• Title/Summary/Keyword: Emotional approach

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Service Satisfaction and Continuous Use Intention on Omnichannel-Based Pickup Service

  • LEE, Kyoung-Hee;KIM, Bo-Young
    • Journal of Distribution Science
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    • v.19 no.10
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    • pp.5-15
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    • 2021
  • Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

The Effects of Child-care Teachers' Communication Difficulty with Parents and Their Job Satisfaction on Emotional Labor of Child-care Teachers (보육교사-학부모 간 의사소통 어려움과 직무만족도가 보육교사의 정서노동에 미치는 영향)

  • Jeong, Seon-Yeong;Cho, Anna
    • Korean Journal of Childcare and Education
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    • v.15 no.5
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    • pp.87-111
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    • 2019
  • Objective: The purpose of this study is to investigate the effect of the level of communication difficulty between child-care teachers and parents and teachers' job satisfaction on teacher's emotional labor. Methods: The data of 137 questionnaires collected in Y city, Gyeongggi-do were analyzed. The respondents of the questionnaires were teachers of 0-5 year old children. Statistical analyses were performed using frequency analysis, explorative factor analysis, independent t-test, One-way ANOVA, and multiple regression analysis at the p < .05 by SPSS 24.0 program. Results: First, there was no statistically significant difference on child-care teachers' communication difficulties with parents by sociological variables of child-care teachers. Second, there was no statistically significant difference on teachers' job satisfaction by sociological variables of child-care teachers. However, there were significant differences on the sub-factors of job satisfaction by teaching careers, types of workplace, and marital status. Third, these two factors were found to be important predictors of child-care teachers' emotional labor. Conclusion/Implications: In order to reduce the emotional labor experienced by child-care teachers in early childhood care settings, it will be necessary to pursue a multi-faceted approach to improving the working environment.

The Effects of Task Interdependence and Emotional Commitment on Employees' Two-way Communication and Their Knowledge Sharing (과업 상호의존성과 정서적 조직몰입이 구성원의 양방향 커뮤니케이션과 지식공유에 미치는 영향)

  • Lee, Seung Lim;Baek, Seung Nyoung
    • The Journal of Information Systems
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    • v.29 no.4
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    • pp.77-99
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    • 2020
  • Purpose The purpose of this study is to investigate the effect of two-way communication and knowledge sharing on the task performance of employees in the interdependent task structure in organizations. Based on the theories of social interdependence and organizational commitment, this study hypothesized the effects of task interdependency and emotional commitment on two-way communication and knowledge sharing, followed by the effects of these variables on the task performance of employees. Design/methodology/approach Survey results show that task interdependence and emotional commitment have positive effects on the degree of two-way communication and knowledge sharing. Two-way communication also has a positive impact on knowledge sharing, and knowledge sharing also improved the task performance of members. However, the relationship between two-way communication and task performance shows no significant impact. Findings Theoretically, this study is meaningful in that the process of task interdependence in relation to emotional commitment leading to task performance is theorized. In practice, this research suggests it is important to improve employees' two-way communication and knowledge sharing in order to lead to increase task performance in the interdependent task environment.

Research on Designing Korean Emotional Dictionary using Intelligent Natural Language Crawling System in SNS (SNS대상의 지능형 자연어 수집, 처리 시스템 구현을 통한 한국형 감성사전 구축에 관한 연구)

  • Lee, Jong-Hwa
    • The Journal of Information Systems
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    • v.29 no.3
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    • pp.237-251
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    • 2020
  • Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

The Development and Application of Teaching Program to Utilize Emotional Intelligence Elements in Elementary School Science (초등학교 과학교과에서 정서지능 요소를 활용한 수업 프로그램의 개발과 적용)

  • Park, Jae-Keun;Moon, Bo-Ra
    • Journal of Korean Elementary Science Education
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    • v.33 no.1
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    • pp.82-94
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    • 2014
  • The purpose of this study is to develop teaching program which utilizes emotional intelligence elements as a measure to stimulate the motive and scientific attitude of learners and examine the effect of its application. The target unit for this study is 'world of plants' in the fourth grade of elementary school, and the teaching program is composed of 3 stages including I(encounter with myself), S(encounter with science), and U(encounter with friends). The teaching program is organized in the way to reflect 5 emotional intelligence elements including self-awareness, self-regulation, self-motivation, sympathy, and personal relations properly according to each stage of teaching program. The result of applying this program into actual classrooms is as follows. First, it is proven that the teaching program actually helps improving the motive of learners to study science. The emotional intelligence takes a role of positive motive for thinking, and the learners monitor their emotion and behavior patterns by using a mirror notebook to reduce their anxiety about science. Second, it is proven that the teaching program changes the science related attitude of learners positively. The emotional intelligence elements help the learners to create friendly feeling toward science subject and have a friendly attitude toward science and a sense of expectancy to science class. Third, it is proven that the teaching program contributes to the improvement of learners' science study achievement. The emotional intelligence takes an important role in improving the learners' science study achievement through the role of adjusting and controlling the recognition capability. However, emphasizing the emotional intelligence excessively also has a risk to break the balance between emotion and recognition, so it is considered that the balanced approach should be applied.

An Analysis on Research Trends of Emotional Labor in Business Research and Future Research Directions (경영학 분야의 감정노동 연구동향 분석과 향후 연구방향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.65-75
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    • 2019
  • While the quantitative results of research on emotional labor that has been studied in Korea has never been minimal, most of the researches that have been conducted are limited to generalization by empirical analysis studies limited to single industry cases. A more integrated approach is needed in addition to quantitative research methods in order to research results that can be generalized when the importance and interest in emotional labor is increasing. Therefore, this study analyzed in-depth 112 articles published in the field of management in Korea, which were searched under the keyword emotional labor, using KCI from 2008 to 2018. To this end, the research trends of emotional labor, such as the concept, and the method of analysis, were reviewed from various aspects and presented future research directions. This research result attempted to contribute not only to academic contribution to emotional labor but also to the expansion or integration of the application area to the internal mechanisms of emotional labor.

A Study on Educational environment Theory of Reggio Emilia and Space Concept for Healing - Focused on the Childcare Facilities (레지오 에밀리아의 교육 환경 이론과 심리치유 공간 개념 - 어린이 유치원 시설을 중심으로)

  • Byeon, Jihye;Kim, Kwangho
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.21 no.2
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    • pp.25-33
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    • 2015
  • Purpose: This study is to suggest a direction for comprehensive planning of educational environment in which children's cognitive development and emotional needs are achieved in childcare facilities. The importance of educational environment in childcare facilities has increased since it was discovered that high quality educational environment can not be guaranteed in current childcare facilities while the number of women participating in labor force, hence the number of children spending most of their time in these facilities is rapidly increasing. Methods: Correlation analysis on Reggio Emilia Approach to education environment and Max Luscher's psychological healing theory, and case study. Results: The result of the correlation analysis, the 4 key elements of educational environment and the 4 emotional status have significant relationship. Based on the elements of educational environment in Reggio Emilia Approach, case studies were pursued in 3 different childcare facilities in Korea. Implications: Evaluation of these case studies addresses the important elements to be considered in comprehensive planning of the educational environment in childcare facilities.

A Storytelling approach to user affective interface design (감성적 인터페이스 디자인을 위한 스토리텔링 접근)

  • Hwang, Sin-Woong;Lee, Sun-Ah;Sohn, Young-Woo
    • Science of Emotion and Sensibility
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    • v.12 no.1
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    • pp.19-32
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    • 2009
  • Recently emotional relationships between industrial products and user experience are getting more attention than ever. However, current user interface design has focused just on the mechanical and logical aspects. This research proposed a new approach to improve user's emotional experience to interface design and introduced storytelling as a new possibility. Four types of user interface - logical interface, picture added interface, storytelling-applied interface, and storytelling-applied interface with a story script - were used for this research. Eighty college students participated in this research. Each participant was randomly assigned to one of four types of user interfaces. Additionally, their individual differences in affect intensity were measured. he results show that users reported more emotional experience in the storytelling-applied interface and storytelling-applied interface with a story script than the logical interface and just picture added interface. The results also suggest that the higher satisfaction was experienced for the storytelling-applied interface. And all those results are differentiated by the users' affect intensity. The users who have higher affect intensity expressed heavier emotional experience and deeper satisfaction for the storytelling-applied interface.

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The Effects of Brain-wave Biofeedback Training Nursing Intervention upon Self-regulation of Emotional Behavior Problem in Adolescents at School (뇌파 바이오피드백훈련 간호중재가 학교 청소년 정서행동문제 관심군의 자기조절에 미치는 효과)

  • Choi, Moon-Ji;Park, Wan-Ju
    • Research in Community and Public Health Nursing
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    • v.32 no.3
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    • pp.254-267
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    • 2021
  • Purpose: The purpose of this study was to identify the effects of brain-wave biofeedback training nursing intervention (NFT) upon enhancing self-regulation response in adolescence with emotional behavior problems in school. Methods: A quasi-experimental design was conducted. The participants were assigned to the experimental group (n=24) or the control group (n=24). The experimental group additionally received NFT. The NFT was conducted 10 sessions for 30 minutes per session with the band reward and inhibit training which matched their Quantitative Electroencephalography (QEEG), participant's demand and chief complaint. Data were collected with QEEG and heart rate variability (HRV) in physiological response, self-efficacy in cognitive response, depression in emotional response, impulsivity and delay gratification in behavioral response of self-regulation. Results: The general characteristics and the pre-test scores of two groups were all homogeneous. The experimental group was reported to be significantly higher in QEEG homeostasis, HRV homeostasis, self-efficacy, and delay gratification than the control group. The experimental group was reported to be significantly lower in depression and impulsivity. Conclusion: The results indicate that NFT using brain cognitive neuroscience approach is effective in enhancing self-regulation response. Therefore, this nursing intervention using brain cognitive neuroscience approach can be applied as an effective self-regulation nursing intervention for adolescents with emotional behavior problems in communities for adaptive life.

Effects of Brand Attachment and Perceived Aesthetic on Intention to Purchase New Smartphone (브랜드 애착과 지각된 심미성이 새로운 스마트폰에 대한 구매의도에 미치는 효과)

  • Lee, Woong-Kyu;Park, Jin-Hoon
    • The Journal of Information Systems
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    • v.23 no.4
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    • pp.147-168
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    • 2014
  • Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.