• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.123-125
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• 2021

Pregnant women's psychological health affects the health of the fetus. Therefore, health care for pregnant women is essential for a healthy fetus. One of the symptoms of pregnancy among many pregnant women is the depression of emotional ups and downs. One way to relieve this depression is to use light therapy and color therapy by using lighting. Adjust the color temperature of the light so that it affects the emotions through color. For example, ceiling lights in car dealerships are set up like a sun-light, or low color temperature are used to create a comfortable mood in facilities like spas. In this paper, we use image sensors to identify the psychological state and change the color temperature of the lighting in real time. The study was conducted to relieve postpartum depression by using the psychological effects of pregnant women with easily purchased lighting devices.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.217-225
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• 2012

The purpose of this study was to identify the effect of auriculotherapy on menstrual cramps, dysmenorrhea and skin resistance variability(SRV) of the female nursing students. This study was a pre-test and post-test with non-equivalent groups design. The subjects were 64 female university students experiencing dysmenorrhea in Cheonan and Gyeongju; 31 for the treatment group and 33 for the sham treatment group. The subjects of the treatment group received auriculotherapy twice a week for 5 weeks and sham treatment group received sham auriculotherapy using tape. The obtained data were analyzed by SPSS/WIN12.0 program. The menstrual cramps, negative emotions about the menstruation and skin resistance in the treatment group was significantly less than in the sham treatment group. However, there were no statistical differences in autonomic nervous system reactions. Based on these results, auriculotherapy could improve the quality of life for dysmenorrhea of female university students. However, further studies are necessary to support the effect of auriculotherapy and the scientific validity of skin resistance variability(SRV).

• Journal of Digital Convergence
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• v.15 no.12
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• pp.563-571
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• 2017

The purpose of this paper is to establish an emotional expression factors of digital eye contents that can be applied to digital environments. The emotion which can be applied to the smart doll is derived and we suggest guidelines for expressive factors of each emotion. For this paper, first, we research the concepts and characteristics of emotional expression are shown in eyes by the publications, animation and actual video. Second, we identified six emotions -Happy, Angry, Sad, Relaxed, Sexy, Pure- and extracted the emotional expression factors. Third, we analyzed the extracted factors to establish guideline for emotional expression of digital eyes. As a result, this study found that the factors to distinguish and represent each emotion are classified four categories as eye shape, gaze, iris size and effect. These can be used as a way to enhance emotional communication effects such as digital contents including animations, robots and smart toys.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.184-191
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• 2017

Smartphone has become a part of many people's daily lives. The mobile messenger function on the smartphone in particular is the most frequently used services. The mobile communication tool in the age of digital media can be classified into two big categories: text messages and emoticons, the non-verbal expression tool of one's emotions. This thesis has studied the mobile communications made by the non-verbal tool of emoticons. The history of emoticons traces back to the text-based emoticon created by Scott Fahlman, from which graphical emoticons were developed and the sound and animation effects have been added. Many people use emoticons and diverse companies are developing the tool. In this study, the representative emoticon development case of Line Co., Ltd. is analyzed to see the concept, types, development process, collaborations and merchandising of the emoticons. Based on the case of Line, the development orientation and direction of domestic emoticons will be discussed to be culture contents.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.3
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• pp.39-61
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• 2021

This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.435-444
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• 2021

The purpose of this study is a descriptive research to understand the effects of isolation, depression, and resilience of nursing students on career identity. Data were collected on an online basis using a structured questionnaire from 136 nursing students at a university. The collected data were analyzed by t-test, ANOVA, Kruskal-Wallis test, Pearson's correlation coefficients and multiple linear regression analysis using SPSS Window 25.0 program. The influence factors on the career identity was confirmed by the resilience (β=0.32, p=.001) total explanatory power of the variables was found to be 20.5%. Therefore, based on the results of this study, it is necessary to strategy establish a positive career identity and develop an effective career identity promotion program by exerting individual resilience against to negative emotions such as isolation and depression.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.205-214
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• 2021

The purpose of this Convergence study was to provide basic data to prevent and intervene in depression of the young adult by examining the effect of COVID-19 on depression in single-person households, focusing on gender differences. The research was conducted with 198 male and 218 female young adults were sampled from the Seoul Welfare Survey(2020) and data were analyzed through hierarchical regression analysis. As a result of the analysis, negative changes in employment, income, and emotions due to Corona significantly increased the level of depression among young people. And the effects of COVID-19 sub-factors were different between male and female. Based on result, clinical and policy implications were suggested for managing with depression among youth in our society in consideration of gender differences in crisis situations such as COVID-19.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.432-451
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• 2019

Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.171-179
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• 2020

This study was conducted to explore the experience of emotional change among senior citizens aged 65 and older experienced COVID-19 social situation. COVID-19 not only directly affects the elderly as a high-risk infectious disease, it also causes social isolation and depression caused by social distinctions, decreased cognitive skills, and worsened chronic diseases, and has indirect effects. As a result of the study, one component and four sub-components were derived, and the components were emotional changes. As the elderly experienced COVID-19, fear of spreading, fear of increasing the number of deceased and dead, and social distance I experienced depression, tightness, and anticipation for ending due to self-control. No matter how hard you try 'technical prevention', without 'psychological prevention', the anxiety of the elderly will inevitably increase. In this study, mediators for negative emotions experienced by the elderly are provided by providing accurate information to prevent the spread of fear caused by COVID-19 and proving emotional support programs such as 'psychological prevention' as well as 'technical prevention'. I think it will be necessary.