• 통상정보연구
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• 제8권1호
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• pp.305-323
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• 2006

Though trade shows have emerged as an increasingly significant component in companies' international promotional tools, little research has examined this activity and previous findings on this theme are few and mostly foreign. With the trade show costs rising, exhibitors are forced to exert more effort to their trade show success. This research studies the effectiveness of trade show as a international promotion method and suggests strategic management program to enhance trade show performance such as image-building, sales-related, information-gathering, and relationship-improvement. Our suggestions are as follows: (1) Marketing executives should make a plan for trade show management and set their trade show objectives before trade show opens. (2) Companies should reinforce pre-show promotion and booth staff training. (3) After trade shows close, it should measure their trade show performance. These are key success factors for companies to enhance their trade show performance. By implementing these success factors effectively, exhibitors can have better performance of trade show.

• 한국국방경영분석학회지
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• 제18권1호
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• pp.74-85
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• 1992

Increasing the number of artillery units requires more deployment space in the field operation area. However, there is limited space available in FEBA due to mountainous terrains. Therefore most artillery units cannot occupy enough deployment space which is proposed in the field artillery mannual(FM) to maximize the firing-effectiveness and to minimize the enemy threat. This paper studies the problems of reducing the size of a battery deployment space being applied currently without decreasing the firing-effectiveness of the battery. The optimum size of a battery position is obtained by using Lemus and David's allocation model and Supper Quick II Model which produces the probability of kill data with various input data. The result shows that the battery deployment space can be reduced without decreasing the firing-effectiveness in the example problem.

• 한국염색가공학회지
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• 제19권5호
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• pp.8-16
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• 2007

The dye-resist effect of reactive dye-resist agents in reactive dyeing of silk was investigated. The dichlorotriazine-based dye-resists achieved a higher effectiveness than others since they make a charge barrier of diffusion in the silk fiber periphery due to high reactivity of dichlorotriazine group. Similarly, in the case of hetero-multifunctional dye-resist agent, the dye-resist agent containing both a dichlorotriazine and an ${\alpha}$-bromoacrylamide reactive groups achieved better resist effectiveness than those containing both a monochlorotriazine and an ${\alpha}$-bromoacrylamide groups. Also, their resist effectiveness was improved by increasing the number of sulfonate groups in the dye-resist agents and the number of reactive groups in the reactive dyes applied to them.

• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.25-32
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• 2022

The current research aims to identify the effectiveness of a training program based on digital stories to develop writing skills for students with learning difficulties. The research sample consisted of (12) students with learning difficulties in the fifth and sixth grades, who were chosen intentionally. The results showed the effectiveness of the program and the maintenance of this improvement over time as results showed that there were statistically significant differences at the level (α = 0.05) between the two measurements, before and after, in favor of the post-measurement. The results also showed that there were no statistically significant differences at the level (α = 0.05) between the post and follow-up measurements on the writing skills scale. This indicates the long-term impact of the program. The researchers recommend the need to expand educational programs' adoption of digital stories to develop the skills of students with learning difficulties.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.738-746
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• 2009

The purpose of this study is to develop the web-based system for work performance analysis(WPAS). The need of work performance analysis system has already been suggested in many previous researches on the computerization of the performance measurement in the construction site by using the indicators such as time, cost and quality. However, they had focused on measuring or analyzing the result when the project would be over. The WPAS suggests three indicators - work reliability, work effectiveness and work efficiency - to manage the performance of the construction site. It can help the manager more easily recognize the status of on-going work in the construction site by measuring and analyzing the work reliability rate, the work effectiveness and work efficiency every day. This research includes the procedures for WPAS measurement process, database structure of WPAS which was analyzed by the IDEF0 and the data flow diagram. Finally, this research introduces the result of WAPS's case studies and validation in the Korean construction site.

• Advances in nano research
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• 제15권2호
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• pp.129-139
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• 2023

Emerge of nanotechnology has affected many aspects of our life and also triggers research studies in many fields. Nano-medicine are proven to be effective in encountering diseases. In the present study, aspects of the applications and effectiveness of nano-medicine in pediatrics patients are studied. In this regard, using experimental data of previous published researches, combination and dose of nano-medicines are optimized using response surface method and neural-fuzzy inference network. The input parameters of the selected multiple nano-medicines are dose and type and the output is the effectiveness of the combinations using IC50 parameter. A detailed parameter study is presented to observe effects of each inputs on the IC50. The results indicate that personalized scaling of nano-medicine is required in therapy of pediatric diseases such as cancers.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.1-16
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• 2023

Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

• 한국항공운항학회지
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• 제28권2호
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• pp.18-28
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• 2020

This paper has studied the effect of airline staff's perception on both aviation safety and aviation security to their organizational effectiveness. Airline staff's perception on aviation safety is different from that on aviation security due to organizational difference in an airline. Through an empirical analysis, it was analyzed the effect of such perceptional difference on airline's organizational effectiveness. According to the analysis, it was found the perception of aviation safety has a significant positive effect on organizational effectiveness. Airline staff believed the safety is a core value of an airline and emphasizing the safety never impeded the airline's operation including service quality. Secondly, it was proven the perception on abiding by aviation security rules had a significant negative effect on organizational effectiveness. However, emphasizing aviation security had a very significant positive contribution on airline's philosophy of aviation safety. Following the research results, it was suggested an airline look for improving the process and regulations to deal with aviation security in the organization.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.567-576
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• 2020

This study develops a mediating model to explore the relationships between organizational characteristics, manager's knowledge, management commitment, user involvement, information quality, and management information system effectiveness in small- and medium-sized enterprises in Vietnam. Adapting scales from previous research, the authors designed questionnaires, which they distributed to respondents in Vietnamese small- and medium-sized enterprises. Also, by employing a meta-analytic path analysis throughout structural equation modelling (SEM) with sample of 356 respondents, authors indicate that organizational characteristics are directly related to management information systems effectiveness. Moreover, manager's knowledge, user involvement, and information quality show their important roles in the increase of management information system effectiveness, yet management commitment does not indicate a similar role in the growth of management information system effectiveness. Bootstrapping is utilized to discover the meditating role of information quality, illustrating that quality information mediates the linkages between user involvement, organizational characteristics, and management information systems. However, the mediating role of information quality in the relationship between management commitment, manager's knowledge, and management information systems is not significant. This study contributes to the management information system literature as well as to enhance MIS effects in small and medium-sized enterprises.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.499-506
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• 2020

The study examines the influence of individual characteristics, training content, and manager support on the effectiveness of on-the-job (OJT) training in the banking and finance industry. A simple random sampling technique was used to select the samples. Questionnaires were distributed to respondents in order to obtain the data. Using cross-sectional data obtained from 396 respondents in Bank A in Malaysia, the multiple regression results show that self-efficacy, motivation to learn, training content, and manager support have positive influence on OJT training effectiveness. Among all these factors, manager support is very highly correlated with OJT training effectiveness. The findings have given fruitful insight of the crucial roles of OJT training in the respective bank, particularly to bring forward the roles of systematic design and implementation of OJT training. This study is not only expanding knowledge in OJT and training, but offers managers practical insights in developing good OJT training program by considering employees need, capabilities, skills and job requirement. Furthermore, this study also provides a valuable framework in identifying the effectiveness of OJT training program for certain jobs. Further discussion of the research findings and its implications to theoretical knowledge of training and managers are promised at the end of the article.