• 한국주거학회논문집
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• 제24권6호
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• pp.41-49
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• 2013

This study finds out the aged consumers' needs on the developing elderly friendly and sensitive bathtub. This bathtub focuses on enhancement of multi-senses and enhancement of health, safety & convenience during bath. The enhancing multi-senses would have four functions; therapy with color and aroma, the massage with micro water bubbles, the visual and auditory with TV & cinema, and the auditory with music and radio. Also, enhancing others of bathtub would have seven functions; emergency bell, blood-pressure check system for health condition, water temperature indicator, keeping water warm, reading a book in that, and controlling of house entrance door and a getting the phone during bath. The aged consumers' needs find throughout a questionnaire survey, and 497 data was analyzed. The main results are as follow. They consider a full bath behavior as a healthcare. They have an intention to purchase or use the elderly and friendly bathtub, and they prefer using it in common facilities to using it at home. They highly need health related function of bathtub, which are massage (64.4%), blood-pressure check system (55.1%) and aroma therapy (45.7%). The emergency bell (67.0%), keeping water warm (62.2%), and water temperature indicator (49.7%), related to safety & information function of bathtub, are needed. Also, they think tolerance for error and low physical effort in bathtub design alternative, opening door and inside sitting support, to be important.

• 한국유통학회지:유통연구
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• 제10권4호
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• pp.23-39
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• 2005

우리나라의 노인인구가 전체인구에서 차지하는 비율이 다른 선진국에 비해 빠르게 증가함에 따라 한국경제에 있어 노년소비자층이 중요한 수요자로 부상하고 있다. 이렇듯 노년소비자 시장규모의 확대와 노년생활을 위한 연금제도의 확산으로 노년소비자 구매력의 비중이 크게 향상되고 있으므로 기업이 시장에서 경쟁적 우위를 차지하기 위해서는 노년소비자 구매행동의 특성을 파악하고 이에 적합한 마케팅 전략을 개발해야 한다. 따라서 본 연구에서는 우리나라 노년소비자의 구매행동특성을 파악하기 위해 이 분야에 관한 선행연구들을 검토하고 미국의 노년소비자와 비교분석하기 위한 후레임을 작성하였으며, 미국 노년소비자의 구매행동에 관한 기존의 연구들에서 많은 변수를 추출하여 작성한 설문으로 약품/건강 보조식품, 식품/주류, 의류/신발, 전기/전자제품, 또한 보험회사, 종합병원, 금융기관 등 특정 서비스업체 선호이유와 식품점, 약국 등 점포선정 이유를 조사하여 이를 미국노년소비자의 경우와 비교분석하였다. 따라서 본 연구에서의 조사 분석 결과는 이미 고령사회에 진입한 미국의 시장환경과는 차이가 있으나, 우리나라 노년소비자를 대상으로 마케팅활동을 전개하는 기업들이 소비자 구매행동에 관한 마케팅 전략을 수립하는 데 지표로 사용될 수 있을 것이다.

• 산업경영시스템학회지
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• 제27권3호
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• 디자인학연구
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• 제20권2호
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• pp.129-140
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• 2007

With the overall revision of the Welfare of the Aged Act in 1997, elderly welfare facilities have developed differently according to the size of locality, capacity, and social and economic characteristics. In response to the problem, various plans are being executed for expanding services and facilities for the aged. However, such efforts by the government have been focused on quantitative increase rather than on qualitative improvement, and there are not many high-quality elderly welfare facilities that meet the needs of the consumers, namely, the aged. In contrast, elderly welfare centers in Japan began to be founded from the 1960s and increased significantly from the 1970s and, as a result, 2,214 elderly welfare centers were in operation in 1995, maintaining a high level in quantity as well as in quality. Therefore, the present study surveyed using a checklist how elderly welfare centers in Japan, which are playing central roles in welfare facility services for the aged in Japan, design their indoor spaces reflecting elders' behavior and characteristics and, based on the results of the survey, classified spaces into shared spaces and individual service spaces and analyzed the spaces of each center using the checklist. The results from this case study will be used as basic data to establish standards for the space composition of elderly welfare facilities in Korea, which has 10 years' short history of elderly welfare facilities.

• 한국생활과학회지
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• 제15권6호
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• pp.961-971
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• 2006

The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.

• Architectural research
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• 제13권3호
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• pp.31-40
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• 2011

Profit-keeping behaviors naturally occur in the market to satisfy consumers, and the logic behind it lies in the economies of scale. On the flip side, some commodities transacted in the market are not available or can not be easily acquired unless the demand is high enough. Under this proposition, some consumers rise and find their own solution to meet the services at a reasonable cost or at an adequate level. The commonly adopted way is to establish a cooperative, and it stirs purchasing power by pooling resources and further bargains price and service quality. As a consumer cooperative, housing cooperatives notably found in rural towns enable the elderly to continue independent living. This study is to take a closer look at residential life of the rural elderly in housing cooperatives. Utilizing in-depth focus group interviews with 40 residents in four housing cooperatives, this qualitative research draws main factors affecting the decision to move in, residential assessment, and strengths and weakness of living in a housing cooperative. The primary factor influencing the moving decision is to continue to independent living in a familiar community, and the bottom line is planning ahead. Frailty and bereavement are found to be the leading occasions for them to move. The participants are satisfied with the independent living arrangement, and particularly, cited such features as safety and security, elderly-friendly design, common spaces, freedom, social activities and efficient living. Also, it is stated that some cooperative natures such as control over the property and giving a voice on management render positive impacts on the satisfaction with communal living. In spite of all the benefits and strengths, participants face with a public notion that an independent living arrangement like a housing cooperative has never done before in rural towns, so that most people recognize it as part of dependent living arrangements like nursing home.

• 대한가정학회:학술대회논문집
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• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
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• pp.234-234
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• 1997

• 대한가정학회:학술대회논문집
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• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
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• pp.82-82
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• 1997

• 가족자원경영과 정책
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• 제14권3호
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• 한국패션뷰티학회지
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• 제5권3호
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• pp.87-91
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• 2007

The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.