• Journal of Science of Art and Design
• /
• v.8
• /
• pp.241-266
• /
• 2005

Current information-oriented society is expanding rapidly with the huge change to our society from the information revolution emerged in mid '50s. Information technique such as computer, communication satellite and cable technology play their in this information-oriented society, and in 1980s, digital technique was adopted to media, inviting new phenomenon in communication of overall society. Expectations and hope for new trends and changes from digital era flourished when we entered into new Millenium, the 21st century. Since then we have gone through changes in years from analogue to digital. Now the word 'digital' is conceived in unified manner in almost every fields and influences overall society, changing our life pattern rapidly. Modern society had demanded some speedy and bidirectional communication tool in shifting digital era, and resulted from that was a new culture, Now the society changes more and more quickly under the speedy information sharing. From that perspective we need to establish the aspects of sensibility expression, which is one feature of the communication. The sensibility-oriented digital was originated from the human nature, which counts emotion and composure much. To satisfy the human nature a new cultural value which transcend a traditional one is needed. And the sensitivity expression to meet the need is one communication tendency in digital era. Digital era has totally different social qualities from that of analogue era. In digital era, prompt respond to rapid change and creativity combined with sensitivity are needed. Therefore a man with sensitivity would be more outstanding than a man of intelligence. The picture of digital and analogue in our society consists of two axis one is analogue axis like retrospective trend, admiration for nature , oriental thought etc. , and the other is the digital axis of internet and information technology. Sensibility can be widely interpreted as analogue thinking. It is surely different from the plain retrospective trend or nostalgia for past. It is a tendency that digital technology is used and cooperated with the emotion in human nature, In this paper we suggest the sensitivity expressions in detail through the study cases including both sides of digital and sensitivity expressions such as 'Bravo your life' advertising campaign of Samsung Insurance, MP3 advertising campaign, and 'Mini-homepage' of Cyworld. Under the circumstances the main direction of communication is oriented to human. This study's purpose is to think the true meaning of this digital era, to overcoming its weaknesses, such as over-dependency on technique and selfish individualism and to harmonize digital and sensitivity expression. The sensitivity-oriented expression than the reason-oriented one is expected to be put forth in whole media, and this is a more efficient tendency under the shifting digital era.

• Sijohaknonchong
• /
• v.42
• /
• pp.93-115
• /
• 2015

Dynamics of Sijo was regarded as a genre of 'closed nature' once. But ironically thanks to the 'closed nature', today dynamics of Sijo is refocused in diverse fields. Sijo is quoted not only in its original field of literature, but also in writing study. Quite remarkably, it is often referred to in the field of literary therapy, further in emotional healing. This article discussed the dynamics of Sijo as a manifestation of emotion especially called Gamsung in the process of the refocus. It is to show effectively that as a literary genre, Sijo can interact and share what is reasonal as well as what is emotional and sentimental in a poem as an emotional container beyond the lyricism Sijo has. Of course, it is also clear that the concept of lyricism may limit the dynamics of Sijo itself. Thus, the key word 'Gamsung' mainly referred to in this article was used to show the dynamics which Sijo has as much as possible, overcoming the limitation. That is, the purpose of the study is to prove that Sijo is the genre to represent human emotion most dynamically by reviewing the reasonal aspect of Sijo in addition to its emotional disposition which has been estimated to focus on sentiment or emotion. In the process of reinterpreting the structure of Sijo, the specific analysis on such emotional disposition and reasonal aspect was conducted by structurizing that as '(1) Facing, (2) Feeling dynamical, (3) Interpellating by feeling, and (4) feeling by sensation'.

• The Journal of Korean Philosophical History
• /
• no.25
• /
• pp.167-196
• /
• 2009

Youlgok's thoughts on mind are represented both in his one-road theory of mind, nature, emotion and will and in his one-way theory of Li riding on a dynamic Ki. The one-road theory has two meanings. First, it means that mind, nature, emotion and will are not separate things, but those three things other than mind belong to mind, which only different phases of mind. Second, it means that human desire and moral will, inborn nature and dispositional nature, four clues and seven emotions are not sets of mind opposing each other forever, but sets of mind which can be sublated in the end. The one-way theory of Li riding on a dynamic Ki explains the relation of mind and nature in terms of Li and Ki. In Youlgok's theory, Ki(mind) is the subject of operating dynamics and Li(nature) is the content of operated results. Nature appeared through operating mind is emotion. Li riding on a dynamic Ki means both that Li superintends Ki(operates Ki's standard), and that it realizes itself through Ki. In a word, mind is the subject realizing nature, and mind operates under the control of nature. In this way, Youlgok pays attention on both Li's norm and Ki's dynamic.

• The Korean Journal of Franchise Management
• /
• v.9 no.3
• /
• pp.45-55
• /
• 2018

Purpose - Non-verbal Communication with customers in restaurant business can play an important role because it affects customer behavior and attitudes as a means to develop and maintain long-term relationships with customers. The purpose of this study is to analyze the effect of non-verbal communication with customers and the effect of the influence on customer satisfaction, trust, and revisit intention. Research design, data, methodology - In order to verify the research models and hypotheses of this study, questions were prepared for each variable and data were collected through questionnaires. The questionnaire survey was conducted from March 27, 2018 to April 17, 2018, for those who agreed with the citizens of the Jeju area who visited the restaurant recently. 50 out of 100 were conducted by internet survey and 50 were surveyed. Thus, a total of 100 responses were used using structural equation modeling with Smartpls 3.0. Results - The results of the study are as follows. First, non-verbal communication has a significant impact on customer emotion. Second customer emotion have a significant impact on customer trust and satisfaction. Third, Customer satisfaction had positive a significant effect on revisit intention. Fourth, Customer trust had positive a significant effect on revisit intention. Conclusions - The implications of this study are following as: The food service company should continuously provide non-verbal communication training to employees so that they can respond to customers with the right attitude and bright smile. In particular, in the case of restaurant franchises, customer response manuals should be created and distributed to the franchisees, and a regular training program for the franchisees should be implemented to provide the same service to the customer. Second, CEOs should have to worry about what kind of experience he or she has left since leaving the store. It is also necessary to constantly look at what customers experience in their stores or in their brands, and what emotions they form through their experiences. Third, the more satisfied or trusted customers are formed through the service of the employee, the more loyal the restaurant business will be, and the more likely it is to make continuous revisit and positive word-of-mouth activities..

• Journal of the Korean Institute of Intelligent Systems
• /
• v.21 no.3
• /
• pp.359-364
• /
• 2011

The study uses department of the sensitivity and fuzzy reasoning, one of artificial intelligence algorithms, so that develop LED lighting system based on fuzzy reasoning for systematical control of the LED color temperature. In the area of sensitivity engineering, by considering the relation between color and emotion expressed as an adjective word, the corresponding sensitivity word can be determined, By taking into consideration the relation between the brain wave measured from the human brain and the color temperature, the preferred lesson subject can be determined. From the decision of the sensitivity word and the lesson subject, we adjust the color temperature of RGB (Red, Green, Blue) LED. In addition, by using the information of the latitude and the longitude from GPS(Global Positioning System), we can calculate the on-line moving altitude of sun. By using the sensor information of both temperature and humidity, we can calculate the discomfort index. By considering the altitude of sun as well as the value of the discomfort index, the illumination of W(white) LED and the color temperature of RGB LED can be determined. The (LED) sensitivity lighting control system is bulit up by considering the sensitivity word, the lesson subject, the altitude of sun, and the discomfort index The developed sensitivity lighting control system leads to more suitable atmosphere and also the enhancement of the efficiency of lesson subjects as well as business affairs.

• Science of Emotion and Sensibility
• /
• v.11 no.4
• /
• pp.501-510
• /
• 2008

The purpose of this study was to investigate whether the orientation of the head position across different categories affect reaction time and accuracy of object recognition. Fifty four right handed undergraduate students were participated in the experiment. Participants performed the word-picture matching tasks, which were different in terms of head direction of object (i.e., Left-headed or Right-headed) and object category (i.e., natural : animal or artificial : tool). Participants were asked to decide whether each picture matched the word which was followed by the picture. For accuracy, no statistically significant difference was found for both animal and tool pictures due to the ceiling effect. Interaction effect of category and orientation were statistically significant, whereas only the main effect of category was significant. In the animal condition, faster reaction times were observed for left to right than right to left presentation, while no statistical significant difference was found in the tool condition. The orientation of the object's canonical representation was different across different categories. The faster RT for the animal condition implies that the canonical representation for animal is left-headed. This could be due to the orientation of the face.

• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.373-382
• /
• 2006

In this study, emotional word logging software,'VideoTAME' was developed as an effective measurement tool for complementing the current psychological measuring methods. With the software, we measured the user's emotional changes while they interact with a product. The main goal of this study is to reveal the influence of usability on human emotions by analyzing the user's emotional changes while using a product. In this research, we asked 30 subjects to examine their emotional changes with watching the video clip recorded when they performed a series of tasks with a cellular phone in the experiment room. The results of this research indicated that negative emotion such as 'Uncomfortalbeness' was elicited mostly while they performed tasks which were difficult due to usability problems. On the other hand, positive emotion such as 'Satisfaction in Usability' was elicited for tasks which were easy to perform because of good usability. The reason for the user's emotional changes while they interact with a product can be assumed that the emotional changes were caused by specific situations they face when performing a task rather than the characteristics of task itself. We expect to clarify how usability of a product impact user's emotions in depth with more data collected and analyzed with the help of 'VideTAME'.

• The Journal of the Korea Contents Association
• /
• v.19 no.1
• /
• pp.548-558
• /
• 2019

Along generalization of internet news comments, malicious comments have been spread and made many social problems. Because writings reflect human mental state or trait, analyzing malicious comments, human mental states could be inferred when they write internet news comments. In this study, we analyzed malicious comments of English and Korean speaker using LIWC and KLIWC. As a result, in both English and Korean, malicious comments are commonly more used in sentence, word phrase, morpheme, word phrase per sentence, morpheme per sentence, positive emotion words, and cognitive process words than normal comments, and less used in the third person singular, adjective, anger words, and emotional process words than normal comments. This means people are state that they can not control their feeling such as anger and can not think well when they write news comments. Therefore, when internet comments were written, service provider should consider the way that commenters monitor own writings by themselves and that they prevent the other users from getting close to comments included many negative-emotion words. In other sides, it is discovered that English and Korean malicious comments was discriminated by authenticity. In order to be more objective, gathering data from various point of time is needed.

• Journal of Practical Agriculture & Fisheries Research
• /
• v.21 no.2
• /
• pp.103-114
• /
• 2019

In this study we examined the preferences of college life factors for students at Korea National College of Agriculture and Fisheries(KNCAF). Analytical techniques of unstructured data used opinion mining and text mining techniques, and the results of text mining were visualized as word cloud. And those results were used for statistical analysis of the students' willingness to farm after graduation. The items of the favorable survey consisted of 10 items in 5 areas including university image, self-capacity, dormitory, education system, and future vision. After classifying the emotions of positive and negative in the collected questionnaire, a dictionary of positive and negative was created to evaluate the preference. The items of 'college image' at the time of university support, 'self after 10 years' after graduation, 'self-capacity' and 'present KNCAF' showed high positive emotion. On the other hand, positive emotion was low in the items of 'college dormitory', 'educational course', 'long-term field practice' and 'future of Korean agriculture'. In the cross-analysis of the difference in the will to farming according to gender, farming base, and entrance motivation, the will to farm according to gender and entrance motivation showed statistically significant results, but it was not significant in farming base. Also in binary logistic regression analysis on the will to farming, the statistically significant variable was found to be 'motivation for admission'

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.173-180
• /
• 2024

We This study aimed to quantitatively analyze the theme of 'libertinage' and the associated issues of reason and emotion in 『Dangerous Liaisons』, a novel considered a masterpiece of libertine literature and an epistolary novel of the 18th century, using digital analysis tools. First, based on the frequency analysis of word usage using Voyant and LIWC 22, we confirmed that libertinage is manifested with keywords such as 'love' and 'time'. With Voyant's 'Contexts' feature, it was found that the letters sent by Valmont to Madame de Tourvel and those sent by Madame de Merteuil both have 'love' as the central theme. However, emotional vocabulary was higher in the former, whereas strategic vocabulary was more prevalent in the latter. Additionally, it was observed that the most frequently used word in the letters sent by Madame de Merteuil is 'time', with a higher frequency than 'love'. Thirdly, using LIWC 22, we measured the analytical thinking and emotional tone of the letters exchanged by the main characters, and analyzed how these values changed according to the chapters. Through these analyses, we confirmed that this novel, alongside Rousseau's "New Eloise," anticipates romanticism by embracing the theme of 'emotion,' which was rejected by 18th-century Enlightenment ideals.