• 제목/요약/키워드: Enterprise network

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Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • 한국컴퓨터정보학회논문지
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    • 제24권8호
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

SNMP를 이용한 엔터프라이즈 Network Weather Map 시스템 (Enterprise Network Weather Map System using SNMP)

  • 김명섭;김성윤;박준상;최경준
    • 정보처리학회논문지C
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    • 제15C권2호
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    • pp.93-102
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    • 2008
  • 네트워크사업자, 인터넷 사업자, 및 엔터프라이즈 네트워크의 트래픽 현황을 파악하기 위한 방법으로 Network Weather Map (NWM)과 대역폭 시간추이 그래프를 많이 사용한다. 이들은 라우터나 스위치장비 내에 동작하는 SNMP 에이전트가 제공하는 MIB정보를 주기적으로 수집하여 DB에 저장하고, 사용자가 언제 어디서나 볼 수 있도록 웹으로 결과를 보여주는 형태로 구축된다. 현재의 엔터프라이즈 네트워크는 multi-Gbps를 지원하는 이더넷 스위치 중심의 트리 토폴로지 형태로 구축되고 있다. 본 논문은 현재의 엔터프라이즈 네트워크에 적합한 SNMP 기반의 Network Weather Map 구축에 있어 고려되어야 할 사항을 점검하고, 이를 바탕으로 엔터프라이즈 Network Weather Map 시스템을 설계하고 구현한 내용을 기술한다. 특히 엔터프라이즈 네트워크와 Core 네트워크의 토폴로지 상의 차이를 고려하여 효율적인 Network Weather Map 디자인을 제시하고, multi-Gbps 고속 링크를 지원하는 현재의 라우터/스위치장비에 SNMP MIB-II 사용의 문제점을 확인하고 이의 해결방안을 제시한다. 또한 SNMP의 사용에 따른 트래픽 발생량, 그리고 네트워크 장비의 부하를 조사함으로써 SNMP의 효율적 사용방법을 제시한다. 본 논문에서는 학교 캠퍼스 네트워크를 대상으로 Network Weather Map 시스템을 구축하였다.

국내 기업 통신망의 환경 및 기술 성숙도 상관관계 연구 (A Study on the Relationships between Organizational and Technological Maturity of Korean Enterprise Networks)

  • 홍기향;전성현;최흥식
    • Asia pacific journal of information systems
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    • 제10권2호
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    • pp.97-123
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    • 2000
  • This paper proposes a model for assessing enterprise network maturity. We define maturity in terms of the institutional and member support for the network(organizational maturity) and its technical sophistication(technological maturity), and examine their relationships. We build several hypotheses about the relationships between the maturity types and between the maturity of the network and various organizational factors including industry, size, and performance of the enterprise. We test the hypotheses using data collected from a questionnaire survey with Korean firms. The results show that there is a positive correlation between organizational and technological maturity. It is also found that investment in the network infrastructure has a positive influence on the organizational efficiency. However, it is found that industry type does not affect network utilization, but size does, suggesting that large firms utilize network infrastructure more than small ones do. We also identify various relationships among performance, satisfaction level and the maturity of the enterprise networks. Finally, we provide an overview on the current technological state of the Korean enterprise networks.

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재난관리를 위한 민관산학네트워크 구축에 관한 연구 (A Study on the Network of Civilian, Enterprise, School and Government Sectors for Disaster Management)

  • 성기환
    • 한국안전학회지
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    • 제20권4호
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    • pp.154-161
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    • 2005
  • As disasters in the modem era become a large scale and complexity, no single entity can manage them. Instead collective cooperation between civilian, enterprise, school and government sectors is significantly needed, along with a well prepared mechanism. Thus, I attempt to construct the applicable network of civilian, enterprise, school and government sectors for disaster management through exemplary case studies of established countries as well as Korea's current operations and its drawbacks, based upon a networking design of disaster management organizations as belows: Firstly, it is cooperation and coordination among relevant organizations that are required essentially in the new era, in view of formative condition of necessary environment for civil participation. The cooperation and coordination can be made only through the network of civilian, enterprise, school and government sectors. Secondly, in order to build up the network, major roles and tasks which should be done by civilian, enterprise, school and government sectors respectively are listed based upon a stage of disaster management. Thirdly, operation models of a safety monitoring unit, a disaster prevention unit, a emergency response unit, and a rehabilitation unit are proposed in line with the network of civilian, enterprise, school and government sectors in regional base.

기업SNS사용의 선행요인 및 결과요인에 관한 연구 (Investigating Antecedents and Consequences of Enterprise SNS)

  • 윤지현;곽기영
    • 지식경영연구
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    • 제16권1호
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    • pp.143-170
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    • 2015
  • In the rapidly changing business environment, companies are introducing information technology to effectively manage internal resources in order to achieve a sustainable competitive advantage. We presented the Enterprise Social Network Service(SNS) as new information technology. Enterprise SNS provided employers with sociable functions like Facebook while supporting general task such as mail, authorization and notice. In this research, we focused on Enterprise SNS and suggested self-disclosure, enjoyment in helping others, perceived organizational support, generativity capacity as antecedent variables of Enterprise SNS usage. In addition, we verified the effect of the mediating role of generativity capacity between Enterprise SNS usage and job performance. For empirically verifying the proposed model, we collected sample data from 225 workers using Enterprise SNS and conducted analysis using a structural equation modeling. We expect that this study provides managers who are interested in introducing enterprise SNS with insights on how to facilitate enterprise SNS usage. Also, this study suggests useful theoretical implications to researchers who are interested in the use of enterprise SNS from the context of knowledge management.

Online Tie Formation in Enterprise Social Media

  • Yongsuk Kim;Gerald C. (Jerry) Kane
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.382-406
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    • 2019
  • We study the antecedents to tie formation on an (Facebook-like) enterprise social media platform implemented to support cross-boundary connections. Research has produced mixed findings regarding the role of social media in cultivating bridging vs. closed networks. We examine the tie formation patterns of 1,386 enterprise social media users over a two-year period. Specifically, we observe who became (or chose not s become) "friends" with whom at the dyadic level and relate the decisions to various mechanisms that affect one's network to expand, constrain, or bridge. Using logistic and OLS regressions, we find that users tend to form ties via reciprocity and transitivity (with friends of friends), both of which help expand one's network. We also find strong networking tendency toward functional and hierarchical homophily (same business unit and same rank, respectively), which is likely to constrain one's network (closed network structure). We find that one's participation in various online interest groups is likely to open one's network (bridging network structure) while no evidence found for preferential attachment. Overall, we find that enterprise social media offers features, some of which are likely to foster bridging while others foster closed networks via different mechanisms.

Femtocell을 활용하는 기업무선망 환경을 위한 개방형 모바일 네트워크 API 기반 P2P 서비스 프로토콜 (A P2P Service Protocol using The Open Mobile Network API for The Femtocell based Wireless Enterprise Network)

  • 이성원
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제15권1호
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    • pp.21-28
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    • 2009
  • 본 논문에서는 2G/3G/4G의 이동통신 기술을 기업에 적용하는 Femtocell을 이용해서 기업 무선망을 구축하는 환경을 목표로 한다. 이때 인터넷서비스사업자 혹은 기업이 이동통신망 기반의 응용 서비스를 쉽게 만들 수 있는 '개방형 무선망 Application Programming Interface(API)'를 기업향 Peer-to-Peer 서비스에 적용하는 방안에 대하여 제안한다. 이를 통해서 언제 어디서든 어떠한 기기를 통해서도 일관된 기업 서비스를 보다 단순화된 네트워 환경에서 향상된 서비스 품질과 함께 제공할 수 있다. 제안한 방안은 성능 개선을 평가하기 위하여, 대표적인 분산형 P2P 서비스인 Skype와 정성적인 성능 비교를 수행하였으며, 이를 통해서 보다 적은 개수의 서버와 절차를 지원하면서도 보다 향상된 서비스 품질을 제공하는 것을 확인 하였다.

Prevention of DDoS Attacks for Enterprise Network Based on Traceback and Network Traffic Analysis

  • Ma, Yun-Ji;Baek, Hyun-Chul;Kim, Chang-Geun;Kim, Sang-Bok
    • Journal of information and communication convergence engineering
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    • 제7권2호
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    • pp.157-163
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    • 2009
  • With the wide usage of internet in many fields, networks are being exposed to many security threats, such as DDoS attack and worm/virus. For enterprise network, prevention failure of network security causes the revealing of commercial information or interruption of network services. In this paper, we propose a method of prevention of DDoS attacks for enterprise network based on traceback and network traffic analysis. The model of traceback implements the detection of IP spoofing attacks by the cooperation of trusted adjacent host, and the method of network traffic analysis implements the detection of DDoS attacks by analyzing the traffic characteristic. Moreover, we present the result of the experiments, and compare the method with other methods. The result demonstrates that the method can effectively detect and block DDoS attacks and IP spoofing attacks.

Exploring Determinants of Employees' Adoption of Enterprise 2.0 Applications: A Case of Enterprise Social Network

  • 왕도;정영수;정철호
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.309-318
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    • 2010
  • Nowadays, more and more organizations are implementing the USE' of emerging enterprise 2.0 applications consciously or unconsciously such as Blogs, Wikis, Social Networks, etc. However, as the end users, employee's attitude toward adoption of enterprise 2.0 applications still lacks theoretical support. On the other hand, many organizations which have implemented enterprise2.0 applications are confused about how to promote employees' use of enterprise 2.0 applications. The purpose of this study aims to provide a conceptual examination the determinants that affect employee's adoption of these enterprise2.0 applications using the revised UTAUT model. To test the model, structural equation modeling will be employed to analyze data collected from two organizations in which experimental tests of enterprise social network platforms are conducted. The findings of this research will show effective and reasonable ways of promoting employees' participations in an enterprise 2.0 environment so as to maximize the benefits generated from implementing enterprise 2.0 applications. This research will also provide a theoretical foundation for academics and practical implications for development of enterprise 2.0 applications.

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SDN-Based Enterprise and Campus Networks: A Case of VLAN Management

  • Nguyen, Van-Giang;Kim, Young-Han
    • Journal of Information Processing Systems
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    • 제12권3호
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    • pp.511-524
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    • 2016
  • The Virtual Local Area Network (VLAN) has been used for a long time in campus and enterprise networks as the most popular network virtualization solution. Due to the benefits and advantages achieved by using VLAN, network operators and administrators have been using it for constructing their networks up until now and have even extended it to manage the networking in a cloud computing system. However, their configuration is a complex, tedious, time-consuming, and error-prone process. Since Software Defined Networking (SDN) features the centralized network management and network programmability, it is a promising solution for handling the aforementioned challenges in VLAN management. In this paper, we first introduce a new architecture for campus and enterprise networks by leveraging SDN and OpenFlow. Next, we have designed and implemented an application for easily managing and flexibly troubleshooting the VLANs in this architecture. This application supports both static VLAN and dynamic VLAN configurations. In addition, we discuss the hybrid-mode operation where the packet processing is involved by both the OpenFlow control plane and the traditional control plane. By deploying a real test-bed prototype, we illustrate how our system works and then evaluate the network latency in dynamic VLAN operation.