• 한국조리학회지
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• 제23권8호
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• pp.40-53
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• 2017

This study identified the important service quality of the emerging night market as an alternative for the revitalization of the traditional market. This study also was to analyze the effects of service quality on customers' emotions, behavior intention and local performance in night market, and to provide an effective operation plan. The collected data were analyzed by frequency analysis, factor analysis, reliability analysis and multiple regression analysis using SPSS 16.0 Version, a statistical package program, and various results were discovered. First, all the service quality factors (convenience, food, event program, physical environment) had a positive (+) effect on positive emotion, and the service quality factors except event program had a negative (-) effect on negative emotions. Second, the service quality factors had a partially positive (+) effect on behavior intention and local performance. Third, the positive and negative emotions had a effect on behavior intention, however, the positive emotions had a positive (+) effect on local performance. Consequently, the present study confirmed that service quality in the night market is important factors for emotions, behavior intention, and local performance. Therefore, the findings of this study is capable of being the basic data for revitalizing the traditional market in the future.

• 한국의류산업학회지
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• 제14권3호
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• pp.413-422
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• 2012

This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

• Journal of Information Technology Applications and Management
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• 제29권1호
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• pp.71-82
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• 2022

Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

• 감성과학
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• 제18권1호
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• pp.67-78
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• 2015

This study investigated whether people experience a correspondence between color hue-tone and the main characters' emotions in the 2012 British musical drama film, Les $Mis\grave{e}rables$ through three practical experiments. Six screen images, which represent the characters' different emotions (Parrot's six primary types including love, joy, surprise, anger, sadness, and fear) were selected. For each screen image, participants were asked to judge the degree of the character's dominant emotions evoked from 17 varied screen images, which consisted of original chromatic and achromatized images as well as 15 color-filtered images (5 hues X 3 tones of the IRI color system). These tasks revealed that a chromatic color scheme is more effective to deliver the characters' positive emotions (i.e. love and joy) than an achromatic one. In addition, they proved that the hue and tone dimensions partially influence the relationships between the character emotions and colors.

• 한국의류학회지
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• 제32권1호
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• pp.1-11
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• 2008

The purpose of this study was to investigate the effects of Internet shopping interests on the casual relationships among Internet shopping mall attributes, emotions, and impulse buying behavior. Data were obtained from 414 internet shoppers who had bought fashion products in internet shopping mall. The result showed that the highly interested Internet shoppers, when perceived the product attributes of Internet shopping mall, were more likely to feel positive emotions, and then were more likely to buy fashion products impulsively in Internet shopping. The less perceived the convenience of checkout & trust in Internet, the more negative emotions they had. However, the less interested Internet shoppers were more likely to buy impulsively fashion products with positive emotions when they perceived various product assortments, and were negatively influenced by the high speed of loading and promotions of Internet shopping mall. The findings provide implications of impulse buying behavior in Internet shopping malls for fashion products.

• 한국의류학회지
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• 제39권4호
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.45-55
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• 2022

Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.

• 대한간호학회지
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• 제49권4호
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• pp.495-504
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• 2019

Purpose: Nursing students experience a high degree of perceived stress during skills training. The resulting academic sentiment is worthy of research. This study examined the learning motivation as a mediator in the association between perceived stress and positive deactivating academic emotions in nursing students undergoing skills training. Methods: A survey was conducted on 386 third-year undergraduate nursing students at a university in Changchun, China, in 2017. The survey included the items on perceived stress, learning motivation during nursing skill training, and general academic emotion. There were 381 valid responses (response rate=98.7%). Based on the results of partial correlation and stepwise multiple regression equations, the study examined the mediation model between perceived stress, learning motivation and positive-deactivating academic emotions using process 2.16 (a plug-in specifically used to test mediation or moderation effect in SPSS). Results: There was a significant negative correlation between students' perceived stress and learning motivation during nursing skills training and positive-deactivating academic emotions. Nervousness, loss of control, and interest in developing reputation had significant predictive effects on positive-deactivating academic emotions. The mediating model was well supported. Conclusion: Learning motivation during nursing skills training lessened the damage of perceived stress on positive-deactivating academic emotions. Improving students' motivation to learn could reduce their perceived stress and build more positive emotions. Positive emotions during learning played an important role in helping nursing students improve skills and enhance their nursing competence.

• 가정과삶의질연구
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• 제28권5호
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• pp.251-262
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• 2010

This study examines the relationship between a mother's psychological well-being and children's problematic behavior(withdrawal, depression anxiety, aggression and emotional instability). In order to expand the study on the relationships, special attention was given to the possible mediator effects of mother's coping style with children's negative emotions. The subjects were 305 mothers with children 4-5 years old residing in the cities of Cheonan and Seongnam. It was found that mother's psychological well-being was significantly related to the level of children's withdrawal, depression anxiety, aggression and emotional instability. The mother's coping style with children's negative emotions were also significantly related to the mother's psychological well-being. In addition the mother's coping style with children's negative emotions was found to be a significant mediator of the relationship between mother's psychological well-being and children's. This was especially so for internal problems behavior as like withdrawal, depression anxiety and emotional instability that were perfectly mediated by the mother's coping style with children's negative emotions. Aggression, external problems behavior was partially mediated by the mother's coping style.

• 한국보육지원학회지
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• 제15권1호
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• pp.1-14
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• 2019

Objective: This study examined the effects of mothers' reactions to children's negative emotions on the children's social power through children's emotional regulation ability. Methods: A total of 339 four-year and five- year old preschoolers, and their mother and teachers in Seoul and Gyeongi participated in the study. Data were analyzed by path analysis using AMOS 21.0 program. Results: The results were as follows: First, mothers' reactions to children's negative emotions were significantly related to children's emotional regulation ability and social power. Also, children's emotional regulation ability was significantly associated with children's social power. Second, mothers' reactions to children's negative emotions had indirect effects on social power - prosocial leadership and social dominance-through children's emotional regulation ability. Conclusion/Implications: The results of this study revealed the mediating role of children's emotional regulation ability between mothers' reactions to children's negative emotions and children's social power. Also, these findings will be helpful in order to understand children's social power and to develop parent education programs.