• Science of Emotion and Sensibility
• /
• v.10 no.2
• /
• pp.187-198
• /
• 2007

To improve VMD technology and suggest the comprehensive evaluation method for VMD, this study investigated and compared two methods of VMD evaluations; expert evaluation and questionnaire to consumers. We analyzed VMD factors of 4 stores with the same brand according to purchasing psychological steps of consumers at the purchasing point. The results are following: Customer Attraction and Purchase Stimulus by VMD showed higher scores in road shop than in department stores, while Put-on Imagination and Comparison Process by VMD showed higher scores in department stores than road shop. Visual Satisfaction and Shop Visit Satisfaction increased the purchasing desire of consumers. High-scored VMD shop evaluated by expert had high score in product purchasing intention of consumers. We found out that questionnaire method to consumers or their response is needed for evaluate VMD of shop in terms of analyze possibility of the related to their purchasing intention.

• Science of Emotion and Sensibility
• /
• v.7 no.2
• /
• pp.107-121
• /
• 2004

Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal phase to consider human needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD(quality function deployment) has been developed. For this, first of all, the methods for evaluating consumers satisfaction about their needs must be determined. However there were only few systematic methods on shoe design. In this paper we developed an innovative framework for human satisfaction evaluation of shoes. As a result, we uncovered 29 dominant human satisfaction dimensions for customer-oriented quality evaluation of a comfortable shoes. Here, 29 satisfaction dimensions were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. This study helped the designers and developers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.04a
• /
• pp.230-234
• /
• 2000

Thermal comfort by wearing clothes is the important element which gives influence to a clothing comfort. The thermal comfort of clothes have been evaluated by sensory test and physical property of clothes material. To evaluate a thermophysiological comfort. a new evaluation method which measures the physiological response such as electroencephalogram(EEG) is attracting the attention of many people. In the chilly environment, the EEGs in t재 kinds of thermal conditions : with and without clothes were measured. By utilizing the chaos analysis, the behavior of the obtained EEGs were quantiatively expressed in the correlation dimension. As a result, the correlation dimension of the EEGs in being thermal comfortable feeling by putting on clothes, was bigger than the correlation dimension of the EEGs in being cold and discomfort. These results suggest that chaotic analysis of EEG is effective to the quantitative evaluation of thermal esthesis.

• Science of Emotion and Sensibility
• /
• v.22 no.1
• /
• pp.65-76
• /
• 2019

Currently, the field of textile is expanding the scope of its research, which focuses on non-material values such as emotion. This study suggests possibilities for and applications of emotional textile design, using digital craft via empirical research focusing on the emotional significance of textile design. The results, obtained with a subjective evaluation scale developed for this study, were used to verify whether there is statistical significance in the differences between textile design using digital technology and textile design using digital craft. The experiment indicated certain meaningful implications for application of digital crafts through the application of textile design. First, ethnic emotions were not found to be significant but did increase in all three comparative analyses. Second, both modern and classical emotions decreased. Third, comparisons between digital textile machine and digital textile machine and craft showed a significant difference in sensibility. Lastly, the comparison of 3D printing and 3D printing and craft indicated a significant increase in elegance. Therefore, textile design using digital craft is thought to be able to deliver an ethnic, fun, and elegant sensibility, following the digital technology used. If the results derived from this study are used appropriately in the development and production of textile design, it can effectively support the development of emotional textile design. In addition, the results of this study provide objective data for the design of emotional textile through digital craft, which will provide important implications for the academic world and for practical production.

• Science of Emotion and Sensibility
• /
• v.12 no.4
• /
• pp.381-392
• /
• 2009

The aim of this study was to develop a research protocol that provides standardized conditioning stimuli in effectively evoking emotion-specific responses in children. The protocol targets five specific emotions(i.e., happiness, sadness, anger, distress, and boredom) by introducing study participants to a combination of music, color, stories, and dolls. This research protocol also includes a self-report emotion assessment scale specially developed for this study to verify the types of emotion induced. Evaluation of the method entailed triangulation of the results from the subjects' self-reported emotional state corresponding to each conditioned stimulus as well as behavioral observations conducted by researchers. Findings suggest that this new protocol effectively evokes five emotions in correspondence to the way it was intended for appropriate emotion induction. Additionally, results showed that female children than male children are more likely to feel boredom; and school-aged children were more likely to react to sadness than pre-school children.

• Science of Emotion and Sensibility
• /
• v.6 no.3
• /
• pp.45-54
• /
• 2003

This study is designed to extract sensibility words of mobile phone image and analyze the relational patterns among those words to develope a sensibility model for mobile phone design. We expected the different sensibility scale would be developed according to the case of open or closed. The 25 representative words were abstracted as a result of words collection. As a result of the factor analysis of sensibility evaluation for mobile phone, the mobile phone design image was different according to the state of folding and unfolding. In the state of folder unfolding, the first factor was named as 'cool', the second factor as 'soft' and the third factor as 'handy'. In the state of folding, the first factor was named as 'stylish', the second factor as 'variegated' and the third factor as 'hard'.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.04a
• /
• pp.138-143
• /
• 2000

In order to investigate the relationship between fabric sound parameters and subjective sensation, each sound from 60 fabrics was recorded and analyzed by Fast Fourier transform. Level pressure of total sound (LPT), three coefficients (ARC, ARF, ARE) of auto regressive models, loudness (Z), and sharpness (Z) by Zwickers model were estimated as sound parameters. For subjective evaluation, seven sensation (softness, loudness, sharpness, clearness, roughness, highness, and pleasantness) was rated by both semantic differential scale (SDS) and free modulus magnitude estimation (FMME). As the results, the ARC values were positively proportional to both LPT and loudness (Z) values. In both of SDS and FMME, softness, clearness, and pleasantness were negatively correlated with loudness, sharpness, roughness, and highness. In regression models, softness and clearness by FMME were negatively affected by LPT뭉 ARC, while loudness, sharpness, roughness, and highness were positively expected. Regression models for pleasantness showed low values for R2.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 1999.03a
• /
• pp.243-248
• /
• 1999

There is substantial evidence that anatomical connections and functional interactions exist between vestibular and autonomic systems. Heart rate variability (HRV) including mean, standard deviation, coefficient of variation (CV), power spectrum was analyzed for evaluation of the physiological role of the vestibular system on control of heart rate in rabbits. In anesthetized rabbits, electrical stimulation of the vagus nerve decreased heart rate and decreased LF/HF by increasing HF. On the cervical sympathetic nerve increased heart rate and increased LF/HF by increasing LF. Atropine, cholinergic blocker, increased heart rate and increased LF/HF by reducing HF, and propranolol, ${\beta}$-adrenergic blocker, decreased heart rate and decreased LF/HF by reducing LF> In unanesthetized rabbits, stimulation of the vestibular system induced by rotation or caloric increased heart rate and increased LF/HF by increasing LF> Also electrical stimulation of the vestibular nerve produced the same of effects as rotation or caloric in anesthetized rabbits. These results suggest that Stimulation of the vestibular system increased heart rate not by inhibiting the parasympathetic nerve but by activating the sympathetic nerve.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2002.05a
• /
• pp.190-194
• /
• 2002

Human uses sight, tactile sense to evaluate Total Hand Value(FUUAI) of textile fabrics. Tactile sense is important factor which decided the Total Hand Value of a textile fabric. When human feels the FUUAI, physical and physiological phenomena are occurred in finger. We first found out physical variable that is happened in fingertip when human is feeling the FUUAI. Such physical variable means characteristic of action tactual motion of finger such as moving range, tactile time, moved distance, speed of finger and applied force by finger. We study the relationship between action tactual motion and the ability in which the human distinguishes the textile fabric. As a result, we could know the characteristics of the tactual motion of fingertip to get high distinguishable ability. The characteristics were different in men and women respectively. In the case of man, touched time and moving range influenced to distinguish, and moving range, and the moving speed of finger influenced, in woman's case.

• Science of Emotion and Sensibility
• /
• v.23 no.4
• /
• pp.21-32
• /
• 2020

The perception of a fashion product may vary depending on the texture and color of its material. Additionally, the product may appear differently in person versus on a digital screen. Therefore, in the present study, we sought to investigate the differences in visual sensibility evaluation between materials in person and on digital screens. In this study, three pairs of visual sensibility adjectives were tested for 60 samples selected as fashion materials. Fashion materials were divided into colors, embossings, and visual clarity categories. Results showed that each color had the same sense during in-person and digital evaluation. In terms of visual sensibility according to embossing, both in-person and digital evaluations of materials with embossings were found to have the same visual sense, whereas those without embossings looked different between in-person and digital evaluations. Assessments based on visual classification showed that both in-person and digital evaluations had the same sensibility. This study is meaningful in suggesting that when evaluating the visual sense of fashion material, the sensation for the digital screen versus in person may be different in some cases.