• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.388-408
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• 2021

Recently, the importance of B2B CSR is being highlighted. Meanwhile, in B2B marketing, salesperson is widely recognized as a key resource influencing supplier firm performance. Therefore, the author paid attention to the role of supplier CSR reputation in customer-salesperson interaction process. So, this study collected dyadic data from 161 B2B purchasing managers and salespersons interacting with them. For customers, a supplier CSR reputation increased customer citizenship behavior and customer long-term orientation. With salespersons, they experienced less burnout due to interacting with customers having higher customer citizenship behavior and long-term orientation. Moreover, the results confirmed that a supplier CSR reputation lowered salespersons' emotional exhaustion through two serial-multiple mediation paths. This research verified that customers' perception and responses to supplier's CSR significantly influence B2B salesperson burnout.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.359-367
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• 2021

The purpose of this study is conceptual analysis study on the thwarted belongingness, and was based on the conceptual analysis method of Walker & Avant to make clear concept. Thwarted belongingness can be defined by the following attributes: distorted beliefs, insufficient need to belong, a sense of alienation, and insufficient interaction and affection needs. The prerequisites for thwarted belongingness were social isolation, experiences of exclusion or conflict in interpersonal relationships, perfectionist tendencies, and sensitivity to rejection. The consequences occurring as a result of thwarted belongingness were suicidal ideation, decreased happiness and life satisfaction, negative emotions such as anxiety about rejection, depression, shame, loneliness, stress or anger, aggression, hostility and self-criticism, despair, suppression of emotional expression, lethargy, self-exclusion from relationships, and identity confusion. This study is valuable to identify the extent of preventable nursing interventions related to individual mental health and suicidal ideation related to interpersonal relationships, and suggests future tool development and field studies of thwarted belongingness.

• Journal of Advanced Navigation Technology
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• v.25 no.1
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• pp.102-107
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• 2021

In the case of long-term hospitalization for young patients, 'Hospital Schools' are operated to pursue school classes and to develop social and emotional abilities for them. However, face-to-face classes at hospital schools have been completely prohibited, and the untact or limited contact environment has been strengthened even for young patients due to the COVID-19 in recent years. Augmented Reality(AR) technology enables the development of experiential content with virtual environments, objects and characters similar to real life. The developed contents should revitalize the imagination of young patients living only in hospitals and allow them to experience, not only acquiring knowledge, but also improving interpersonal skills and sociality. This study is intended to provide diverse adventures and in-depth choice experiences to young patients who are struggling in an environment of untact and limited contact by creating experiential fairy tale contents using AR technology. In addition, long-term hospitalized children will be able to cultivate the will to overcome illness with positive emotions through the augmented reality experience fairy tale content studied and implemented in this study.

• Journal of People, Plants, and Environment
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• v.24 no.4
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• pp.329-339
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• 2021

Background and objective: This study was conducted to obtain empirical data for deriving necessary items for the creation and management of gardens in urban agricultural parks while maintaining the publicness of the place by examining the difference in perception among park visitors about the gardens in the public parks. Methods: A survey was conducted on users of urban agricultural parks in 6 locations and 113 copies of the questionnaire were collected. After understanding the demographic characteristics and the current use of the garden, we identified the importance of the necessary items for the public gardens. Results: 108 subjects(95.6%) responded that gardens are needed in urban parks, for psychological and emotional health (26.2%) and for interaction and friendship with family and neighbors(23.2%). For use of garden crops, most were private sales(96 subjects, 64.4%), and both sales preferred to partially donate their crops. Most used communal gardens operated by public institutions(30.1%). It was found that 96.4% of the respondents were satisfied with gardening activities, and 107(94.7%) of them showed their intention to participate in the gardening in the future. The Kaiser Meyer Olkin value was .848 and the significance level was .001, proving the validity of factor analysis. The factors were named composition elements(Factor 1), management items(Factor 2), convenience elements(Factor 3), and operational facilities(Factor 4). In the survey on the creation and management of gardens in urban agricultural parks, there were no statistically significant differences, but all items had correlations. Conclusion: The results have reflected the needs of actual users in establishing the plans to operate urban gardens, thereby having great utility value as the basic data for continuous garden management. Further research can be conducted to derive detailed elements that can guarantee sustainability of urban gardens and suggest high-quality data for management of gardens in urban agricultural parks.

• Korean Journal of Forensic Psychology
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• v.12 no.2
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• pp.99-120
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• 2021

This study examined the differences in facial emotion processing related to psychopathic traits. On the basis of the Psychopathic Personality Inventory-Revised (Lee & Park, 2008), students were divided into psychopathic trait (n=15) and control (n=15) groups. Participants performed two tasks consisted of negative(angry, fear, sad) and neutral faces. Event-related potentials(EPRs) were recorded when participants categorized gender in the implicit task and emotion in the explicit task. We analyzed the late positive potentials(LPP) amplitude to investigate differences in emotion processing between psychopathic trait group and control group. In the implicit task, there was no significant difference in both groups. However, there was a significant interaction between emotion and group at the frontocentral region in the explicit task. The psychopathic trait group showed greater LPP amplitudes for the neutral faces than for the negative faces, whereas the control group showed similar LPP amplitudes for the neutral and negative faces at the frontocentral site. These results might reflect the abnormalities in emotional processing in individuals with psychopathic traits.

• International Journal of Knowledge Content Development & Technology
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• v.13 no.1
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• pp.59-74
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• 2023

Third places are those that offer a space outside of work and home for people to escape the stress associated with the primary spaces of their lives. Through social interactivity these help in acquiring some emotional support provided by a close and intimate attachment. Such social support can turn into social resources for individuals and can lead to forming communities that may become incubators for social capital through regular visits to shared socializing places. This paper focuses on social interaction that takes place through the third place and the communities that are being created as a contributing factor to knowledge management. The study being reported in this paper investigated the role of coffee shops as third places in building communities and social capital in Kuwait. A mixed-method approach was used to conduct the study. These methods included qualitative methods such as extended conversations in the form of semi-structured interviews and quantitative methods of using questionnaires distributed to coffee shop staff and visitors. Results indicated that importance attached to providing facilities by coffee shops reflected that the owners perceived these as third places. The facilities attracted customers to coffee houses where interactions took place that helped to build communities. The pattern of visits by customers showed that mostly they come in groups and have meetings and gatherings that facilitated and encouraged interactions. The communities that are being built in the coffee shops are indicative of these being perceived as third places by owners, customers, and staff. This study shows the potential of coffee shops as a major sector of the food industry promising a valuable contribution in transformation and transition to a knowl- edge-based economy in Kuwait.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.423-430
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• 2023

This dissertation discusses the formulation of a nonlinear storytelling board that preserves the contextual perspective of characters. Storytelling encompasses the director's creative intention by leveraging the interaction of various elements to construct a logical narrative that explores cause and effect. Its primary objective is to enhance viewers' empathy. Consequently, there is a pressing need for comprehensive research on differentiating storytelling from storyboarding. Moreover, the integrated approach to storytelling and storyboarding holds scholarly value in understanding the process of narrative composition and visualization. Thus, a study proposes a method for constructing nonlinear storytelling boards considering the discrete camera perspective and contextual scene continuity, ultimately contributing to visual complexity and correlation comprehension. This approach enables a careful and simultaneous consideration of the correlations that deepen cognition, including the physical, emotional, and event rhythms mentioned in Karen Perlman's theory.

• Asia Marketing Journal
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• v.9 no.3
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• pp.75-115
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• 2007

This study investigated the effect of service provider's recovery effort and pre-failure customer-employee rapport on post-recovery consumer response such as satisfaction, purchase intention, and positive Word-of-Mouth communication. First, this study explored the interaction effect of recovery effort and customer-employee rapport on post-recovery consumer response. The result shows when the level of pre-failure customer-employee rapport is high, customer's positive responses decreased slightly even though they perceived low recovery effort. However, when the level of pre-failure customer-employee rapport is low, customer's responses were decreased considerably in case of low recovery effort. Second, this study examined 'service recovery paradox' which is post-recovery consumer's satisfaction is greater than the case of no service failure. The result shows recovery paradox was not supported in all samples regardless of the level of recovery effort and customer-employee rapport. Synthetically, customer-employee rapport took a buffering role in customer response after service failure although it's not the same as error-free state.

• Korean Journal of Culture and Social Issue
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• v.17 no.2
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• pp.199-218
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• 2011

The sexual satisfaction of married couple is one of the most important variable predicts marriage life satisfaction. And the sexual intercourse is considered as a physical and emotional communication which is related with the type of communication between husband and wife. But, former researches had conducted on the husbands or wives separately, the interactions of married couples could not be considered sufficiently. So, the purpose of present research is to find out the relation between the type of communication and sexual satisfaction in the perspective of married couples' interactions. 344 married couples were participated in the survey in Seoul, Gyeonggi, and Gangwon provinces, and data of 344 married couples were analysed. The results of this research is as follows. The type of married couple's communication is related with their sexual satisfaction significantly. Especially, the more wives communicate actively, the more sexual satisfaction of married couples is increased.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.300-305
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• 2023

This thesis is a study of content development utilizing media outlets to date through digital humans. The trend of global content is that the video content industry, including the character business, is growing. Lil Michela, who was selected as one of the 25 most influential people on the Internet by Time magazine in 2018, Nasua, who appeared in a SK Telecom commercial, and Rosie, who appeared in a Shinhan Bank commercial, are representative. Digital humans, which are driving new content, are computer-generated human characters with various characteristics and are referred to as virtual humans, metahumans, and cyber humans. With the rise of the metaverse after COVID-19, digital humans are being utilized in various forms such as media and marketing as an element of visual content. In the form of media, we can see that the boundaries between the offline and digital worlds are converging, and in the form of marketing, we can see that digital humans connect consumers and products more naturally. In the form of interaction, it is possible to achieve two-way communication through various methods of operation, and through these factors, it is possible to go beyond behavioral communication in the form of memorialization to emotional communication through AI technology. What can be seen through these processes is that through the currently developing digital human production methods and AI functions, not only experts but also non-experts can create quality contents, and new directions of contents will appear, and contents that can provide immediate feedback by bringing consumers and creators closer together have been studied.