• Asia pacific journal of information systems
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• 제11권1호
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• pp.1-24
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• 2001

This paper is aimed at proposing a new inference mechanism for B-to-B electronic commerce decision-makings, named IMITAO(Integer Matrix-driven Inference based on Transformed And-Or graph) which is based on integer matrix operation to speed up the inference. During the B-to-B electronic commerce, many kinds of negotiations are needed for mutually satisfactory decision-makings. During such negotiations, several factors including subjective and objective constraints should be considered so as to reach satisfactory decisions. In this respect, we suggest first a Transformed AND-OR Graph(TAOG) which each firm's conditions or judgement are incorporated into, and then we propose a high-speedy inference mechanism named IMITAO which basically depends on TAOG. Firms engaged in B-to-B negotiations on the Internet can get an appropriate decision support from using IMITAO for their negotiation simulations. The proposed IMITAO inference mechanism is characterized by its fast inference because its main inference procedures are based on integer matrix operation. A real-world example for B-to-B negotiations was used to prove the validity of our proposed TAOG and IMITAO approach. Experimental results showed that our approach was very useful in performing the B-to-B electronic commerce decision-makings considering a wide variety of either subjective or objective constraints.

• Asia pacific journal of information systems
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• 제14권1호
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• pp.165-184
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• 2004

This paper focused on developing and empirically testing an EAM(Electronic-Store Acceptance Model), By basing upon Davis' TAM(Technology Acceptance Model) and reflecting the characteristics of EC(Electronic Commerce), the EAM was proposed. This EAM could be regarded as a revised and extended TAM in the EC area. The theoretical rationale of this model was as following: 1) Though Davis' TAM was proposed a powerful tool to explain and predict usage of Information Technology, nowadays, TAM variables(perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. 2) In the e-commerce and e-business studies, trust has been emerging as a potentially important antecedent of IT adoption. A famous internet book store was chosen to empirically test the EAM. In order to evaluate reliability and validity of instrument, and validate the research model, SEM(Structured equation model) analysis was conducted. The results showed that perceived usefulness and trust significantly influenced e-Store Acceptance but perceived ease of use did not have significant influence on e-Store Acceptance.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.215-226
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• 2004

As with the fast spread of internet uses in recent years, electronic commerce has evolved. The proliferation of electronic commerce has increased diverse forms of fraud cases since internet helps intended criminals remain anonymous. In absence of effective tools to warrant the reliability of parties offering products or services through electronic commerce, consumers have to absorb damages unfairly. Internet escrow service has been considered to be an option to establish reliability between buyers and sellers and to protect consumers from possible fraud cases. However, like other industries, fraudulent escrow services have appeared in internet. This study has been intended to analyze fraudulent internet escrow services and to propose an effective regulatory system of internet escrow services. To do that, this study benchmarked the regulation of the State of California, primarily focusing on the formation of escrow company, regulation of escrow business, and remedies for wrongdoing, so Korea can consider the adoption of similar systems.

• 품질경영학회지
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• 제33권2호
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• pp.1-12
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• 2005

An extensive literature review has been made in this paper to build the evaluation hierarchy structure for the certification of electronic commerce services. In building the evaluation hierarchy structure, major candidate evaluation factors are selected by bench marking the various certification practices, including the Malcolm Baldrige award, ISO9000, and BSC(balanced scorecard) techniques. This paper deployed principal component analysis and factor analysis techniques to develop a statistically solid and systematic evaluation model. The final evaluation model, as presented in this paper as a model for the certification of electronic commerce services, produces a numeric score on the 100% scale, which can be served as a metric for the certification decision. The AHP technique was used in converting the various qualitative and quantitative evaluation values into a single measure for the certification decision.

• Agribusiness and Information Management
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• 제1권1호
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• pp.3-18
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• 2009

This research aims to examine consumers' general types of information search and their unsatisfactory factors in purchasing agricultural products on electronic commerce and analyze consumers' behavioral characteristics. As study subjects, 802 consumers who have visited the home pages of 14 households or companies, whose home pages are actively managed, were sampled. As a research tool, pop-up post and e-mail were used as research tools and questionnaires were asked three times. The date on research result were analyzed using SPSS 13 statistics package in terms of frequency, percentage, descriptive statistics, one-way ANOVA and correlation analysis.

• 한국지능시스템학회논문지
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• 제11권3호
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• pp.246-251
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• 2001

본 연구에서는 성공적인 전자상거래시스템 관리를 위하여 지능적 검색 에이전트 모델을 제안했다. 퍼지 이론은 모호한 키워드 조건에서 시스템이 검색을 수행해야 할 경우에 매우 유용한 방법이다. 따라서, 퍼지 이론을 이용하여 고객의 모호한 검색어를 효과적으로 처리할 수 있는 모델을 제안했다. 이를 통해, 다른 크리스프한 검색어 환경에서의 시스템에 비해 상대적으로 적합한 결과를 도출할 수 있음을 확인했다.

• Asia pacific journal of information systems
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• 제8권1호
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• pp.103-124
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• 1998

The recent information society is affected by new technologies including EC(Electronic Commerce), CALS(Commerce At Light Speed), EDI(Electronic Data Interchange), telecommuting and teleconferencing. The research goal of this paper is to identify major failure factors to reduce the dysfunction of EC and to suggest possible strategies that overcome those obstacles. The research methodologies of major failure factors are very similar to those of critical success factors which were widely used in MIS research areas. Ideally EC provides the possibility of a win/win situation for vendors and consumers. A survey study was performed using questionnaires. The factor analysis was performed to identify failure factors. Several hypotheses were set up to identify the major failure factors to reduce the dysfunction of EC. The regession analysis was performed to test those hypotheses and to understand the relationships between the major failure factors identified and the performance variables such as satisfaction, usage, and usefulness. Finally, the paper suggests alternatives to activate EC in terms of regulations, social rules, a technological model, etc.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.1-7
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• 2005

This paper examines strategic competition model between offline and online retailers and draws strategic implications. Research on the price competition between conventional offline retailers and online retailers has been done through empirical approaches, however, the results are conflicting. This paper reconciles the existing conflicting empirical findings on price levels between offline and online retailers through theoretical approach. This paper analyzes how the internet market has effect on equilibrium prices of both offline and online retailers and discusses the possible reasons why there exist price differences between offline and online retailers in business to consumer electronic commerce.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1998년도 공동추계학술대회 경제위기 극복을 위한 정보기술의 효율적 활용
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• pp.219-227
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• 1998

인터넷의 발전이 새로운 상거래 방식을 구현하고 있다. 가상 공간을 이용한 사이버구매형태는 소비자, 판매자의 여러 측면에서 비용을 최소화하는 전기를 마련하고 있다. 이러한 형태의 상거래를 전자상거래(electronic commerce)라고 하며 여기에서 가장 중요한 구매비용 절차에 대한 시스템이 지불시스템(payment system)이다. 지불시스템은 소비자가 가장 민감하게 반응하는 부분으로 전자상거래에서 가장 중요한 발전 요인이 될 수있다. 이러한 지불시스템을 연구하기 위해 현재 가장 많이 사용되고 있는 지불방식의 사례를 살펴보고 전자지불 시스템의 한계점들을 살펴 전자상거래에서의 지불시스템의 발전 방향을 재고하고자한다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.59-77
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• 2008

This study compares the reasons why targe and Small companies are adopting electronic commerce(e-commerce) based on an assumption of difference between two groups of companies. We collected data for contemporaneous analysis by classification with two groups of companies in Korea and developed an integrated model from the empirical studies and made Question papers for inspection of created hypothesis. Hypothesis is composed with nine factors ; Customers, Suppliers, Pertner Firms, Competitors, Relative Advantage, Cost Compatibility, CEO's Innovativeness and CEO's Involvement. The research shows Large company is influenced significantly by Customers, Relative Advantage, Cost, CEO's Innovativeness and Small company is by Competitors, CEO's Involvement.