• 동아시아경상학회지
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• 제4권3호
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• pp.1-17
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• 2016

Businesses are using culture marketing as a new promotional tool and as a marketing strategy since consumers have desire for not only economical fulfilment, but also emotional and psychological fulfilment. Similar to service industry, medical service industry has started to use culture marketing on its service industry management side. Therefore, this paper will propose necessity and usable culture marketing in hospitals to identify the current position of culture marketing in medical service industry. In conclusion, the present research offers the following implication. First, culture marketing has a partial offsetting impact to those who have negative emotion regarding the medical service industry. This is because of the positive impact of culture marketing on a customer response and customer satisfaction. Moreover, by considering the fact that only a culture synthesis and a culture style have a positive impact, focusing on a culture synthesis and a culture style would be treated as an advantageous strategy.

• 유통과학연구
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• 제16권1호
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• pp.7-15
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• 2018

Purpose - This study aimed to identify the impact of consumers' perception of the value of discount store PB products on brand loyalty and repurchase intention and simultaneously check whether consumers showed a different position depending on gender difference and age. Research design, data, and methodology - For data collection, total of 174 valid copies of questionnaire were obtained for analysis. And simple regression, multiple regression and hierarchical moderated regression analysis was conducted for hypothesis verification and implication Results - It was found that functional, social and emotional value perceived by consumers had a positive impact on brand loyalty and repurchase intention. And it was found that consumers who were in a relatively lower age group were positive, in the relation between emotional value and repurchase intention only. Conclusions - It was suggested that consumers accept discount store PB products positively overall. Therefore, discount stores must not only need to develop their strengths in various parts of PB product beyond consumer's positive perception but also make efforts to raise the social awareness of the use of PB products. And they have to promote consumer decision making by concentrating on emotional factors take a different approach to consumers in a higher age group.

• 유통과학연구
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• 제22권1호
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• pp.105-113
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• 2024

Purpose: This study sheds light on the need for trust in buyer-seller relationships in supply chains and explores why long-term orientation is important. It also investigates the effect on relationship performance. This study provides implication on how to build robust supply chains. Methodology: A survey was conducted with firms with supply chains in South Korea. A total of 350 valid questionnaires were analyzed through Entrust Survey-a sampling company. Structural equation modeling (SPSS 18.0 and AMOS) was employed to test the hypotheses. Results: Cognitive trust had a positive effect on emotional trust. Emotional trust had a positive effect on long-term orientation but did not have a significant effect on relationship performance. Long-term orientation was proportionate to relationship performance. Conclusions: Trust is a critical factor in supply chains. As business environments are rapidly changing, the uncertainties are also meaningful. Supply chains have collapsed owing to COVID-19, the Russia-Ukraine war, and the U.S.-China trade war, and they are only just recently being rebuilt. Maintaining relationships with supply-chain partners is vital, and promoting cognitive and emotional trust is necessary.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.83-105
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• 2023

The purpose of this study was to investigate the impact of investment fund attributes such as fund product characteristics, returns on fund investment (ROI), internal controls, and after service on fund investor behavior based on investment information technology. In addition, we also examined how customers reinvest through emotional immersion, company trust and company satisfaction of investment firms in the context of fund investment. First, empirical results show that fund product characteristics, returns on fund investment, and financial firms' internal controls and after service act as signals to fund investors to shape their reinvestment intentions. Second, while investors are generally perceived to be interested only in investment returns, this study also shows that they consider both fund product characteristics and fund investment returns, which are core attributes of funds, as well as financial firms' internal control and after service, which are non-core attributes. Third, we find that company trust is an important factor in investors' reinvestment intentions, showing that investors are more likely to reinvest in a fund if they perceive the financial firm to be trustworthy and reliable. Finally, these findings emphasize that investors consider not only tangible aspects of fund products, such as fund product characteristics and returns on fund investment, but also intangible factors, such as financial firms' internal control and after service, and trustworthiness. Taken together, another implication is that the more advanced the investment information technology of financial firms, the more trust, satisfaction, immersion, and reinvestment intentions of investors will increase.

• 한국의류학회지
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• 제36권10호
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• pp.1058-1073
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• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.350-363
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• 2016

본 연구는 감성지능과 직무성과 사이의 관계성을 보다 명확히 규명하기 위하여 자기효능감의 매개효과와 개인-상사 적합성의 조절효과를 측정하였다. 첫째로, 감성지능이 높을수록 직무성과가 높아 질 것으로 예측하였다. 둘째로, 감성지능과 직무성과의 관계에서 자기효능감을 통해 직무성과를 더 잘 예측할 것이라고 예상하였다. 셋째로, 감성지능과 자기효능감 사이의 관계에 있어서 개인-상사 적합성이 높을수록 자기효능감이 높아 질 것으로 예측하였다. 이러한 연구 가설을 검증하기 위해 기업에 종사하는 영업사원 173명을 대상으로 설문조사를 진행하였고 기존의 선행연구들을 토대로 가설을 설정하고 검증하였다. 실증분석 결과 감성지능이 높을수록 직무성과가 높을 것이라는 가설은 지지되었다. 또한 자기효능감의 매개효과를 통해 직무성과를 더 잘 예측할 것이라는 가설도 지지되었다. 마지막으로 감성지능과 자기효능감의 관계는 개인-상사 적합성이 높아질수록 강해지는 것으로 나타났다. 본 연구 결과에 대한 이론적, 실무적 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.422-445
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• 2016

감정노동에 관한 연구의 대부분이 서비스 종사원의 감정노동에 집중되어져 왔다. 그렇지만 본 연구는 리더의 감정노동에 대한 선행연구를 토대로 리더의 감정노동이 부하의 직무몰입에 미치는 영향과 그러한 관계에서 부하의 심리적 자본의 매개역할을 검증하였다. 또한, 리더의 감정노동과 부하의 심리적 자본관계에서 상사-부하의 관계의 질의 조절효과를 검토하였다. SPSS24.0과 AMOS24.0프로그램을 활용하여 국내 통신서비스회사와 관련 업체를 대상으로 496명의 데이터를 수집하여 분석하였다. 그 결과 리더의 감정노동은 부하의 직무몰입과 심리적 자본에 긍정적인 영향을 미치는 것으로 확인하였다. 구체적으로 리더의 내면행위와 표면행위가 부하의 직무몰입에 긍정적인 영향을 미쳤다. 특히, 리더의 감정노동(내면행위)은 부하의 심리적자본에 유의미한 영향을 미쳤고, 리더의 감정노동과 부하의 직무몰입 관계에서 부하의 심리적 자본은 매개역할을 하는 것으로 확인하였다. 마지막으로 리더의 감정노동과 부하의 심리적 자본 관계에서 상사-부하 관계의 질의 조절효과는 관계의 질이 높은 집단에서 유의미한 효과를 확인하였다. 연구의 한계 및 향후 연구방향을 제시하였다.

• 경영과정보연구
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• 제36권1호
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• pp.309-327
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• 2017

최근 감정노동의 중요성이 커짐에 따라 본 연구는 감정노동이(표면행동, 내면행동)이 직무소진(정서적 고갈, 탈인격화, 자아성취감 저하)을 매개로 반생산적과업행동(조직일탈, 개인일탈)에 미치는 영향을 검증하고자 한다. 감정노동이 요구되는 콜센터종사자, 백화점판매원, 금융종사자, 병원접점종사자, 호텔접점종사자, 승무원, 고객센터종사자 등을 대상으로 총 350부의 설문지가 배부되었고, 불성실한 응답지를 제외한 300부의 설문지가 분석에 활용되었다. 실증연구결과는 다음과 같다. 첫째, 고객접점 종사자들이 직무수행과정에서 선택하게 되는 감정노동의 유형인 표면행동은 직무소진 중 정서적 고갈, 탈인격화, 자아성취감 저하에 모두 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 내면행동은 직무소진 중 탈인격화, 자아성취감 저하에 부(-)의 유의한 영향을 미치는 것으로 나타났으나 정서적 고갈에는 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 직무소진 중 탈인격화와 자아성취감 저하는 모두 반생산적과업행동(조직일탈, 개인일탈)에 모두 정(+)의 유의한 영향을 미치는 것으로 나타났으나 정서적 고갈은 반생산적과업행동(조직일탈, 개인일탈)에 유의한 영향을 미치지 않는 것으로 나타났다. 이러한 분석결과를 토대로 본 연구의 시사점과 한계점 및 향후 연구방향에 대하여 논의하였다.

• 한국사회복지학
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• 제45권
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• pp.40-71
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• 2001

The purpose of this study is to examine the residents' life style affected by community-oriented behavior, and to assess the implication of changes in communities and in the participants' sense of community resulted from the Community Currency Movement in Korea. 4 Community Currency organizations were selected for this study and some methodologies such as field research, survey of actual conditions and depth interview research were used, By using of this methodology. We can analyze the characteristics of Community Currency Movement in Korea and the degree of participants' sense of community. As a result of this study, it was found that the residents recognized 'new' community and felt 'a sense of belonging' by exchanging the community currency. They have also expanded 'a sense of responsibility' for the community through the exchange of this currency. Along with this change of attitude, participants have made a new community norms and they have been more or less controled by the norm. Moreover, the emotional satisfaction and the needs for improving self-esteem have been realized within the community, and the intimacy as well as solidarity have been built up and enhanced. In conclusion, the Community Currency Movement gives a significant implication to the communities that seek to solve the community problems of the contemporary society through the communal effort by the residents themselves. Furthermore, in terms of community welfare, this process will be of an immense help in reinforcing self-help ability of the residents effectively.

• 감성과학
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• 제11권1호
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• pp.11-21
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• 2008

본 연구에서는 얼굴 표정 정서를 인식하는데 있어서 우울 집단과 통제 집단간에 차이가 있는지를 알아보고자 하였다. 연구 대상은 305명의 대학생에게 BDI-II를 실시하여 14점(상위 20%) 이상을 얻은 학생을 우울 집단으로, 5점 이하(하위 20%)를 얻은 학생을 통제 집단으로 선정하였다. 최종적으로 우울 집단 20명, 통제 집단 20명이 분석에 포함되었으며, 이들에게 기쁨, 슬픔, 화남, 두려움의 각 얼굴 표정이 중립에서부터 시작되어 점점 정서 강도가 커지면서 가장 강한 강도의 표정 사진에 이르도록 변하는 자극을 제시하였다. 그 결과, 집단과 정서(특히 기쁨-슬픔 조건)간의 유의한 상호작용 효과가 관찰되었고, 이러한 결과는 우울감이 얼굴 표정과 같은 정서적 정보처리에 영향을 미친다는 것을 의미한다. 우울한 개인의 이러한 정서 일치적 정보 처리 경향이 가지는 함의에 대하여 논의하였다.