• 제목/요약/키워드: Emotional experience

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의류제품에 대한 소비경험이 상표태도에 미치는 영향 (The Bisects of Clothing Consumption Experiences on Brand Attitude)

  • 김은영;이영선
    • 한국의류학회지
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    • 제21권1호
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    • pp.104-118
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    • 1997
  • Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

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피터 쥼터의 썸 발즈에 나타난 감성 디자인 접근에 관한 연구 (A Study on the Emotional design approach in the Therme Vals designed by Peter Zumthor)

  • 우지연
    • 한국실내디자인학회논문집
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    • 제19권3호
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    • pp.77-85
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    • 2010
  • The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.

Retro(복고) 콘텐츠 트렌드(Trend)를 통해 살펴본 사용자의 감성적 경험연구: <응답하라 1994>를 중심으로 (User's Emotional Experience Through the Retro Content Trend: A Case Study on the Answer me 1994)

  • 신동희;김태양
    • 한국콘텐츠학회논문지
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    • 제14권4호
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    • pp.123-134
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    • 2014
  • 최근 문화콘텐츠의 최고 화두는 복고이다. 하루가 다르게 발전하고 있는 스마트미디어 환경은 콘텐츠 시장에 다양성과 창의성이라는 혜택과 과제를 동시에 던져주고 있다. 최근 레트로 문화는 '응답하라' 시리즈물을 통하여 폭발적으로 확장되었으며 '응답하라'시리즈물의 성공은 사용자의 감성적 경험을 불러일으킬 수 있는 콘텐츠의 중요성을 보여주고 있다. 이러한 관점에서 본 연구는 <응답하라 1994>신드롬을 통하여 사용자의 감성적 경험을 이해하고 레트로 콘텐츠가 단순한 과거회상의 역할을 넘어 어떻게 현재에 재서사화 되어 사용자의 감성적 경험을 이끌어 내는지 고찰한다. <응답하라 1994>를 통한 시청자들의 감성적 경험에 대한 요인분석 결과 도출된 5가지 감성적 경험 요인들은 시청자와 레트로 콘텐츠 관계에 정적인 영향을 미친 것으로 분석되었으며 시청자 만족, 레트로 콘텐츠에 대한 신뢰, 레트로 콘텐츠 애착에 유의미한 영향을 미치는 것으로 나타났다. 시청자 만족에 영향을 미치는 요인별 영향력은 음악적 감성경험, 아이템 감성경험, 감각적 경험, 스토리적 감성경험의 순으로 나타났고, 레트로 콘텐츠에 대한 신뢰에 영향을 미치는 감성적 경험의 요인별 영향력은 음악적 감성경험, 감각적 경험, 스토리적 감성경험, 그리고 아이템 감성경험의 순으로 나타났으나 등장배우로 인한 감성적 경험은 유의미한 영향력을 갖지 못했다. 레트로 콘텐츠 애착에 미치는 감성적 경험의 차원별 영향력은 음악적 감성경험, 아이템 감성경험, 등장배우로 인한 감성경험, 감각적 경험, 스토리적 감성경험의 순으로 나타났다. 본 연구는 레트로가 가지고 있는 본질적인 의미를 파악하고 소비자의 감성적 경험에 기반을 둔 문화 콘텐츠의 생산 및 확산이 미디어 콘텐츠 생태계 형성 및 발전에 매우 중요한 요소임을 시사한다.

감정적 경험에 의존하는 정서 기억 메커니즘 (Emotional Memory Mechanism Depending on Emotional Experience)

  • 여지혜;함준석;고일주
    • 디지털산업정보학회논문지
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    • 제5권4호
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    • pp.169-177
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    • 2009
  • In come cases, people differently respond on the same joke or thoughtless behavior - sometimes like it and laugh, another time feel annoyed or angry. This fact is explained that experiences which we had in the past are remembered by emotional memory, so they cause different responses. When people face similar situation or feel similar emotion, they evoke the emotion experienced in the past and the emotional memory affects current emotion. This paper suggested the mechanism of the emotional memory using SOM through the similarity between the emotional memory and SOM learning algorithm. It was assumed that the mechanism of the emotional memory has also the characteristics of association memory, long-term memory and short-term memory in its process of remembering emotional experience, which are known as the characteristics of the process of remembering factual experience. And then these characteristics were applied. The mechanism of the emotional memory designed like this was applied to toy hammer game and I measured the change in the power of toy hammer caused by differently responding on the same stimulus. The mechanism of the emotional memory suggest in above is expected to apply to the fields of game, robot engineering, because the mechanism can express various emotions on the same stimulus.

경험표집법을 통해 살펴본 도시노인의 일상생활 경험: 공간/대인맥락과 정서경험에서의 젠더차이를 중심으로 (Emotional Experience of Korean Urban Elderly in Everyday Lives using Experience Sampling Method: A focus on gender differences)

  • 한경혜;손정연
    • 한국노년학
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    • 제29권3호
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    • pp.1159-1182
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    • 2009
  • 본 연구의 목적은 경험표집법을 이용하여 도시노인들의 일상생활 경험을 활동의 공간과 대인맥락을 중심으로 재구성하고, 이러한 일상의 맥락들이 노인들의 순간 정서경험과 어떠한 관련성을 맺고 있는지 탐색하는 것이다. 특히 노인의 일상생활의 구성과 그 과정에서 느끼는 정서적 경험은 노인이 처한 사회구조적 맥락에 의해 영향을 받는다는 점에 주목하여, 개인의 삶을 구성하는 중요한 맥락 중 하나인 젠더에 초점을 맞추어 수행되었다. 이를 위해 남성 76명, 여성 72명의 도시노인을 대상으로, 일상생활의 외적, 내적 경험을 동시에 파악할 수 있는 경험표집법을 사용하여 참여자들이 평소에 어디서, 누구와 함께 시간을 보내며, 매 순간마다 어떠한 긍정적, 부정적 정서를 경험하는지에 대한 정보를 수집하였다. 또한, 각 개인이 반복적으로 작성한 응답수를 분석의 단위로 하여 기술통계, 카이제곱검증, t 검증, 그리고 분산분석 및 Scheffe 사후검증을 실시하였다. 주요 분석결과는 다음과 같다. (1) 노인의 일상생활의 활동 공간 중 가장 높은 비중을 차지하는 공간은 집이고, 일상의 시간을 가장 많이 공유하는 사람은 배우자였다. (2) 전반적으로 여성이 남성보다 부정적 정서경험 수준이 높았다. (3) 활동의 공간 및 대인맥락과 정서경험 수준 간 관련성이 젠더에 따라 상이하였다. 이러한 주요 결과에 기초하여 노인의 일상생활에서의 정서경험의 의미와 이와 관련되는 일상의 맥락에서의 젠더차이를 논의하였다.

The Study on the Effect of Experience Values of Chinese Coffee Shop on the Intent of Revisiting of Consumers: Focusing on the Mediation Effect of Emotional Responses

  • KANG, Min-Jung;WAN, Yeo-Sun;HWANG, Hee-Joong
    • 유통과학연구
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    • 제17권11호
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    • pp.47-52
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    • 2019
  • Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

간호대학생의 폭력경험, 대처양식 및 회복탄력성이 정서반응과 임상실습스트레스에 미치는 효과 (Effect of Verbal Abuse Experience, Coping Style and Resilience on Emotional Response and Stress During Clinical Practicum among Nursing Students)

  • 정윤화;이경희
    • 디지털융복합연구
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    • 제14권3호
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    • pp.391-399
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    • 2016
  • 본 연구는 간호대학생의 임상실습 시 폭력경험, 대처양식 및 회복탄력성이 정서반응과 임상실습스트레스에 미치는 효과를 알아보고자 실시하였다. 대상자는 간호대학생 261명이 참여하였고 2014년 12월 1일부터 12월 20일까지 자가보고식 질문지를 사용하여 조사하였다. 상관관계 분석 결과 폭력경험은 정서중심대처, 임상실습스트레스와 유의한 정적 상관관계가 있었으며, 문제중심대처는 정서중심대처, 회복탄력성과 유의한 정적 상관관계가 있었다. 정서 중심대처는 정서반응, 임상실습스트레스와 유의한 정적 상관관계가 있었으며, 회복탄력성은 정서반응과 유의한 부적상관관계가 있었고, 정서반응은 임상실습스트레스와 유의한 정적 상관관계가 있었다. 정서반응에 영향을 미치는 가장 높은 영향요인은 정서중심대처(${\beta}=.422$)였다. 임상실습스트레스에 영향을 미치는 가장 높은 영향요인은 폭력경험(${\beta}=.283$)이였다. 간호대학생의 안전한 실습환경을 위해 대인관계훈련 프로그램과 효율적인 의사소통훈련 프로그램을 개발하는 것이 필요할 것으로 제언한다.

대학생의 MBTI성격 유행에 따른 정서적 경험에 미치는 실태연구 (The Study of Emotional Experience to MBTI Personality Type in University Students)

  • 이금비;이태영;이한춘
    • 한국임상보건과학회지
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    • 제2권3호
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    • pp.188-194
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    • 2014
  • Purpose. The aim of this study was to provide for guidance of life, counsel and check their mental condition and analysis of correlation between MBTI personality type and emotional experience in university students. Methods. Data was analyzed by students whom participated in the research on the diagnose of mind of students from m university men and woman who accomplished to MBTI personality survey. Results. These result emotional experience of male-female that had deserved hospitality(p=0.22) statistically. This result had deserved emotional experience of extraversion personality of MBTI personality type in hospitality(p=0.000),introvert personality type in interpersonal sensitivity(p=0.002). It had deserved thinking extraversion personality type in obsessive-compulsive(p=0.000)emotional personality type in depression(p=0.000)in hostility(p=0.000). It had deserved judgement personality type in interpersonal sensitivity(p=0.043). Conclusions. The results of this study were as follow. Frist as a result of MBTI personality type of emotional experience on extraversion it was found that hospitality was leveled high and personality type of introversion is that Interpersonal sensitivity was leveled high. Thinkful personality type was leveled high on obsessive-compulsive. As a result of this study, personality indexes of MBTI of university student, it was found that there was related to emotional experience.

A Cross-Cultural Investigation of Adults' Formation of Sense of Community through Environmental Autobiography

  • Kim, Wonpil
    • Architectural research
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    • 제14권4호
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    • pp.125-132
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    • 2012
  • In contemporary Korean society, urban community environment is often associated with high-density and high-rise residences that make people's relationships superficial, instrumental and impersonal. Furthermore, urban community consistently interplays with neighboring residents and childhood emotional experience are influential on their unconscious images and attitude about their current neighborhood environment, while affecting the environmental attitude and the formation of community sense. Previous research found evidences that increased level of community sense is fostering more feeling of living in so-called "real neighborhood environment." This study aimed to cross-culturally examine what the respondents' emotional perception and their attitude were about the community environment in their childhood through environmental autobiography method and to examine the effects of the results on adults' formation of sense of community for their current community environment. Extensive literature review explored a few important theoretical framework which are closely related to sense of community (SOC) as a result of emotional experience: membership, influence, integration and fulfillment of needs, shared emotional connection and community satisfaction. Chi-square and GLM analysis revealed that there were no demographic, and socio-economic differences between two groups of Korean and US residents. Correlation analysis indicated that childhood emotional experience of Koreans and US citizens was statistically significant on sense of community for their current living community. Multi-regression analysis also found that the degree of influence were the main predictors for building strong sense of current community throughout a cross-cultural group. Furthermore, the relationship between various emotional experience of each factor in previous and current community environment were statistically significantly related. It is concluded that as the positive childhood experience of influence in their past community was going up, the level of sense of community for their current community was strengthened across their cross-cultural background.

임상간호사의 감정노동 경험 (Clinical Nurses' Experience of Emotional Labor)

  • 염영희;이현숙;손희숙
    • 임상간호연구
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    • 제22권3호
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    • pp.314-326
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    • 2016
  • Purpose: The purpose of this study was to understand the experience of emotional labor of clinical nurses in medical institutes. Methods: A total of 26 nurses from 11 hospitals participated in the study. Six focus groups were organized and 4 to 5 nurses took part in each group. The compositional factors of groups included clinical experience, age, gender, work place and position. Data collection was conducted through focus group interview and it was proceeded by the time of data saturation. In this qualitative study, content analysis was conducted. Results: Five themes, 14 categories, and 33 subcategories, were emerged. The themes were 'Restrain themselves', 'Communion to the patients', 'Working environment provoking emotional tension', 'Respond to emotional events', 'Recovery of emotional energy'. Conclusion: Results indicated that surface acting of emotional labor such as, repression of personal desire and presenting the emotions that the organization ask nurse to express was related to psychosomatic symptoms, depression, burnout, poor job performance, increased mistakes, and low job satisfaction which eventually leads to nurses' turnover. In order to reduce negative influence of emotional labor, it is necessary to build positive organizational culture, to provide support from managers and co-workers. It is also important to improve work environment in order to do more deep acting since sharing emotions with patients can reduce the negative influence of emotional labor.