• Journal of Internet of Things and Convergence
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• v.8 no.5
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• pp.99-109
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• 2022

The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.67-79
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• 2013

A meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The technology acceptance model (TAM) has been the subjects of a great deal of MIS research in the last two decades and now also has been continuously studied. Recently, the convergence of knowledge information society and information telecommunication technologies has a rapid impact on politics, economics and various fields. The biggest issue in the information communication and information systems fields is smart. Therefore, we conducted a meta-analysis research on the behavioral intention of smart phone users based on technology acceptance model. Also, this study was targeted a total of 50 research papers that are setting up the causal relationship in TAM among the research papers published in domestic academic journals since 2005. The result of the meta analysis, showed that the effect size was 0.48 in the path from perceived usefulness to behavioral intention, it showed that the effect size was 0.46 in the path from perceived ease of use to behavioral intention. And, it showed that the effect size was 0.46 in the path from perceived ease of use to perceived usefulness. Also, it showed that the effect size was 0.61 in the path from attitude to behavioral intention. Based on the results, it was discussed the difference through comparative analysis with previous research.

• Journal of Internet Computing and Services
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• v.20 no.6
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• pp.129-135
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• 2019

Recently, studies have been conducted to improve the m-commerce process in the NFC-based mobile environment and the increase of the number of smart phones built in NFC. Since authentication is important in mobile electronic payment, FIDO(Fast IDentity Online) and 2 Factor electronic payment system are applied. In addition, block-chains using distributed raw materials have emerged as a representative technology of the fourth industry. In this study, for the mobile gallery auction of the traders using NFC embedded terminal (smartphone) in a small gallery auction in which an unspecified minority participates, password-based authentication and biometric authentication technology (fingerprint) were applied to record transaction details and ownership transfer of the auction participants in electronic payment. And, for the cost reduction and data integrity related to gallery auction, the private distributed director block chain was constructed and used. In addition, domestic and foreign cases applying block chain in the auction field were investigated and compared. In the future, the study will also study the implementation of block chain networks and smart contract and the integration of block chain and artificial intelligence to apply the proposed method.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.389-395
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• 2014

In a biometric signature scheme, a user's biometric key is used to sign the document. It also requires the user be authenticated with biometric recognition method, prior to signing the document. Because the biometric recognition is launched every time the signature session started, it is not suitable for electronic commerce applications such as shopping malls where large number of documents to sign are required. Therefore, to commercialize biometric based signature schemes, the new proxy signature scheme is needed to ease the burden of the signer. In the proxy signature scheme, the signer can delegate signing activities to trustful third parties. In this study, the biometric based signature delegation method is proposed. The proposed scheme is suitable for applications where a lot of signing are required. It is consisted of biometric key generation, PKI based mutual authentication, signature generation and verification protocols.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.249-256
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• 2020

The session initiation protocol (SIP) is a signaling protocol, which is used to controlling communication session creation, manage and finish over Internet protocol. Based on it, we can implement various services like voice based electronic commerce or instant messaging. Recently, Qiu et al. proposed an enhanced password authentication scheme for SIP. However, this paper withdraws that Qiu et al.'s scheme is weak against the off-line password guessing attack and has denial of service problem. Addition to this, we propose an improved password authentication scheme as a remedy scheme of Qiu et al.'s scheme. For this, the proposed scheme does not use server's verifier and is based on elliptic curve cryptography. Security validation is provided based on a formal validation tool ProVerif. Security analysis shows that the improved authentication scheme is strong against various attacks over SIP.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.193-199
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• 2015

PUSH technology is a technology that can transfer server information without user's request and it is very useful in various areas along with mobile applications. This paper suggest a suitable application model that can utilizes the PUSH technology and mobile devices by finding a useful area. For this, AdMan, a mobile application which can utilize the PUSH technology and mobile devices has been developed. AdMan is a mobile application that developed once and can be able to run on both Android and iOS based mobile devices, since it was developed by using a tool called m-Bizmaker. AdMan is a customer management and advertisement system that can bring big efficiency by utilizing the PUSH technology and mobile application under the today's mobile environment, and it is a good model of ICT technology application of modern society. As an application that can maximize the utilization of the PUSH technology and mobile devices, AdMan can realize better effectiveness if it run on a PUSH server.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.211-213
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• 2013

In these days, the delusions of Big Data and apprehension about them are coming into the picture in many business fields. General techniques for preservation, analysis, and utilization of Big Data are falling short of useful techniques for the volume of fast-increasing data. However, there are some assertions that the power of analysis and prediction of Artificial Intelligence would intensify the power of Big Data analysis. This paper studies on business cases to try to graft the Artificial Intelligence technique onto Big Data analysis. We first research on various techniques of Artificial Intelligence and relations between Artificial Intelligence and Big Data. And then, we perform case studies of Big Data with using Artificial Intelligence and propose some roles of Big Data in the future.

• Journal of Intelligence and Information Systems
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• v.19 no.4
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• pp.11-20
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• 2013

In designing Intelligent Traffic Systems, it should be necessary to consider telecommunications, appearance, environment, auxiliary functions, safety, and so on. Also, in choosing a car, a consumer considers those properties. This paper tried to elucidate the fact that car color has a very significant meaning for car safety when administrating intelligent traffic services and making car-purchasing decision. We first studied on occurrence probability of car accident according to car color that has something to do with car safety. Then, we studied on the concepts of advancing color and receding color. Advancing color causes less accidents since the color looks closer than it actually is. And receding color causes more accidents since the color looks farther than it actually is. And we classified car colors into eight classes and assign their ranking to each class, considering the number of car accidents. We tried to verify our research by use of telephone questionnaire for residents in Kunsan, Republic of Korea.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.21-27
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• 2016

Big Data is gathering all the attention from every business community. Pervasive use of machine-to-machine (M2M) applications and mobile devices bring an explosion of data. By analyzing this data, the private and public sectors can benefit in the areas of cost reduction and productivity. The Korean government is actively pursuing Big Data initiatives to promote its usage. This paper aims to select industries which fit for the development of Big Data with a verification of the experts. The analytic hierarchy process (AHP) is applied to systematically derive the opinion of more than 50 professionals. Medical / welfare, transportation / warehousing, information and communications / information security, energy, the financial sector have been identified as promising industries. The results can be utilized in developing Big Data best practices thus contributing industrial development.

• The KIPS Transactions:PartD
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• v.14D no.5
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• pp.491-500
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• 2007

In order to classify and manage on-line trading goods, the product classification scheme must be maintained. In most systems for handling product information, the classification scheme is managed manually by experts, which in general incurs a lot of time and cost. Effective management of classification system becomes more important as rapid development of industry expedites diversity and convergence of goods and services. There have been many researches on developing classification scheme, and continuing in this line of research, this paper proposes a new method for automatic generation of product classification scheme. Our main idea starts from the concept that a product is a set of attributes, and we propose a novel algorithm for automatically creating hierarchical classification scheme by utilizing inclusive relationships between products. We then prove the effectiveness of proposed algorithm by conducting an experiment.