• Asia Marketing Journal
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• 제14권4호
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• 아태비즈니스연구
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• 제14권4호
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• pp.233-254
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• 2023

Purpose - This study aims to verify whether the effect of tax avoidance on corporate value is non-linear in the Korean financial markets. Design/methodology/approach - This study believes that the cause of the inconsistent empirical analysis results of previous studies that verified the relationship between tax avoidance and firm value may be an error in assuming linearity, and verifies whether a nonlinear relationship exists. The sample company in this study is a December settlement corporation listed on the Korean stock market, and the analysis period is from 2000 to 2021. In the empirical analysis model, Tobin's Q is used as a proxy for corporate value, tax avoidance is used as the main independent variable, and a regression model is designed with corporate size, growth rate, and debt ratio set as control variables. Findings - As a result of the empirical analysis, it can be confirmed that there is an inverted U-shaped nonlinear relationship between tax avoidance and corporate value. In the additional analysis using Ohlson (1995) firm valuation model for the robustness of the results of the empirical analysis, the same nonlinear value relationship between tax avoidance can be confirmed. Research implications or Originality - This study is considered to be meaningful in that it verifies the non-linear relationship of tax avoidance, which has not been attempted in previous studies. The meaning of the inverted U-shaped nonlinear relationship presented in this study is that corporate tax avoidance acts as a factor that increases corporate value up to a certain level, but rather becomes a factor that decreases corporate value when it exceeds a critical point. These results are expected to provide new perspectives and perspectives on tax avoidance to companies belonging to the Korean capital market.

• 대한간호학회지
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• 제50권2호
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• pp.178-190
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• 2020

Purpose: The purpose of this study was to identify trends of nursing concept development in Korean journal papers to improve accurate understanding of nursing concepts. Methods: A systematic review of 216 concept development articles published from 1970 to 2018 that met the inclusion criteria was conducted using Research Information Sharing Service (RISS) databases. Results: The most common method of concept development was Walker and Avant's concept analysis method, identified in 139 (64.3%) of the 216 studies, followed by 48 examples of hybrid models (22.2%) and 15 examples of evolutionary methods (6.9%). Chinn and Kramer's method, Norris's clarification, Wilson's method, and others were also used. The concepts of "spirituality" and "fatigue" were most frequently analyzed. Among the 139 studies that used Walker and Avant's concept analysis method, 127 studies (91.4%) applied all the recommended steps; the others applied the recommended steps partially, omitting description of model cases/additional cases, antecedents/consequences, and empirical indicators. Among the studies using the hybrid model, among two (5.7%) did not describe attributes, three (8.5%) did not provide definitions, and 16 (45.7%) did not present empirical indicators in the final stage. Conclusion: Among concept development studies published in Korean journals, Walker and Avant's concept analysis method is most commonly used. In case of most studies using Walker and Avant's method a suitable concept analysis process is applied, but in case of other studies using the other concept development method, a suitable concept analysis process is not applied. Therefore, a suitable concept analysis process must be applied for concept development in nursing research.

• 성인간호학회지
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• 제16권1호
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• pp.27-36
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• 2004

Purpose: The purpose of this study was to identify patterns and trends of hardiness studies and to suggest the direction of further research. Method : Forty-seven hardiness studies were collected through internet searching and were reviewed by some criteria. Result : The results showed that hardiness studies have increased rapidly since 1990's. Eighteen studies were thesis' for degrees and others were for non-degree research studies. All studies employed the non-experimental design, particularly correlational studies. In the sampling method, all studies used non-probability sampling. Most commonly used instrument for hardiness measurement was Pollock(1986)'s HRHS. In the majority of research, hardiness was treated both as a composite measure and 3 subscales. Hardiness-related concepts were 27 and classified into 5 categories such as health behavior, stress, adaptation, support, and others. Most common statistical technique was Pearson's correlation coefficient, followed by regression, ANOVA, path analysis. Conclusion : To be utilized as practical nursing knowledge, hardiness studies should be done with more empirical analysis such as experimental research, and Meta-analysis is needed to compare the effect size and significance of composit and 3 subscales of hardiness construct.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 1994년도 가을 학술발표회 논문집
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• pp.129-138
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• 1994

It is well recognized that accurate analysis of lateral earth pressure is very signficant factor which determines the design amount of braced cut walls and braced systems. Many researchers, Peck, Terzaghi-Peck and so on, make a study about lateral earth pressure to act on the flexible walls. But these studies trouble accurate to multy layered systems like inland areas in Korea. This study is compared with the field messurement data to estimate the earth pressure distributions in multy layered areas and the empirical earth pressure distributions. The conclusions are as follows : At final excavation depth, the lateral earth pressure which messured by field instrument is smaller than the empirical earth pressure. (About 1.85~5.32 times). In the case of considering the soft rock layer to the final excavation depth, the messured earth pressure is safe to be compared with empirical earth pressure. The messured earth pressure distributions are like that the upper soil layer is small the middle soil layer is large, the rock mass layer is very small.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2010년도 추계 학술발표회
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• pp.1151-1155
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• 2010

Frost depth is one of important factors to design roadway structure, and it can be estimated with numerical simulation on thermal distribution through subgrade soils. Thermal conductivity is a key parameter for accurate prediction on thermal distribution, but there are few studies on thermal conductivity of subgrade soils in Korea. Thermal conductivity can be affected by several factors such as dry density, moisture content, and saturation degree based on previous researches. Two empirical equations to estimate thermal conductivity are applied to access the accuracy of these equations with experimental data. Results indicate that the equation can be used to estimate thermal conductivity with proper quartz fraction.

• 통상정보연구
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• 제12권3호
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• pp.311-332
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• 2010

This study investigate the effects of environmental and organizational characteristics on e-business competence and the influence of e-business competence on export performance in the small and medium sized firms. The development of the research model is based on the literature of e-business and the empirical studies of information technology competence. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that e-business competence is affected by environmental uncertainty and market diversity as well as top management support and learning orientation. And, export performance is enhanced by e-business competence.

• 한국정보시스템학회지:정보시스템연구
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• 제6권1호
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• pp.257-291
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• 1997

Today, executives in the company operate their organizations under highly competitive environments with dynamic technological, economic, and political changes. Under these new environment changes, they play the important role in establishing the future directions and strategic orientations of organizations. In general, executive information systems (EIS) are designed to support these roles of executives. They can help executives access and use the information they require about the organization's internal and external environments. In spite of such potential EIS support for executives, only a limited number of empirical studies have been published in this area. by employing a well-established theory of computer usage behavior (Technology Acceptance Model : TAM), this study systematically investigates the key factors in the successful utilization of an EIS. The empirical results from this study may prove useful for both IS researchers and practitioners.

• 품질경영학회지
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• 제37권1호
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• pp.40-55
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• 2009

This research is an empirical study to analyze the factors that affect users' acceptance & diffusion of online product message. Today many people use the product message/information on the internet, before they make decision to buy something in online/offline environment. This paper proposes the site design look, enjoyment, and usefulness as message perception factors. And we examine the relationship among the perception factors, message credibility, acceptance & diffusion. The purpose of this paper is threefold. First, we examine the relationship between as perception factors and the credibility assessment of the message by customers. Second, we will show the effect of message credibility on the message acceptance & diffusion. Third, we try to present some theoretical and empirical implication through the result of our studies.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2009년도 IWAIT
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• pp.238-241
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• 2009

In order to design a good quantizer for the underlying distribution using a training sequence (TS), the traditional approach is seeking for the empirical minimum based on the empirical risk minimization principle. As the size of TS increases, we may obtain a good quantizer for the true distribution. However, if we have a relatively small TS, searching the empirical minimum for the TS causes the overfitting problem, which even worsens the performance of the trained codebook. In this paper, the performance of codebooks trained by small TSs is studied, and it is shown that a piecewise uniform codebook can be better than an empirically minimized codebook is.