• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.492-502
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• 2002

The purpose of this study was to investigate the advertising appeals and consumption values expressed on cosmetic advertisements in Adolescent's magazines from 1973 to 2000. The data for longitudinal content analysis were collected from Adolescent's magazine : Junior Joongang(1973.3∼1985.12), Highteen(1986.1∼1994.9), Cci(1994.l0∼2000.12). Collected data was consisted of 542 advertisements. 1. The product categories in cosmetics advertisements, the major were Base Make-up in the past but the number of Color Make-up, Functional Make-up, and Hair-related Products had increased in 1990s. Also, there were more increasing number of imported products than domestics. 2. The trend of appeals showed change according to time and society. Overall, a great many of cosmetic advertisements had emotional approach. Before the middle of the 1980's emotional approach had decreased, and mixed(rational and emotional) approach were dominated in 1990s. 3. The major consumption values in cosmetics advertisements were effective value. Especially, it had increased from 1990s. And esthetic value was dominated in the middle of the 1970s.

• The KIPS Transactions:PartB
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• v.10B no.6
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• pp.579-586
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• 2003

In this paper, we propose a novel approach to employ emotional features to document retrieval systems. Fine emotional features, such as HAPPY, SAD, ANGRY, FEAR, and DISGUST, have been used to represent Korean document. Users are allowed to use these features for retrieving their documents. Next, retrieved documents are learned by classification methods like cohesion factor, naive Bayesian, and, k-nearest neighbor approaches. In order to combine various approaches, voting method has been used. In addition, k-means clustering has been used for our experimentation. The performance of our approach proved to be better in accuracy than other methods, and be better in short texts rather than large documents.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.269-282
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• 2012

Laboratory equipment will continue to be developed and created as long as experiments continue. Up until now, the designs have been focused on the functional role; successfully process the study purpose. However, nowadays, the requirements of providing emotional satisfaction of the design, has increased. Even so, the users are normally limited by specific groups and investments on these designs have been neglected due to small annual production by the small market. Through this study, we have conducted an emotional evaluation on Temperature and Humidity Chamber's (TH Chamber) exterior shape. First of all, we extracted emotional words and placed them in categories that represent these emotions and conducted an emotional evaluation on four typical TH chamber models. They were selected based on its door lock type and control box type. The result showed that the 'fixed type' of control box and the 'handle type' of door lock were most favorable by the users, satisfying the five representative emotions; 'Attractiveness', 'Classiness', 'Comfortableness', 'Pleasant' and 'Satisfaction in Usability'. Particularly, all 4 emotional words in the 'Satisfaction in Usability' category recorded over 3.65. This indicates that Satisfaction in Usability is relatively an important category when expressing laboratory equipment. The result of this research is expected to be used as a basic data to find a way of right approach in laboratory equipment design.

• Asia-Pacific Journal of Business
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• v.13 no.2
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• pp.197-207
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• 2022

Purpose - This study reestablished the concept of mixed emotions experienced in online and offline shopping environments, and structuralized emotional responses which manifest mixed emotions in each channel, and developed a method of measuring overall mixed emotions in consideration of the asymmetry of emotions. Design/methodology/approach - This study conducted a focus in-depth interview based on phenomenological research and exploratory preliminary survey using questionnaires. In addition, a survey was conducted as a quantitative survey. Findings - Qualitative and quantitative researches were conducted to derive major emotional responses items which manifest mixed emotions in online and offline shopping environments and determine differential emotional structure in each channel. As a result, it was confirmed that mixed emotions consisted of 5 factors in each channel and 21 emotional responses. In addition, a method of measuring overall mixed emotions considering the asymmetric of emotions was developed to prove the difference in behavioral responses. Research implications or Originality - This study is meaningful in that it helps companies efficiently manage and understand customer responses to their products by classifying and systemizing the emotional responses experienced by consumers in online and offline purchase and consumption situations according to the purchase environment.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.30-33
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• 2002

There are several methods to implement the logical machine reasoning such as a frame theory and a production system of artificial intelligence. And these algorithms can explain the obtained result through the inference processes. However, emotional (KANSEI) patterns are not so easily implement. One of reason is that some emotional expression is the result of process from unconscious level to conscious level, and not easily identified the original unconscious causes. Therefore, a function of KANSEI database needs to structuralize unconscious level. Our approach is to develop the computerized counseling support system which can structuralize the unconscious brain functions from the view point of the psychology with focusing physiological and emotional responses. Especially, development of the algorithm that can form the network from unconscious to conscious using the image recollection is the application of the structured association technique (SAT). The developed system was implemented on the Web using CGI and emotional network database.

• Korean Journal of Psychosomatic Medicine
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• v.3 no.1
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• pp.91-97
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• 1995

Pain is a complex symptom consisting of a sensation underlying potenial disease and associated emotional state. Acute pain is a reflex biological response to injury, in contrast, chronic pain consists of pain of a mininum of 6 months duration and associates with physical, emotional past experience, economic resources of the patient, family and society. Moreover, chronic pain is characterized by physiological affective and behavioral responses that are quite different than those of acute pain. The different type of stimuli exciting pain receptor are mechanical, thermal and chemical stimli and chronic pain are concerned with three of all stimli. The major three components of pain central(Analgesia) system in the brain and spinal cord are 'periaqueductal gray area of the mesencephalon', 'the raphe magnus nucleus' and 'pain inhibitory complex located in the dorsal horns of the spinal cord'. But unfortunately, the central biochemical mechanisms of chronic pain are not clearly defined. To proper management of chronic pain, comprehensive urderstanding as a psychosomatic aspect and multidisciplinary therapeuti-team approach must be emphasized.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.233-236
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• 2003

Redesign of business processes still attracts a lot of interest. There have been a variety of quantitative approaches to analyze of business process. However, to examine and determine the quality-focused characteristics of the business process, a qualitative approach should be deployed. This paper introduces a qualitative approach process analysis, especially adopted the concept of the emotional engineering which is used in the area of the product design. To analyze the qualitative aspect of the business process, the emotional adjectives for the business process are used. The proposed methodology enables to determine which of business process is better or not in a more intuitive way.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.8
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• pp.3473-3487
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• 2020

In this paper, we present a new approach to creating speech animation with emotional expressions using a small set of example models. To generate realistic facial animation, two example models called key visemes and expressions are used for lip-synchronization and facial expressions, respectively. The key visemes represent lip shapes of phonemes such as vowels and consonants while the key expressions represent basic emotions of a face. Our approach utilizes a text-to-speech (TTS) system to create a phonetic transcript for the speech animation. Based on a phonetic transcript, a sequence of speech animation is synthesized by interpolating the corresponding sequence of key visemes. Using an input parameter vector, the key expressions are blended by a method of scattered data interpolation. During the synthesizing process, an importance-based scheme is introduced to combine both lip-synchronization and facial expressions into one animation sequence in real time (over 120Hz). The proposed approach can be applied to diverse types of digital content and applications that use facial animation with high accuracy (over 90%) in speech recognition.

• Asian Journal for Public Opinion Research
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• v.2 no.4
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• pp.248-278
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• 2015

Despite the proliferation of studies on emotion, little attention has been paid to the effects of discrete emotion on political participation. Using a representative survey conducted on a sample of South Korean citizens in the aftermath of the Sewol ferry accident, the current survey explored how anger and sadness, as well as the ways people express those emotions, influence the orientation of their response in social environments and, ultimately, their voting intention. The results partially supported the discrete effects of sadness and anger in eliciting reactions of approach or avoidance. Anger was found to provoke an approach action tendency in independent voters and supporters of the opposition, while also eliciting an avoidance action tendency with a varying effect size across all three groups of respondents. Sadness also prompted an approach action tendency in independents and supporters of the incumbent party, while it manifested a negative association with the avoidance action tendency in supporters of the opponent party. An interpretation of the findings and proposed directions for future research are presented.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.541-550
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• 2011

MotionTypography is crucial to effective emotional communication in digital society. In this paper, I study movements to represent emotion using motiontypography and approach two goals: First to define an emotional measure by means of emotion assesses by the public, Second to research image characteristics corresponding to movements. In this dissertation, we collect emotional words by literature and experimental surveys and extract representative emotional words using KJ method and clustering analysis. The results of research, the emotional axes selected for motiontypography represent 'calm to active' and 'soft to stiff', the viewers feel a specific emotional state from some movements of motiontypography. If, we investigate the relationship of motiontypographic visual elements with emotional words are achieved together, I think it will serve as a motiontypographic guideline that enables helping the public to easily produce motiontypography.