• Title/Summary/Keyword: Exhibit Design

Search Result 534, Processing Time 0.026 seconds

Effects of Message Sidedness of Fashion Salespersons on Consumer Behavior -Focusing on the Mediating Effects of Salespersons' Trust and Cognitive Effort- (패션점포 판매원 메시지의 측면성이 소비자 행동에 미치는 영향 -판매원 신뢰와 인지노력의 매개효과를 중심으로-)

  • Kwon, Ki Yong;Choo, Ho Jung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.42 no.1
    • /
    • pp.88-103
    • /
    • 2018
  • Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

Nonlinear static and dynamic analyses of reinforced concrete buildings - comparison of different modelling approaches

  • Carvalho, Goncalo;Bento, Rita;Bhatt, Carlos
    • Earthquakes and Structures
    • /
    • v.4 no.5
    • /
    • pp.451-470
    • /
    • 2013
  • It generally accepted that most building structures shall exhibit a nonlinear response when subjected to medium-high intensity earthquakes. It is currently known, however, that this phenomenon is not properly modelled in the majority of cases, especially at the design stage, where only simple linear methods have effectively been used. Recently, as a result of the exponential progress of computational tools, nonlinear modelling and analysis have gradually been brought to a more promising level. A wide range of modelling alternatives developed over the years is hence at the designer's disposal for the seismic design and assessment of engineering structures. The objective of the study presented herein is to test some of these models in an existing structure, and observe their performance in nonlinear static and dynamic analyses. This evaluation is done by the use of two of a known range of advanced computer programs: SAP2000 and SeismoStruct. The different models will focus on the element flexural mechanism with both lumped and distributed plasticity element models. In order to appraise the reliability and feasibility of each alternative, the programs capabilities and the amount of labour and time required for modelling and performing the analyses are also discussed. The results obtained show the difficulties that may be met, not only in performing nonlinear analyses, but also on their dependency on both the chosen nonlinear structural models and the adopted computer programs. It is then suggested that these procedures should only be used by experienced designers, provided that they are aware of these difficulties and with a critical stance towards the result of the analyses.

VLSI Design of an Improved Structure of a $GF(2^m)$ Divider (확장성에 유리한 병렬 알고리즘 방식에 기반한 $GF(2^m)$나눗셈기의 VLSI 설계)

  • Moon San-Gook
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.9 no.3
    • /
    • pp.633-637
    • /
    • 2005
  • In this contribution, we developed and improved an existing GF (Galois field) dividing algorithm by suggesting a novel architecture for a finite field divider, which is frequently required for the error correction applications and the security-related applications such as the Reed-Solomon code, elliptic curve encryption/ decryption, is proposed. We utilized the VHDL language to verify the design methodology, and implemented the architecture on an FPGA chip. We suggested the n-bit lookup table method to obtain the throughput of 2m/n cycles, where m is the order of the division polynomial and n is the number of the most significant lookup-bits. By doing this, we extracted the advantages in achieving both high-throughput and less cost of the gate areaon the chip. A pilot FPGA chip was implemented with the case of m=4, n=2. We successfully utilized the Altera's EP20K30ETC144-1 to exhibit the maximum operating clock frequency of 77 MHz.

A Study on Information Transmission Processing Types of Exhibition Medium per Sensory receptor - Focus on National Museum of Nature and Science's Global Gallery, Tokyo - (감각수용기 종류에 따른 전시매체 분석과 유형에 관한 연구 - 동경 국립과학박물관 지구관을 중심으로 -)

  • Jeong, Hye-In;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
    • /
    • v.22 no.1
    • /
    • pp.291-298
    • /
    • 2013
  • A science museum responds independently based on the exhibits and exhibition environments as the visitors are different in purposes, interests and demands. Therefore a science museum should be designed keeping it in mind that there are various ways for visitors to perceive and use the exhibition spaces and exhibits. The purpose of this study is to compare and analyze the characteristics of sensory receptors for the exhibits in National Museum of Nature and Science's Global Gallery, Tokyo, in terms of information transmission and to identify the nature of exhibit medium that can affect the perception and recognition of the exhibits by visitors. Through these 9 sensory receptors, human recognizes first with visual, auditory and olfactory senses and reacts using vestibular organ, proprioceptor (stretch), tangoreceptor, themoreceptor, taste and olfactory senses. Human uses these information processing to recolonize the external environment. This process is similar to the visitor's information transmission process for the exhibition medium. By dividing the analysis results per exhibition theme and developing the information transmission processing types per sensory receptor, we could understand that the distribution conditions are closely connected with the composition of the exhibition scenario in the exhibtion area. Especially, the understanding of how the information transmission is made through sensory receptors could can be the criteria that determines on the factors that can identify the exhibition purposes of a science museum which are eduction and understanding.

Design of New Differential Space-Time Modulation Using Real Precoder (실수 선부호기를 이용한 새로운 차등 시공간 변조 설계)

  • Kim, Hong-Jung;Kim, Jun-Ho;Kim, Cheol-Sung;Jung, Tae-Jin
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.37 no.1A
    • /
    • pp.1-7
    • /
    • 2012
  • The conventional Zhu's differential space-time modulation(DSTM) based on quasi-orthogonal design adopted a complex precoder in order to allow an independent joint detection of two complex symbols without any channel informations at a receiver. In this paper, by simply replacing the complex precoder used in Zhu's DSTM with a real precoder, a new DSTM is presented for four transmit antennas. The real precoder enables the receiver to decode two real symbols pair separately, and thus the new DSTM has greatly reduced decoding complexity compared to the Zhu's DSTM. By computer simulation results, the proposed scheme is shown to exhibit almost identical or improved error performance compared to the existing DSTMs.

Characteristics of the athleisure look in the Alexander Wang's collection (알렉산더 왕 컬렉션에 나타난 애슬레저 룩의 특성)

  • Park, Jung Hee;Lee, Younhee
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.6
    • /
    • pp.862-879
    • /
    • 2017
  • The purpose of this study is to analyze Alexander Wang's collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang's collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang's collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang's signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang's collections creates its own uniqueness with playful expressions made by various materials' mixed and matched or made visually fun.

Mechanical performances of concrete beams with hybrid usage of steel and FRP tension reinforcement

  • Bui, Linh V.H.;Stitmannaithum, Boonchai;Ueda, Tamon
    • Computers and Concrete
    • /
    • v.20 no.4
    • /
    • pp.391-407
    • /
    • 2017
  • Fiber reinforced polymer (FRP) bars have been recently used to reinforce concrete members in flexure due to their high tensile strength and especially in corrosive environments to improve the durability of concrete structures. However, FRPs have a low modulus of elasticity and a linear elastic behavior up to rupture, thus reinforced concrete (RC) components with such materials would exhibit a less ductility in comparison with steel reinforcement at the similar members. There were several studies showed the behavior of concrete beams with the hybrid combination of steel and FRP longitudinal reinforcement by adopting the experimental and numerical programs. The current study presents a numerical and analytical investigation based on the data of previous researches. Three-dimensional (3D) finite element (FE) models of beams by using ANSYS are built and investigated. In addition, this study also discusses on the design methods for hybrid FRP-steel beams in terms of ultimate moment capacity, load-deflection response, crack width, and ductility. The effects of the reinforcement ratio, concrete compressive strength, arrangement of reinforcement, and the length of FRP bars on the mechanical performance of hybrid beams are considered as a parametric study by means of FE method. The results obtained from this study are compared and verified with the experimental and numerical data of the literature. This study provides insight into the mechanical performances of hybrid FRP-steel RC beams, builds the reliable FE models which can be used to predict the structural behavior of hybrid RC beams, offers a rational design method together with an useful database to evaluate the ductility for concrete beams with the combination of FRP and steel reinforcement, and motivates the further development in the future research by applying parametric study.

Systolic Arrays for Lattice-Reduction-Aided MIMO Detection

  • Wang, Ni-Chun;Biglieri, Ezio;Yao, Kung
    • Journal of Communications and Networks
    • /
    • v.13 no.5
    • /
    • pp.481-493
    • /
    • 2011
  • Multiple-input multiple-output (MIMO) technology provides high data rate and enhanced quality of service for wireless communications. Since the benefits from MIMO result in a heavy computational load in detectors, the design of low-complexity suboptimum receivers is currently an active area of research. Lattice-reduction-aided detection (LRAD) has been shown to be an effective low-complexity method with near-maximum-likelihood performance. In this paper, we advocate the use of systolic array architectures for MIMO receivers, and in particular we exhibit one of them based on LRAD. The "Lenstra-Lenstra-Lov$\acute{a}$sz (LLL) lattice reduction algorithm" and the ensuing linear detections or successive spatial-interference cancellations can be located in the same array, which is considerably hardware-efficient. Since the conventional form of the LLL algorithm is not immediately suitable for parallel processing, two modified LLL algorithms are considered here for the systolic array. LLL algorithm with full-size reduction-LLL is one of the versions more suitable for parallel processing. Another variant is the all-swap lattice-reduction (ASLR) algorithm for complex-valued lattices, which processes all lattice basis vectors simultaneously within one iteration. Our novel systolic array can operate both algorithms with different external logic controls. In order to simplify the systolic array design, we replace the Lov$\acute{a}$sz condition in the definition of LLL-reduced lattice with the looser Siegel condition. Simulation results show that for LR-aided linear detections, the bit-error-rate performance is still maintained with this relaxation. Comparisons between the two algorithms in terms of bit-error-rate performance, and average field-programmable gate array processing time in the systolic array are made, which shows that ASLR is a better choice for a systolic architecture, especially for systems with a large number of antennas.

Design of UWB CMOS Low Noise Amplifier Using Inductor Peaking Technique (인덕터 피킹기법을 이용한 초광대역 CMOS 저잡음 증폭기 설계)

  • Sung, Young-Kyu;Yoon, Kyung-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.17 no.1
    • /
    • pp.158-165
    • /
    • 2013
  • In this paper, a new circuit topology of an ultra-wideband (UWB) 3.1-10.6GHz CMOS low noise amplifier is presented. The proposed UWB low noise amplifier is designed utilizing RC feedback and LC filter networks which can provide good input impedance matching. In this design, the current-reused topology is adopted to reduce the power consumption and the inductor-peaking technique is applied for the purpose of bandwidth extension. The performance results of this UWB low noise amplifier simulated in $0.18-{\mu}m$ CMOS process technology exhibit a power gain of 14-14.9dB, an input matching of better than -10.8dB, gain flatness of 0.9dB, and a noise figure of 2.7-3.3dB in the frequency range of 3.1-10.6GHz. In addition, the input IP3 is -5dBm and the power consumption is 12.5mW.

Development of interactive children's museum contents for online-offline experience and research on satisfaction level (온·오프라인 연계 체험형 어린이 박물관 콘텐츠 개발 및 만족도 조사 연구)

  • LEE, JI-EUN;LEE, SANG-WON
    • Journal of Digital Convergence
    • /
    • v.19 no.9
    • /
    • pp.59-65
    • /
    • 2021
  • This study intends to find a positive effect on the learning of elementary school students by developing the exhibition contents of on-offline museum. This on-offline museum contents were combined with existing exhibit types and direct experience elements, and the theory of [blended learning]. Through this study, analyzing the limitations of existing online museum and finding with experiment to see if the new contents had a learning effect compared to the existing online museum. As a result of the experimental study, the content with a [direct experience] was counted as a high satisfaction and frequency index, and the [play] and [experience] type of direct experience contents showed higher satisfaction than the indirect experience type contents. Through this study, we want to provide new implications and development possibilities in the development of contents that online museums can provide, and to promote various effects on children's education.