• Knowledge Management Research
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• v.10 no.4
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• Asia Marketing Journal
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• v.15 no.3
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• pp.97-115
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• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• Transactions of the Korean Society of Pressure Vessels and Piping
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• v.12 no.1
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• pp.70-77
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• 2016

In this paper, the structural design and integrity evaluations for a reactor vessel of PGSFR sodium-cooled fast reactor(150MWe) are carried out in compliance with ASME BPV III, Division 5 Subsection HB. The reactor vessel is designed with a direct contact of primary sodium coolant to its inner surface and has a double vessel concept enclosing by containment vessel. To assure the structural integrity for 60 years design lifetime and elevated operating temperature of $545^{\circ}C$, which can invoke creep and creep-fatigue damage, the structural integrity evaluations are carried out in compliance with the ASME code rules. The design loads considered in this evaluations are primary loads and operation thermal cycling loads of normal heat-up and cool-down. From the evaluations, the PGSFR reactor vessel satisfies the ASME code limits but it was found that there is a little design margin of creep damage for inner surface at the region of cold pool free surface.

• The International Journal of Costume Culture
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• v.12 no.2
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• pp.179-196
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• 2009

This is a follow-up study to "An Analysis of the Fitting of Plus-sized Women's Formal Jackets in On-line Shopping Malls", in which we compiled basic sizes of formal jackets sold in online retailers for plus-sized women and compared specific measurements of the jackets from each retailer. Emphasizing a comparison of age groups 20-39 and 40-59, fit evaluations and analyses were conducted in order to provide data to help manufacturers develop formal jacket patterns that reflect physical characteristics of plus-sized consumers and offer better physical fit. The surveys and evaluations were conducted between October 2007 and May 2008. and the compiled data were analyzed using the SPSS 17.0 statistics program. The results were summarized as follows. The two age groups gave different evaluations of the fit problems in the women's formal jackets sold in online retailers. Whereas the age group 20-39 felt that the main problems were in the shoulder, armscye, upper arm, waist, abdomen and hip areas, the age group 40-59 said that they found more problems in the armscye, upper arms, sleeve length and jacket length. Modifying the shoulder area, armscye depth and jacket length severely compromises the jacket's balance, and attention to these areas must be given during pattern design.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.4
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• pp.77-88
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• 2007

This study is to apply of AHP to the performance management of university organization. Especially, in the present study, the authors modeled performance evaluations for S university administration hierarchically and analyzed the weights of those. The domains of performance evaluations were divided in five domains: strategy, resource management, process, finance management, and customer management, referred to the viewpoints of BSC. The results of analysis revealed that strategy was the most important element of evaluation in the first stage and except for strategy and finance management which consist of the single element of evaluation respectively in the second stage, the efficiency of administration supporting service was the important element of evaluation. The weights of performance evaluations, however, revealed in different as the class of position. Finally this study showed that the weights of performance evaluations computed in the present study can be used as those of evaluation indices for S university administration.

• Transactions on Control, Automation and Systems Engineering
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• v.3 no.3
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• pp.196-202
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• 2001

Quick evaluations of two in-plane orbit maneuvers using small sets of real-time GPS navigation solutions were performed for the KOMPSAT-1 spacecraft operation. Real-time GPS navigation solutions of the KOMPSAT-1 were collected during the Korean Ground Station(KGS) pass. Only a few sets of position and velocity data after completion of the thruster firing were used for the quick maneuver evaluations. The results were used for antenna pointing data predictions for the next station contact. Normal orbit maneuver evaluations using large sets of playback GPS navigation solutions were also performed and the result were compared with the quick evaluation results.

• Educational Technology International
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• v.9 no.1
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• pp.97-114
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• 2008

This research has three purposes: The first purpose is to verify whether SGRs(Student-Generated Rubrics) are effective for learner achievement in higher education or not. The second one is to analyze the agreements between an instructor's evaluations and peer group assessments with SGRs in real classroom situation. The final purpose is to propose the possibility of students' more objective self-evaluation with the use of SGRs. It appears that rubrics are effective tools to improve learner achievement in adult education and to promote the agreement between the instructor's and peer's evaluations, even though learners do not develop SGRs. In addition, this research has demonstrated that most students are not very accurate self-assessors, and they often overestimate themselves. This study can be helpful for novice instructors, especially for those who try to assess their students more fairly, to develop the SGRs as an evaluation tool appropriate for their own situation, and to give more reliable feedback to students.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1122-1131
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• 1998

The purpose of this study was to examine the effects of brand-related and corporate-realted knowledge on brand-name extension and corporate-name extension, respectively in fashion market. Here, it is designed into three types of brand and corporate awareness; 1) Higher brand awareness and corporate awareness, 2) higher brand awareness and lower corporate awareness, and 3) lower brand awareness and higher corporate awareness. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure evaluations of brand-name extension and corporate-name extension and brand-related and corporate-related knowledge in terms of familiarity, use experience, self-assessed knowledge, evaluation of attributes and attitude. Employing a sample of 621 women, data were analyzed by Multi-Regression analysis. Major findings of this study are summarized as follows; 1) In level of higher brand and corporate awareness, the evaluations of brand-name extension were influenced by corporate-related knowledge such as brand use experience, evaluation of brand attributes and brand attitude. Also, the evaluations of corporate-name extension were influenced by both brand-related knowledge such as brand attitude and corporate-related knowledge such as use experience of product awareness and lower corporate awareness, brand-related knowledge such as evaluation of brand attributes and brand attitude was identified as the important factor in the evaluations of brand-name extension. 3) In level of lower brand awareness and higher corporate awareness, corporate-related knowledge such as attitude toward corporate was identified as the important factor in the evaluations of corporate-name extension.

• YAKHAK HOEJI
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• v.58 no.3
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• pp.208-222
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• 2014

Pharmacy practice experiences play a central role in improving the professional abilities and roles of student pharmacists in the changed '2+4'-year curricula of Korean pharmacy schools. For the first 3 years, the students usually learn theoretical areas, and for the last year, they apply learned knowledge to actual pharmacy practice environments. Especially, in order for community pharmacy practice experiences to become firmly established, it is important to evaluate students' feedbacks of community pharmacy practice experiences. However, there have been little studies regarding this area in Korea. This study was to analyze pharmacy students' perceptions and evaluations after community pharmacy practice experiences. The self-reported questionnaire using a 5-point Likert scale was utilized to collect data from the pharmacy students completing community pharmacy practice experiences. Total 62 students responded to the survey questionnaires. The average of students' evaluations of preceptors for overall evaluation items was 4.31 whereas that of student evaluations of practice sites for them was 4.03. The self-evaluations of students' expertises were mostly positive except for that of populations care. The evaluation item 'I believe this experience will help me be a better pharmacist' received the highest satisfaction. According to the results regarding open-ended questions, the students learned the needs for academic motivations and self-developments, and they thought that the curriculum should be standardized and systematized in order to improve contents for community pharmacy practice experiences. Furthermore, based on these results, the guidelines of community pharmacy practice experiences should be modified, and researches on the validation and evaluations of the modified guidelines should be implemented.

• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.63-82
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• 2016

Individuals gather information online to resolve problems in their daily lives and make various decisions about the purchase of products or services. With the revolutionary development of information technology, Web 2.0 has allowed more people to easily generate and use online reviews such that the volume of information is rapidly increasing, and the usefulness and significance of analyzing the unstructured data have also increased. This paper presents an analysis on the lexical features of expert product reviews to determine their influence on consumers' purchasing decisions. The focus was on how unstructured data can be organized and used in diverse contexts through text mining. In addition, diverse lexical features of expert reviews of contents provided by a third-party review site were extracted and defined. Expert reviews are defined as evaluations by people who have expert knowledge about specific products or services in newspapers or magazines; this type of review is also called a critic review. Consumers who purchased products before the widespread use of the Internet were able to access expert reviews through newspapers or magazines; thus, they were not able to access many of them. Recently, however, major media also now provide online services so that people can more easily and affordably access expert reviews compared to the past. The reason why diverse reviews from experts in several fields are important is that there is an information asymmetry where some information is not shared among consumers and sellers. The information asymmetry can be resolved with information provided by third parties with expertise to consumers. Then, consumers can read expert reviews and make purchasing decisions by considering the abundant information on products or services. Therefore, expert reviews play an important role in consumers' purchasing decisions and the performance of companies across diverse industries. If the influence of qualitative data such as reviews or assessment after the purchase of products can be separately identified from the quantitative data resources, such as the actual quality of products or price, it is possible to identify which aspects of product reviews hamper or promote product sales. Previous studies have focused on the characteristics of the experts themselves, such as the expertise and credibility of sources regarding expert reviews; however, these studies did not suggest the influence of the linguistic features of experts' product reviews on consumers' overall evaluation. However, this study focused on experts' recommendations and evaluations to reveal the lexical features of expert reviews and whether such features influence consumers' overall evaluations and purchasing decisions. Real expert product reviews were analyzed based on the suggested methodology, and five lexical features of expert reviews were ultimately determined. Specifically, the "review depth" (i.e., degree of detail of the expert's product analysis), and "lack of assurance" (i.e., degree of confidence that the expert has in the evaluation) have statistically significant effects on consumers' product evaluations. In contrast, the "positive polarity" (i.e., the degree of positivity of an expert's evaluations) has an insignificant effect, while the "negative polarity" (i.e., the degree of negativity of an expert's evaluations) has a significant negative effect on consumers' product evaluations. Finally, the "social orientation" (i.e., the degree of how many social expressions experts include in their reviews) does not have a significant effect on consumers' product evaluations. In summary, the lexical properties of the product reviews were defined according to each relevant factor. Then, the influence of each linguistic factor of expert reviews on the consumers' final evaluations was tested. In addition, a test was performed on whether each linguistic factor influencing consumers' product evaluations differs depending on the lexical features. The results of these analyses should provide guidelines on how individuals process massive volumes of unstructured data depending on lexical features in various contexts and how companies can use this mechanism from their perspective. This paper provides several theoretical and practical contributions, such as the proposal of a new methodology and its application to real data.