• 복식문화연구
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• 제20권2호
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• 한국임상수의학회지
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• 제20권1호
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• pp.131-133
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• 2003

In these days, it is serious problem to inappropriately eliminate in the home. There are many reasons why a pet might eliminate in the home. A ten-month-old, female, Jindo dog with a history of inappropriate elimination was presented to the Animal Behavior Clinic at the College of Veterinary Medicine, Gyeongsang National University. This problem was diagnosed by submissive and excitement urination based on the questionnaires and interviews on the dog with the owner. Behavioral modifications including ignorance and counterconditioning were recommended to improve the clinical signs. After two weeks following the initial consultation, submissive and excitement urination of the dog was alleviated, and after four months, it resolved completely, to the owner's satisfaction.

• 보건의료산업학회지
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• 제7권1호
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• pp.133-144
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• 2013

The present study is aimed at assessing medical service quality as perceived by in-patients of geriatric hospitals and at analyzing the excitement factors by using revised IPA Applying the Kano's model for users' satisfaction. The data was collected from Nov. 5 to Dec. 7, 2012. Among a total of 503 cases of questionaries, only 419 cases were used. To data were analyzed by PASW statistics 18.0 and revised IPA applying Kano's model. The paired t-test results reveal that satisfaction was higher than the expectation level at a statistically significant level across all the medical service quality factors. The revised IPA results categorized facility convenience, hospitalization and care, and kindness as basic factors and medical reliability and access as excitement factors. In conclusion, medical reliability and access, which were identified as excitement factors of medical service quality, are essential opportunity factors for users and should accordingly be used as strategic factors to increase satisfaction with a geriatric hospital and induce customer surprise.

• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• 한국콘텐츠학회논문지
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• 제15권10호
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• pp.1-9
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• 2015

본 논문에서는 Kinect 카메라를 통해 촬영된 영상 처리를 통해 상반된 감성 자극 관점에서 안면 움직임의 차이를 분석하는 연구를 진행하였다. Russell의 2차원 감성 모델에서 원점 대칭 위치에 존재하는 두 상반된 감성인 "Sad - Excitement", "Contentment - Angry" 감성을 유발하기 위해 피험자에게 시각자극과 청각자극을 동시에 제공하였다. Kinect Face Tracking SDK에서 제공되는 121개 특징점으로 구성된 안면 active appearance model에서 안면 움직임을 잘 표현하는 31개의 주요 특징점 주변의 화소 변화를 측정하였다. 안면 근육의 비선형적 움직임 문제를 해결하기 위해 지역 이동 기반 최소거리 결정 방법(local minimum shift matching)을 사용하였다. 분석 결과, sad 감성에서는 우측 안면 움직임이 많이 나타났고, excitement 감성에서는 좌측 안면 움직임이 많이 나타남으로써 두 상반된 감성 자극에 대한 안면 움직임의 위치 또한 상반된 결과를 보였다. 또한 "Contentment" 감성에서는 좌측 안면 움직임이 많이 나타났고, "Angry" 감성에서는 안면의 좌우 구분 없이 움직임이 나타남으로써, 두 상반된 감성 자극에 대해서는 우측 안면에서 차이를 확인할 수 있었다.

• 복식
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• 제53권3호
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• pp.89-106
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• 2003

The purpose of this study is to analyze the expressive effects of Queen Elizabeth I's robes in cinema and also to present two examples of Queen Elizabeth I's robes designed and made based on these expressive effects. To this end, this study wilt first examine Queen Elizabeth I's robes in her portraits according to the visual definers and emblematic meanings. Then on the basis of these knowledges, analyze visual definers and viewing priorities of Queen Elizabeth I's robes in five movies. Thereinafter, these robes will be classified based upon Belong(1998)'s four expressive effects. excitement. calmness, strength and delicacy. Finally, this study will demonstrate calmness and delicacy among four expressive effects through two robes made for the purpose. After analyzing the expressive effects of robes in five Queen Elizabeth I's movies, one can conclude excitement. calmness, strength, and delicacy can be found according to the flow of the story. Since this analysis focuses mainly on one particular person during one Particular period of time, there was a fundamental silhouette prevalent among the Queen's robes which then can be classified into different forms. Moreover, Queen's character in itself embodies authority and grace which. in turn, facilitates the presentation of the four expressive effects along the story line. In conclusion, thorough historical research on the character and the period. in addition to analysis of the visual definer and viewing priorities, is imperative when designing a historical costume.

• 한국콘텐츠학회논문지
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• 제10권12호
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• pp.425-433
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• 2010

관광축제분야는 지속적인 성장을 거듭하고, 관련 시장의 경쟁이 치열해지고 있다. 이와 같은 축제시장에서 차별화된 경쟁력 확보를 위한 브랜드개성은 중요한 관심의 대상이 되고 있다. 따라서 본 연구에서는 관광축제 브랜드개성 구성차원의 도출과 더불어 브랜드개성이 축제에 미치는 영향을 검토하였다. 검토결과 관광축제 브랜드개성은 유능/세련, 흥미, 성실과 같은 3가지 차원으로 구성되는 것으로 나타났다. 브랜드 개성요인 중 흥미, 성실요인은 축제태도에 영향을 미치고, 유능/세련, 흥미요인은 충성도에 영향을 미치는 것으로 나타났다. 따라서 축제의 경쟁력 확보를 위해서는 축제 브랜드개성에 관심을 갖고 축제의 차별화된 경쟁력 확보를 위한 노력을 기울여야 할 것이다.

• 동아시아식생활학회지
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• 제22권1호
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• pp.120-132
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• 2012

The purpose of this study was to investigate thet 5 dimensions of brand personality that could affect brand attachment, and actual and ideal self-congruence in the family restaurant. Also, this study investigated the effects of actual and ideal self-congruence on brand attachment. Questionnaires were given to a sample of customers who visited one of the 4 famous national brands of family restaurants in Daegu. A total of 332 questionnaires were analyzed with SPSS/$PC^+$and LISREL. There were four major empirical research findings. First, sincerity, competence, sophistication and ruggedness affected brand attachment. And second, sincerity, competence and sophistication affected actual self-congruence. Third, sincerity and sophistication affected ideal self-congruence. And fourth, actual self-congruence affected brand attachment. However, the excitement dimension of brand personality did not affect brand attachment,; dimensions of excitement and ruggedness did not affect actual self-congruence,; dimensions of excitement, competence and ruggedness did not affect ideal self-congruence. Also, ideal self-congruence did not affect brand attachment. Based on these findings, marketers of family restaurants were recommended to strengthen the dimensions of sincerity, competence, and sophistication, and to weaken the ruggedness dimension.

• 패션비즈니스
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• 제10권6호
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• pp.79-90
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• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• 한국비블리아학회지
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• 제23권1호
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• pp.215-234
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• 2012

본 연구는 도서관 서비스 품질이 이용자 만족도에 미치는 영향력의 비대칭성 여부를 실증적으로 검증해보고 고객만족도 증진을 위한 개선전략을 도출하는 것을 목적으로 한다. 비대칭성 검증은 Kano의 서비스 3요인 이론을 기반으로 수행하였고, 자료의 분석을 위해 다중회귀분석이 실시되었다. 분석결과 총 22개의 품질 속성 중에서 기본요인(8개), 성과요인(12개), 감동요인(2개)이 도출되었다.