• Title/Summary/Keyword: Emerging market strategy

Search Result 107, Processing Time 0.029 seconds

The Relationship between Project Financing and Exportation Strategy towards Emerging Market in Electric Power Industry (이머징 마켓에 대한 전력산업 수출화전략과 프로젝트 파이낸싱)

  • 이근대;이창호
    • Proceedings of the Korea Technology Innovation Society Conference
    • /
    • 2001.05a
    • /
    • pp.557-572
    • /
    • 2001
  • This study tries to analyze the possibility of application of project financing to electricity industry and analyze the management of risks happening in the process of foreign project procurement and construction. Those are based on the trends and analysis of project financing in foreign projects. Risks are 'classified as risks before completion of projects and risks after completion. Project financing is key element of exportation and financial strategies and activation of project financing may provide the acceleration of the efficient financial market.

  • PDF

Target Market Selection Using MCDM Approach: A Study of Rolling Stock Manufacturer

  • SUKOROTO, SUKOROTO;HARYONO, Siswoyo;KHARISMA, Bedy
    • Journal of Distribution Science
    • /
    • v.18 no.7
    • /
    • pp.63-72
    • /
    • 2020
  • Purpose: This study examines the market segmentation and strategy of PT INKA, a rolling stock manufacturer in Indonesia. Research design, data and methodology: The study used the MCDM (Multiple Criteria Decision Making) method specifically the AHP (Analytical Hierarchy Process). The AHP method was applied to identify the target market. This method or approach considers the market attractiveness and competitive strength criteria with quantified parameters. Results: a) Australia, Kenya, Tanzania, New Zealand, and India emerge as the top five target markets; b) There is justification for rolling stock manufacturers to allocate their resources in winning the market share. Conclusion: The main challenge confronting the rolling stock manufacturer is limited resources to acquire a particular market share despite abundant opportunities in this sector. Despite the mastery of technology and long experience in the industry, selecting a target market with multiple criteria could be difficult for an emerging rolling stock manufacturer in South East Asia.

Analysis of Issue and Commercialization opportunity of LED Fusion Industry using NEWS System

  • Roh, Hyun Sook;Choi, Yun Jeong;Lim, Dae-Hyun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2014.06a
    • /
    • pp.195-196
    • /
    • 2014
  • This paper provides emerging technology issue and institutes of LED fusion industry based on the efficient quantitative analysis of a large amount of newspaper articles and papers for the decision-making of new business planning and core strategy. In addition, market opportunities and market entering strategies of main LED fusion industries are proposed. In the future, it is required to analyze and complement the quantitative analysis result by LED fusion industry experts and to build emerging issue database.

  • PDF

Optimizing the product portfolio for emerging markets (신흥시장 개척을 위한 최적 제품 포트폴리오)

  • Lee, Taehoon;Lee, Yongseung;Shin, Juneseuk
    • Journal of Technology Innovation
    • /
    • v.26 no.4
    • /
    • pp.1-28
    • /
    • 2018
  • With the growing number of emerging carmakers, automotive parts manufacturers have to penetrate into emerging markets. They can provide large existing carmakers with fully customized parts because of economies scale, but cannot do this for small emerging carmakers due to their small and highly volatile volume order. Once the order by an emerging carmaker is placed, a part manufacturer is exposed to high risks both of decrease in profit margin and high opportunity cost. The platform-based mass customization can be a solution for cost reduction, but the risks of volatility in volume hard to manage. Tackling this issue, we presents a method of optimizing the product portfolio to maximize profits while managing volatility of volume order by emerging carmakers at an affordable level. It is the first robust product portfolio method to keep the scaled deviation of profits at a fixed level under volume order uncertainty. Also, the effect of on the platform-based mass customization on cost is considered. This model can be a building block of conservative market penetration as well as product development strategy while minimizing the financial risks. We conducted an empirical study of a part manufacturer targeting on eighteen automobile manufacturers in North America, Europe and Asia with it powered lift gate.

Identifying Emerging Free Technologies by PCT Patent Analysis (PCT특허분석을 통한 유망자유기술 탐색에 관한 연구)

  • Jeong, Eui-Seob;Kim, Young-Gi;Lee, Seong-Chul;Kim, Young-Tae;Chang, Young-Bae
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.9 no.1
    • /
    • pp.111-122
    • /
    • 2014
  • This paper proposes a new strategy for assisting SMEs in S. Korea to grow by the use of free technologies, which include expired patents, patents that are effective in other countries but not in S. Korea, and technologies that were published without being patented. A key question answered in this paper is how to find valuable technologies developed by large companies that can be utilized by domestic SMEs. A procedure for identifying emerging free technologies was developed and is explained with an example. A quantitative analysis of technology trend was conducted on PCT's published patents that did not include S. Korea as a designated country, and then emerging IPC subclasses were identified. Among those emerging technology areas, the subclass areas where the number of Korean inventors is small were identified as key emerging free technology areas. Our method for identifying emerging free technologies can assist domestic SMEs to advance in the international market and guide the development of a national industrial strategy.

A Study of E-commerce-based Capabilities of Small Firms with Cloud Computing Techniques

  • Zhou, Xuesong;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
    • /
    • v.27 no.4
    • /
    • pp.21-36
    • /
    • 2020
  • E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.

How Does Intellectual Capital Fuel Non-Interest Incomes in Banks? New Case from an Emerging Country

  • Chi Huu Lu;Thich Van Nguyen
    • Journal of Contemporary Eastern Asia
    • /
    • v.22 no.1
    • /
    • pp.1-25
    • /
    • 2023
  • The aim of this study is to answer the straightforward question of whether the implementation of IC has fueled non-interest incomes of banks or not. By utilizing the data of 26 domestic banks in Vietnam and employing the value-added intellectual coefficient model (VAIC) as the measure of IC efficiency, our empirical evidence manifests that IC plays a vital role in fostering non-interest incomes of banks. When dividing VAIC into different components, we find that structure capital employed (SCE) is the most important component to enhance the expansion of these incomes compared with other components including capital employed efficiency (CEE), human capital efficiency (HCE). These findings remain unchanged through some robustness tests performed. While the main driver of IC and SCE, CEE component becomes a substantial advantage to increase non-interest incomes in large banks. Meanwhile, the degree of impact of SCE is higher in small banks compared with large ones. Overall, this study would provide a deep insight into the role of IC in the transformation into non-interest income activities of banks in an emerging country, and therefore our findings would be useful for both scholars and policy-makers in Vietnam, where has undergone the period of major reforms in banking system.

The Effect of Corruption in Host Country on Joint Venture Partner Selection of Emerging Multinational Enterprises (피투자국의 부패에 따른 신흥국 다국적기업의 파트너 선택)

  • Tae-Woo Roh;Ji-Hun Choi;Jung-Geun Kim;Su-Bin Park
    • Korea Trade Review
    • /
    • v.46 no.2
    • /
    • pp.177-191
    • /
    • 2021
  • Based on the existing OFDI (outward foreign direct investment) literature, this study endeavored to verify how the corruption of host countries affects the partner strategy of EMNEs (emerging multinational enterprises) when EMNEs enter global markets through joint ventures. Following the existing literature, this study classified corruption and partner strategies into two categories, respectively. First, the corruption of host country was divided into grand corruption and petty corruption. Second, EMNEs' joint venture partner strategy was divided into home country partner joint venture and host country (i.e., local) partner joint venture. Our hypothesis suggested that the greater the host country's grand corruption, the more EMNEs would choose the host country partner, while the strong petty corruption leads to the preference of home country partner in host country. The hypotheses were verified with a sample of 890 foreign direct investment cases of Chinese multinational companies from 2005 to 2015. As a result of the study, regardless of the degree of corruption, it was found that they prefer joint ventures with home country partners when EMNEs enter the global market through joint ventures.

A Global Perspective on Green Sustainability, Corporate Reputation, and Technological Strength for Firm Performance Across Countries

  • Lee, Jooh
    • Journal of Distribution Science
    • /
    • v.10 no.8
    • /
    • pp.15-23
    • /
    • 2012
  • This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

  • PDF

Korean Firms' Entry Strategy in Mongolia (한국 기업들의 몽골 시장 진출 전략)

  • Kim, Jai-Rim;Seo, Jeongil;Chung, Sun-Wook
    • Asia-Pacific Journal of Business
    • /
    • v.12 no.4
    • /
    • pp.107-134
    • /
    • 2021
  • Purpose - Korean firms have entered the Mongolia, the world's top 10 resource rich country with huge market potential, since the diplomatic relations between Korea and Mongolia were established in 1990, but little is known about Korean firms' entry strategy in the Mongolian market. With this background, this study aims to investigate the seven cases of Korean firms doing business in Mongolia (SK Telecom, Samsung S1, T-Money, E1 Energy, Cafe Bene, E-Mart, and CU). Methodology - this study is based on numerous primary and secondary data about the Mongolian market, as well as Korean firms in Mongolia. Findings - the following three implications were derived from our case analysis: first, when entering into Mongolia, a thorough analysis of political and social risks and a good understanding of institutional voids should be preceded. Second, for this reason, entering through cooperation with local partners, such as joint ventures or franchising, is expected to increase the possibility of success. Third, unlike in the early days of Korean firms in Mongolia, the business environment in Mongolia has become more stable and predictable, and a friendly atmosphere for Koreans and Korean firms is forming, increasing the possibility of success and settlement of Korean firms. Research implications - this study contributes to extant literature by providing more systematic research on Korean firms in Mongolia and by presenting practical implications through the analysis of success and failure cases of Korean firms in the Mongolian market.