• 한국산업정보학회:학술대회논문집
• /
• 한국산업정보학회 1999년도 추계공동학술대회 논문집:21세기지식경영과 정보기술
• /
• pp.65-80
• /
• 1999

The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

• 한국산업정보학회:학술대회논문집
• /
• 한국산업정보학회 2008년도 추계 공동 국제학술대회
• /
• pp.194-198
• /
• 2008

Under the rapid change of business circumstance to E-business, CRM is one of the major strategic choices to reinforce the relationship with customers. In this point, this study attempts to understand the relationships among the quality of CRM and the variables of post adoption on the innovation diffusion theory. With integration of information system success model and innovation diffusion theory, it developed a research model and several hypotheses focusing on CRM performance of post-adoption. To testify the hypotheses, it conducted a survey on insurance industry and performed a statistical analysis for the research model with structure equation model. The results show that the factors of CRM quality (system, service, and information) have significant relationships with level of CRM usage and satisfaction. And the relationships between satisfaction and CRM performance and between CRM performance and intension of CRM extension are found as statistically significant.

• 한국컴퓨터정보학회논문지
• /
• 제4권4호
• /
• pp.226-235
• /
• 1999

본 연구에서는 전자상거래시스템 공급자의 평가와 선정을 위한 모형을 구축하였다. 기업의 의사결정과 정은 여러 상충하는 목적들을 동시에 고려하는 경우가 대부분이기 때문에 이러한 상황에 적합한 다목표 지향적인 수리모형 구축의 필요성이 제시되었다. 또한 제공되는 데이터의 불명확성과 여러 목적들을 동시에 고려할 경우 발생할 수 있는 의사결정자의 열망수준과 그 만족정도를 반영하기 위해 본 연구에서는 3유형의 다목적계획모형을 제시하였다. 최소연산자 모형, 가중치 다목적계획모형 및 선제우선순위 다목적계획모형의 구축 후. 가상기업에 대한 설례를 통해 그 적용가능성을 알아보았다.

• 산업경영시스템학회지
• /
• 제35권4호
• /
• pp.186-193
• /
• 2012

Assessing service quality and satisfaction is the essential part of service science. In this study, for G2B electronic commerce service composed of information systems and human resources, a composite research model for exploring factors of service quality satisfaction is proposed. The proposed model uses SERVQUAL's five quality dimensions as independent antecedent factors and usefulness and ease-of-use of the technology acceptance model as mediating factors. A case of a G2B purchase service is empirically studied using the proposed model. The result shows that the proposed composite model is good and appropriate for explaining the characteristics of G2B services.

• 경영과정보연구
• /
• 제21권
• /
• pp.99-114
• /
• 2007

According as Internet based EC(Electronic Commerce) has been activated, More requirements for exchanging digital documents are being proposed in B2B(Business to Business) and B2G(Business to Government) environments. However, the documents can not be processed automatically, because the structures of documents in each site(companies, central/local governments) do not match. Therefore, W3C(World Wide Web Consortium) has proposed XML(eXtensible Markup Language) DTD(Document Type Declaration) technology to support structuring documents. The XML DTD technology can support interoperability between EC sites. And, XML DTD based documents can be processed automatically in every sites. They will improve efficiency of services in B2B and B2G environments. In this paper, we propose interoperable DTD architecture and IDEP(Interoperable DTD Exchange Protocol) protocol which supports searching DTDs and exchanging DTDs. This technology can popularize DTDs and digital documents.

• 통상정보연구
• /
• 제7권1호
• /
• pp.213-233
• /
• 2005

A letter of credit is the best settlement among various means of payments until now. A letter of credit plays very important roles in rational and smooth international trade. Letter of credit is usually used in international trade. But many people have to prepare a lot of transport documents in order to transact with L/C. Therefore, the transactions will be happened to delay in international trade very often. Owing to the EDI, international trade will be materialized with electronic business of E-commerce. If we transact with the electronic documents, it will be reduced the time very much in international trade. Generally speaking, all relating parties transact with L/C complying with UCP, but there are no ruling articles about electronic documents in UCP. If all parties want to transact with electronic documents in global business, UCP has to contain the electronic provisions. So, ICC published eUCP on 2002. The purpose of the study was to analyze original electronic papers and provisions through foreign precedents in UCP and eUCP. If we want to exchange the electronic document, the UCP provisions about electronic documents would be revised as follows: UCP provision 20(b) would be revised, “Unless otherwise stipulated in the credit, banks have to accept as an original documents, a documents produced or appearing to have been produced: (i)by reprographic, automated or computerized systems (ii)as carbon copies,; provided that it is marked as original and, where necessary, appears to be signed. A document may be signed by handwriting, by facsimile signature, by perforated signature by symbol, or by any other mechanical or electronic method of authentication."

• 경영정보학연구
• /
• 제1권2호
• /
• pp.123-136
• /
• 1999

• Asia pacific journal of information systems
• /
• 제27권2호
• /
• pp.77-98
• /
• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• 경영과정보연구
• /
• 제13권
• /
• pp.163-188
• /
• 2003

Lack of trust is major reason for many company to take a cautions stance towards business-to-business electronic commerce. Especially innovative business models such as online business-to-business marketplaces face the lack of not only having to give their members and partners faith own capabilities and reliability, but also to ensure that the respective parties interacting through them have trust in each other. This paper is empirical study on the trust factors affecting the repurchase intentions in a B2B e-Marketplace by survey instrument based on Likert-style 5 point measurement scale. The objective of this paper is evaluation of relationship between repurchase intentions and trust. The focus of this paper is the antecedents and consequences of buyer trust in a B2B e-Marketplace, not trust intermediaries or in third parties that might mediate between the buyer and e-Marketplace. The findings of this study are expected to increase the awareness of B2B e-Commerce adopter and implementers about the importance of trust in e-commerce participation.

• 디지털융복합연구
• /
• 제11권12호
• /
• pp.61-67
• /
• 2013

B2C의 "신용카드"를 대체할 만한 "결제수단"으로 2001년 신용보증기금과 은행, (물류업체), e-MP(Market Place)가 참여하여, 기업간 e-MP(기업간 전자결제 결제 시스템)를 통한 전자상거래에 의한 구매를 신용보증기금이 보증해 주는 B2B 전자상거래보증제도를 도입하였다. 기업간 전자상거래를 지원하는 전자결제시스템인 e-MP 서비스는 지난 10년 동안 운영되어 중소기업의 성장에 많은 기여를 하였다. 기업 간 전자상거래보증은 구매기업에게 거래한도 확장으로 안정적인 구매처를 확보하고 업무 프로세스 개선을 통한 기업 경쟁력 강화에 기여하였다. 그러나, 신용보증기관의 보증지원을 기반으로 한 사업으로서 규모의 한계를 보유하고 있다. 신용보증기관의 보증지원을 기반으로 한 사업으로서 규모의 한계를 극복하기 위해서는 정부의 중소기업에 대한 직접 또는 간접지원의 강화 운영을 e-MP 사업기반으로 해야 한다. 또한 e-MP서비스를 통한 새로운 모델 개척이 필요하다. 기업간 전자상거래 활성화 측면 뿐만 아니라 e-MP의 새로운 수익모델을 위해 신용보증기관이 직접 개입하여 운영하는 기업간 통합온라인장터 구축과 이를 활용하는 기업에게 구매자금을 동시에 제공하는 모델에 대한 검토가 필요하다.