• 디지털융복합연구
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• 제6권4호
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• pp.165-176
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• 2008

The exhibition and convention industry offers facilities and services required to host expositions and conferences. Currently, it has been greatly esteemed as a promising industry because it can produce a higher added value and maintain a pure environment at the same time as an aggregate of service industries. Like other industries, the need of digitalization and information system in the exhibition and convention industry makes it introduce ERP and MIS and nowadays ubiquitous related model projects are ongoing. In this paper, we conduct researches regarding the systematic introduction of ubiquitous related technologies through the service and information system identification of exhibition and convention industry, and analysis of value chain and critical success factor. We consider RFID, ZigBee and mobile related technologies as the ubiquitous related technology types and select the exhibition witness and the maintenance of facilities as the area of related technologies introduction. In addition, we propose a scheme used to analyze and solve the problems which could be occurred when ubiquitous related technologies are applied. The results of this paper could be used as a policy to nourish exhibition and convention industry, and a guideline of the host organizations.

• 디지털융복합연구
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• 제10권10호
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• pp.61-73
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• 2012

본 연구는 정보통신기술이 전시컨벤션 효과만족에 미치는 영향을 분석하기 위하여 정보통신기술업체 312 업체를 대상으로 정보통신기술이 전시컨벤션 효과만족에 미치는 영향에 대하여 분석을 함으로써 정보통신기술인 컨벤션 e-Portal시스템, 전시컨벤션 상품, 컨벤션산업 경쟁력, 컨벤션 인프라 구축, 컨벤션 연계관광 프로그램 구성요소를 컨벤션 효과만족에 대하여 어떤 영향을 미치는 가에 대하여 실증적으로 분석하여 전시컨벤션산업에 정보통신기술이 컨벤션효과 만족에 미치는 영향을 분석하였다. 그 결과 정보통신기술인 상품기술, 관광프로그램기술 인프라구축기술, e-portal시스템, 산업경쟁력기술은 전시컨벤션 효과에 영향을 미치는 것을 알 수 있었다. 그러므로 이러한 요인들은 전시컨벤션효과인 기본자료확보와 환경적요인파악, 상품개발토대마련. 상품유형확정, 경제적파급효과와 만족도에 영향을 미치는 것을 알 수 있다. 따라서 전시컨벤션은 정보통신기술을 높이고 운영비를 절감하는 효과를 거둘 수 있다.

• 무역학회지
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• 제46권4호
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• pp.1-16
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• 2021

This study suggests improvements in the management performance of the five largest exhibition and convention centers in Korea through financial ratio analysis. For this research, the financial ratios of each center were compared to the average of the centers as well as to the overall industry average during the past five years. According to the analysis results, the stability and growth ratios of the centers were excellent, but the profitability and activity ratios were poor. In particular, the ratios of profitability were in state of urgent need for improvement because they were at the level of severe deficits. It was analyzed that sales increase can be the key factor to improve centers' operation income and net profit to improve profitability. This study recommends measures to increase sales by using centers' facilities and their functions. The first is to actively host large-scale international meetings and conventions that only exhibition and convention centers can accommodate. The second is to attract brand exhibitions through strategic alliances with global Professional Exhibition Organizers (PEOs). Lastly, it is to organize sports and cultural events that are appropriate for incentive tours of associations and corporations.

• Asia pacific journal of information systems
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• 제28권1호
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• pp.61-74
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• 2018

Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

• 한국IT서비스학회지
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• 제11권2호
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• pp.229-242
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• 2012

The MICE(Meeting, Incentive travel, Convention, and Exhibition) industry grows steadily. Especially, exhibition industry plays an important role as the effective sales and marketing tools. However, lots of studies have focused on the flow analysis of audience traffic, booth recommendation or formulaic interactions between audiences and contents in the exhibition hall. In this study, we proposed an intelligent Interactive system considering audience's response for providing personalized exhibition service. First, we extracted components of the system architecture through the previous studies. Second, we suggested the system architecture and scenarios for intelligent interactions between audiences and contents. We hope that the proposed system will strengthen the basis for implementing interactive system in the exhibition industry.

• The International Journal of Costume Culture
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• 제4권3호
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• pp.171-181
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• 2001

The Purpose of this study first was to establish the concept based on the existing convention theory, and classifies the types of industrial aspect, and cultural and artistic aspects. Based on it, the relative importance of structural elements of the fashion convention industry is analyzed to fashion conventions in the industrial aspect. The research applies Delphi technique, it is applied to experts in the fashion convention industry in two rounds. Re result is as follows ; First, exhibitions and collection of the fashion convention industry are classified into five groups by examining their main types and main targets. Second, in fabric·material exhibitions, the procedure, personnel and communication have relatively equal importance on the whole although facilities are considered most important. in clothing·fashion exhibitions, the procedure has by far a high level of importance unlike others. Third, comparing the second stage importance, it is shown that the event hall, pubic relations, professionalization of personnel, communication between the promoter and supporting organization are most important with a slight difference by type. Fourth, comparing the third stage importance, it is revealed that ten most important factors are the event location, publicity time, the size·number of event halls customer handling , expertise, publicity media, friendliness, facilities, Publicity Publications, and business competence.

• 지식경영연구
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• 제11권4호
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• pp.67-77
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• 2010

MICE (Meetings, Incentive travels, Conventions, and Exhibitions) segment is one of the fastest growing segments of the tourism industry today. Especially, the government promotes the convention business as a strategic industry given its growing importance as a high value-added export. The push-pull factor conceptual frameworks were used to identify motives that lead firms to attend conventions. Furthermore, the authors assess firms' service quality, preference, reliability, and positional advantage of Korea Electronics Show(KES). Using data from a number of Korean trading firms, the authors find considerable results and conclude by discussing recommendation for the convention industry.

• 한국지역지리학회지
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• 제2권2호
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• pp.133-157
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• 1996

컨벤션의 유치와 개최는 인적 물적 교류를 통한 국제 상호간의 이해를 증진시키고, 지역정제를 활성화시킨다는 측면에서 지역정책론자들의 관심의 대상이 되고 있다. 컨벤션센터는 도시의 정치 경제 문화의 중심적인 기능을 수행하기 때문에 선진국의 대부분 도시에는 컨벤션센터가 건립되어 있다. 컨벤션 및 컨벤션 산업은 일반 관장산업과는 달리 부가가치가 매우 높은 관광활동이기 때문에 오늘날 대도시의 새로운 관광산업으로 등장하고 있다. 본 연구는 다가오는 21세기 여수반도권의 여건변화를 고려하여 여수반도권의 컨벤션센터 건립의 필요성, 컨벤션센터의 입지성 분석, 지역 여건에 적합한 리조트형 컨벤션센터의 건립방향 및 추진전략을 제시해 보았다. 특히 여수반도권은 다가오는 2000년대에 환태평양시대 동북아 경제권의 해운 항만의 거점중심지, 중화학 철강 기계 등을 중심으로 한 우리 나라의 신산업지구로 기능하여 새로운 해상위락 관광재발의 요구가 증대될 지역으로 전망된다. 이러한 지역 내외적 변화에 적극적으로 대처하기 위한 방안의 하나로서 컨벤션센터의 건립이 요구된다. 그리고 선진국의 임해지역에서 활용하고 있는 텔레포트 기능과 리조트 기능, 그리고 컨벤션 기능을 적절하게 조화시키는 것이 매우 필요하며, 이를 위해서는 리조트형 컨벤션센터의 건립이 필요하다.

• 통상정보연구
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• 제12권4호
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• pp.479-508
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• 2010

Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

• 경영정보학연구
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• 제20권3호
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• pp.1-16
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• 2018

MICE 산업은 다면적 산업으로 공공부문과 민간부문에 걸쳐 다양한 이해관계자들이 존재하며, PCO(Professional Convention Organizers)들은 이러한 이해관계자들 간의 의견을 조율하는 매개적인 역할을 한다. 따라서, PCO들은 신뢰도와 인지도를 증가시키는 한편, 이해관계자들과의 협력적 네트워크를 형성 또는 강화하기 위해 자사의 웹사이트에 이해관계자들의 하이퍼링크를 게재하고 있다. 이에 본 연구는 MICE 산업을 생태계적 관점에서 이해하고자 사회관계망 분석 기법을 적용하여 PCO와 이해 관계자들 간 하이퍼링크 관계망의 구조적 특징을 분석하고, 이 네트워크 내에서 PCO의 성과와 규모에 따라 그 역할에 차이가 있는지를 파악하고자 하였다. 연구 결과, 연결정도 중심성, 아이겐벡터 중심성, 매개 중심성, 근접 중심성이 높은 PCO를 확인하였으며, 규모가 큰 PCO가 하이퍼링크 네트워크에서 더 높은 중심성을 갖고 있음을 파악하였다.