• 유통과학연구
• /
• 제12권9호
• /
• pp.101-112
• /
• 2014

Purpose - Recently, although corporate social responsibility activities have been increasing in size, they do not have to achieve qualitative improvements and can be passive and cost consuming. Therefore, companies should make quantitative as well as qualitative improvements in their efforts in corporate social responsibility activities. In this study, the classification of social responsibility activities in a variety of studies was analyzed through a more specific path than in previous studies. Corporate behavior image, social behavior image, and corporate contributions image were analyzed through a more detailed analysis of performance. This study suggests that more detailed and concentrated social responsibility activities be pursued by forming companies. Research design, data, and methodology - The purpose of study is to gauge the corporate need for a more intensive, specific area of CSR activities. For this purpose, the sample of consumers that were targeted for CSR activities, recognized as 261 persons, have been investigated. Through a theoretical discussion on previous research, nine hypotheses were established on corporate image, the influence of corporate performance on CSR, and the CSV regulation effect. In order to test the hypothesis, a survey was conducted on 261 male and female consumers who were targeted for CSR, being persons in their 20s to 40s. PASW Statistics 18.0 and AMOS 18.0 were used for statistical analysis. Results - Corporate behavior image was formed through legal responsibility activities and economic responsibility activities. In addition to economic responsibilities, ethical responsibilities and environmental responsibilities were confirmed to have influence on social behavior image. Corporate social responsibility and philanthropic responsibility were confirmed to have influence on economic contribution image. Corporate image has positive effects on brand attitude, corporate reputation, and corporate competition. In addition, when CSV awareness is high, consumers perceive corporate image only through economic responsibility. However, when CSV awareness is low, economic responsibility as well as legal responsibility through charitable activities form the corporate image that influences the brand attitude and corporate reputation, as well as corporate competitiveness. It would appear that the area of corporate social responsibility needs more intensive management for corporate image and corporate competitive advantage. Conclusion - First, the findings of this study show that each CSR activity has a different effect on corporate image and thus, the corporate image influences corporate performance in distinct ways, depending on the CSR activity. This implies that reactive strategies should be tailored to the required image. Second, there is a difference in CSV awareness between groups. When the CSV awareness is low, we can confirm that legal responsibility activities have an especially significant effect on corporate image, implying that corporations should pursue their economic objectives within legal regulations and need to invest significant time and effort for this. This study has limited generalization potential because the result of the model fit has insufficient reference value. In future research, we need to approach various dimensions of corporate performance.

• 유통과학연구
• /
• 제12권8호
• /
• pp.113-121
• /
• 2014

Purpose - Recently, the number of corporations that practice environmental and social responsibility, besides engaging in traditional profit-seeking activities, has been growing steadily, as interest in Corporate Social Responsibility (CSR) is increasing. Recent research on CSR practices has identified the relationship between CSR activities and corporate value as one of the main issues in this respect. Considering that donations constitute a large proportion of a company's charitable activities, we considered the extent of donation expenses as a charitable activity in order to mitigate sample selection bias. Specifically, we analyzed the impact of donation expenses on firm value, while investigating if this impact varied in response to the level of corporate governance of firms. Research design, data, and methodology - We used non-financial firms listed on the Korean Stock Exchange, having their fiscal year end in December, and the sample period was 2006-2013. For the dependent variable, Tobin's q was used as the corporate value, and for the independent variable, donations were measured as the donation-expense-to-sales ratio. Corporate governance scores, as rated by the Korea Corporate Governance Service, were used to measure corporate governance levels because they consider the overall aspects of governance, including ownership structure, the board of directors, and the audit mechanism of individual companies. To examine the impact of donations on a company in relation to the level of corporate governance, we estimated regression models using the interaction terms of the governance dummy and donation variables. Then, we further estimated the regression models of two sub-samples that were classified according to the level of corporate governance. Similar to previous studies, the study uses variables that affect firm value, such as R&D expenditure, advertising expenses, EBITDA, debt-to-equity ratio, sales growth, company age, and company size as control variables. Results - The empirical results show that firm value significantly increased in response to an increase in donation expenses. Upon including the interaction terms of governance level dummy variables and donations, the coefficients of the interaction terms show significant positive values, while those of donation variables show significant negative values. In the strong governance sub-sample, the relationship between the donation expenses and corporate value was statistically positive (+) and significant. However, in the weak governance sub-sample, the relationship between the donation expenses and corporate value was statistically insignificant and negative (-). Conclusions - The empirical results suggest that donation expenses are significantly linked to an enhanced corporate value if firms have a good corporate governance structure. However, if the corporate governance structure is weak, the same relationship is not necessarily observed. The results of this study show that if a firm has high corporate governance, CSR practices enhance the company's reputation such that it has a positive (+) relationship with corporate value. If a firm has weak corporate governance, on the other hand, CSR practices are recognized as an agency cost and do not increase corporate value.

• 대한토목학회논문집
• /
• 제30권5B호
• /
• pp.509-518
• /
• 2010

본 연구는 하천의 유역면적 또는 계획홍수량에 따라 하천 규모를 대 중 소하천으로 구분하고, 이들 하천에 대한 식생모델을 구축하여 수치모형을 이용해 제방고 여유율(CSR)을 기준으로 홍수위를 검토하였다. 식생모델 구축전 1차원 HEC-RAS와 2차원 RMA-2 모형을 이용하여 분석한 결과와 기본계획홍수위와 비교한 결과, 1차원의 경우 제방고 여유율은 대하천 모든 단면과 중하천 상류부 2개 단면 외에는 100% 이상이었으나, 소하천은 평균 46.0% 정도로 나타났다. 2차원 대하천의 경우는 평균 101.5%, 중하천은 96.7%, 소하천은 평균 71.1%로 나타났는데, 이는 하천기본계획수립 시 주로 1차원 모형을 사용하기 때문인 것으로 판단된다. 그러나 식생모델 적용 시 1차원에서는 대하천의 경우 평균 제방고 여유율은 91.8%, 중 소하천은 각각 74.2%, 38.3%로 나타났고, 2차원에서 대하천은 95.5%, 중 소하천은 각각 86.7%, 37.0%로 나타났다. 이는 대하천이 중 소하천 보다 유수단면적이 커 식생모델 적용 시 제방고 여유율의 영향을 적게 받기 때문인 것으로 판단된다.

• Asia Pacific Journal of Business Review
• /
• 제2권2호
• /
• pp.1-15
• /
• 2018

The purpose of this paper is to find out the factors responsible for purchase of LED (light-emitting-diodes) bulbs & tubes among Indian consumers and how much they are ready to replace their existing lighting system with LED fittings. A multiple regression model has been employed to investigate the factors affecting the buying decision of LED lamps in place of CFL and incandescent lamps. Eleven motives for adopting LED lamps has been identified viz. price, quality, energy saving, durability, brand, promotion, CSR, & environmental consciousness. In addition the effect of demographic variables like gender, age, household income on the purchasing decision of LED has also been examined. A total 150 respondents were contacted visiting different outlet of electrical shops of Northern Delhi. The study may helpful for the companies to decide their marketing strategies to promote LED Lamps among the consumers with an aim to save energy and save environment.

• International Journal of Industrial Entomology and Biomaterials
• /
• 제14권2호
• /
• pp.93-97
• /
• 2007

A Silkworm breeding programme was designed to develop a robust but productive bivoltine silkworm hybrid of Bombyx mori L. suitable for rearing throughout the year in tropical climate by utilizing indigenous polyvoltine and productive bivoltine breeds. The breeding was carried out under high temperature ($36^{\circ}C{\pm}1^{\circ}C$) and low humidity ($50{\pm}5%$) conditions in the environmental chamber. By $F_{12}$, three oval and three dumbbell breeds were isolated with higher survival and productive merits. These breeds were utilized in the hybrid evaluation along with other popular breeds. Based on combining ability test results, the hybrid $SR_2{\times}SR_5$ was selected for large scale testing and evaluated in different seasons. The evaluation studies indicated that the hybrid has higher viability and productive merits and it is suitable to rear throughout the year. The hybrid $SR_2{\times}SR_5$ recorded a survival of 92.0%, cocoon shell weight of 0.417 g, cocoon shell percentage of 23.0 and a filament length of 1042 meters under hot and dry conditions of environmental chamber compared to the control thermo-tolerant hybrid $CSR18{\times}CSR19$.

• International Journal of Quality Innovation
• /
• 제6권1호
• /
• pp.98-108
• /
• 2005

In the light of globalisation and the international division of labour, the article will stress the importance of a new conception of quality management, focusing more on the social and environmental aspects of quality in global supply chains with a particular emphasis on suppliers' perspectives. The increasing focus on corporate social responsibility, business ethics, corporate citizenship, sustainable development etc. indicates that managers have failed to see social and environmental aspects of the production as an integrated part of quality.

• 융합정보논문지
• /
• 제8권5호
• /
• pp.219-228
• /
• 2018

본 연구의 목적은 화장품기업의 사회공헌활동에 대한 사례를 분석하여 향후 관련활동이 더욱 효과적으로 지속될 수 있도록 하는 방향을 제시하는 데에 있다. 연구방법으로는 선행연구와 개별기업의 사회적 책임활동에 대한 사례(사보, 공개정보, 담당자와의 면담 등)를 통하여 분석하였다. 이를 통하여 도출된 주요 결과는 다음과 같다. 첫째, 화장품기업의 사회공헌활동은 교육, 사업, 의료 보건, 환경보호, 문화 예술, 기부 등 매우 다양하게 수행되고 있다. 둘째, 기업의 사회공헌활동 및 다양성은 기업규모와 연관성이 높은 것으로 확인되었다. 셋째, 사회적 기업과 전문기관과의 협업을 통해 사회공헌활동의 효과가 배가될 수 있다. 넷째, 사회공헌활동에 대한 전략적 접근과 체계적인 홍보, CEO의 책임의식 등이 관련활동에 주요 영향을 미치는 것으로 볼 수 있다. 이러한 연구결과를 토대로 화장품기업의 사회공헌활동이 보다 효과적으로 이루어질 수 있도록 방향을 제시하였다는 점에서 본 연구의 의의를 찾을 수 있겠다. 아울러, 향후 국내 외 화장품기업의 사회공헌활동에 대한 비교분석의 필요성도 제기된다.

• Journal of Microbiology
• /
• 제43권spc1호
• /
• pp.85-92
• /
• 2005

An early step in the pathogenesis of non-typhoidal Salmonella species is the ability to penetrate the intestinal epithelial monolayer. This process of cell invasion requires the production and transport of secreted effector proteins by a type III secretion apparatus encoded in Salmonella pathogenicity island I (SPI-1). The control of invasion involves a number of genetic regulators and environmental stimuli in complex relationships. SPI-1 itself encodes several transcriptional regulators (HilA, HilD, HilC, and InvF) with overlapping sets of target genes. These regulators are, in turn, controlled by both positive and regulators outside SPI-1, including the two-component regulators BarA/SirA and PhoP/Q, and the csr post-transcriptional control system. Additionally, several environmental conditions are known to regulate invasion, including pH, osmolarity, oxygen tension, bile, $Mg^{2+}$ concentration, and short chain fatty acids. This review will discuss the current understanding of invasion control, with emphasis on the interaction of environmental factors with genetic regulators that leads to productive infection.

• 복식
• /
• 제62권6호
• /
• pp.67-79
• /
• 2012

Much of the conceptual work in the field of Corporate Social Responsibility(CSR) originated from studies that were conducted in general corporations; however, many issues were peculiar to the area of fashion brand social responsibility. The purpose of this study is to develop a scale to measure the social responsibility of fashion brands in order to establish a specific, scientifically based marketing strategy. Through a literature review that disclosed 59 items regarding CSR and results from focus group interviews and exploratory factor analyses, we developed 23 items pertaining to fashion brand social responsibility. The measurement items were organized into five dimensions: economic, legal, ethical, environmental, and philanthropic responsibility. We found the 23-item scale to have good reliability and validity. We also found that fashion brand social responsibility positively influenced brand loyalty, including repurchase intention, continuance intention, and word of mouth. Thus, strategic planning for social responsibility in regards to fashion brands is essential in order to secure loyal customers, for both domestic and foreign brands compete in the fashion market.

• Journal of East Asia Management
• /
• 제5권1호
• /
• pp.1-31
• /
• 2024

Based on the perspective of consumers and the method of value engineering, this paper uses "CSR expectation deviate level" to measure corporate social responsibility, and discusses the influence of corporate social responsibility on financial performance and its action path. This paper collected the questionnaire survey data of 878 consumers and the panel data of 98 listed companies from 2009 to 2012. The empirical results show that: (1) Consumers pay more attention to products and services, charity, environmental protection and their responsibilities to employees, and less attention to their responsibilities to shareholders or creditors and partners; (2) Corporate social responsibility is negatively correlated with financial performance, and corporate marketing ability plays a moderating role in it. That is, the smaller the gap between the level of corporate social responsibility fulfilled by enterprises and consumers' expectations, the better the financial performance of enterprises, which also reminds enterprises that they need to rationally allocate corporate social responsibility resources and constantly cultivate their own marketing capabilities, so as to better meet the level of corporate social responsibility expected by consumers. The value engineering method quantifies consumers' value perception of corporate social responsibility, which has a certain practical guiding role. Of course, there are some limitations in this paper, and future research can further explore the potential impact mechanism.