A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising - (관여, 광고위치, 광고형태에 따른 광고효과 연구 - 패션 인터넷 검색광고를 중심으로 -)
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- The Research Journal of the Costume Culture
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- v.20 no.2
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- pp.251-262
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- 2012