• International journal of advanced smart convergence
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• 제8권3호
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• pp.145-150
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• 2019

Due to the development of science and technology and the emergence of new industries, the environmental change of the digital contents industry is rapidly progressing. The scope of technological development in the digital contents industry is affecting not only the entertainment industry but also various industries. Recently, with the development of digital convergence using realistic content, games, video, and VR have provided new opportunities for the growth of the content industry. The researcher determined that a new education system would need to be changed as the digital contents industry developed. For this purpose, an AHP questionnaire was conducted for experts with a high basic understanding of the education platform based on previous studies. We proposed a platform model for human resource development as an education system that meets the demand of digital contents industry. The education system for nurturing talents needed by future society should include elements that can interest the learning of users. The platform should not be approached from a system point of view, but should be developed from the content and user's point of view, considering the platform's original purpose.

• 한국엔터테인먼트산업학회논문지
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• 제15권3호
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• pp.1-11
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• 2021

엔씨소프트는 모든 고객이 게임과 콘텐츠를 통해 상호 연결되는 엔터테인먼트 혁신의 공간을 꿈꾸고 있다. 이를 위해 엔씨소프트는 게임 기반의 고유 기술 역량으로 AI 및 IT 기술을 활용해 엔터테인먼트 산업에 대한 확장 전략을 현재 추구하고 있다. 본 연구는 엔씨소프트에 관한 사례연구를 통해 다소 도전적인 탐험적 혁신과 활용적 혁신을 동시에 추구하는 것이 왜 콘텐츠 기업 경영에 중요한지에 관한 실무적 시사점을 제안하고자 진행되었다. 엔씨소프트는 꾸준히 게임 역량을 장기간 축적하여 게임기획, 프로그래밍, 그래픽 디자인 등에서 점진적 혁신을 추구, 관리하였다. 또한, 혁신적 성과를 위해 K-POP, 디지털 콘텐츠 플랫폼, 영화, 애니메이션 등에 관한 영역으로 진출하기 위해 주요 콘텐츠 기업들과 전략적 제휴를 추진하며 탐험적 학습을 추구하고 있다. 본 연구가 제안하는 연구 결과는 엔터테인먼트 및 콘텐츠 산업의 경영진들에게 중요한 시사점을 제공해주었다. 또한, 탐험 및 활용 전략의 실행에 관한 어려움을 겪는 기업가들에게 효과적인 실행 로드맵을 제공하는데 본 연구는 기여하였다.

• 한국컴퓨터정보학회논문지
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• 제22권10호
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• pp.47-54
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• 2017

In this paper, we propose a connected car platform architecture called Mobile Second for developing of verity convergence services. A Mobile Second platform architecture is designed to provide more powerful and diverse convergence services for vehicles and drivers by applying technologies of Connected Car and ICT Convergence in various ways. The Mobile Second platform is implemented by applying Tizen IVI and Android to hardware platforms for IVI, Nexcom's VTC1010 and Freescale's i.MX6q/dl respectively. The Mobile Second platform provides the driver with the vehicle's information via IVI devices, mobile devices and PCs, etc., and provides Vehicle Selective Gateway(VSG) and Vehicle Control Framework for the driver to control his/her vehicle, and also provides a web framework to enable the use of VSG's APIs for the monitoring and controlling the vehicle information in various mobile environments as well as IVI devices. Since the Mobile Second platform aims to create new variety of services for Connected Car, it includes service frameworks for Smart Care / Self diagonostics, Mood & Entertainment services, and Runtime, libraries and APIs needed for the development of related applications. The libraries given by the Mobile Second Platform provides both a native library for native application support and a Java Script-based library for web application support, minimizing the dependency on the platform and contributing the convenience of developers at the same time.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2013년도 춘계학술대회 논문집
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• pp.377-378
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• 2013

• 한국엔터테인먼트산업학회논문지
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• 제14권3호
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• pp.15-26
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• 2020

본 연구는 소셜관광정보플랫폼이 이용자의 경험가치 및 e-충성도에 어떠한 영향을 미치는지에 대한 연구를 진행하여 향후 관광업계의 소셜관광정보플랫폼 운영에 있어 어떠한 전략으로 실무적 적용이 가능한 지속성장이 가능한지에 대한 방안 및 시사점의 제시에 목적을 두고 실증분석을 실시한 결과는 다음과 같다. 첫째, 소셜관광정보플랫폼의 하위요인인 상호작용성, 정보신뢰성 및 유용성은 경험가치에 유의한 정(+)의 영향을 미칠 것이라는 가설은 모두 지지되었다. 둘째, 소셜관광정보플랫폼의 하위요인 상호보완성, 신뢰성 및 유용성은 e-충성도에 유의한 정(+)의 영향을 미칠 것이라는 가설은 모두 지지되지 않았다. 셋째, 경험가치는 e-충성도에 유의한 정(+)의 영향을 미칠 것이라는 가설은 지지되었다. 따라서 관광기업은 이러한 소셜관광정보플랫폼의 특성을 바탕으로 이용자의 상호작용성과 정보신뢰성 및 유용성을 고려하여 기존의 플랫폼을 바탕으로 보완을 통하여 경험가치를 향상시켜야 하며, 소셜관광정보플랫폼에 대한 e-충성도를 높이기 위해서는 소셜관광정보플랫폼의 눈에 보이는 외관도 중요하지만 소셜관광정보플랫폼 이용자들이 필요로 하는 정보를 명확하고 신속하게 제공해야 한다. 또한, 이용자가 소셜관광정보플랫폼을 이용하면서 흥미, 즐거움, 재미 등을 통하여 소셜관광정보플랫폼을 이용하는 시간이 즐거울 수 있도록 자신만의 킬러콘텐츠를 구성하여 소셜관광정보플랫폼에 대한 경험가치를 만족시킨다면 e-충성도가 향상될 것이라 사료된다.

• 한국인터넷방송통신학회논문지
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• 제12권1호
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• pp.57-63
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• 2012

TIP기술은 2차원 그림 또는 한 장의 사진으로부터 기하정보를 추출하여 3차원 입체 효과를 만들어 영상 내부를 내비게이션 할 수 있는 기술로써, 게임, 엔터테인먼트, 교육, 홍보 등 다양한 응용분야에서 활용 가능한 기술이다. 본 논문에서는 android platform상에서의 OpenGL ES Library를 이용하여 확장된 TIP기술 적용 및 구현 방법을 제안한다. 제안 방법은 전경객체의 추출이 어려운 상황을 감안하여 보다 사실적 장면 구성이 용이하도록 사용자의 선택에 의한 소실점을 이용하고, OpenGL ES Library 를 이용하여 3차원 배경 모델을 획득한 후 이미지를 텍스처 매핑하여 3차원 가상공간을 완성한 후 카메라의 시점변환을 통해 이미지 내부를 내비게이션이 가능하도록 한다. 실험영상은 android platform상의 device에서 촬영한 이미지를 사용하여 android 2.1 및 OpenGL ES 1.0기반으로 구축된 제안 기술로 android platform의 스마트 device에서 적은 비용과 시간으로 다양한 응용개발에 적용 가능하도록 구현하였다.

• 지식경영연구
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• 제17권2호
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권3호
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• 유통과학연구
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• 제21권10호
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• pp.109-121
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• 2023

Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

• 한국멀티미디어학회논문지
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• 제18권12호
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• pp.1586-1593
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• 2015

Calligraphy contents(shortly called, CalliContents) depict the feature of communication media with artistic sentences or drawings before being processed into digital contents to become printed advertisement, visual design and entertainment products. As a fast growing business model, they can be applied to every single scope of all fields these days and each application case presented excellent effects to grab consumers' attention immediately. In this paper, we designed and produced an emotional bi-directional recommendation DIY calligraphy contents platform to consume created cultural contents and boost personalized contents industry that meets consumer's needs through both wired and wireless-based software with convergence of artistic and emotional calligraphy contents and ICT. For this works, we established for DIY calligraphy consumers a foundation of a virtuous circle of the CalliContents where various CalliContents are provided in on and offline environment and a third party target is opened at the CalliContents platform