• Title/Summary/Keyword: Exhibition Value

검색결과 175건 처리시간 0.023초

로하스박람회의 고객만족과 미래행동의도에 미치는 영향요인 (Factors to Influence Customer Satisfaction and Future Behavior Intention for LOHAS Exhibition)

  • 라정임;김형길;양성수
    • 유통과학연구
    • /
    • 제14권9호
    • /
    • pp.133-147
    • /
    • 2016
  • Purpose - The Purpose of this study is to observe the value of LOHAS as an exhibition that is perceived to be a specialized local exhibition with good fame and differentiated advantage as well as the spectators' will to visit the exhibition coming from the future behavior intention of visitors. Research design, data, and methodology - In order to achieve the purpose of this study, This study organized questionnaire after setting a hypothesis based on the theoretical background from the parameters. verification of the hypothesis by statistically analyzing the answers for questionnaire follows. Finally, the implication of this study is drawn through comprehensive discussion while This study indicated from the limits of the study and future direction for research. This study set up a model to research the influence on the structuring factors in LOHAS exhibition in forming perceived value, customer satisfaction and future behavior intention. Frequency analysis was used for getting demographic characteristics, verification of plausibility, reliability of measured parameters and factors analysis. This study have performed verification of difference at selection property level based on multiple regression analysis and demographic nature. Results - To summarize the study result, through the verification of hypothesis about meaningful influence among structuring factors in LOHAS exhibition, perceived value and customer satisfaction shows some noticeable points to focus on. That is, it is established things that partial adoption and meaning relationship of partial influence. The perceived value affected both customer satisfaction and future behavior intention meaningfully. Conclusions - This study could note that in the structuring factors of LOHAS exhibition, perceived value for visitors and customer satisfaction play their roles positively on the future behavior intention. In conclusion, this study implies that strategic measures are necessary to fulfill the structuring factors of LOHAS exhibition as they would make positive impact on acknowledged value, customer satisfaction and future behavior intention to contribute to the growth and development of LOHAS exhibition. Also it suggests that the method to join each other with activities is necessary to strengthen the properties of the exhibition and position well to be a solid local exhibition.

박물관 전시공간구조와 관람행태의 상관관계 재해석에 관한 연구 - 전시밀도와 시각개방도에 따른 관람확률 해석을 중심으로 - (Reinterpretation on the Relationship between Spatial Structure and Visitors' Movement in Museums - Focus on the Interpretation of Tracking Score with Exhibition Density and Extent of Eyesight -)

  • 김소정;정성욱
    • 한국실내디자인학회논문집
    • /
    • 제20권6호
    • /
    • pp.272-281
    • /
    • 2011
  • The purpose of this study is to analyze the correlation between spatial space structure and visitors' behavior and interpret visitors' behavior concretely from the aspect of exhibition environments. So, this study intends to qualify spatial space structure with integration, connectivity and control value by utilizing space syntax, limit to tracking score among the analysis index and reinterpret with exhibition density and extend of eyesight among the exhibition environments. The results of this study are as follows; First, in case of museums, tracking score shows plus correlation with connectivity and control value among the space syntax variables and very low correlation with integration. In case of art museums, tracking score shows plus correlation with integration and wide variable is judged to more useful to analyze visitor's behavior than minor variable. Second, museums doesn't make a great effect on visitors' behavior from the aspect of extent of eyesight, but from the aspect of exhibition density, visitors relatively watched evenly without short cut at the early stage of exhibition in spite of high exhibition density. And, they conducted short cut as they went to the middle stage of exhibition on the course of watching although the numerical value of exhibition density is low. Third, in case of art museums, visitors' behavior was relatively influenced by exhibition density, not extent of eyesight. But, as they went to the high level on the course of watching, watching speed became rapid and watching length became short in the place the value of extent of eyesight was high. Its reason is judged to be easy to grasp position or space structure of the next exhibition room visually. Therefore, when the concentration of watching is necessary from the aspect of exhibition, to control exhibition density properly before the space is useful to draw visiting to exhibition space afterward.

스페인 한국 상품 전시관 디자인 (A design of the Spain Korean Products Exhibition)

  • 강혜진;한석우
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2007년도 춘계학술대회 논문집
    • /
    • pp.73-74
    • /
    • 2007
  • As the characteristics of national economy is getting more complicate, the value of exposition is regarded as of great importance day by day. The world's Products Exhibition in which our companies and organizations take part is held all abound world, we also held the international exposition and Products Exhibition. In foreign countries, there are a lot of special organizations relate with the exposition and Products Exhibition display, which play the role to coordinate and mediate the display. Display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication exhibition plan by position and form of display space as well as property of Products Exhibition, display contents, exhibit program to achieve purpose of Products Exhibition. We will can grope contents and method for successful exhibit through Products Exhibition that is connected form and position of exhibit between exhibit space of such Products Exhibition and we may achieve purpose of Products Exhibition.

  • PDF

박물관 빛 환경과 관람행태의 상관관계에 관한 연구 - 조도에 의한 관람확률과 관람빈도의 해석을 중심으로 - (A Study on the Relationship between Light Environment and Visitors' Behavior in a Museum - Focus on the Interpretation of Tracking Score and Tracking Frequency with Intensity of Illumination -)

  • 이미연;정성욱
    • 한국실내디자인학회논문집
    • /
    • 제19권4호
    • /
    • pp.82-89
    • /
    • 2010
  • The studies published up to now, related to the correlation between spatial structure and visitors' behavior in a museum are rather relatively lacking when it comes to the in-depth consideration for the effect of the actual exhibition environment. So the main purpose of this study is to define the correlation between the light environment and the visitors' behavior. Towards this end, this study uses 'space syntax' to quantify the spatial structure with 'integration', 'connectivity' and 'control value'. Meanwhile, 'tracking score' and 'tracking frequency' were selected as the scope among the indices of behavior's analysis. The results of this study are as follows; First, integration and correlation of tracking score and tracking frequency are lowest when it comes to the extra large historical museums where the difference of intensity of illumination by each convex space. Meanwhile, the most considerable effect is exerted by control value. Compared to tracking score, tracking frequency is closely related to 'syntactic variables'. Second, visitors do not take the short cut the dark exhibition space even when very dark exhibition spaces continue after passing through relatively bright space. Analysis of visitors' behavior by control value in the exhibition space composed of this type of intensity of illumination environment is not valid. Third, visitors move to relatively brighter transitional space compared to the exhibition space with low intensity of illumination when passing through dark exhibition continually. Meanwhile, when visitors pass through the exhibition space there is some difference intensity of illumination they move to relatively dark exhibition center among the subsequent exhibition spaces. Accordingly, when the composition of exhibition space that continues onto the environment of low intensity of illumination is inevitable, differentiating intensity of illumination appropriately would be effective in inducing visit to the subsequent exhibition space.

A Study on the Factors Affecting the Attitude and Behavioral Intention toward the Instagrammable Exhibition: A case study on <Yumi's Cell Special Exhibition>

  • Ji-Su, Park;Bo-A, Rhee
    • 한국컴퓨터정보학회논문지
    • /
    • 제28권2호
    • /
    • pp.27-38
    • /
    • 2023
  • 본 연구는 인스타그래머블 전시인 <유미의 세포들 특별전(2020)>을 대상으로 문헌연구와 정량적 연구방법론으로 인지된 가치와 전시 이용 태도 및 지속적 행동 의사간의 관계성을 조명하는데 그 목적을 두었다. 경험 품질 측면에서 상기 전시는 유희성이 강했으며, 인지된 가치 가운데 사진 촬영은 전시만족도 및 전시몰입도와 양의 상관관계를 가진 반면 인스타그램에서의 관람 경험의 공유는 전시 이용 태도에 유의미한 영향을 미치지 못했다. 전시만족도는 전시몰입도, 지속적 행동 의사의 세부 요인과도 유의미한 상관관계를 가졌다. 특히 스토리텔링 요인이 전시물 요인이나 인스타그램 친화적 전시 환경에 비해 우위를 점유함을 확인할 수 있었으며, 이를 통해 스토리텔링의 중요성을 확인할 수 있었다. 본 연구는 인스타그래머블 전시의 상호작용성과 참여적 특성이 전시 이용 태도에 미친 긍정적인 영향력 및 인지된 가치 요인으로써의 가능성, 인스타그래머블 전시에서의 스토리텔링의 의미에 대한 시사점을 제공해주었다.

인터랙티브 미디어 체험전시의 요소와 관람객 선호도에 관한 연구 -라스코전시관 공룡체험전의 사례중심으로- (A Study on Interactive Media Experience Exhibition & Visitor's preference)

  • 강재신;이영주
    • 디지털융복합연구
    • /
    • 제17권1호
    • /
    • pp.319-325
    • /
    • 2019
  • 광명시에서 주최한 라스코전시관의 '공룡체험전'은 관람객의 호응에 힘입어 전시기간을 연장할 정도로 인기를 얻고 있다. 이에 본 연구는 체험전시와 인터랙티브 미디어 체험전시의 요소를 분석하고 관람객의 선호도를 파악하고자했다. 먼저 문헌자료를 통해 인터랙티브 미디어와 체험전시에 관해 이론적으로 고찰하였다. 다음으로 전략적 체험 모듈을 기반으로 체험요소를 체험가치에 따라 세부항목을 구분했다. 이를 통해 인터랙티브 미디어 체험전시의 요소는 관람객에게 어떤 영향을 미치는지 파악하였다. 연구결과 체험전시요소를 많이 포함한 프로그램일수록 관람객의 참여율이 더 높고, 체험시간이 더 길다는 것을 알 수 있었다. 또, 다수가 함께 체험하는 인터랙티브 미디어 체험전시가 가치항목을 더 가지고 있는 것으로 나타났다. 다만, 관람객이 머문 시간만으로 관람객의 선호도를 파악하기에는 부족하다는 점에서 한계점을 가진다. 본 연구는 인터랙티브 미디어가 다양한 체험전시에 활용됨으로서 관람객 스스로가 흥미를 가지고 적극적인 참여를 통해 전시 콘텐츠를 이해하고 즐길 수 있는 환경을 마련하는데 그 시사점이 있다.

고등학생의 의복에 대한 태도와 욕구 및 가정의 가치지향성과의 관계 연구 -원주시 남$\cdot$여 고등학생을 중심으로- (A Study of High School Students' Clothing Attitudes as Compared with Their Needs and Family Value Orientations)

  • 양승진
    • 한국의류학회지
    • /
    • 제10권1호
    • /
    • pp.27-35
    • /
    • 1986
  • The purposes of this study were: 1) to investigate four aspects of high school students' clothing attitudes as compared with their needs and family value orientations. 2) to ascertain whether differences existed between toys and girls on four aspects of clothing attitudes. Needs were measured through The Need Diagnosis Scale (Jaung-Ku Whang: 1965). Family value orientations were measured through The Home Environment Inventory(Won-Sik Jung : 1970). Four aspects of clothing attitudes were assessed by means of Lee; Kahng; Lee; Yang's questionnaires. The questionnaires were administered to a sample of 576 senior high school students(285 boys and 291 girls) in Won-Ju. The data was analyzed by correlations, multiple regression, t-test. The results were as follows : 1) Need for exhibition was positively related to clothing exhibition and fashion interest for both boys and girls, and clothing conformity for boys only. Need for exhibition was negatively related to clothing modesty for boys only. Need for affiliation was positively related to clothing exhibition for both boys and girls, fashion for girls only, and clothing conformity for boys only. 2) Social climber family value orientation was positively related to clothing conformity and clothing modesty for boys only. Materialistic family value orientation was positively related to clothing exhibition. Traditional family value orientation was positively related to clothing modesty for both boys and girls, and negatively related to clothing exhibition. 3) Girls scored significantly higher than boys on attitudes toward fashion and clothing modesty, whereas boys scored significantly higher than girls on attitudes toward clothing conformity.

  • PDF

고양국제꽃박람회의 서비스품질이 참가자의 지각된 가치, 감정 및 재방문의도에 미치는 영향 (The Influence of Service Quality of Festival Service Quality on Visitors' Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival-)

  • 김주연;안윤주
    • 한국콘텐츠학회논문지
    • /
    • 제16권2호
    • /
    • pp.600-608
    • /
    • 2016
  • 본 연구는 지역축제로서 고양국제꽃박람회의 서비스품질이 참관객의 감정반응, 지각된 가치, 만족 및 재방문의도에 미치는 영향을 파악하였다. 우선, 고양국제꽃박람회의 서비스품질 척도를 기념품과 음식과 같은 부대서비스, 전시 내용, 안내 및 홍보, 공간편의성 등 4 가지 차원으로 구성하였다. 영향관계 분석결과, 모든 서비스품질요인이 지각된 가치에 유의한 영향을 미치는 것으로 파악되었으며, 네 가지 요인 중 '공간 편의성'과 '안내 및 홍보'요인의 영향력이 높게 나타났다. 긍정감정에 있어서도 모든 서비스품질 요인이 모두 유의한 영향을 미치는 것으로 나타났으며, 이 중 '전시내용'이 가장 높은 영향을 미치는 것으로 밝혀졌다. 참관객의 부정적 감정에는 '부대서비스'를 제외한 세 가지 요인이 유의한 영향을 미치는 것으로 나타났으며, '전시내용'이 가장 중요한 영향을 미쳤다. 긍정감정, 부정감정, 지각된 가치와 재방문 간 영향관계를 파악한 결과, 긍정감정과 지각된 가치가 유의한 영향을 미치는 것으로 나타났다.

전시 컨벤션 산업의 유비쿼터스 기술 응용 (Ubiquitous Application in Exhibition and Convention Industry)

  • 이상준;나종회
    • 디지털융복합연구
    • /
    • 제6권4호
    • /
    • pp.165-176
    • /
    • 2008
  • The exhibition and convention industry offers facilities and services required to host expositions and conferences. Currently, it has been greatly esteemed as a promising industry because it can produce a higher added value and maintain a pure environment at the same time as an aggregate of service industries. Like other industries, the need of digitalization and information system in the exhibition and convention industry makes it introduce ERP and MIS and nowadays ubiquitous related model projects are ongoing. In this paper, we conduct researches regarding the systematic introduction of ubiquitous related technologies through the service and information system identification of exhibition and convention industry, and analysis of value chain and critical success factor. We consider RFID, ZigBee and mobile related technologies as the ubiquitous related technology types and select the exhibition witness and the maintenance of facilities as the area of related technologies introduction. In addition, we propose a scheme used to analyze and solve the problems which could be occurred when ubiquitous related technologies are applied. The results of this paper could be used as a policy to nourish exhibition and convention industry, and a guideline of the host organizations.

  • PDF

A Study on Experiences with the Data-Embeded Exhibition

  • So-Jeong Park;Bo-A Rhee
    • 한국컴퓨터정보학회논문지
    • /
    • 제29권9호
    • /
    • pp.89-98
    • /
    • 2024
  • 본 연구는 데이터를 통해 현대 사회의 권력 구조, 사회적 불평등 양상을 탐구한 《히토 슈타이얼-데이터의 바다》의 관람 경험 및 전시 수용을 설문조사를 통해 실증적으로 고찰했다. 데이터 분석 결과, 인지된 가치 중 심미적 가치가 가장 높은 평가를 받았으며, 인지된 경험 품질 측면에서는 작가, 작품, 전시 주제에 대한 관심이 주요 요인으로 확인되었다. 설문참여자들은 전시만족도(71.4%)와 전시몰입도(70.8%)를 각각 높게 평가했다. 가설 검증 결과를 종합해보면, 디지털 미디어에 대한 관심 수준, 전시 작품 혹은 전시 주제에 대한 관심이 전시만족도에 긍정적인 영향을 미쳤으며, 전시몰입도 또한 전시만족도와 유의미한 상관관계를 나타냈다. 나아가, 상술한 전시에 대한 이용 태도는 타인에 대한 전시 추천과 전시 재관람 의사와 양의 상관관계를 보였다.