• 융합경영연구
• /
• 제9권2호
• /
• pp.21-31
• /
• 2021

Purpose: This study aims to provide marketing implications for training and face-to-face service employee communication by analyzing how communication by Korean crews at foreign airlines affects passengers' perception and how this perception relates to airline service quality and customer satisfaction. Research design, data: The collection of questionnaires for the demonstration in this study has collected 300 questionnaires for about a month for Korean passengers who are aware of the presence of Korean crew on board aircraft. Results: The study analyzed the relationship between the communication ability, customer satisfaction, and reuse intention of foreign airlines. An empirical analysis of the relationship between quality of airline service, customer satisfaction, and intention of re-use can suggest the following implications based on the language and non-verbal communication capabilities of the Korean crew working for foreign airlines. Conclusions: We studied the impact of communication between Korean crews working for foreign airlines on the quality of airline service, customer satisfaction and reuse intention. The Korean crew should also work for overseas airlines and consider communication as important and expand their overall foreign language education and communication skills to have a positive impact on not only Korean passengers but also their own citizens.

• 동아시아식생활학회지
• /
• 제17권1호
• /
• pp.136-142
• /
• 2007

This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

• 한국항만경제학회지
• /
• 제25권2호
• /
• pp.25-56
• /
• 2009

날로 더욱 치열해지는 글로벌 경쟁환경 속에서 살아남기 위해 국제물류를 담당하는 해운기업들은 선사들간의 전략적 제휴, 자체 선대확보 및 서비스항로 확대 등을 통해 경쟁우위를 이루고자 힘쓰고 있다. 다시 말해 인수합병 또는 지속적인 투자를 통한 규모의 확대와 같은 서비스의 양적인 측면과 해운서비스품질 및 인적자원에 의한 고객서비스 향상 등 서비스의 질적인 측면을 강화하는 차별화된 해운서비스 제공을 위해 노력하고 있다. 따라서 본 연구의 목적은 조직-종업원-기업성과로 연결되는 이상과 같은 관계를 실증분석하여 정기선서비스를 제공하는 국적선사 및 외국적 선사의 지사나 대리점 등 해운기업이 경쟁력제고를 위해 각 요소들 간의 관계를 이해하고 이를 활용함으로써 효과적으로 경쟁우위를 점하기 위한 전략구상에 도움이 되고자 한다. 먼저 서비스지향성, 종업원 만족, 고객지향성, 기업성과 등에 관한 선행연구들과 해운서비스에 관한 선행연구를 토대로 정기선사에 적합한 개념들을 도출하고 측정도구를 개발하고, 이를 토대로 정기선사의 서비스지향성과 종업원의 직무만족과 조직몰입 그리고 고객지향성, 기업성과간의 관계에 대한 개념적 모형과 연구가설을 설정하였다. 연구가설을 검정하기 위해 정기선사를 대상으로 설문조사를 실시하였으며, SPSS ver. 12.0을 사용하여 수집된 자료를 분석하였다. 신뢰성 검정을 위해서는 크론바하(Cronbach)의 ${\alpha}$ 계수를 활용하였으며, 측정도구의 타당성을 검정하기 위해 요인분석을 이용하였고, 가설검정을 위하여 다중회귀분석을 실시하였다. 연구 결과는 다음과 같다. 정기선사의 서비스지향성은 종업원 만족에 정(+)의 영향을 미치는 주요한 요인이다. 또한 직무만족과 조직몰입을 통한 기업의 목표달성을 위한 종업원들의 헌신적인 태도에 영향을 미친다. 더불어 서비스지향성, 종업원 만족, 고객지향성과 기업성과 사이의 관계는 최종적으로 고객만족에 영향을 미치며 이러한 관계들은 기업의 성공적인 목표달성과 기업성과를 가져오는 주요한 원인이 될 것이다.

• 경영과정보연구
• /
• 제23권
• /
• pp.99-134
• /
• 2007

In recent years there has been much emphasis on the need for service firms to develop an organizational culture which facilitates the successful implementation of marketing activities. This study examines the relationship among marketing culture, service quality, customer satisfaction, and customer loyalty in fast food service firms. The results of empirical analysis can be summarized by the following: First, marketing culture(employee service quality, interpersonal relationships, selling task, organization, internal communications, innovativeness) had a significant direct effect on service quality. Second, marketing culture(employee service quality, selling task, internal communications) had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through service quality. Third, service quality had a significant indirect effect on customer loyalty through customer satisfaction. Therefore, the results of the study provide the practical implication for establishment of service firms' marketing strategies, related to marketing culture.

• Journal of Community Nutrition
• /
• 제8권3호
• /
• pp.153-159
• /
• 2006

The current exploratory study investigates and compares the perceptions of the service quality of in-flight meals through the evaluation of recent consumers (within 2 weeks) of services provided by Korean and foreign-based airlines. Twenty (20) items for measuring service quality were categorized into three factor dimensions of 'food quality', 'employee service', and 'professionalism'. Among these, 'employee service' was rated highest by Korean and foreign-based airlines. When items representing each service quality dimension were analyzed and compared, only the 'food quality' dimension of Korean-based airlines was perceived higher than that of other foreign-based airlines. Findings also revealed a spectrum with some items with higher or lower mean values within each service quality dimension. Results of this study can expectedly be used to benefit both from a theoretical and practical point of view by providing empirical data that measure the service quality of in-flight meal service.

• 유통과학연구
• /
• 제13권9호
• /
• pp.29-36
• /
• 2015

Purpose - The purpose of this study is to examine the influence of effective role-play and training on employee education satisfaction and customer orientation. Evidence of the suggested objective is obtained by monitoring the effectiveness of hotel service training. Research design, data, and methodology - Data were collected from 280 role-play sessions performed in a Korean Hotel and examined using a frequency analysis, reliability/validity assessments, correlation analysis, and regression analysis using SPSS 19.0. Results - 1) Entrepreneurs and training instructors should enthusiastically apply service education in order to enhance each employee d evaluation in terms of customer satisfaction and customer orientation. 2) The most effective factor on customer satisfaction and orientation is the instructor's qualifications. 3) Since a higher level of education-training satisfaction leads to better customer orientation, effective education-training is essential to achieve this result. Conclusions - The study was able to obtain practical evidence that can confirm that service education-training through role-play positively affects employee customer service orientation. In future advanced research on training effects on customer orientation, various internal factors of a business should also be considered.

• 보건의료산업학회지
• /
• 제3권2호
• /
• pp.29-43
• /
• 2009

The purpose of this study is to provide basic material about the improvement method of the hospital evaluation system by grasping recognition, corresponding behavior to evaluation, influence and problems about the hospital evaluation system with respect to the employee of mid sized hospitals having relatively poorer environment. In this study were used 518 questionnaires to hospital employee working at 20 general hospitals in Pusan, Kyungnam with less than 500 beds and having experience of the hospital evaluation during 2005~2007. As a result of the research, they felt the investigation tool used for the hospital evaluation has too many items and it could be difficult to reflect characteristics of each hospital. It appeared that utilization of the report result after the hospital evaluation was helpful for grasping a part necessary for hospital improvement and the present level of hospitals and increase of interest about medical service quality improvement of the a hospital director or hospital employee. They trusted the result of the hospital evaluation to some degree, and recognized it helps the patients to select a hospital and increase rights-to-know. Hospital employee recognized the necessity and showed high interest and participation, but they didn't sympathize in the propriety and the feasibility of the hospital evaluation items. High degree evaluated hospital employee receive hospital evaluation system positively and think hospital services to be improve after taking hospital evaluation. The hospital evaluation should make the hospital to effort to achieve medical quality improvement to its purpose. Also, systematic reformation will be necessary to reflect characteristics of the hospital that has relatively small scale or locates in poor environment.

• 한국안전학회지
• /
• 제26권6호
• /
• pp.79-84
• /
• 2011

There have been so many studies related to job stress or musculoskeletal disorders(MSDs) in the shipbuilding industry. However, study of employee performance evaluation that reflect on the industrial features of the deckhouse manufacturing industry has not been established. Therefore, this study aimed to evaluate workers' job stress and work ability through statistical significance tests according to age, work types, years of service, work forms and sex. For this, the study conducted a job stress test using the Korean Occupational Stress Questionnaire Short Form, and employee performance evaluations using the Work Ability Index(WAI) of the Finnish Institute of Occupational Health (FIOH) on 536 workers in the deckhouse manufacturing industry. MINITAB statistics program was used for statistics analysis and significance was verified with the Kruskal-Wallis test, a corporate body of nonparametric statistical analysis. As a result, employee performance had significant differences, depending on age, work types, years of service and sex, and job stress also depended on the number of service year and work form. Additionally, it was found that employee performance decreased more as job stress increased.

• 한국전자거래학회지
• /
• 제15권2호
• /
• pp.107-135
• /
• 2010

현재 다수의 이동통신 서비스 기업은 고객 만족 실현을 위한 더욱 특별한 서비스를 고객에게 제공해 주는 방식으로 그들의 서비스 질을 높이려 애쓰고 있다. 이러한 흐름에 발 맞춰, 고객들과 직접적인 접촉을 하고, 지대한 영향을 미치는 고객접점 종사자들의 역할이 보다 더 중요해 지고 있다. 이러한 이유로, 콜 센터의 역할 또한 더욱 더 중요해 지고 있는 실정이다. 본 연구는 콜 센터 상담사의 직무만족도에 따라 성과가 다르게 나타날 것으로 보고, 콜 센터의 생산성을 높이기 위해 상담사의 직무만족을 높일 수 있는 바람직한 인력운영 및 성과관리에 시사점을 제공하기 위한 목적으로 진행되었다. 연구결과, 직무만족 영향요인 중 상사지원과 보상공정성이 상담사의 직무만족에 영향을 준 것으로 검증되었다. 또한 콜 센터 상담사의 직무만족이 생산성에 미치는 긍정적인 영향이 확인되었다. 그리고, 직무만족은 상사지원과 생산성 사이를 부분 매개하고, 보상공정성과생산성 사이에서는 완전매개효과를 갖는 것으로 확인되었다.

• 품질경영학회지
• /
• 제33권3호
• /
• pp.1-18
• /
• 2005

Internal marketing has been suggested as the approach for service organizations to be service-and customer-oriented; and the issues of internal service quality has been one of topics widely discussed in the internal marketing literature. The purpose of the current study is to examine the antecedents and consequences of internal service quality which is believed to increase such organizational performances as customer satisfaction, retention and revenue. In consistent with the previous studies in service marketing literatures, the current study identifies several constructs as the antecedents and consequences of internal service quality: management commitment to service quality, employee satisfaction, self-efficacy, and adaptability. The empirical study testing the causal relationships' among the constructs verifies the proposed relationships among the constructs suggested in the current study.