• Title/Summary/Keyword: Entry strategy

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The Study of Behavior on Buying Cosmetics according to Life Style Type for Women Consumers in the United State (미국 여성 소비자들의 라이프스타일 유형에 따른 화장품 구매 행동 연구)

  • Ryu, Se-Ja
    • The Research Journal of the Costume Culture
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    • v.17 no.1
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    • pp.28-39
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    • 2009
  • In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.

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A new paradigm for cancer therapeutics development

  • Kim, Soo-Youl
    • BMB Reports
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    • v.43 no.6
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    • pp.383-388
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    • 2010
  • The number of cancer patients has increased due to longer life spans and treatment has become a universal problem. Since molecular-targeted therapies were introduced as a new developmental strategy, certain targets have been examined hundreds of times, with developers overlapping their research efforts. We need to focus our energy and resources on novel drug candidate identification and optimization, in order to enhance the entry of early-stage drug candidates into the therapeutics pipeline. This presents a major opportunity for Korea to jump the decades-old development gap between our programs and those that are more advanced in other countries. Although this country does not have a specific center for validation and development of cancer therapeutics, we do have cutting-edge scientists performing research in many institutions. In this paper, I will review cancer drug development in Korea and suggest future directions, while urging colleagues to utilize their networking expertise so we can move toward a new paradigm of novel therapeutics development. An example of such efforts has begun with the Drug Development Consortium, which was described in the KSBMB chapter. This consortium was launched in 2010 by biochemists, chemists, cell and molecular biologists and pharmacologists. It is clear that effective cancer therapeutics will be developed more efficiently when we all strive for the same goal.

A Qualitative Study on Responsible Tour Operators' Perception and Operation Status (공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 -)

  • Kim, Kyung-Hee;Kang, Sung-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.1
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    • pp.15-24
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    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

A Study on the Comprehensive Approach to Health Education: Cooperative Learning (협동학습(Cooperative Learning)을 적용한 보건교육 수업에 관한 연구)

  • 김은주
    • Korean Journal of Health Education and Promotion
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    • v.21 no.3
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    • pp.151-177
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    • 2004
  • Recently, the educational community has attempted to implement the theory of multiple intelligences. In approaching multiple intelligences, teachers have applied the same structural approach which has been so successful with cooperative learning. Cooperative learning is easy to learn and implement, fun for teachers and students, and produce profoundly positive outcomes along a remarkable number of dimensions. Different structures are designed for different outcomes, including enhanced mastery of subject matter, improved thinking skills, team building, class building, development of social character and social skills, communication skills, classroom management, classroom discipline, and development of and engagement of each of the multiple intelligences. Cooperative learning is becoming an increasingly popular teaching strategy. In this study, it is aimed to clarify the application of cooperative learning in health education. Cooperative Learning in health education enhances student learning by: 1) providing a shared cognitive set of information between students, 2) motivating students to learn the material, 3) ensuring that students construct their own health knowledge, 4) providing formative feedback, 5) developing social and health group skills necessary for success outside the classroom, and 6) promoting positive interaction between members of different cultural and socio-economic groups. Cooperative Learning structures and techniques in health education are following. Flash Card, Focused Listing, Structured Problem-solving, Paired Annotations, Structured Learning Team Group Roles, Send-A-Problem, Value Line, Uncommon Commonalities, Team Expectations, Double Entry Journal, Guided Reciprocal Peer Questioning, What if. Because the purpose of health education is the practice, therefore health specialists have to guide powerful and effective teaching method The application of cooperative learning in health education may improve its effectiveness.

Numerical Simulation on the ULPU-V Experiments using RPI Model (RPI모형을 이용한 ULPU-V시험의 수치모사)

  • Suh, Jungsoo;Ha, Huiun
    • Journal of the Korean Society of Safety
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    • v.32 no.2
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    • pp.147-152
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    • 2017
  • The external reactor vessel cooling (ERVC) is well known strategy to mitigate a severe accident at which nuclear fuel inside the reactor vessel is molten. In order to compare the heat removal capacity of ERVC between the nuclear reactor designs quantitatively, numerical method is often used. However, the study for ERVC using computational fluid dynamics (CFD) is still quite scarce. As a validation study on the numerical prediction for ERVC using CFD, the subcooled boiling flow and natural circulation of coolant at the ULPU-V experiment was simulated. The commercially available CFD software ANSYS-CFX was used. Shear stress transport (SST) model and RPI model were used for turbulence closure and wall-boiling, respectively. The averaged flow velocities in the downcomer and the baffle entry under the reactor vessel lower plenum are in good agreement with the available experimental data and recent computational results. Steam generated from the heated wall condenses rapidly and coolant flows maintains single-phase flow until coolant boils again by flashing process due to the decrease of saturation temperature induced by higher elevation. Hence, the flow rate of coolant natural circulation does not vary significantly with the change of heat flux applied at the reactor vessel, which is also consistent with the previous literatures.

A Study on Prediction of Baseball Game Based on Linear Regression

  • LEE, Kwang-Keun;HWANG, Seung-Ho
    • Korean Journal of Artificial Intelligence
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    • v.7 no.2
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    • pp.13-17
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    • 2019
  • Currently, the sports market continues to grow every year, and among them, professional baseball's entry income is larger than the rest of the professional league. In sports, strategies are used differently in different situations, and the analysis is based on data to decide which direction to implement. There is a part that a person misses in an analysis, and there is a possibility of a false analysis by subjective judgment. So, if this data analysis is done through artificial intelligence, the objective analysis is possible, and the strategy can be more rationalized, which helps to win the game. The most popular baseball to be applied to artificial intelligence to analyze athletes' strengths and weaknesses and then efficiently establish strategies to ease the competition. The data applied to the experiment were provided on the KBO official website, and the algorithms for forecasting applied linear regression. The results showed that the accuracy was 87%, and the standard error was ±5. Although the results of the experiment were not enough data, it would be possible to effectively use baseball strategies and predict the results of the game if the amount of data and regular data can be applied in the future.

The Integrated Marketing Communication(IMC) Strategy of Korean Fashion Brands Which Enter into Chinese Market (중국 진출 국내 패션 브랜드의 통합적 마케팅 커뮤니케이션(IMC) 전략)

  • Shin, Su-Yun;Jang, Eun-Young
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.483-495
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    • 2007
  • The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

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Factor Analysis of Customer Loyalty in Car Insurance Using Generalized Additive Partial Linear Model (일반화가법부분선형모형을 이용한 자동차보험 충성도 요인분석)

  • Ki, Seung-Do;Kang, Kee-Hoon
    • The Korean Journal of Applied Statistics
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    • v.25 no.1
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    • pp.67-79
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    • 2012
  • The car insurance market in Korea has already entered (or is in the process of entry) a mature market that is characterized by increased competition by market participants. Participants are expected to compete more intensively in order to survive. Together with a slowdown in market growth the goal of non-life insurers' marketing strategies is to enhance existing customer loyalty because it is easier to raise their loyalty via customer satisfaction than to attract new customers in a stagnant market. In this article, we investigate what factors affect customer loyalty, and suggest some specific ways to establish and implement marketing strategies. We use a generalized additive partial linear model in order to find some significant factors.

A Facile Entry for One-pot Synthesis of 5,7-Diaryl-4,4-dimethyl-4,5,6,7-tetrahydropyridino[3,4-d]-1,2,3-selenadiazoles (5,7-Diaryl-4,4-dimethyl-4,5,6,7-tetrahydropyridino [3,4-d]-1,2,3-selenadiazoles의 손쉬운 One-pot 합성)

  • Gopalakrishnan, M.;Thanusu, J.;Kanagarajan, V.
    • Journal of the Korean Chemical Society
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    • v.52 no.1
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    • pp.47-51
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    • 2008
  • A simple synthetic strategy is described for one-pot synthesis of 5,7-diaryl-4,4-dimethyl-4,5,6,7-tetrahydropyridino[3,4-d]-1,2,3-selenadiazoles (11-15) in the presence of NaHSO4.SiO2 as a heterogeneous catalyst in dry media under microwave irradiation.Key words: One-pot synthesis, 3,3-Dimethyl-2,6-diarylpiperidin-4-one; 1,2,3-Selenadiazoles; Selenium dioxide; NaHSO4.SiO2 Heterogeneous catalyst.

Characterization of Prototype Foamy Virus Infectivity in Transportin 3 Knockdown Human 293t Cell Line

  • Hamid, Faysal Bin;Kim, Jinsun;Shin, Cha-Gyun
    • Journal of Microbiology and Biotechnology
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    • v.27 no.2
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    • pp.380-387
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    • 2017
  • The foamy viruses are currently considered essential for development as vectors for gene delivery. Previous studies demonstrated that prototype foamy virus (PFV) can infect and replicate prevalently in a variety of cell types for its exclusive replication strategy. However, the virus-host interaction, especially PFV-transportin3 (TNPO3), is still poorly understood. In our investigation of the role of TNPO3 in PFV infection, we found lower virus production in TNPO3 knockdown (KD) cells compared with wild-type 293T cells. PCR analysis revealed that viral DNAs were mostly altered to circular forms: both 1-long terminal repeat (1-LTR) and 2-LTR in TNPO3 KD cells. We therefore suggest that TNPO3 is required for successful PFV replication, at least at/after the nuclear entry step of viral DNA. These findings highlight the obscure mysteries of PFV-host interaction and the requirement of TNPO3 for productive infection of PFV in 293T cells.