• 한국조리학회지
• /
• 제21권1호
• /
• pp.116-128
• /
• 2015

본 연구는 부산 경남권의 호텔레스토랑을 방문하여 이용 중인 고객을 대상으로 식공간 연출이 고객감정반응을 통해 고객 행동의도를 높이는지의 간접효과 및 고객감정반응의 매개효과를 검증하여, 지속적으로 호텔 레스토랑을 방문할 수 있는 마케팅 전략의 기초 자료를 제시하고자 하였으며, 식공간 연출은 고객감정반응을 통해 행동 의도에 긍정적인 효과를 미쳤으며, 식공간 연출과 행동의도 간의 관계에서 고객감정반응은 부분매개효과를 가지는 것으로 나타났다. 이를 통해 파악할 수 있는 시사점은 다음과 같다. 첫째, 호텔 레스토랑을 찾는 고객이 다시 찾거나, 다른 사람에게 홍보할 수 있는 행동을 유도하기 위해서는 기본적으로 레스토랑의 식공간이 미각적, 시각적, 청각적, 촉각적, 후각적으로 좋은 연출이 이루어질 수 있도록 전략을 수립하여야 할 것이다. 둘째, 호텔 레스토랑의 식공간이 미각적, 시각적, 청각적, 촉각적, 후각적으로 좋은 연출이 이루어질 수 있기 위해서는 고객의 감정이 즐겁고, 설레이며, 분위기에 끌려야 하고, 분위기에 압도 당하는 기분이 들어 놀라움을 느낄 수 있도록 해야 한다. 셋째, 고객의 긍정적인 감정 반응을 끌어올리는 식공간 연출은 호텔레스토랑을 다시 찾고, 홍보하는 행동 유도를 극대화 할 수 있다.

• 한국실내디자인학회논문집
• /
• 제22권6호
• /
• pp.119-129
• /
• 2013

For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

• 대한건축학회논문집:계획계
• /
• 제36권5호
• /
• pp.83-91
• /
• 2020

Environmental conditions are known to impact human health and behavior, emotions such as pleasure, anxiety, and depression, and reduce stress. Interior design that elevates emotional comfort and satisfaction can help improve mental health and well-being. This study is a systematic review that analyzed previous empirical studies that explored the effect of interior design elements on the user's emotional response which is quantitatively evaluated by bio-signal and qualitatively evaluated through self-reported questionnaire surveys. This paper aims to derive the attributes of interior design and biometric indicators that affect the user's positive emotion through the synthesis of previous studies and to confirm the feasibility of measuring bio-signals as an objective evaluation tool for architectural design and as a quantitative research method. As a result of the review, the biometric data from EEG, fMRI, ECG, EMG, GSR, and eye-tracking were used to measure the participants' emotional responses, which were manifested as positive or negative depending on certain attributes of interior design such as the form, color, lighting, material and furniture. The attributes of interior design related to the positive emotional response were the curved shape, high ceiling, openness of space, and subdued tone colors. Standard lighting conditions and wooden spaces were related to stress reduction in terms of comfort and relaxation. The free arrangement of furniture was related to the user's positive emotions. On the other hand, consistent experimental protocols could not be found, and although the sample sizes of the studies were small, the studies have demonstrated the feasibility of the emotional response measurement by using the biometric data. Therefore this method can be a useful objective tool in the measurement of human-centric data in architectural design, and to develop the evidence-based design to induce positive emotions and minimize stress.

• 한국실내디자인학회논문집
• /
• 제15권4호
• /
• pp.138-146
• /
• 2006

Main elements in definition of space value were physical, formal, and reasonable characteristics in the past. Howener recently, definition of space value is changing by being advanced about study concerned with human's cognition and thinking way in definition and analysis of space. As you see, cognitive psychologists have emphasized the importance of human's cognitive structure and process and studied diverse aspects of human's thinking ; consciousness, perception, memory, image, language, decision-making, inference, and so on. Therefore main elements in definition of space value are five-dimensional, psychological, symbolic, mental, emotional characteristics above physical, formal, and reasonable characteristics. As mentioned above, the conversion of thinking focused on reason to thinking focused on human's spirit and emotion is achieved in contemporary architecture and 'human's experience' in space becomes a very important factor. For that reason, the purpose of this study is consideration of human's cognitive process in space by conversion of thinking and gives a definition about experience. And, I would like to define 'experience design' whose main attribute is experience in space and establish theoretical basis of experience design through theoretical researches about experience. This study on experience design that induces users to participate in space and stimulate human's spirit is a important point in definition of space value not only contemporary interior architecture but also prospective generation.

• 한국실내디자인학회논문집
• /
• 제23권3호
• /
• pp.108-116
• /
• 2014

Postmodernism, a cultural movement which occurred in the mid-20th century, avoided functional form, one of the features of modernism, and pursued post-rational and post-centric pluralistic thought which puts human emotions in importance. Postmodernism set a high value on emotional instincts of humans and focused on creation of empathy. It includes scepticism of rationalism and indicates the significance of emotional and psychological instincts of humans, or 'emotions'. Along with the big change in that time, more dynamic and unprecedented indoor spaces had appeared. Nigel Coates, who had taken various kinds of artistic activity from the early 1980s to the late 1990s, had tried to make a new approach of objet-focused emotional spaces. Such an approach made in the time when science and technology had rapidly developed and social structure had changed was considerably fresh, liberal, and futuristic. He interpreted spaces by escaping from realistic intentions and communicating with drawings, and designed object-focused emotional spaces by actively employing objets on the basis of ideas. He tried to make emotional sharing between the public and spaces through objet, and showed unique spaces in his own way by reinterpreting the meanings of spaces and stimulating human emotion. This study was intended to look into his artworks to show his way of approaching objets, and to find an application plan and the future possibility of the plan.

• 한국실내디자인학회논문집
• /
• 제21권3호
• /
• pp.111-118
• /
• 2012

The purpose of this study is to focus on living rooms that are preferred as a place for changing space image to the maximum and to find a method how finishing materials are expressed by selecting space with mix & match of many images. The study methods are as follows. First, understand the expressive trend of space images through the precedent studies and magazines, and examine its relationship with finishing materials. Second, select space images based on the contents understood earlier and extract adjective words that represent each space image through an expert survey. Third, find the cases where space images are expressed based on the extracted words and analyze expression methods of finishing materials. The results of the study are as follows. First, it was confirmed that recent space images are actively expressed through finishing materials. Second, space images selected through data related to the trend were classified as modern+natural, modern+traditional, modern+retro, classic+natural, classic+humor, and futurism+natural and 4 adjective words for each space image were extracted. Third, expressive elements of finishing materials were extracted as 'material'. 'texture', 'color', and 'pattern' through the precedent studies. Fourth, expressive methods of finishing materials for each space image could be suggested by analyzing the examples that show mix & match based on the contents extracted earlier. Lastly, it is expected to find various methods that lead space image into finishing materials by evaluating responses and changes in visual perception of residents according to expression of finishing materials based on this study.

• 한국주거학회논문집
• /
• 제25권6호
• /
• pp.93-100
• /
• 2014

Community child center is the facility of the highest number of children in child welfare facilities. But plan for the physical environment is not considered importantly because of insufficient finance. However impact of the physical environment in growing children is very closely related in terms of the emotional as well as a functional perspective. Therefore, it is necessary to understand current physical environment and to seek to find alternative methods that can be resolved space matters. As a basic study for this, in the present study we compare and integrate the design principles of child care facility guidelines. And we set up a framework of analysis to derive the design principles that are required in the target area. It is possible to analyze the environmental characteristics of community child center located in Gwang-ju from this framework, to obtain the flowing results. First, draw items are formation of inner direction, provide of environmental supportability, flexibility of use, healthy space. It can be understood that the emotional aspects and physical aspects should be considered comprehensively. Second, as a result of the case analysis, planning elements consideration of the functional aspects appeared high fulfillment rate generally. Planning elements of low fill rate ascertain result from the process take advantage of the narrow space and it was possible to ascertain the study for flexible utilization of space is not. As a result, in order to improve the problems of the target space, increasing the functionality is necessary and also requires consideration of sensitivity of the user's face.

• 한국실내디자인학회논문집
• /
• 제20권2호
• /
• pp.120-130
• /
• 2011

The purpose of this study is to propose cognitive ecological effects of fractal patterns in space design. This study investigated the perception and cognition problems regarding landscape patterns showing fractal properties from the cognitive perspective instead of the traditional speculative approach. In particular, the researcher has verified that fractal geometry theory and fractal pattern concept provide insight in space aesthetic values and cognitive effects. Research results are as follows. First, most environmentally-friendly fractal urban forms provide cognitive connectivity. In particular, this space provides a positive emotional response and preference to humans and displays self-organized complexity. This study found that such complexity of space form has characteristics corresponding to parallel cognitive structures of the human brain. Simultaneously, the researcher suggests that the fractal landscape pattern is an alternative for stiff and homogenized modern space. Second, fractal patterns provide hierarchical connectivity within the brain through continuous difference and repetition. In particular, self-similarities of fractal patterns administer significant visual grouping and coherence in human perception. It can be determined whether scaling coherence facilitates easier organization in cognitive organization. Third, fractal patterns in space design provide the basic method for achieving the connection between concept, construction, and urban factors. As a result, the researcher has suggested that scale distribution of geometrical factors, such as fractal patterns, an be a design method to connect various space typologies.

• 한국주거학회논문집
• /
• 제25권3호
• /
• pp.165-179
• /
• 2014

The purpose of this study was to draw application elements of housing interior design according to user-oriented sensibility types. The sensibility evaluation experiments were conducted to target the general user 118 people using the sensibility evaluation tool for housing interior space. The results of the analysis were as: To produce the 'cozy' space, the colors and materials giving soft and natural feeling should be used. For the 'practical' space, type of ceiling and window that give the visually open feeling, the user-oriented furniture arrangement that allows using the space efficiently. For the 'cheerful' space, the simple and natural effects should be produced by using closed space that stable. For the 'traditional' space, the natural fishing material having rough texture should be used. For the 'unique' space, the space contained the dynamic feeling by the diagonal or vertical line and the graphic expression in the wall. For the 'congenial' emotional space, basic is the symmetric, stable and simple space. On the other hand, for the material, small size, natural texture or typical and soft materials should be used. For the 'sensuous' space, the dynamic and vertical sense of space should be expressed by the type of ceiling. The most important elements for the space of 'gorgeous' sensibility, is the color.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
• /
• pp.66-71
• /
• 2004

The purpose of this study is to identify the problems that a current day care center has by analyzing the space arrangement, and to come up with the suggestion that would improve the arrangement along with the interior design of the day care center by studying the usage of materials, colors, lightings and furniture. The result of this study to follow problems were identified. 1. Classrooms also served as sleeping areas, therefore those two areas needed to be separated. 2. The kitchen was too small for the number of children. So they need separated kitchen and dining room. 3. The day care center remodeled from the ordinary house was wrose than other facilities in material, color pattern and design for child-care. 4. A lot of fluorescent light and bulb were used without enough windows to let natural sunlight in. 5. The restroom was so small that it caused uncomfortability to children. Based on the problems above, we could reach to a following conclusion. Use of primary colors could brighten the image of a room, and feature or creative arrangement of furniture may make it intriguing. With the increase in the expectation and attention to the young kids, the facilities should change according to them and be designed for the children. It is needed to study about whether the space and the elements of the emotional image were applied properly.