• 복식문화연구
• /
• 제22권4호
• /
• pp.511-525
• /
• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

• 한국초등과학교육학회지:초등과학교육
• /
• 제30권2호
• /
• pp.141-151
• /
• 2011

The purpose of this study is to examine the effect of forth grades in elementary the environmental-friendly attitude by STSE in elementary lesson. To verify research problem, the subject of this study were forth-grade students selected from two classes of an elementary school located in Ulsan. Post-test showed following results: the research group showed a significant improvement in the environment-friendly attitude of cognitive domain and behavior domain compared with the comparison group. In conclusion, STSE program was more effective than the teacher map based teaching model on environment-friendly attitude. However, since the study has a limit on an objet of the study and the applied curriculum, the additional studies need to be conducted with an extended comparative group and curriculum.

• 패션비즈니스
• /
• 제24권6호
• /
• pp.109-119
• /
• 2020

As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one's attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.

• 가족자원경영과 정책
• /
• 제14권4호
• /
• pp.39-56
• /
• 2010

The purpose of this research was to analyze the relationship between environment-friendly housing behaviors and the influential variables among consumers by focusing on housing life. This research carried out a questionnaire survey with housewives living in Seoul and the Metropolitan area using a questionnaire that was composed based on previous research. The housewives' environment-friendly housing attitudes and their resource-saving knowledge level, along with environmental education-related variables, house ownership, and the housewives' employment appeared to be significant variables in explaining the generic environment-friendly housing behaviors found in this research. Three regression equations, classified into purchasing, utilization, and disposal behaviors, were employed. The empirical results were relatively similar to those for the generic environment-friendly housing behaviors; however, each model provided somewhat different results in some specific aspects. All the environmental education-related variables appeared to be significant in explaining environment-friendly housing utilization behaviors, and were similar to the results obtained from the generic environment-friendly housing behaviors. However, the variables were limited in explaining environment-friendly housing-related disposal behaviors. The convenience, recycling ease, and family-structure variables appeared to be significant influences on environment-friendly housing-related disposal behaviors. Most empirical results of this research were consistent with those of previous studies. However, the explanatory independent variables varied, depending on the types of each domain of environment-friendly housing behaviors studied.

• 한국환경과학회지
• /
• 제21권3호
• /
• pp.351-362
• /
• 2012

The purpose of this study is to make a Result analysis on the free inquiry Method of elementary school student. also, this study investigates how free inquiry activities effect the science Process skills and environment-friendly attitudes of elementary school student For this study 150, sixth year, elementary school students from Busan city were selected. The inquiry examined the effectiveness of each of the following free inquiry methods: the PBL inquiry, the Project inquiry, the IIM inquiry, the small group inquiry and the science notebooks inquiry. The students were divided into groups in which they incorporated the respective methods into their practice. Test showed the following results: The environmental class which applies a free inquiry method(PBL inquiry, Project inquiry, IIM inquiry, small group inquiry and science notebooks) was effective in science process skills improvement. Second, The environmental class which applies a free inquiry method((PBL inquiry, Project inquiry, IIM inquiry, small group inquiry and science notebooks) was effective in environment-friendly attitude improvement.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.1-14
• /
• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• 한국유기농업학회지
• /
• 제21권2호
• /
• pp.171-187
• /
• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 한국실내디자인학회논문집
• /
• 제20권3호
• /
• pp.13-21
• /
• 2011

As the environmental pollution is intensified, the interest in the conservation and quality of global environment is also increasing. Interior design affects on environmental conservation as well as the quality of outdoor and indoor environment through all phases of interior design. Therefore, interior designers should do environment-friendly design. The purpose of this study was to examine the consciousness and application degree of environment-friendly interior design in actual project by interior designers. The study was conducted by a questionnaire survey. The subjects were 215 interior designers working in Seoul area. The major findings of this study were as follows: 1) The 33 representative elements of environment-friendly interior design were selected and categorized into 5 fields: resources and materials, energy savings, ecological environments, indoor environments, and space effectiveness. These would be useful to carry out environment-friendly interior design projects and related researches. 2) Many interior designers didn't understand what the environment-friendly interior design is correctly, even though they were interested in it. Therefore, the educational program of environment-friendly interior design should be developed. 3) Even though interior designers thought most elements of environment-friendly interior design very important, they didn't apply them well to actual projects. This implies that alternatives for activating them are needed.

• 한국지역사회생활과학회지
• /
• 제20권3호
• /
• pp.331-341
• /
• 2009

The purpose of this study is to develop a nature friendly education program that would support ecological literacy of preschool children and to examine the effects of the program on their ecological knowledge and positive attitudes toward nature. The subjects of the study were 59 children from two child-care centers located at Gyeonggi Province. 30 preschoolers from one center were allocated into an experimental group, while 29 preschoolers from the other center were regarded as the control group. The program was composed of 24 sessions, performed three times a week for 20-30 minutes from May to June 2009. The instrument included the knowledge and attitudes toward the environmental scale for preschool children. The following results were obtained. First, the experimental group was found to attain higher level of ecological knowledge and more positive attitudes about nature as a result of the program. Second, after the program was administrated, the experimental group showed higher level of the knowledge and more positive attitudes about nature than the control group. These results suggest a program which conducts within a integrated teaching frame of meeting and getting familiar with nature and taking care of animals and plants, can become an effective early childhood education tool which fosters positive attitudes and knowledge concerning the environment.

• Human Ecology Research
• /
• 제54권5호
• /
• pp.451-459
• /
• 2016

This study was to develop environmental education activities using advertisement as well as investigate the effect of environmental education using advertisements on children's eco-friendly attitudes and environmental preservation knowledge. The effect of the environmental education activity using advisements was examined based on 24 children aged five attending a daycare center located in Incheon metropolitan city (12 in the experimental group and 12 in the control group). This study was executed 12 times (twice a week) in both the experimental group and comparative group as the environmental education using advertisements was developed and executed in the experimental group as environmental education according to the life theme's in the Nuri curriculum of the comparative group. The instruments used in this study were the children's eco-friendly attitude scale (two factors, 18 items) and environmental preservation knowledge scale (four factors, 16 items). Children's eco-friendly attitude and environmental preservation knowledge were assessed by pre-tests and post-tests using the SPSS ver. 18.0 program. Results indicated that after 6 weeks application, the experimental group exhibited higher scores than the control group in the children's eco-friendly attitude as well as environmental preservation knowledge. This study showed that environmental education activities using advertisement had a positive effect on children's eco-friendly attitudes and environmental preservation knowledge.