• 제목/요약/키워드: Elderly Consumer

검색결과 206건 처리시간 0.021초

노인소비자의 라이프스타일 유형에 따른 실버상품 수요에 관한 연구 (Demand for Silver Products Versus Lifestyle Among Elderly Consumers)

  • 안혜임;김혜선
    • 가정과삶의질연구
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    • 제27권2호
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    • pp.45-61
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    • 2009
  • The purpose of this study was to develop an understanding of older consumers' lifestyle, and to provide the basic information for developing silver commodities and, in turn, to stimulate the silver industry which has received attention as a next-generation industry. The study divided elderly consumers into four lifestyle categories and analyzed the difference in demographic characteristics among these categories as well as differences in demand for silver products. Data were collected with questionnaire and analyzed with frequency analysis, factor analysis, K-means cluster analysis, one-way ANOVA, and a $x^2$ test using SPSS 15.0. Four different lifestyles categories were identified among elderly consumers : conservative and stability oriented (22 persons, 33.3% of the sample), progressive and relation oriented (22 persons, 15.0%), reality adapted (52 persons, 35.4%), and traditional (24 persons, 16.4%). The demand for silver products demands was significantly different among elderly consumers in the four different lifestyle groups.

실버용품 구매시 인터넷을 활용한 소비자 정보탐색 및 만족도에 관한 연구 (Consumer을s Information Search and Satisfaction for Elderly related Goods on the Internet Shopping)

  • 정현정;계선자
    • 가족자원경영과 정책
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    • 제6권1호
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    • pp.149-165
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    • 2002
  • This study is to understand consumer's information search activity and satisfaction. When they buy the elderly related goods through internet market and to get some ideas for silver industry on internet shopping. The 382 subjects by online banner formatted Questionnaires were analyzed by frequency, percentage, standard deviation, Person's relation and regression analysis by SPSS PC program. The major findings are summarized as follows. (1) The most respondents were young and well-educated. In terms of psychological variables, the degree of the consumer's perception for internet usefulness and using capability were relatively high. (2) Information search amount of the group who have experienced purchasing elderly related goods through internet shopping and had low perception of internet risk is higher than other group. (3) The variables influenced mostly on consumer satisfaction were the age, the sex, the purchasing experience from Internet shopping, the Internet using capacity and the perception of internee usefulness as well as of the perception of internet risk.

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노인장기요양보험 서비스에 관한 소비자피해와 개선방안 : 한일 서비스이용현황 및 상담사례 분석을 중심으로 (Consumer Impairment and Its Improvement on Longterm Care Insurance Service : Focused on the Current Conditions and the Analysis of Counseling Cases in Korea and Japan)

  • 이현진
    • 가정과삶의질연구
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    • 제28권1호
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    • pp.51-67
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    • 2010
  • This study looked into the current conditions in Korean and Japanese care management for the elderly, cases of consumer counseling in these countries, and the supporting institutions for Japanese users regarding the use of care management for the elderly. The number of recipients of care management for the elderly in both Korea and Japan is growing every year, and more Japanese users receive various services compared to Korean users. The results of an analysis on consumer counseling regarding the use of Korean and Japanese care management revealed, two types of complaints: counseling for the improvement of the institution and complaints related to the procurement of service. Regarding the insurance system, the complaints were mostly related to affirmation of a rating and the burden incurred by cost-sharing. Regarding the use of service, such key impairment cases were related to in-service medical accidents, illegal acts including caregiver contract violations and forced retirement, careless service by workers, and human rights violations of the elderly. Japan has developed governmental and, related-administrative and business services as well as a local governmental system to redress customer impairment issues as this pertains to service for better quality care management. In addition, they have enlarged the locally closed service, provided exact information about the services offered, and improved service appraisal techniques. The Japanese cases will serve as a good reference to improve the Korean system. In particular, the construction of a system that reduces customer losses and the availability of more counseling information are urgently required to improve the system in terms of customer experiences when they seek care management.

중.고령자의 생활시간 유형화 연구 (A Typology of Early Elderly Over 55 Years Using The Korean Time Use Survey from 2009)

  • 채화영;김주희;이기영
    • 가족자원경영과 정책
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    • 제15권2호
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    • pp.129-146
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    • 2011
  • This study is daily life research which aims to explore people's daily lives using a time dairy survey. The purpose of this study is to develop a typology of early, elderly over 55-year-olds using the 2009 Korean Time Use Survey. The results suggest that each man and woman can be classified according to three dimensions which are work time, housework time, and leisure time. Four groups of men are described: the work and leisure balanced type, the work-oriented type, the leisure-oriented type, and the leisure with housework type. Four groups of women are illustrated: the work-oriented type, the leisure-oriented type, the housework-oriented type, and the passive type. The eight groups are characterized by age, education, income, spouse, gender role, lack of time, and satisfaction of time use.

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실버소비자들의 라이프스타일에 따른 의류제품과 미용서비스 구매행동 (The Elderly's Lifestyle and Their Purchasing Behavior of Apparel Products and Hairdressing Services)

  • 강은미;박은주
    • 한국의류학회지
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    • 제31권11호
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    • pp.1542-1553
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    • 2007
  • Recently, the growing of the aging population resulting from the medical and science development has made the elderly consumer as a new market. The purposes of this study were 1) to examine the purchase behavior of apparel products and hairdressing services of elderly consumers, 2) to investigate the purchase behavior in the apparel store and hairdressing shop on lifestyle types. Data were collected from 853 women in their 50s and 60s living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach#s alpha, Chi-square analysis, cluster analysis, one-way ANOVA and Duncan test using SPSS WIN 12.0. The results of the study were as follows: First. when elderly consumers purchased apparel product, they were likely to use credit cards, to shop alone or with friends at a department store, and to use the store as information source. In their purchases of hairdressing services, they tended to visit the near shop for a permanent service bimonthly and to depend on their past experiences for hairdressing. Second, elderly consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. The purchase behaviors in the apparel store and hairdressing shop were different among lifestyle types. Implications were suggested for the consumer behavior researchers and retailers of the elderly fashion market.

중국 고령친화형 HMR 제품 개발을 위한 소비자 요구도 (Consumer Needs for HMR Product Development of Chinese Elderly Consumers)

  • 남상명;홍완수
    • 한국식생활문화학회지
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    • 제36권5호
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    • pp.441-454
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    • 2021
  • This study analyzed consumer needs for the development of elderly-friendly HMR products in China. In developing the products, items needed to be improved, types and packages of the necessary products, additional improvements and food preferences were investigated. According to the demographic characteristics of elderly Chinese consumers, these was analyzed as well. A survey was conducted on a total of 370 elderly people, and data analysis was performed using SPSS 18.0 program. Items related to product quality safety, such as "marks of origin by ingredient", "rich nutrients", "expansion of letter size of packaging", "rich nutrients" and "clear manufacturing date and expiration date", were required to develop HMR products. The types of products that should be developed were porridge and noodles, and the packaging types that should be developed were eco-friendly packaging and recycled packaging. In addition, "low-calorie HMR", "development of various seasonings", "use of eco-friendly food ingredients" and "HMR to digest easily" should be improved. The demand for product improvement and food preference showed significant differences according to the degree of education, monthly income and oral health. The results were intended to prepare basic data for setting the direction when developing elderly-friendly HMR.

대도시 단독가구 여자노인의 생활의 질 향상을 위한 연구 - 가족.소비.주거생활을 중심으로- (Quality of Life of Elderly Women Living alone or with the Spouse -With a focus on the family consumer and hosing life-)

  • 제미경
    • 가정과삶의질연구
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    • 제13권4호
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    • pp.101-114
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    • 1995
  • The purpose of this study was to investigate the factors which influenced the quality of life of elderly women living alone or with the spouse. A survey using interview was administered to 221 elderly women living in Seoul and Pusan The major findings were as follows: 1) The family life satisfaction of elderly women was determined by the quality of relationship with her eldest son's wife shared activities financial strain and location. The determinants of consumer life satisfaction were financial strain materialism tenure and the number of income sources, Housing life satisfaction was influenced by the convenience of neighborhood facilities tenure and housing structure type. 2) The quality of relationship with her eldest son's wife social activities financial strain tenure and the reason for independent household formation explained the variance of the life satisfaction about 29% by using a stepwise multiple regression method.

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성남 고령자 무료급식소의 계절별 식단 및 기호도 조사 (A Survey on the Seasonal Menu and Consumer Acceptance Test of Free Meals for the Elderly Facility in Sungnam Region)

  • 김혜영;강남이
    • 한국식생활문화학회지
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    • 제20권2호
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    • pp.273-282
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    • 2005
  • The purpose of this study was to nut a survey on the seasonal menu and consumer's acceptance test of free meals for the elderly facility in Sungnam Region. The elderly meals of the free lunch meal service were mainly composed of staple food, hot soup, and three kinds of side dishes. Questionare for accentance test was developed based on the seasonal menu including 13 kinds of cooked rices, 43 kinds of soups and 94 kinds of side dishes. The test was run for 104 elderly living and receving the service in the area. Average age of the subjects was 75.9 and 43% was male 57% was female. The 81% and 88% of the subject answered 'yes' on the intake of breakfast and dinner respectively representing high percentages of regular meal habits of the elderly. The cooked rice with black beans had significantly the highest acceptance score among the rice group and soups prepared with chunggukjang and cabbage had higher accentance scores(P<0.05). In the side dish groups, broiled eed, croakers, and various kinds of namuls had relatively higher scores than the others with significant difference at P<0.05.

특수시장 소비자를 위한 IP 기반의 VoIP Phone 활성화에 관한 연구: 청각장애인의 시장을 중심으로 (A Study on a VoIP Phone Activation for the Special Consumer: Focused on the Deaf Market)

  • 박선영
    • 한국생활과학회지
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    • 제15권6호
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    • pp.961-971
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    • 2006
  • The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.

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