergence policy implications on mental health policy in South Korea. The direction of reform has changed considerably over the 20 years that the National Mental Health Strategy has been in place including the National Mental Health Policy(1992, 2008), the National Mental Health Plan(1993~2014), COAG National Action Plan on Mental Health(2006~2011), the Roadmap for National Mental Health Reform 2012-2022. The National Mental Health Strategy has advocated fundamental change in the national spending on mental health, mental health service provision, the expansion of community-based mental health services and care system, NGO, consumer and carer participation in mental health care.

US-China Hegemony Competition and Gray-Zone Conflict in the Post-Coronavirus Era: Response strategies of the Korean Navy and Coast Guard (포스트 코로나시대 미중 패권경쟁과 회색지대갈등: 한국 해군·해경의 대응전략)

  • Lee, Shin-wha;Pyo, Kwang-min
    • Maritime Security
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    • v.1 no.1
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    • pp.149-173
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    • 2020
  • While the United States and other Western states are in trouble with COVID-19 crisis, China is continuing its aggressive ocean expansion with its Gray-zone strategy. The Gray-zone strategy, which China uses around the South China Sea, refers to a strategy that promotes a change in international politics by creating an unclear state, neither war or peace. China, which is trying to expand its influence across East Asia, will also try to project a Gray zone strategy on the Korean Peninsula. The possible scenarios are as follows: 1) South Korea is accidentally involved in a dispute in the South China Sea, 2) Military conflicts between South Korea and China is caused by illegal fishing of Chinese boats in Yellow Sea, 3) China tries to interfere with Socotra Rock, 4) Unlikely, but possible in the future that China induce the military conflicts between Korea and Japan on the Dokdo issue. In order to cope with these scenarios, Korea should prepare the following measures from a long-term perspective: the creation of an Asian maritime safety fleet, the integ rated operation of the navy and the coast guard in the framework of the national fleet, and strengthening the conflict control system for China's provocations.

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