• 한국의류학회지
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• 제44권4호
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• pp.749-763
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• 2020

This study examined how viewers perceived luxury haul videos, what factors made them experience vicarious pleasure and gain relative deprivation when watching them. This study conducted an interview with 20 viewers of luxury haul videos. The content obtained from the interview was analyzed by classifying it into academic terms. Cases of vicarious pleasure arose when viewers had sufficient empathy when watching videos, which was intensified by YouTubers' behavior and visual stimulation in videos. A person's relative deprivation due to her financial capabilities or appearance occurred when she compared herself with YouTubers. The more viewers perceived luxury haul as a source of information, the more they felt relative deprivation; in addition, the more they perceived it as entertainment, the more they felt vicarious pleasure. Viewers who had a high level of involvement in luxury goods tended to feel vicarious pleasure; however, viewers with a high level of involvement in YouTubers tended to feel relative deprivation. This study helps luxury brands and YouTubers understand viewers' perception of their products and programs as well as helps in the development of fashion haul videos that are beneficial to viewers.

• Human Ecology Research
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• 제51권5호
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• pp.483-495
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• 2013

This study aimed to identify the dimensions of benefits and costs that consumers perceive in utilizing locationbased applications (LBAs) on smartphones, and to distinguish consumer groups according to their perceptions of those benefits and costs. A web-based consumer survey was conducted-among consumers who had experience using LBAs. Four hundred participants were 20's to 40's, with 200 women and 200 men. Descriptive statistics, frequency analysis, t -tests, one-way analysis of variance, and cluster analysis were used for data analysis. The findings of this study are as follows: first, LBAs accounted for about 20% of the smartphone apps used by consumers. Second, factor analysis identified the underlying dimensions of the benefits and costs of smartphone LBAs. The underlying dimensions of benefits perceived by consumers were information/economic/convenience, entertainment and personalization. Privacy concerns, lack of trust and lack of behavioral control were the underlying dimensions of the perceived costs of LBAs. Third, ANOVA showed that the perceived benefits and costs of smartphone LBA services differed according to the characteristics of the consumer. Cluster analysis identified three distinctive consumer groups according to the levels of perceive costs and benefits of smartphone LBAs. The three groups were labeled the 'benefit-cost balanced group,' 'cost centered group,' and 'benefit centered group.'

• 한국게임학회 논문지
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• 제16권2호
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• pp.97-110
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• 2016

디지털 게임은 엔터테인먼트 콘텐츠인 동시에 현대 사회의 문제를 재현하고 메시지를 전달할 수 있는 문화 콘텐츠이다. 본 연구는 현실을 패러디한 인디게임의 서사와 플레이의 특징을 곤잘로 프라스카의 확장 모델 개념을 적용해 분석하고, 이를 토대로 디지털 게임이 현실의 문제를 인식하고 반영하는데 있어서 효과적인 예술 양식임을 증명했다. 현실 패러디 게임의 경우, 이면적으로는 개발자가 실제 세계의 사회 문화적 문제들을 비극적으로 인식하되, 표면적으로 플레이어에게는 희극적인 패러디와 반복적 플레이를 통해서 풍자와 아이러니로 전달한다. 특히 디지털 게임의 경우 '플레이'라는 과정추론적 형식을 통해서 '패러디'의 내용을 재현하고 전달한다는 점에서 특이할 만하다. 이처럼 현실 패러디 게임에서 플레이어는 진지한 주제(serious theme)를 1인칭 입장의 캐주얼 플레이(casual play)를 통해서 경험하며, 희극적인 서사를 통해 비극적인 현실을 직접적으로 인지하게 된다.

• 복식
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• 제56권7호
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• pp.148-162
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• 2006

The purpose of this study is to examine the concept of convergence which is one of the trendy issues as a new digital paradigm of Integrative thinking in 21st century, to analyze the plastic feature and internal meaning of convergence expressed in fashion design, and to grasp the cultural symbolism through this aesthetic analysis. Because there have been considerable discussions on convergence, centering on industrial product area associated with media, I will proceed my study on the basis of them. For this, the documentary study and practical case study have been executed. This study will be helpful to find a direction of future fashion design trend. Convergence in digital stage can be defined as a phenomenon which different functions of product move towards one direction for greater efficiency, and not only as a technical integration between functions of product, but also an extension of area. Convergence can be classified by their use as (1) convergence for convenient daily life (2) convergence with intelligent scientific technology (3) convergence for entertainment on the basis of sensual experience. The plasticity of convergence designs feature as a open dynamic structure which potentiate transformation and their internal meaning can be inquired such qualities as integrative multiplicity, efficiency, mobility, intelligence. Specially convergence fashion design has protection qualify resulting from wearability on body. Ultimately convergence fashion design as a future digital paradigm can be thought as both eco-friendly design and human-centered design from positive technology-based viewpoint, because it is easy to transform according to our environment, convenient to reserve, and efficient to enhance spatial usibility.

• 디자인학연구
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• 제17권2호
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• pp.463-470
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• 2004

본 연구에서는 비교적 간단한 구현 기술과 저가의 플랫폼으로 가상현실 체험을 해볼 수 있는 콘텐츠를 개발하고자 효과적인 가상현실 경험의 구현 요소를 연구하였으며, 그 요소는 현실감과 몰입감, 환상감의 구현 및 Tangible interaction의 사용으로 요약되었다. 이러한 요소들을 적용하여 경험 디자인 컨셉을 도출하고 상대적 현실감이 높은 실사 비디오 영상의 대화면 프로젝션(projection)과 비전 트레킹(Vision Tracking) 기술을 활용한 플랫폼을 디자인하였으며, Tangible device의 자연스러운 인터렉션을 적용한 가상현실 콘텐츠를 디자인하였다. 디자인 결과물은 전시의 형태로 제시하여 일반 사용자들의 체험 기회를 넓히고자 하였으며, Class Xylophone 2003과 VR Class의 두 가지 사례 연구를 통하여 컨텐츠 및 인터렉션 컨셉의 타당성을 검증하였고 다양한 가상현실 콘텐츠와 그 상업적 활용 가능성을 보여줌으로서 가상현실 분야의 저변 확대에 기여하고자 하였다.

• 영어어문교육
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• 제10권2호
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• pp.133-158
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• 2004

The purpose of the present study was to scrutinize computer games that can motivate elementary school students through their interactive "edutainment" effects. The types of elements in computer games that students find interesting as learning media and their impact were studied. The current status of Korean computer games, issues related to learning English, and methods to stimulate the motivation and interest in learning by elementary school students were explored. A computer game model for efficiently teaching English to elementary school students through a connection between computer games and education was suggested. In this model, overall games were designed with the focus on the integration of curriculum and content subjects related to learning activities. For games not to be biased toward entertainment and to have systemized learning steps, the games are composed of an introduction, presentation, practice, production and evaluation, in that order. The model suggested by this plan and composition make it possible to approach learning efficiently with entertaining games based on a systematic learning curriculum. As shown above, developing the model of educational computer games can be seen as an opportunity, which can provide amusement and interests and a broad learning experience as an additional learning method.

• 한국전자통신학회논문지
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• 제6권4호
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• pp.511-516
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• 2011

최근에 컴퓨팅 기술의 발달과 체감형 콘텐츠에 대한 관심이 높아지면서 교육기관과 문화 시설에서 유아 및 청소년들을 대상으로 한 체험 학습 및 엔터테인먼트적인 성향이 높은 체감형 시스템을 요구하고 있고 투자를 하고 있다. 본 논문에서는 RFID Reader와 Tag 간 1356MHz 대역을 사용하고, Arduino와 다양한 센서들도 함께 적용한 교육용 인터렉티브 지구본 시스템을 제안하였다. 센서가 부착된 능동형 태그를 지구본 속에 부착하는 방법을 이용하여, RFID Reader, Arduino 및 센서와 Google Earth COM API의 연동을 통한 피지컬(Physical) 컴퓨팅 교육용 시스템을 구성하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.183-186
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• 2006

The growth in human has a close relationship with circumstances and there are two different types of form as a method. One of them Is a great influence of which the environment has a certain effect to human and that is called environmental effect. The other one Is a great reaction of human against the environment which is environmental experience. Human's being loved nature and conservation of nature as a living condition have already processed out for a long time. However, in these days, it is different that a special emphasis on the conservation of nature is being destroyed and it Is perceived the principal of the destruction is human itself. The Museum of Natural Environment has no doubt in a relation with conservation of nature. The main subject of this thesis Is to restore the disappearing beauty in natural environment, an importance of resources in general needs and a change in futuristic perceptions against preservation of the species. Therefore, to produce a complexity in a combination with education and entertainment to a water resource as a main theme is now relieved from its original deteriorated public information center with its simpleness. It Is purposed to secure a cultural space for a community activity and regional peculiarities, dams and lakes, localities of rivers as a main theme to specify their details, to maximize its educational space furtherance with a value as a tourist resource in particular.

• 경영과학
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• 제25권1호
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• pp.123-138
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• 2008

Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

• 유통과학연구
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• 제15권12호
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.