• International Journal of Contents
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• 제7권2호
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• pp.36-41
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• 2011

This paper has investigated the effects of employees' organizational cynicism on their organizational commitment and pro-union behavioral intentions in the context of repetitively implementing business innovation program. The cynical responses about the business innovation program & projects have been classified into four categories; Exit, Voice, Loyalty and Neglect. The research samples have been drawn from managers and office employees at four business sites of conglomerates in Korea. According to the analysis, business innovation program which is continuous and repetitive has made managers and office employees have highly cynical attitudes. In turn, the organizational cynicism has accelerated their Exit and Neglect responses, but shrunk Voice and Loyalty responses. As a result, it has been confirmed that the organizational cynicism has a direct effect on organizational commitment and pro-union behavioral intentions. In addition, it has been concluded that Exit and Neglect had a negative effect on organizational commitment but a positive effect on pro-union behavioral intentions. Even though Voice and Loyalty had a positive effect on organizational commitment, they had no significant effect on pro-union behavioral intentions. Furthermore, no mediating effect has been detected. Implications and suggestions for future research were then discussed.

• 한국유통학회지:유통연구
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• 제4권1호
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• pp.51-69
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• 1999

This study investigates a theoretical background to find the effects of antecedents on postpurchase dissatisfaction behavior. To test hypotheses empirically, 209 questionnaires were collected from customers of Korean retailers in Pusan. The results can be summarized as follows. First, the perceived likelihood of successful complaint, the perceived value of complaint, attitude toward complaining has a direct influence on voice. However, controllability has no significant effect on voice. Second, the controllability has a direct effect on exit but perceived value of complaint has no significant effect. Third, no variables have direct effects on negative word-of-mouth. These findings may reflect the fact that negative word-of-mouth is different from voice and exit in terms of dimensions of postpurchase dissatisfaction behavior.

• 유통과학연구
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• 제14권9호
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• pp.95-110
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• 2016

Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

• 한국생활과학회지
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• 제16권2호
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• pp.433-442
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• 2007

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in exit of dissatisfaction responses. Results of the study demonstrated that the past behavior significantly improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of exit behavior, the effect of past behavior on intention to exit was mediated by attitude, subjective norm and perceived behavioral control.

• 지식경영연구
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• 제22권3호
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• pp.107-127
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• 2021

한국 기업 내에 만연하고 부정적으로 인식되고 있는 조직정치에 대한 일반 기업 재직자의 지각이 반응 행동에 미치는 영향 관계를 살펴보았고, 특히 조직정치지각과 반응 행동 간의 관계에서 냉소주의의 매개효과 및 조직몰입의 조절효과를 분석하였다. 분석 결과, 조직정치지각은 냉소주의에 정적인 영향을 미치고 냉소주의는 이탈, 충성, 태만에 유의한 영향을 미치는 것을 확인하였다 또한, 조직몰입이 냉소주의와 이탈, 태만 행동간 조절효과를 확인하였다. 본 연구를 통해 조직정치지각이 높을수록 냉소주의를 높이고 부정적인 반응행동에 영향을 미치는 점을 실증하였고, 조직몰입과 냉소주의가 부정적 반응 행동에 상호 작용하는 것을 확인함으로써, 기업경쟁력 유지를 위해 건전한 조직제도 개선과 이를 통한 인적자원관리의 중요성에 대한 제언을 하고자 하였다.

• 디지털융복합연구
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• 제14권2호
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• pp.99-114
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• 2016

본 연구의 목적은 직장인의 직무불안정성과 EVLN과의 관계를 확인하고 이 과정에서 조직방해인식의 매개 효과를 규명하는데 있다. 본 연구의 실증분석을 위해 직장인 및 온라인 설문조사 사이트를 통해 350명을 대상으로 설문조사가 실시되었으며, 본 연구의 결과를 요약하면 다음과 같다. 직무불안정성은 조직방해인식에 정(+)의 영향을 미치고, 직무불안정성과 조직구성원의 불만족 반응행동인 EVLN 중에 이직과 발언, 태만간의 관계에서 정(+)의 영향을 미치는 것으로 확인되었고, 충성심에는 유의한 영향을 미치지않는 것으로 나타났다. 또한 조직방해인식이 직무불안정성과 EVLN간에 매개효과를 분석한 결과 이직, 발언, 태만과의 관계에서 부분 매개효과를 보였다. 실무적 시사점은 직무불안정성이 높아진 최근 조직에서 구성원들에게 직무불만족 행동을 더욱 강화하는 매개변인으로서 조직방해인식이 중요하며 이에 대한 관리방안을 모색해야한다는 시사점을 제공한다.

• 한국전자거래학회지
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• 제22권4호
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• pp.141-158
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• 2017

최근 고객들은 다양한 IT 채널을 이용해 의견을 자유롭게 표현할 수 있게 되었다. 이에 따라 기업은 고객들의 의견 중 특히 부정적인 의견을 효율적으로 관리하기 위해 큰 노력을 기울이고 있다. 기존의 연구들은 주로 고객의 불만 제기 횟수나 상담시간 등의 양적 데이터를 이용하여 고객 이탈 방지에 관해 연구하였으나, 고객이 실제로 언급한 불만 내용을 분석한 연구는 한정적이다. 따라서 본 연구는 고객 불만 데이터를 중심으로 고객 이탈에 영향을 주는 요인들을 알아보기 위해 이탈-항의 이론(Exit-voice theory)을 바탕으로 보안업체의 고객센터로 접수된 46,235명 고객의 268,364건의 상담내용을 양적인 측면뿐이 아니라 질적인 측면에서도 실증 분석하였다. 감성 분석 방법을 활용하여 상담내용의 감성값을 도출하고, 도출된 감성 사전을 이용해 고객의 만족 여부를 명시적으로 알기 어려운 상담내용의 고객 만족도를 예측하였다. 마지막으로 이 감성 값이 고객의 이탈에 미치는 영향을 로지스틱 회귀분석을 통해 분석하였다. 분석 결과 고객이 만족 여부를 명확히 응답하지 않은 경우에도 감성 분석을 이용해 계산된 각 감성값이 고객 이탈에 서로 다른 영향을 준다는 것을 알 수 있었다. 향후 본 연구에서 제시한 감성 분석을 통한 만족도 예측방법으로 고객의 숨은 의도를 효과적으로 파악하여 고객 불만 관리에 실무적으로 활용될 수 있을 것으로 기대한다.

• 한국산학기술학회논문지
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• 제19권11호
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• pp.253-263
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• 2018

본 논문은 이탈-목소리내기 이론과 밴드웨건 효과, 사회적 태만이론을 이용하여 팀 수준의 갈등관리 참여와 개인수준의 이직 의도간의 비선형 모형을 검증하였다. 또한 팀 수준의 갈등관리와 개인수준의 이직 의도 간 비선형 관계에 더하여, 리더에 대한 신뢰가 이러한 관계에 있어 어떠한 조절효과를 갖는지에 대해서도 살펴보았다. 이러한 두 가지 가설들을 검증하기 위하여 한국의 제조업 회사의 48개 팀에서 331명의 팀원들로부터 한 달 간격으로 데이터를 수집하였다. 검증 결과, 가설 1에서 예측한 것처럼 위계선형모형의 분석결과 팀 수준의 갈등관리 참여와 개인수준의 이직의도간의 비선형관계가 검증되었다. 그러나 가설 2의 예측과는 달리 이 관계에 대한 상사신뢰의 조절효과는 통계적으로 유의미하게 나타나지 않아 가설이 기각되었다. 이 논문은 팀 내부의 상호작용에 따라 개인의 이직의도가 변화할 수 있다는 것을 보여준다. 이를 통해 갈등관리에 있어서의 팀 수준 관리의 필요성을 강조하였고, 논문의 마지막에 논문의 한계를 논의함과 더불어 미래연구에 대한 제언을 제시하였다.

• International Journal of Quality Innovation
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• 제10권2호
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• pp.109-126
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• 2009

The purpose of this study was to examine overall customer satisfaction associated with medical service quality in Taiwan by integrated Kano's model and customer satisfaction index model. Another purpose was to confirmed nonlinear and asymmetric relationship of Customer Satisfaction and Quality Performance by the research outcome. By analyzing 1,100 patients or their family members, this study used the structural equation model (SEM) with AMOS software for data analysis. The results show that must-be attributes, one-dimensional attributes and attractive attributes had a direct effect on overall customer satisfaction, Surprisingly, overall customer satisfaction had positively influenced customer loyalty customer satisfaction had negatively influenced customer complaints. The study also found that customer complaints have direct effect on customer loyalty. Importantly, the study found out the must-be attributes, the attractive attributes and one-dimensional attributes increased, the level of overall customer satisfaction also increased. The customer satisfaction positively influences customer loyalty in medical service quality in Taiwan. The findings might reveal new insights for researchers dealing with quality of medical service and for hospital managers who devote resources exclusively to achieving highest possible levels of patient satisfaction.

• 동아시아경상학회지
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• 제7권2호
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• pp.1-9
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• 2019

Purpose - This study aims to examine whether key differences in characteristics of unions have significant implications for absenteeism. To uncover what characteristics of union made workers make decisions to be absent, this study used such key dimensions of unionism as democracy, cooperative strategy of a union, and d density rate. Research design and methodology - The research model of this study is that absenteeism has positive relations with union's democracy and density. But it has negative relations with union cooperative strategy. This study was conducted by survey method on 333local unionized business entities of metal industry in South Korea. Results - The result shows that significant and positive relationship between unions with high density rates, democracy and absenteeism which is in line with the argument of the previous studies. Different from the expectation, the hypotheses 2, it has been shown that there is positive relation between cooperative strategy of union and the decision of workers to be absent. Conclusions - Employers with unions with high density rates could not fully exercise disciplinary power against those workers absent at workplace since a strong union shields them effectively from punishments by employers.