• 한국의상디자인학회지
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• 제24권3호
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• pp.169-184
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• 2022

This study aims to discuss sustainable fashion trends and sustainable design directions that fashion companies are practicing with ESG in the post-corona new normal era. As a research method, this study examined sustainable fashion trends and ESG practices through empirical case studies focusing on each fashion brand's website, including previous research and literature research, using materials such as newspapers and magazines. As for ESG practice plans, they were divided into four categories: technology orientation, design orientation, consumption orientation, and social value pursuit orientation. The sustainable fashion trends were also divided into four categories. First, the trend exhibits cyclical sustainability using pro-environmental materials, such as pro-environmental fibers, recycled fibers, biodegradable fibers. Second, high sensitivity and rare value sustainability were shown using reuse and upcycling. Third, consumption-oriented trends were promoted through slow fashion. Fourth, in order to realize eco-friendly sustainable fashion and ESG as practical ways to pursue social values, there is a trend of integrating sustainability through changes in perception considering people, society, and the environment. Beyond spreading concern about value consumption trends and the environment, it presents a direction for future industries concerning core values with social roles, responsibility, and ethical awareness from various perspectives.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1998년도 공동추계학술대회 경제위기 극복을 위한 정보기술의 효율적 활용
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• pp.613-622
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• 1998

This study investigates the factors that affect the adoption of object orientation . One major research question is addressed : What are the factors that significantly influeence the adoption of object orientation ? This study especially explores the impact of independent variables on the level of actual usage of object orientation. The independent variables are classified into four categories as follow ; (1) Individual factors : amount of experience in using the structures methods and level of openness toward new technologies ; (2) Managerical factors : perceived management support and training : (3) Organizatinal factors : number of IS professionals in the working group and that in organization ; and (4) Environmental factors ; accessibility to technology champions and software hardware environment supporting object orientation. A Questionnaire measuring the above variables was utilized to investigate the effect of these variables on the dependent variable, the actual usage of object orientation. The structured questionnaire was administered to Data Processing Management Association (DPMA) professionals in U. S. The results of this study revealed several important findings with most results being consistent with expectations based on related theory. The personal openness toward new technologies, perceived management support, training, and hardware/software environment were highly related to the usage of object orientation. This study suggested an empiriclal basis for understanding the early adoption of object orientation in organization.

• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.309-321
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• 2020

This study aims to examine the effects of strategic management accounting on firm performance of finance businesses in Thailand. Strategic management accounting comprises of environmental scanning, competitor orientation and forward-looking information. In this study, 175 finance businesses in Thailand are the samples of the study. A mail survey procedure was used for data collection. The hierarchical multiple regression analysis is employed to test the research relationships. Firstly, environmental scanning positively affects operational excellence, organizational effectiveness and firm performance. Secondly, competitor orientation is positively related to managerial efficiency and organizational effectiveness. Thirdly, forward-looking information has a positive influence on operational excellence, managerial efficiency, organizational effectiveness, and firm performance. In addition, operational excellence, managerial efficiency and organizational effectiveness have positive impact on firm performance. Finally, to verify the mediating effects, operational excellence, managerial efficiency and organizational effectiveness are the mediators of the research relationships. This study confirms that all dimensions of strategic management accounting play a significant role in determining business outcome as being congruent with the theory of resource-based views of the firms. Executives of firms need to provide valuable resources and capabilities to support the strategic management accounting implementation in order to achieve good business outcome in highly competitive environments.

• 무역학회지
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• 제45권5호
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• pp.303-324
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• 2020

The objective of this study is to verify the effect of the market orientation, CEO capacity, and environmental characteristics of overseas markets on the performance of overseas expansion among the success factors of domestic overseas expansion companies. For this purpose, employees of domestic overseas companies based in the Seoul metropolitan area were surveyed, and the hypothesis test was conducted. As a result of the verification, among the contributors to overseas advancement of domestic overseas companies, the factors of CEO capacity, overseas business_education ability, market environment and market size have a significant positive effect on the financial performance of overseas expansion. However, market-oriented factors were found to have no significant effect on the financial performance of overseas expansion. Among the contributors to overseas advancement of domestic overseas companies, the market-oriented factor, the customer-oriented factor, has a significant positive effect on the non-financial performance of overseas expansion. However, factors in CEO competency and environmental characteristics in overseas markets do not have a significant positive effect on the non-financial performance of overseas expansion.

• 한국암석학회:학술대회논문집
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• 한국암석회.한국광물학회 2009년도 공동학술발표회 논문집
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• pp.61-61
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• 2009

• 복식
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• 제66권8호
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• pp.138-156
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• 2016

This study analyzed the effects of CEO's authentic leadership on job satisfaction and organizational performance in a fashion company, and the differences in the CEO's authentic leadership, job satisfaction and organizational performance by the size of the companies. The study analyzed responses collected from questionnaires filled out by 440 employees of fashion companies. The results of this study were as follows; First, the transparency, future orientation, self-awareness, balanced process, and ethicality of CEO's authentic leadership positively influenced the wages or system satisfaction. The CEO's transparency, future orientation, self-awareness, and ethicality positively influenced job satisfaction. Also, the CEO's transparency, future orientation, self-awareness positively influenced the working condition or environmental satisfaction. Second, the wages or system satisfaction and working condition or environmental satisfaction of employees positively influenced the management performance of fashion companies. And the wages or system satisfaction, job satisfaction and working condition or environmental satisfaction of employees positively influenced the new product performance and job performance. Third, the CEO's authentic leadership of fashion companies positively influenced the management performance, and the CEO's transparency and future orientation positively influenced the new product performance. In addition, the CEO's self-awareness, balanced process and ethicality influenced the job performance. Fourth, there were significant differences in the CEO's authentic leadership, job satisfaction, management performance and new product performance by fashion companies' size. The results of this study will be useful in successful business strategy and improving the performance of fashion companies.

• 벤처창업연구
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• 제15권1호
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• pp.197-208
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• 2020

기업은 현재의 자원을 효율적으로 이용하는 활용(exploitation)활동과 새로운 기회를 포착하는 탐색(exploration)활동을 동시에 수행하여야 한다. 이렇게 반대되는 두 가지 속성인 활용과 탐색 활동을 동시에 수행하는 기업을 '조직의 양면성' 또는 '조직의 양손잡이 역량'(Organizational ambidexterity)이 있다고 하며, 이러한 기업을 양손잡이 조직(Ambidextrous organization)이라고 부른다. 본 연구에서는 기업가적 지향성의 핵심 요소들이 양손잡이 전략을 사용하는 기업들의 기업성과에 영향을 미치는 지에 대해 살펴보고, 더불어 환경적 동태성의 조절 효과에 대하여 실증 분석하였다. 연구 결과 기업은 기업가적 지향성이 양손잡이 조직에서 뚜렷한 기업성과에 유의미한 영향이 있다고 나타났다. 또한 환경적 동태성의 조절효과는 기업가적 지향성과 조직의 양손잡이 역랑과의 관계에 있어 조절효과가 나타났다. 본 연구를 통해 벤처기업 및 스타트업을 포함한 중소기업이 성장을 위한 전략적 방향을 설정하는데 있어 현실적인 시사점을 제시해 줄 수 있을 뿐 아니라, 중소기업의 양손잡이 역량과 기업성과간의 관계에 관한 연구에 유의미한 영향을 미칠 수 있는 변수들을 소개하고 영향관계를 분석함으로써 학술적인 기여를 할 수 있을 것으로 기대한다.

• 폴리머
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• 제31권3호
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• pp.228-232
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• 2007

본 연구에서는 의료용 흡수성 재료 및 환경적합성 재료의 개발을 목적으로 생체흡수성의 poly(glycolic acid)(PGA)를 심선(芯線)에 제작하고, 환경분해성의 poly(butylene succinate-co-L-lactate)(PBSL) 및 poly [(R)-3-hydroxybutylate] (PHB)를 외층(外層)에 지닌 복합섬유를 제작하여, PGA의 가수분해에 의해 발생되는 glycolic acid에 의한 PBSL 및 PHB의 가수분해성의 향상을 도모하고자 하였다. 그 결과 PBSL/PGA 복합섬유에 대한 연신은 $65^{\circ}C$에서 실시함에 의해 결정배향이 잘 배열된 섬유를 얻었다. 그러나 PHB/PGA 복합섬유는 $50^{\circ}C$에서는 결정배향이 양호한 섬유를 얻을 수 없었기 때문에 $50^{\circ}C$ 이상의 온도에서 연신을 실시해야 양호한 복합섬유를 얻을 수 있음을 알았다. 또한 in-line 연신에서는 섬유표면에 요철이 발생되기 때문에 on-line 연신을 실시하는 것이 매끄러운 표면을 얻을 수 있음을 알았다.

• 문화기술의 융합
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• 제4권3호
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• pp.127-132
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• 2018

본 연구는 부산시 아파트 분양광고의 내용분석을 통하여 광고 표현의 메시지 지향성에 관하여 조사하였다. 부산지역 신문광고를 대상으로, 아파트 분양광고의 광고소구 방식 및 메시지 유형을 분석하였다. 브랜드(전국기반 브랜드, 지역기반 브랜드)에 따라 광고소구 방식(이성적 소구, 감성적 소구)과 메시지 지향성(환경지향성, 감성지향성, 투자지향성, 기능지향성)으로 분류하여 조사하였다. 연구결과, 부산시 대부분의 아파트 분양 광고가 이성적 소구를 사용한 것으로 나타났다. 전국기반 브랜드는 이성적 소구와 감성적 소구가 비슷하게 사용된 것에 비해 지역기반 브랜드는 이성적 소구의 사용이 큰 비중을 차지하였다. 광고 메시지 지향성은 투자지향성과 감성지향성의 비중이 가장 높은 것으로 나타났다. 경제적 이익이나 프리미엄을 나타내는 투자지향성 메시지의 사용이 가장 많은 것으로 나타났으며 그 다음으로 자부심, 행복을 나타내는 감성지향성 메시지의 사용이 높은 것으로 나타났다. 이러한 결과는 광고 표현 전략의 차이가 브랜드 간에 존재하는 것으로 해석된다. 이와 같은 연구 결과들은 아파트 분양광고의 메시지 전략에 유용한 실무적 시사점을 제공할 것으로 기대한다.