• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.289-297
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• 2007

Color image scale captures the knowledge of colorists and represents both adjectives and colors in the same adjective image scales in order to select color(s) corresponding to an adjective. Due to the difficulty of psychological experiment and statistical analysis, in general, only a limited number of colors are located in the color image scales. This can make color selection process hard especially to non-expert. In this paper, we propose an interpolation of color image scale based on the fuzzy K-nearest neighbor method, which provides continuous colors according to the coordinates of the image scales. The experimental results show that the interpolated image scales can be practically useful for color selection process.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.1-10
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• 2008

We developed the decision support system by using the fuzzy theory. This system designs harmonious color space according to the linguistic input. This input represents the atmosphere which the user want. If the linguistic input of adjective image scale is given in the developed system, the relation between the adjective and color is supposed as fuzzy relation. The color which match with the whole atmosphere of color space is selected. The search region of harmonious color decision is controlled by the knowledge on color harmony of Moon-Spencer. Harmonious color is selected by it.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.34-44
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• 2004

The purpose of this study was to provide effective design strategy and distinguish productions for the consumer's emotion satisfaction by analyzing formative properties of fashion sensibility and emotion. 54 photos of contemporary costume have been selected which represented the Izard' DES. The questionnaire consisted of bi-polar 25 pairs adjective scale of fashion sensibility and the 18 noun scale of emotion was distributed to 970 male and female living in Pusan area. The data were analyzed by GLM using the statistic SPSS package. The major findings of this research were as follows. 1. In the clothing formative properties following fashion sensibilities, aestheticism shows significant differences in the silhouette and texture, maturity in the silhouette and color, character in the texture and decoration and feminity in the pattern and color. 2. In the clothing formative properties following emotions, negative emotion shows significant differences in the pattern and silhouette, distressㆍfear in the silhouette and pattern, arousal in the texture and color, shame in the color and texture and enjoyment in the silhouette and pattern. 3. In the fashion sensibility and emotion following clothing formative properties, each formative property shows differences in fashion sensibility and emotion. This study result will be utilized in the clothing design development in special usage like theatrical costume, discriminated display and advertisement stratge.

• Journal of The Korean Association For Science Education
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• v.24 no.6
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• pp.1106-1117
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• 2004

The purposes of this study were to analyze types of scientific emotion word and to investigate the relationship between the ISE(Index of Scientific Emotion) and the ability of science-knowledge generation in subjects' scientific observation and rule-discovery. The subjects were asked to perform four scientific tasks. The tasks were developed that are suitable for scientific observation and rule-discovery. In performing tasks, the subjects were asked to describe their generated science-knowledge and scientific emotion through self-report questionnaire, performing each task. The strength of their scientific emotion was also measured using adjective emoticon check lists. In subjects' scientific observing, they showed 33.3% of interest emotion which was the biggest, 15.0% of acceptance emotion, and 11.3% of love emotion, respectively. In scientific rule-discovering, types of emotion were shown as 23.8% of interest, 21.5% of disgust, and 10.8% of acceptance, respectively. In addition, ability of science-knowledge generation was significantly correlated to ISE.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.138-145
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• 2008

The development of human-friendly game technologies understanding and responding to human emotion is a very crucial element in designing games. Out of emotion derived from games, this study attempted to define characteristics of games as a meaning representing the degree of reaching the targeted emotion. When examining most of researches regarding emotion, it has been noted that they tried to extract the most representative emotion through the systematization of emotional vocabulary and evaluate it by the association with the design elements in question. However, this definition would be beneficial only to understanding the direction of game entity and it could not express the emotion of concrete and objective players. Therefore, this study attempted to analyze the sense correlation of adjectives so as for emotional expressions to be represented accurately corresponding to players' intention, by using adjective thesaurus for the systematic understanding of such game entity.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1273-1285
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• 2007

The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of $16{\sim}27$ who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.333-344
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• 2005

The sensitivity adjectives on wall paper are collected. With the collected sensitivity adjective, we are going to develop the model which can recommend the wallpaper to customer. A large number of adjectives describing affective responses were collected from such diverse sources as questionnaire survey results, field survey results and internet survey result. To search the representative adjective of collected adjective, we used the diverse statistical analysis method. We attempted to decide the axis name of dimension through the MDS(Multi-Dimensional Scale) analysis method using the similarity matrix an4 to find a three or four reduced factors through the factor analysis method using the varimax rotation method. The result of the analysis showed that the reduced factors could account about $82\%$ when the number of factor is three(popular, elegance, and passable) ant about $93\%$ when the number of factor is four (elegance, passable, beautiful, and affectionate) On the basis of this result, we expect it can be used to develop the model recommending the wallpaper.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• Journal of Science Education
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• v.34 no.2
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• pp.185-192
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• 2010

The purpose of this study was to develope the negative-emotion prediction model by hormonal changes during the scientific inquiry. For this study, biological classification task was developed that are suitable for comprehensive scientific inquiry. Forty-seven 2nd grade secondary school students (boy 18, girl 29) were participated in this study. The students are healthy for measure hormonal changes. The students performed the feathers classification task individually. Before and after the task, the strength of negative emotion was measured using adjective emotion check lists and they extracted their saliva sample for salivary hormone analysis. The results of this study, student's change of negative emotion during the feathers classification process was significant positive correlation(R=0.39, P<0.001) with student's salivary cortisol concentration. According to this results, we developed the negative emotion prediction model by salivary cortisol changes.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.33-36
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• 1997

This paper describes an image design process for product development based on human sensibility ergonomics.. The human sensibility about product image can be measured through some statistical methods and translated into product design factors by some mathematical inference logics. This results also can be presented by 3D computer graphic tools, In order to integrate the above processess, a image design process on human sensibility database. Human sensibility database is constructed with the relational ddta of some adjective words and design factors, The next step is to extract the design information from the human sensibility dataabase by fuzzy inference algouithm. This information is used for the input data for the graphic presentation. The final product can be modified according to the customer's requirement.