• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.153-162
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• 2022

Nostalgia advertising is one of the key and effective tools for marketers to capture the attention of consumers. Prior studies have identified two types of nostalgia, personal and historical. The aim of this research is to learn more about historical nostalgia and its influence on consumer brand purchase intentions. A convenience sampling technique was used to obtain a sample of 182 respondents via Google forms. The study then used partial least square structural equation modeling. In PLS-SEM, we applied a measurement model to obtain the results related to reliability, validity, and model fitness. Once the desired results are achieved, the study proceeded to the structural model where results related to hypotheses were obtained. The study's findings corroborated the literature, revealing that historical nostalgia advertisements have a significant impact on consumers' cognition and emotions, leading to an effect on attitudes. The serial process has the effect of influencing consumer buying intentions. Hence, the importance of nostalgia advertising proposed in the study was established through empirical evidence. Policymakers, organizations, and advertising agencies in Pakistan are recommended to implement nostalgia advertising techniques based on the findings and are encouraged to do so for immediate benefits.

• Journal of Korea Trade
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• 제23권3호
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• pp.52-67
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• 2019

Purpose - This study analyzes the effect of the authorized economic operator-mutual recognition arrangement (AEO-MRA) on the performance of Korean exporters and importers. The effect of the import-export companies' characteristics, such as annual sales, the number of foreign markets, and overseas experience, on the AEO-MRA is deduced; the relationship between this effect and firm performance is analyzed. Design/methodology - An empirical research model was constructed and analyzed using structural equation modeling. The effect of AEO-MRA on logistics and operational performance was derived from the aforementioned characteristics as leading factors of the AEO-MRA. The regulatory influence of cooperation with logistics companies was analyzed in the AEO-MRA effect on logistics performance. Thus, 172 valid samples were obtained from import-export companies certified by the AEO-MRA. Findings - Among the aforementioned characteristics, only "annual sales" has a positive effect on the AEO-MRA, whose effect enhances logistics and operational performances. The AEO-MRA effect did not directly affect operational performance. Owing to the adjustment effect analysis, the AEO-MRA effect and logistics performance relationship is strengthened if the cooperative relationship with the logistics company is higher than a certain level. If this cooperation falls below a certain level, the AEO-MRA effect on logistics performance reduces. Thus, logistics cooperation is an important factor in the AEO-MRA effect and logistics performance relationship. Originality/value - Hinging on the resource-based theory and relational viewpoint, an empirical model that explains the relationship between the AEO-MRA effect and firm performance is established.

• 디지털산업정보학회논문지
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• 제19권2호
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• pp.161-175
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• 2023

The purpose of this study is the effects of Social Characteristics and Personal Characteristics on Virtual Asset Purchase Intention. TPB (Theory of Planned Behavior) model is validated as a theoretical background. possessiveness, and innovation tendency, herding, subjective norm, attitude, and Purchase intention were composed of variables. The method of the study collected 474 data of those experienced in NFT through a survey and conducted as a structural equation modeling method using AMOS. The result of this paper shows that 4 hypotheses are accepted statistically significant except 1 hypotheses among 5 hypotheses. Therefore, this study demonstrated the factors that influence the purchase intention of non-fungible tokens. This study concluded that possessiveness, herding, subjective norm, attitude had a statistically significant effect on Purchase intention. NFT research is just getting started, and there are not many empirical studies targeting investors, interested people, and companies. In this respect, this study will be able to provide useful information for NFT research.

• 유통과학연구
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• 제21권1호
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• pp.73-83
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• 2023

Purpose: This study analyzed the influence of restaurant service perception on customer satisfaction and its implications on customers' attitude towards, intention to return to, and word-of-mouth (WOM) regarding a restaurant chain. Research design, data and methodology: Data from 421 respondents were collected using the convenience sampling method. After analyzing the data normality and removing responses with missing data and outliers, 342 responses were selected for further analysis, and the hypotheses were tested using Structural Equation Modeling (SEM). Results: We found that service perception affected customer satisfaction and customer satisfaction affected the customers' attitude toward the restaurant chain, which affected customers' intention to return and WOM about the restaurant chain. Conclusions: This paper provides one of the most important empirical results for managers in the restaurant sector, especially in Indonesia. Restaurant managers should thus provide training to their employees to improve the quality of the interaction with the customers and thereby increase customer satisfaction. The limitations listed in this study include the exclusion of respondents' income. For future research, we suggest investigating models of customer participation or consumer value co-creation for restaurant marketing success. Consumers are generic actors in the service ecosystem engaged in the value co-creation process.

• Steel and Composite Structures
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• 제42권5호
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• pp.657-669
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• 2022

Structural materials can experience large plastic deformation under extreme cyclic loading that is caused by events like earthquakes. To evaluate the seismic safety of a structure, accurate numerical material models should be used. For a steel structure, the cyclic strain hardening behavior of structural steel should be correctly modeled. In this study, a combined hardening model, consisting of one isotropic hardening model and three nonlinear kinematic hardening models, was used. To determine the values of the combined hardening model parameters efficiently and accurately, the improved opposition-based particle swarm optimization (iOPSO) model was adopted. Low-cycle fatigue tests were conducted for three steel grades commonly used in Korea and their modeling parameters were determined using iOPSO, which was first developed in Korea. To avoid expensive and complex low cycle fatigue (LCF) tests for determining the combined hardening model parameter values for structural steel, empirical equations were proposed for each of the combined hardening model parameters based on the LCF test data of 21 steel grades collected from this study. In these equations, only the properties obtained from the monotonic tensile tests are required as input variables.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.561-573
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• 2022

This study aims to obtain empirical evidence of the absence of testing the effect of professional ethics, emotional intelligence, and internal auditor performance on professional skepticism. According to this study, internal auditors can use professional skepticism to better understand red flag fraud. Questionnaires were used as the research instruments in this study. The participants included 186 auditors. Using structural equation modeling, this study confirms the hypothesis. The results show that the application of professional ethics and emotional intelligence has a positive effect on professional skepticism. The findings show that 1) professional skepticism can improve internal auditors' understanding of the red flags of fraud, 2) professional ethical norms influence how people behave and accomplish jobs, and 3) how constructive findings are produced by an audit procedure that adheres to the requirements of an audit expert, not just an espionage agent trained to infiltrate. As a result, internal auditors' higher performance in performing functions as a building agent rather than a secret agent like intelligence can be attributed to this. This study provides evidence that 1) not only does the use of professional ethics increase professional skepticism, but high emotional intelligence also plays a role, and 2) professional skepticism can improve internal auditors' understanding of red flags of fraud.

• 산경연구논집
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• 제14권7호
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• pp.9-18
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• 2023

Purpose: The ability of a firm to acquire resources through marketing networks is crucial for its competitiveness. Nonetheless, the influence of these networks on the performance of a firm's innovation is still uncertain, particularly in the face of environmental uncertainty. This research investigates the impact of marketing networks, specifically network embeddedness and structural holes, on the performance of innovation in situations characterized by environmental uncertainty. Research design, data and methodology: The empirical examination was carried out within the framework of internal network entities, specifically the manufacturer-supplier-sub supplier relationships, involving the primary suppliers of a Korean engineering firm. Construct measures utilized in this study were derived from existing measures and prior research. A questionnaire survey was conducted with a major first-tier supplier of a Korean engineering firm. Proposed hypotheses were tested using structural equation modeling. Results: The survey findings suggest that only network embeddedness has an impact on the perception of major first-tier suppliers regarding the buyer's innovation performance. Conclusions: To strengthen the empirical evidence regarding the effects of marketing networks on innovation performance, future research should take into account cultural factors such as collectivism, which is indicative of the distinctive business-to-business marketing relationships observed in the Korean context.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2021년도 학술발표회
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• pp.69-69
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• 2021

From the unprecedented 2011 spring flood, the residens reside by Lake Champlain and Richelieu River encountered enormous damages. The International Joint Committee (IJC) released the Lake Champlain-Richelieu River (LCRR) Plan of Study (PoS). One of the major tasks for the PoS is to investigate the possible scenarios that might happen in the LCRR basin based on the stochastic simulation of the Net Basin Supplies that calculates the amount of flow into the lake and the river. Therefore, the current study proposed a novel apporach that simulate the annual NBS teleconnecting the climate index. The proposed model employed the bivariate empirical decomposition to contamporaneously model the long-term evolution of nonstationary oscillation embeded in the annual NBS and the climate signal (here, Artic Oscillation: AO). In order to represent the variational behavior of NBS correlation structure along with the temporal revolution of the climate index, a new nonstationary parameterization concept is proposed. The results indicate that the proposed model is superior performance in preserving long and short temporal correlation. It can even preserve the hurst coefficient better than any other tested models.

• Advances in aircraft and spacecraft science
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• 제9권4호
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• pp.349-366
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• 2022

The ability of baffles in increasing the sloshing damping is investigated in this study by theoretical, numerical, and experimental methods. Baffles Installed as separators in containers, can change the dynamic properties of sloshing. The main purpose of this study is to investigate the effect of baffle placement.The main purpose of this study is to investigate the effect of placing baffles in order to provide appropriate frequencies and damping and to present a practical baffle arrangement in the design ofsloshing. In this regard, an experimental setup is designed to study the fluid sloshing behavior and damping properties in cylindrical tanks filled up to an arbitrary depth. A new combination of annular and sectorial baffles is employed to evaluate fluid sloshing in the tank. The results show that the proposed baffle arrangement has a desired effect on the damping and fluid sloshing frequencies and optimally satisfies the anticipated design requirements. In addition, the theoretical frequencies exceed empirical frequencies at the points far from baffles, while at the points close to baffles, the empirical ones are higher than theoretical ones. Also, at the depths near the bottom of container sloshing frequencies are not affected by sectorial baffles, although the theoretical curve predicts a reduction in the fundamental frequency of sloshing. Finally, the results of finite volume and finite element methods which compared with experimental data, indicated a good agreement between different approaches.

• 한국항만경제학회지
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• 제34권2호
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• pp.31-50
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• 2018

본 연구는 공급사슬의 시각으로 항만배후단지 위험물 취급자를 대상으로 실시하는 교육훈련을 형성적 모델과 반영적 모델을 결합한 구조방정식을 통해서 실증분석을 하였다. 각 경로의 효과크기도 분석하였다. 실증분석 결과는 교육훈련환경과 교육분위기는 위험물 취급자의 교육기대에 정(+)의 영향을 미치고, 교육기대는 교육훈련프로그램과 교육훈련전이에 정(+)의 영향을 미친다. 교육훈련프로그램은 교육훈련전이와 교육훈련성과에 정(+)의 영향을 미친다. 교육훈련전이는 교육훈련성과에 정(+)의 영향을 미치며, 교육훈련 성과는 실제 위험물관리현황에 정(+)의 영향을 미친다고 검증되었다. 효과크기분석 결과를 보면, 교육분위기는 교육기대에, 교육기대는 교육훈련프로그램에, 교육훈련전이는 교육훈련성과에, 교육훈련성과는 위험물관리현황에 모두 큰 효과가 있다고 검증되었다. 본 연구결과는 지속가능한 항만배후단지 위험물 안전관리 프로세스를 조성하는 데 다양한 시사점을 제공할 것이다.