• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.27-40
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• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.281-289
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• 2023

The purpose of this study was to objectively explore and discuss the effect of trainer's communication style on rehabilitation ability and rehabilitation satisfaction of elite athletes. we observed the relationship between rehabilitation trainers and injured athletes and found that communication between them plays an important role. In this study, we criticized that most of the studies related to rehabilitation were conducted from the point of view of natural science. The results of this study emphasized that rehabilitation-related research should broadly accept social science positions such as business administration. The main research findings are as follows. As a result of analyzing the relationship between trainer's communication style and rehabilitation ability, first, the trainer's cooperative and professional communication style affects emotional factors of injured players. Second, the trainer's cooperative and controlled communication style affects the cognitive factors of injured players. Third, the trainer's cooperative and professional communication style affects the behavioral factors of injured players. Fourth, the trainer's cooperative and professional communication style affects the rehabilitation satisfaction of injured players. Based on these results, this study was conducted to validate the necessity of discussing the trainer's communication style preference according to the individual background such as the injured player's gender, personality, and injury level, and the classification and composition of communication styles that match Korean culture and sentiment. As suggestions for follow-up research, active sharing of problems with adjacent disciplines such as sports sociology, sports education, and sports marketing, and parallel qualitative research centered on individual cases were suggested

• Korean Journal of Child Studies
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• v.29 no.1
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• pp.373-386
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• 2008

This study investigated predictive power of past experiences in the home environment and motivation styles on later emotional intelligence and creative thinking. Subjects were 80 college students. Results indicated a high correlation between home environment and internal motivation in childhood and emotional intelligence and creative thinking in adulthood. Home environment and internal motivation in childhood affected emotional intelligence in adulthood. Internal motivation in childhood predicted creative thinking in adulthood and was also related to creative home environment.

• Proceedings of the IEEK Conference
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• 1999.06a
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• pp.651-654
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• 1999

In this paper we propose an emotional expression method using a comic model and special marks for effective sign-language communications. Until now we have investigated to produce more realistic facial and emotional expression. When representing only emotional expression, however, a comic expression could be better than the real picture of a face. The comic face is a comic-style expression model in which almost components except the necessary parts like eyebrows, eyes, nose and mouth are discarded. In the comic model, we can use some special marks for the purpose of emphasizing various emotions. We represent emotional expression using Action Units(AU) of Facial Action Coding System(FACS) and define Special Unit(SU) for emphasizing the emotions. Experimental results show a possibility that the proposed method could be used efficiently for sign-language image communications.

• Proceedings of the IEEK Conference
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• 1999.11a
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• pp.536-539
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• 1999

In this paper we propose a 3D emotional expression method using a comic model for effective sign-language communications. Until now we have investigated to produce more realistic facial and emotional expression. When representing only emotional expression, however, a comic expression could be better than the real picture of a face. The comic face is a comic-style expression model in which almost components except the necessary parts like eyebrows, eyes, nose and mouth are discarded. We represent emotional expression using Action Units(AU) of Facial Action Coding System(FACS). Experimental results show a possibility that the proposed method could be used efficiently for sign-language image communications.

• East Asian Journal of Business Economics (EAJBE)
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• v.4 no.3
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• pp.1-17
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• 2016

Businesses are using culture marketing as a new promotional tool and as a marketing strategy since consumers have desire for not only economical fulfilment, but also emotional and psychological fulfilment. Similar to service industry, medical service industry has started to use culture marketing on its service industry management side. Therefore, this paper will propose necessity and usable culture marketing in hospitals to identify the current position of culture marketing in medical service industry. In conclusion, the present research offers the following implication. First, culture marketing has a partial offsetting impact to those who have negative emotion regarding the medical service industry. This is because of the positive impact of culture marketing on a customer response and customer satisfaction. Moreover, by considering the fact that only a culture synthesis and a culture style have a positive impact, focusing on a culture synthesis and a culture style would be treated as an advantageous strategy.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.22 no.2
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• pp.192-198
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• 2013

A light-weight enough to be portable yet functionally complete hand-writing machine was designed with hardware assembled and software implemented. The machine simulating human hand-writing not only allows identical massive scriptings on papers in human's proxy, but also offers emotional appearance as if the script was directly hand-written in ink. The features of human writing were independently put together to complete the action of scripting. The writing style could be altered in order to mimic a person's own specific writing style. The present work demonstrates that the assembled hand-writing machine was able to duplicate writing of scripts in almost parallel lines in consistent manner. The machine can be used in the emotional marketing area where seasonal greetings or thank-you cards are to be sent in massive manner. The pen-holding machine can also find an emotional application such as writing a short greeting note on a plastic lid on a disposable coffee cup in coffee-selling stores.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.613-623
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• 2021

This study aims to identify the effect of blue ocean leadership style on strategic decision making and it also aims to examine the mediating role of organizational politic and moderating role of emotional intelligence in the Government Link Companies (GLCs) in Malaysia. In order to achieve the objective of the study, a research framework had been developed to establish a relationship among the variables of the study based on resource-based view theory. Questionnaire method was used to collect the data form middle to top level employees in GLCs. All the items in the study's variables were assessed using the 5-point Likert scale. A stratified random sampling technique was used to identify the sample for this study. Data was derived from 135 middle to top level employees, which were involved in decision making process. The data was analyzed using the SPSS and the SmartPLS 3.0 software. This supplemented the theory surrounding blue ocean leadership styles and strategic decision making. The study also identified several avenues for further research by using different research methods and examining the impact of strategic decision making in different contexts.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.72-82
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• 2013

The present study explored types of Twitter-mediated communication and emotional responses of Twitter users toward celebrities. Three perspectives of para-social interactions, information hub, and fandom were proposed as communication types on Twitter. Celebrities were classified by entertainer, politician, specialist, and blogger. Communication patterns according to each category of celebrities were analyzed. The patterns of emotional responses, which represents the use of emoticons and emotional expressions were also analyzed. The results show that the type of para-social interactions was frequently accepted for the interactions with politicians and specialists, while fandom style was salient for the entertainers. For the power bloggers, the users tend to adopt the type of information hub interaction. The use of emotions and emotional expressions were most frequent in case of fandom style communication and the messages to the entertainers. Implications were further discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.6105-6110
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• 2012

Smart devices have made our daily life more intelligent and provided convenient life styles in which advanced interface and high speed LTE enable us to have proliferation of empirical Apps. This research has analyzed and evaluated Unstructured data from the users who experienced 'Hair Style Magic Mirror App' by focusing on emotional information. Further this study suggests some directions that the application development industry should take in the near future. The findings through Chi-Square analysis indicate that the application has not affected the overall satisfaction of the consumers; consumers received higher satisfaction in paid version of applications than free versions. Emotional Information analysis shows that users value the practicality of each application the most. Thus, the application developers should focus on practicality and sensitivity side corresponding to the demand of consumers.