• Title/Summary/Keyword: Electronic Shelf Labels

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Service Blueprint-based Retail Store Operating Process Innovation: The Case of Electronic Shelf Labels (서비스 청사진 기반의 소매매장 운영프로세스 혁신 사례연구: 전자가격라벨(ESL) 구축 사례를 중심으로)

  • Jae-Yong Yang;Geun-Wan Park;Sang-Ryul Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.189-207
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    • 2018
  • This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.

A Study on the Priority-Gap Measurement of Performance Factors Before and After Introduction of Electronic Price Information System in Retail Stores using IT-BSC and AHP (IT-BSC와 AHP를 사용한 유통매장 전자가격정보시스템 도입 전후 성과요인의 Priority-Gap 측정에 관한 연구)

  • Jae-Yong Yang;Sang-Ryul Lee
    • Information Systems Review
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    • v.22 no.2
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    • pp.53-76
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    • 2020
  • This article is an exploratory empirical study on the introduction of the Electronic Shelf Labels (ESL) system, which is spreading to offline stores as a new price information system for retail stores in Korea. In order to conduct this study, eight measurement items were derived from the IT-BSC perspective as performance factors, and the AHP technique was used as a method for relative evaluation of priorities among the items. The survey, which was conducted for about 1 year and 6 months, examined changes in store employees' perceptions of performance factors before and after the introduction of the ESL system. The results showed that there were differences in high priority items between before and after introduction. This study suggests academic implications in that the AHP technique is used to measure the change in the perception of post-performance and expectation factors for products and services, and this study also suggests practical implications by raising the need for continuous improvement of products and services for customer value propositions that change with the maturity of the experience.

The Convergence Service of ESL and LBS for The Application to Marts (대형마트에 적용하기 위한 ESL과 LBS의 융합 서비스)

  • Park, Jong-Hun;Park, Mi-Rim;Kim, Du-Hwan;Seo, Dae-Wha
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.1130-1133
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    • 2014
  • 본 논문은 ESL(Electronic Shelf Labels, 전자가격표시기)과 LBS(Location Based Service, 위치 기반 서비스)를 융합하여 개발된 시스템으로 매장 고객에게 어플리케이션을 통해 대형마트에서 이벤트 정보를 제공 혹은 물건 위치를 쉽게 찾아 갈 수 있도록 하고, 관리자는 서버에서 물품의 정보를 관리하거나 각종 서비스를 제공하는 것을 편리하게 만들기 위해 진행되었다. ESL 태그를 아두이노와 LCD를 연결하여 구현하고 지그비(Zigbee)를 이용하여 서버와 통신한다. LBS를 구현하기위하여 ESL TAG에 BLE(Bluetooth Low Energy, 저전력블루루스)를 장착하고, 스마트폰은 ESL TAG에서 나오는 BLE 신호의 RSSI(Received Signal Strength Indication)값을 이용해 어플리케이션에서 사용자의 위치를 측정할 수 있게 한다.

Developing Evaluation Indicators for Selecting Suppliers based on IoT Business Model in Servitization Using Delphi Method (델파이 기법을 사용한 사물인터넷 비즈니스 모델 기반의 서비타이제이션 협력업체 선정 평가지표 개발)

  • Yang, Jae-Yong;Lee, Sang-Ryul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.1
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    • pp.21-32
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    • 2019
  • The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.