• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2000년도 춘계정기학술대회 e-Business를 위한 지능형 정보기술 / 한국지능정보시스템학회
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• pp.187-196
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• 2000

A lot of Internet shopping malls strive for obtaining a competitive advantage over others in an increasingly tighter electronic marketplace. To this end, understanding customer preference toward products (or services) and administering appropriate marketing strategy is essential for their continuous survival. However, only a few marketing researchers and practicioners focused on this issue, compared with academic and industry efforts devoted to traditional market segmentation. In this paper, we suggest a methodology of conjoint segmentation for electronic shopping malls. Traditional market segmentation methodologies based on customer's profile sometimes fail to utilize abundant information given while navigating around cyber shopping malls. In this methodology, we do not impose information overload to the customer for preference elicitation, but this methodology, we do not impose information overload to the customer for preference elicitation, but capture automatically generated surfing or buying data and analyze them to get useful market segmentation information. The methodology consists of 4-stages: 1) analyzing legacy homepages, 2) data preparation, 3) estimating and interpreting the result, and 4) developing marketing mix. Our methodology was to give useful guidelines for market segmentation to companies working in the electronic marketplace.

• 제어로봇시스템학회논문지
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• 제5권7호
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• pp.855-861
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• 1999

In this paper, we present new application for the auction method which has been based on one-chip microprocessors. We develop the portable wired terminal for market blocker. And, using that, the recommended price of products is able to push into and show the information of action status. Through our research, using EAS(Electronic Auction System), we can prevent supplier from blocker's rigging the market, because anyone who have a qualification for the action blocker is able to participate in action.

• 유통과학연구
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• 제1권1호
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• pp.1-24
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• 1999

CALS/EC is about doing business electronically. It is based on the electronic processing and transmission of data, including text, sound and video. It encompasses many diverse activities including electronic trading of goods and services, online delivery of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, commercial auctions, collaborative design and engineering, online sourcing, public procuremet, direct consumer marketing, and after-sales service. It involves both products(e.g. consumer goods, specialised medical equipment) and services(e.g. information services, financial and legal services); traditional activities(e.g. healthcare, education) and new activities (e.g. virtual malls). CALS/EC will be emerging to replace and substitute the role of the conventional market. By changing and eliminating some processes of the transactions, the electronic market and the electronic commerce will redistribute the power and hence the benefits of the market activities. Traditional way of doing business may enter into the new electronic market because the role and function of trust and established reputation will be reinforced in the electronic market. The CALS/EC through the Internet has been in the spotlight in the shopping behavior of the consumers. Accordingly Corporates are trying to adapt themselves to those rapidly changing environments being affected by the Internet. Among others, particularly to be noted is the CALS/EC between corporations and consumers whose potential growth can be considered very substantial. This report, focusing on the introduction of CALS/EC for the logistics of SMEs, will allow us to prepare more efficiently for the coming 21st Century. It is obvious that CALS/EC is fast becoming the useful way of exchanging not only information but products in business between firm-to-firm and firm-to-customer.

• 통상정보연구
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• 제1권1호
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• pp.179-201
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• 1999

물류의 흐름을 배제한 CALS/EC는 있을 수 없다. CALS/EC에서도 거래의 최종단계는 고객이 요구하는 상품 또는 서비스를 전달하는 것이기 때문이다. CALS/EC를 이용한 물류정보화가 물류 문제 해결에 도움을 줄 수 있고, 전자상거래의 활성화를 가로막는 물류 문제를 분석하기 위해 새로운 환경에서의 물류 요구의 변화를 분석하였다. 전자상거래와 물류정보화 활성화와 관련하여, 전자상거래 등 산업활동의 정보화 추이를 고려한 물류체계의 고도화, 산업전반의 물류정보화 촉진을 위한 법 제도의 개선, 물류산업전반의 경쟁력 제고를 위한 규제개혁 추진, 전자상거래 활성화률 위한 통관체제의 개선 등이 필요하다.

• 한국시스템다이내믹스학회:학술대회논문집
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• 한국시스템다이내믹스학회 2000년도 학술대회발표논문집
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• pp.29-37
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• 2000

In this paper an attempt is made to understand contribution factors in the field of electronic commerce(EC). To do that, we adopt and modify an existing commerce model. The following two major conclusions are drawn from our simulation. Most of all, the diminution of information delay introduce monotonous growth rather than fluctuation of EC market. The stable increase of revenue or market scale makes us decide the employment or capacity scale quickly. Second, for favorable and continuous evolution of EC, utilization system of electronic money should be established steadily. The following findings strongly support our claim: We found full oscillation of EC market when electronic money system didn't established well. On the contrary, if electronic money system could provide fast cash flow and fully trustful function, decisions of company or consumer would be executed promptly.

• 대한안전경영과학회지
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• 제4권2호
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• pp.123-133
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• 2002

For global electronic market, several market place standards are developing now. Though, a standard is different from others they are pursuing the same purpose of uniworld market. In this study, two standards(ebXML and UDDI) which are most strong enough to urge field engineers to consider the standards in making their products were focused. Additionally, the development priorities of ebXML which were viewed from field engineers were summarized. Finally, government actions required by field engineers to promote the development of global market place were summarized.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2003년도 추계종합학술대회
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• pp.652-655
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• 2003

전자지불 시스템의 발달로 인해 현금이나 수표 등 전통적 결제수단이 정보기술을 활용한 전자화래 결제로 대체되고 있다. 국내 전자화폐 시장은 소액지급결제부문을 중심으로 급속히 증가할 것으로 예상된다. 하지만 현재 시장현황은 예상과 달리 인식부족, 기반시설미비, 법ㆍ제도적 미비, 업체의 영세성 등으로 일부분야를 제외하고는 활성화되지 못하고 있다. 향후 전자화폐가 일반 및 인터넷 쇼핑몰 대금 결제 이외에 교통카드, 신용ㆍ직불ㆍ현금카드, 보안카드, 의료카드, 신분증, 인증서 보관 등 다양한 용도로 이용 가능하게 되면 크게 활성 될 전망이다. 이에 본 논문은 향후 국내 전자화폐 시장에 대한 동향을 분석하고 전망해 그 대비책을 강구해 본다.

• Asian Journal of Innovation and Policy
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• 제4권3호
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• pp.397-409
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• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• 정보학연구
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• 제4권3호
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• pp.125-138
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• 2001

B2B전자시장에서의 비즈니스 모델은 매우 다양하고, 자료이동에 이용되는 통신망에 따라서도 구분되기도 한다. 또한 내부의 조직적인 자료 통신망은 전자시장에서의 구매자-판매자 관계에 대해 대조적인 영향을 미친다. 통신망은 구매자와 판매자사이에 더욱 짧은 거래에 의해 특징화된 전자시장을 조장하기 위해 이용된다. 그러나 상거래 관계를 강화하기 위한 통신망의 사용과 새로운 거래 파트너에 형성하는 비용 증가로 여러 가지 어려움이 많이 있다. 이에 따라 B2B전자시장에 대한 인식의 폭이 매우 높아지고 있음에 따라 본 논문은 B2B전자시장의 이론적인 접근과 논리적 근거들을 바탕으로 B2B전자시장에 적합한 비즈니스 모텔들을 알아보고자 한다.

• KIEE International Transactions on Power Engineering
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• 제5A권4호
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• pp.403-411
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• 2005

At present, the Cournot model is one of the most commonly used theories to analyze the gaming situation in an oligopoly type market. However, several problems exist in the successful application of this model to the electricity market. The representative one is obtaining the inverse demand curve able to be induced from the relationship between market price and demand response. In the Cournot model, each player offers their generation quantity to obtain maximum profit, which is accomplished by reducing their quantity compared with available total capacity. As stated above, to obtain the probable Cournot equilibrium to reflect the real market situation, we have to induce the correct demand function first of all. Usually the correlation between price and demand appears over the long-term through statistical data analysis (for example, regression analysis) or by investigating consumer utility functions of several consumer groups classified as residential, industrial, and commercial. However, the elasticity has a tendency to change continuously according to the total market demand size or the level of market price. Therefore it should be updated as the trading period passes by. In this paper we propose a method for inducing and updating this price elasticity of demand function for more realistic market equilibrium.